Sword and the Script | B2B

MARCH 29, 2022

The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave. “B2B loyalty is up for grabs,” according to a new report from McKinsey & Co. The consulting firm surveyed 3,360 B2B decision-makers in 12 markets including the U.S. and U.K. and found that customers and clients are more willing to change suppliers than ever “to gain exceptional omnichannel experiences.”.

Paid Search Agency 69

Paid Search Agency Research Marketing Management Companies 69

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. Statistics from the 28th edition of The CMO Survey recently suggested that at the majority of organizations, the marketing budget only accounts for 11.8% of the overall budget.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

Vision Edge Marketing

MARCH 29, 2022

In the B2B world one thing is for sure: the Sales team expects the Marketing team to generate qualified leads that will ideally convert quickly to sales. Assuming that the teams agree on what constitutes a qualified lead , the factors that go into scoring a qualified lead , and that there is a valid scoring model , your organization is well situated to establish metrics for measuring Marketing’s contribution to the pipeline.

Lead Ranking 199

Lead Ranking Sales Qualified Leads Lead Scoring Business 199

Zoominfo

MARCH 29, 2022

For an industry committed to innovation, you’d think tech companies would have better employment representation across minority groups. But Black representation remains staggeringly low at the majority of tech companies, where less than 5% of employees are Black. That number drops to less than 2% for Black women. “We know that gender and racial diversity creates higher quality products, companies, and sectors,” said Nicole McAllister, a customer onboarding manager at ZoomInfo.

Peer-to-peer 100

Peer-to-peer Zoominfo Pricing Price 100

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Loyalty

Conductor

MARCH 29, 2022

The COVID-19 pandemic provided a decisive push towards eCommerce adoption. Extended closures prompted even the most reluctant consumers to shop online, from major purchases like cars to everyday ones like groceries. In fact, a full 75% of U.S. consumers tried different websites or brands during the pandemic, and most of them expect to keep using them long after the pandemic.

eCommerce 115

eCommerce Paid Content Trends Features 115

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Marketers tend to seek more quantifiable results which have the ability to demonstrate ROI – particularly when pressure from stakeholders places emphasis on targets and objectives, requiring accurate reporting to establish how well they are being met.

Multi-Channel 105

Multi-Channel Advertising Channels Allocation Features 105

Search Engine Journal

MARCH 29, 2022

What does it take to train into an SEO leadership role with a major brand? Autotrader's Senior Director of SEO Product and Content Strategy explains. The post Growing Into In-House SEO Leadership With Tessa Nadik appeared first on Search Engine Journal.

SEO 103

SEO Training Brand Identity Branding 103

nDash

MARCH 29, 2022

Way back in 2017, nDash published a short series of interviews with some of the brightest minds in marketing. For 2022, we’re bringing it back! We’re excited that Nicole Bump of Bump Inbound joined us for the second in a new series of Dumb Questions for Brilliant Marketers. In this interview, we talk about finding motivation, identifying strategy, content trends, and Nicole’s new on-demand content strategy course.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Webinar Metrics Planning 98

DAGMAR Marketing

MARCH 29, 2022

Dagmar Marketing is thrilled to be mentioned alongside several other local companies in the list of Jacksonville’s 2021 Best Places to Work. This recognition was awarded by the Jacksonville Business Journal, a weekly newspaper and website centered around highlighting the city’s most exceptional businesses and events. Dagmar ranked as one of the top three companies in the Extra Small category (consisting of 10-24 employees) for the Marketing & Advertising industry.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Word of Mouth Best Practices 98

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SmartBug Media

MARCH 29, 2022

Being a full-time parent with a full-time job is like herding cats, no matter the age of your kids. Everyone is running in different directions at all hours of the day, demanding different levels of attention. My current cat rodeo involves teenagers, in particular, the kind who are old enough to have their own hobbies and activities but aren’t quite old enough to drive themselves to the associated events.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Work Management 98

Industrial Marketer

MARCH 29, 2022

The industrial buying journey has never been easy to manage, given the challenges in closing the hefty deals needed to invest in manufacturing, packaging and distribution equipment — or the complexities and interdependencies of a supply chain, upstream or downstream. But in the good old days of trade shows and personal networks, the industrial buying journey.

Buy 98

Buy Trade Show Distribution Network Marketing 98

Search Engine Journal

MARCH 29, 2022

See how top advertisers are combining creativity with data insights to earn more clicks on their Facebook Ads. The post Facebook Ads: Who’s Best At Earning The Click & How It’s Done appeared first on Search Engine Journal.

Facebook 98

Facebook Ads Best Practices Advertisements 98

MindFire

MARCH 29, 2022

In this interview, Warren Werrbit and Dave Rosendahl will discuss the secret on how to increase your social presence. The results may surprise you but if you’re struggling to leave a digital footprint on social platforms then this session is for you. You don’t want to miss it!! They will cover topics such as: – Finding the right modality for your company – How your daily life and interests can generate views and engagement – How your kids are influencing your produc

Ad Agencies 96

Ad Agencies Video Marketing Generation Product 96

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Search Engine Journal

MARCH 29, 2022

In this week's Ask An SEO column, you'll learn when and where to use blog tags and how much they really impact your site's SEO. The post Tagging Blog Posts: Do Blog Tags Help SEO? appeared first on Search Engine Journal.

