Fri.Aug 05, 2022

Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

Content Marketing Institute

Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first. Continue reading → Company News

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Google Updates Search Snippets For Product Review Pages via @sejournal, @MattGSouthern

Search Engine Journal

Google updates search results for product review pages by listing an item's pros and cons in the search snippet. The post Google Updates Search Snippets For Product Review Pages appeared first on Search Engine Journal. News SEO

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Simple Ways to Optimize Your Email Workflow with Litmus

Litmus

Email was ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. But 70% of them also said their email workload had increased–and 45% are contending with more last-minute email changes than they have in the past.

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Why You Should Target Zero Search Volume Keywords via @sejournal, @KaitlynnFrank

Search Engine Journal

Zero volume keywords can have a major impact on your traffic. Read on to learn the benefits and how to use them to your advantage. The post Why You Should Target Zero Search Volume Keywords appeared first on Search Engine Journal.

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6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Incode Technologies Chooses Champion Communications to Accelerate Growth Across EMEA

Champion Communications

Silicon Valley-based identity platform, Incode Technologies, has selected Champion Communications to help it accelerate its growth across EMEA.

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More Trending

3 Questions to End Strategic Drift in Marketing

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler.

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How To Write CTAs For B2B: A Call-To-Action Guide For Businesses [With 10 Examples] via @sejournal, @alexanderkesler

Search Engine Journal

How to craft B2B CTAs that drive clicks? Discover 4 best practices and 10 examples for inspiration. The post How To Write CTAs For B2B: A Call-To-Action Guide For Businesses [With 10 Examples] appeared first on Search Engine Journal. Content

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A 3-Step Guide for Leading a Successful B2B Rebrand

BOP Design

As a B2B marketing professional, a company rebrand is one of the most impactful initiatives you can lead during your career. A B2B rebrand or refresh often requires the investment of a considerable amount of money, time, and resources, so all eyes (especially executive leadership) are on you.

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Step-By-Step Guide To Earning Your Google Ads Certification via @sejournal, @coreydmorris

Search Engine Journal

Want to be officially Google Ads certified? Here's a step-by-step guide that walks you through the basics of getting a Google Ads Certification. The post Step-By-Step Guide To Earning Your Google Ads Certification appeared first on Search Engine Journal. PPC SEO

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

The Customer Journey in Email Marketing: A Guide

SendGrid

Following your customers' journey with your marketing emails can help extend your relationship. Learn more about the customer journey in email marketing. The post The Customer Journey in Email Marketing: A Guide appeared first on SendGrid. Email Marketing

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Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To) via @sejournal, @amyppc

Search Engine Journal

Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation. The post Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To) appeared first on Search Engine Journal. Paid Media Paid Media Strategy

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20 Leadership Lessons Learned From 20 Years at Salesforce

Salesforce

After reaching my 20th Salesforce anniversary, I’ve been reflecting on my journey and thinking about all of the people and experiences that have impacted my leadership approach. I am the senior vice president of ISV Sales at Salesforce.

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Testing Mind Map Series: How to Think Like a CRO Pro (Part 18)

Convert

Interview with Siobhan Solberg. Our guest today is Siobhan Solberg, a measurement marketing and optimization mastermind, founder of Raze, and podcast host at Marketing Unf*cked. She’s also an advocate for sustainability, privacy and ethics in marketing.

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

DuckDuckGo Now Says It Will Block Microsoft Trackers via @sejournal, @MattGSouthern

Search Engine Journal

DuckDuckGo responds to recent criticism saying the third-party tracking scripts it blocks will now include scripts from Microsoft. The post DuckDuckGo Now Says It Will Block Microsoft Trackers appeared first on Search Engine Journal. News Security

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6 Best Email Marketing Services for Small Business

Alejandro Rioja

Among the most useful tools for businesses to reach out to interested customers is email marketing. However, you should ensure that you will use the right email marketing service to succeed in your business’s email marketing strategy.

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The Ultimate Guide to Business Advertising in 2022

Bannersnack

9 minutes read “Selling” your business can be a more complicated experience than selling a product or a service. Your business is the ambassador of your product and/or service. You want people to have faith in your product because they trust the business.

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5 Proven Ways to Improve Your Email Open Rates

ClearVoice

You’ve crafted a sharp email letting your customer know about something they are likely to be excited about. You’ve sent it, but you didn’t get the results you anticipated?

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Outgrow Product Update for July 2022 [15+ Exciting Features]

Outgrow

Outgrow Product Update for July 2022 [15+ Exciting Features]. To keep up with the advancements in technology and the fast-changing digital marketing trends, Outgrow’s product team has been relentlessly working on continuously upgrading the Outgrow builder and keeping the clients happy!

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E-commerce security 101: Essential information for web store owners

Sana Commerce

E-commerce security might not be the first thing that comes to mind when thinking of customer experience, but for B2B organizations, a secure webstore is vital to maintaining strong customer relationships.

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Use of Data Science in Product Management

DemandBase

About the Guest Murilo Juchem is the head of the production for a series of 0-to-1 new business creation projects in the Cloud, Mobile, Wearables, and 3D Printing & Digital Manufacturing. He is currently leading Product Management and Data Science for 3D Printing as a Service, a subscription model for 3D Printing. He has experience […]. The post Use of Data Science in Product Management appeared first on Demandbase

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Nostalgia Marketing: Y2K Design Trends

Bluetext

They say that fashion cycles every twenty years. If you walked out onto the streets of any city or by any trendy clothing storefront today, you’d probably see a wide array of neon prints, baggy denim, and those teeny tiny sunglasses that will have you seeing flashbacks to 2002.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

A Step-by-Step Guide to Outsourcing Your Marketing Content Creation

ClearVoice

Ready to take your marketing content to the next level? Some companies choose to hire a professional content writer or two — people with SEO expertise who can write compelling copy — while others outsource the entire production process to a crew of content professionals.

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