Hubspot
OCTOBER 22, 2021
No matter the industry, small businesses need to protect their work and assets. While small business insurance can seem like a burden, it’s an important part of doing business. But how much should you be paying for business insurance? And how can you be sure your investments are properly protecting you? Your small business insurance costs will vary based on factors like your preferred type of coverage and industry.
Webbiquity
OCTOBER 22, 2021
Guest post by Samantha Waites. Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Source: Pixabay. Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts.
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Smashmouth Marketing
OCTOBER 22, 2021
Listen Now: Profit From the Inside with Joel Block, featuring Mike Farrell. Listen as Green Leads CEO, Mike Farrell, gives Joel Block the inside track on how he has built companies to grow pipeline and ultimately revenue. Mike discusses his extensive experience selling into B2B and public sector markets, building sales development organizations as well as developing channel partnerships.
Zoominfo
OCTOBER 22, 2021
The business world is full of terms that sound similar but carry different meanings — the kind of terms that newcomers (and those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
OCTOBER 22, 2021
Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. The post Facebook Launches Audio & Video Calls For Businesses appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
OCTOBER 22, 2021
Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has
Search Engine Journal
OCTOBER 22, 2021
Is your YouTube viewership down? You're not alone. It's normal for watch patterns to change around this time of year. The company explains why. The post Did YouTube Change Its Algorithm? No, It’s Seasonal Decline appeared first on Search Engine Journal.
Biznology
OCTOBER 22, 2021
T his edition’s collection reflects on cultivating psychological safety in our teams and larger organizations, so we can bring our best, authentic selves in service of each other and our customers/clients. The linchpin for team effectiveness, leaders have a significant opportunity to focus on and expand their concept of psychological safety to enable individual authenticity while facilitating team success.
Search Engine Journal
OCTOBER 22, 2021
Building an effective B2B lead generation campaign isn't easy, but it's worth getting right. Here's how to set yours up in 8 proven steps. The post Multi-Channel B2B Lead Generation: 8 Steps to Success appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
OCTOBER 22, 2021
Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes. Continue reading → The post 3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 22, 2021
Free version of MarketMuse content optimization tool brings AI and Machine Learning technology to small publishers The post Free AI Content Optimization Tool by MarketMuse appeared first on Search Engine Journal.
Brandpoint
OCTOBER 22, 2021
Over the last few years, we’ve had to adapt our social media plans to fit the constantly changing social climate. We have grown so used to pivoting our plans that it’s easy to lose sight of the need for a consistent voice across all marketing channels, especially on social media. Finding consistency within your own brand can help form strong brand and social personalities, allowing you to meet your audience where they’re at and connect with them not only when it’s profitable, but also at times w
Search Engine Journal
OCTOBER 22, 2021
Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success. The post 10 Ingredients For A Successful Content Marketing Mix appeared first on Search Engine Journal.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Porch Group Media
OCTOBER 22, 2021
The solar energy industry is rapidly growing. Currently, there are more than 2 million solar energy systems installed in the U.S. According to solar energy growth projections, it’s estimated that there will be 4 million solar power systems in 2023. With the popularity of solar energy soaring, this presents an amazing opportunity for solar energy providers to grow their businesses.
Search Engine Journal
OCTOBER 22, 2021
Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources. The post Keyword Segmentation: Find Which Product Categories Rank Best appeared first on Search Engine Journal.
Heinz Marketing
OCTOBER 22, 2021
By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on.
Search Engine Journal
OCTOBER 22, 2021
Snapchat is more than a social network. It's a keyword discovery engine! Learn about this unique platform to get more from its customer-engaging features. The post How to Use Snapchat In Your Marketing Campaigns [Podcast] appeared first on Search Engine Journal.
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Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.
Salesforce Marketing Cloud
OCTOBER 22, 2021
If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver. But companies in the know, like Snowflake and McAfee , know sales ops helps everyone do their job better.
Search Engine Journal
OCTOBER 22, 2021
Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app. The post Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers appeared first on Search Engine Journal.
Salesforce Marketing Cloud
OCTOBER 22, 2021
October is National Disability Employment Awareness Month. It’s a time to recognize the many contributions people with disabilities have made to the workforce and economy. It’s also a time to acknowledge the ways in which the workforce can support the advancement of this community. For me, honoring this month is especially important. For far too long, I saw my disability as something to “overcome” or minimize in education and the workplace.
Search Engine Journal
OCTOBER 22, 2021
See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. The post Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users appeared first on Search Engine Journal.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
Lake B2B
OCTOBER 22, 2021
In recent years, B2B marketing has evolved to be more customer-centric. Marketers have been exploring new channels and tactics to better understand the buyer’s journey from start to finish. In 2022, B2B marketers will continue leveraging technology in their campaigns by improving the digital customer experience with gamification techniques and augmented reality.
Martech
OCTOBER 22, 2021
Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. “The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran.
The Customer
OCTOBER 22, 2021
The concerns of CEOs over cyber-security and data privacy have accelerated due to the new ‘digital normal’ created by the pandemic. In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits.
Martech
OCTOBER 22, 2021
On Thursday Snap, owner of popular chat app Snapchat, reported lower revenues than expected for 3Q, and pointed to Apple’s iOS privacy updates as a primary cause. The new iOS’s App Tracking Transparency feature restricts the ability to track user behavior across apps and measure the effects of advertising. Snap reported $1.07 billion in 3Q earnings, undershooting the $1.1 billion earnings projected by financial market data provider Refinitiv.
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Why are buyer-facing teams struggling and what can be done about it? Today’s buying experience is extremely challenging to navigate––with a plethora of choices, easy access to research, and competing (often contradictory) voices chiming in. Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. For a buyer-facing team, the struggle is also real.
DivvyHQ
OCTOBER 22, 2021
For your enterprise content team to consistently create and publish content across multiple channels, you’re going to need the support of technology. With the right platform, you can be more organized, productive and efficient. But with so many solutions available, it’s a good idea to compare options. Today, we’re focusing in on the comparison between DivvyHQ vs.
Martech
OCTOBER 22, 2021
SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. It joins a growing number of proposed alternatives to tracking consumers with third-party cookies. SORT will initially be offered by the Perion company Undertone.
Content4Demand
OCTOBER 22, 2021
Content4Demand has grown and thrived for nearly a decade as a sister company to Demand Gen Report and now as a division of EmeraldX. We’re expanding our team to accommodate that growth and eager to meet marketing pros ready for the next step in their digital marketing careers. We deliver buyer-focused marketing content, thoughtful content strategy and outstanding service for our B2B clients.
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