Tagging 97

Tagging SEO 97

Heinz Marketing

MARCH 29, 2022

By Lauren Bensussen , Senior Marketing Consultant at Heinz Marketing. Why Incorporate Video? People are pestered with hundreds of emails entering their inbox daily, and that number skyrockets for business professionals in the B2B space. With such a large volume of emails to do something about, most people feel overwhelmed and delete, delete, delete the ones they can live without—these are most likely your marketing emails.

Sales Cycle 94

Sales Cycle B2B Sales Video Marketing B2B 94

Search Engine Journal

MARCH 29, 2022

Will 2022 be another great year for agency growth? We believe it will be, especially if your agency exceeds what your competition may be doing. The post 7 Insights Into Marketing To Grow Your Agency In 2022 appeared first on Search Engine Journal.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Ad Agencies Search Marketing 96

Seismic

MARCH 29, 2022

Women’s History Month has been celebrated in the United States every March since 1987. It gives us an opportunity to celebrate women’s accomplishments and the many ways in which women shape life in and outside of the workplace. In the time since last year’s blog on Women’s History Month, Seismic has continued to deepen its commitment to diversity, equity, and inclusion.

Paid Search Agency 92

Paid Search Agency Work Management Marketing Management Advertising Agencies 92

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

MARCH 29, 2022

Looking for industry benchmarks to inform your marketing strategy and upcoming campaigns? Oracle survey results reveal what's trending in digital marketing today. The post Top Digital Marketing Trends For 2022: Oracle Survey Results appeared first on Search Engine Journal.

Customer Surveys 94

Customer Surveys Trends Advertising Benchmark Marketing & Strategy 94

Content Marketing Institute

MARCH 29, 2022

Given how Instagram controls its algorithm to surface content on the platform, what is a marketer to do? It turns out a lot and it boils down to these two things.

Brand Identity 95

Brand Identity Branding Content Paid Search Agency 95

Search Engine Journal

MARCH 29, 2022

Wish every SEO fire had a more standardized, easy-to-follow solution? With this 4-Step Technical SEO Waltz webinar, finding a consistent approach is surprisingly easy. The post 4-Step SEO Waltz: Tackle SEO Challenges Head-On appeared first on Search Engine Journal.

SEO 94

SEO Webinar Metrics 94

Martech

MARCH 29, 2022

Metaverse job openings have nearly quadrupled since last fall, according to job search engine Adzuna. Last October, when the marketing world was still speculating about why Facebook’s parent company rebranded as Meta , the number of job openings on Adzuna for “metaverse” was 697. In February, 2022, that number soared to 3,339. “Crypto” job vacancies also hit an all-time high last month with 5,302 listings.

Business 91

Business Paid Search Agency Demographics Advertising Agencies 91

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

MARCH 29, 2022

Improvements to accessibility don't directly impact a website’s search rankings, says Google’s Search Advocate John Mueller. The post Google: Accessibility Not A Direct Ranking Factor appeared first on Search Engine Journal.

Google 83

Google SEO 83

Martech

MARCH 29, 2022

Ratings giant Nielsen is to be acquired by a private equity consortium consisting led by Evergreen Coast Capital Corporation and Brookfield Business Partners at a cost of $16 billion. The acquisition is subject to approval by Nielsen shareholders and is expected to close in the latter half of the year. Nielsen had rejected a $9 billion bid last week.

Mobile Advertising 89

Mobile Advertising Advertising Agencies Mobile Marketing Acquisitions 89

Opt Intelligence

MARCH 29, 2022

Every email marketing manager has dealt with a campaign or two that just didn’t deliver like you planned. Could be that subject line wasn’t as catchy as you thought. Could be a busy day in a lot of inboxes. The bottom line is, lower than expected performance happens occasionally for a number of reasons. And many of them are likely out of your hands.

Tips 82

Tips Opt-out Opt-in Work Management 82

Martech

MARCH 29, 2022

Mobile analytics provider data.ai, formerly App Annie, has announced the release of two new app-related solutions, App IQ and IAP (in-app purchase) SKU. The aim is to support growth and effective strategies in the app marketing ecosystem. A taxonomy for the app world. App IQ categorizes some 10,000 apps across both Apple and Android app stores, overlaying a taxonomy of 19 genres and over 150 subgenres.

Elasticity 89

Elasticity Mobile Advertising Mobile Marketing Comparison 89

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Search Engine Journal

MARCH 29, 2022

Google has added new visibility to its free hotel booking links feature. Take advantage of these free links on Search and Google Maps. The post Hotel Booking Links Now Available In Google Search & Maps appeared first on Search Engine Journal.

Google 82

Google Features Ads 82

Martech

MARCH 29, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketer, may all your customers be loyal. “You can never know your customer too well.

CMO 87

CMO Marketing Management Internet Marketing CRM 87

ActiveDEMAND

MARCH 29, 2022

We’ve been busy updating our dashboard usability and the widgets we offer to get you better reporting. Our dashboard templating has been updated to make it easier for admins to save, load, and manage dashboards for other users. . Our widgets have also been expanded to include rollup reports that make it easier for agencies, senior living, and other multi-tenant businesses to report on multiple sub-accounts.

Paid Search Agency 79

Paid Search Agency API Template Advertising Agencies 79