Content Marketing Institute
AUGUST 5, 2022
Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first.
The Daily Egg
AUGUST 5, 2022
With so much competition, getting into the ecommerce space can be challenging. Cutting through the noise and succeeding online requires a solid. The post The Complete Guide to Buying an Ecommerce Business appeared first on The Daily Egg.
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Martech
AUGUST 5, 2022
Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. Read next: Only 11% of CMOs say they have achieved digital transformation goals.
Content Standard
AUGUST 5, 2022
Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler. Entering the end-of-year sales sprint, we’re faced with the fact that corrective measures like hiring new reps, transforming our websites, or targeting new customer segments aren’t likely to bear fruit before 2023.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
AUGUST 5, 2022
Google updates search results for product review pages by listing an item's pros and cons in the search snippet. The post Google Updates Search Snippets For Product Review Pages appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
AUGUST 5, 2022
Zero volume keywords can have a major impact on your traffic. Read on to learn the benefits and how to use them to your advantage. The post Why You Should Target Zero Search Volume Keywords appeared first on Search Engine Journal.
SendGrid
AUGUST 5, 2022
Following your customers' journey with your marketing emails can help extend your relationship. Learn more about the customer journey in email marketing. The post The Customer Journey in Email Marketing: A Guide appeared first on SendGrid.
Search Engine Journal
AUGUST 5, 2022
WordPress released Gutenberg 13.8, offering welcome incremental improvements to design options and accessibility. The post WordPress Gutenberg 13.8 Offers Greater Editing Flexibility appeared first on Search Engine Journal.
Salesforce Marketing Cloud
AUGUST 5, 2022
After reaching my 20th Salesforce anniversary, I’ve been reflecting on my journey and thinking about all of the people and experiences that have impacted my leadership approach. I am the senior vice president of ISV Sales at Salesforce. I get to grow high-impact technology partnerships to ensure that both Salesforce and our partner ecosystem are growing, innovating, and delivering customer success.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
AUGUST 5, 2022
How to craft B2B CTAs that drive clicks? Discover 4 best practices and 10 examples for inspiration. The post How To Write CTAs For B2B: A Call-To-Action Guide For Businesses [With 10 Examples] appeared first on Search Engine Journal.
Convert
AUGUST 5, 2022
Interview with Siobhan Solberg. Our guest today is Siobhan Solberg, a measurement marketing and optimization mastermind, founder of Raze, and podcast host at Marketing Unf*cked. She’s also an advocate for sustainability, privacy and ethics in marketing. Needless to say, she knows a thing or two about harnessing data to build a winning experimentation program.
Search Engine Journal
AUGUST 5, 2022
Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation. The post Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To) appeared first on Search Engine Journal.
Champion Communications
AUGUST 5, 2022
Silicon Valley-based identity platform, Incode Technologies, has selected Champion Communications to help it accelerate its growth across EMEA. Champion will provide Incode with strategic communications in key EMEA regions, designed to generate awareness, trust and credibility in Incode’s solution and help it to attract new business as a result. Incode’s vision is to create trust in the digital world by reinventing the way in which people verify and authenticate their identity online.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
AUGUST 5, 2022
DuckDuckGo responds to recent criticism saying the third-party tracking scripts it blocks will now include scripts from Microsoft. The post DuckDuckGo Now Says It Will Block Microsoft Trackers appeared first on Search Engine Journal.
Huptech Web
AUGUST 5, 2022
Table Of Contents Tools For Testing The Website Speed Speed Testing Tool #1: Google PageSpeed Insights Speed Testing Tool #2: Pingdom Speed Testing Tool #3: GTMetrix Speed Testing Tool #4: MonsterInsights Speed Testing Tool #5: IsitWP Speed Testing Tool #6: DareBoost Speed Testing Tool #7: New Relic Speed Testing Tool #8: Uptrends How To Test The Speed Of A Website?
Alejandro Rioja
AUGUST 5, 2022
Among the most useful tools for businesses to reach out to interested customers is email marketing. However, you should ensure that you will use the right email marketing service to succeed in your business’s email marketing strategy.
Bannersnack
AUGUST 5, 2022
9 minutes read “Selling” your business can be a more complicated experience than selling a product or a service. Your business is the ambassador of your product and/or service. You want people to have faith in your product because they trust the business. Faith and trust combined can make the difference between an average ROI and sky-high profits. So how do you promote your business successfully?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Drew Neisser
AUGUST 5, 2022
In case you weren’t sure about the power of purpose, this episode of Renegade Marketers Unite with Peter Neiman of Amalgamated Bank and Julia Goebel of Halo Health (now a part of symplr ) may just clear things up for you. The marketing execs at these organizations have seen it first-hand—purpose wins employees, customers, and prospects in ways that even the most impressive swag cannot. .
Sana Commerce
AUGUST 5, 2022
E-commerce security might not be the first thing that comes to mind when thinking of customer experience, but for B2B organizations, a secure webstore is vital to maintaining strong customer relationships. A loss of data can result in a hugely negative impact on trust, leading to potentially irreparable damage. Though there’s plenty to learn about the wide world of e-commerce security, it’s good to start with the basics.
Bluetext
AUGUST 5, 2022
They say that fashion cycles every twenty years. If you walked out onto the streets of any city or by any trendy clothing storefront today, you’d probably see a wide array of neon prints, baggy denim, and those teeny tiny sunglasses that will have you seeing flashbacks to 2002. But fashion isn’t the only arena in which Y2K inspiration is making a comeback.
Martech
AUGUST 5, 2022
What’s the one thing you would do to make more money from your email program? . Your first thought might be to add an automation platform, invest in new email designs, maybe even switch ESPs. But all of those cost time and money, and they don’t necessarily address the real reason your emails don’t drive the results you need. What could make the difference?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
BOP Design
AUGUST 5, 2022
As a B2B marketing professional, a company rebrand is one of the most impactful initiatives you can lead during your career. A B2B rebrand or refresh often requires the investment of a considerable amount of money, time, and resources, so all eyes (especially executive leadership) are on you. The following are simple tips to ensure your company rebrand is successful.
ClearVoice
AUGUST 5, 2022
Ready to take your marketing content to the next level? Some companies choose to hire a professional content writer or two — people with SEO expertise who can write compelling copy — while others outsource the entire production process to a crew of content professionals. This kind of fully-managed solution gives you specific expertise down the line, from content strategy and keyword research to writing, editing, and choosing brand images.
Litmus
AUGUST 5, 2022
Email was ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. But 70% of them also said their email workload had increased–and 45% are contending with more last-minute email changes than they have in the past. You may not have full control over all the demands placed on your email marketing team–but you can focus on ways to optimize your email workflow to gain more control over how much time, resources (and frust
ClearVoice
AUGUST 5, 2022
You’ve crafted a sharp email letting your customer know about something they are likely to be excited about. You’ve sent it, but you didn’t get the results you anticipated? Your open rate could be to blame, and while it’s just one of many factors in email marketing campaign success, it may be the most foundational. Why are open rates important? Quite simply, an unopened email is an unread email, and an unread email is one that’s not selling your goods or services.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Outgrow
AUGUST 5, 2022
Outgrow Product Update for July 2022 [15+ Exciting Features]. To keep up with the advancements in technology and the fast-changing digital marketing trends, Outgrow’s product team has been relentlessly working on continuously upgrading the Outgrow builder and keeping the clients happy! They’ve come up with a multitude of new features for the Outgrow Product Update- July edition, just for you!
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