Webbiquity

APRIL 13, 2022

Guest post by Dylan Berger. Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

KoMarketing Associates

APRIL 13, 2022

As marketers look ahead to the remainder of 2022, new research suggests that they will be focusing on personalizing content and the overall customer experience. Oracle and Ascend2 recently teamed up to publish the “Marketing Trends 2022” report, and statistics indicated that 43% of marketing organizations intend to add personalized content marketing and offers to their strategies in the coming months.

Personalization 239

Personalization Marketing Budget Content Statistics 239

Zoominfo

APRIL 13, 2022

In my previous career as a staffing consultant, I once pitched a staffing product to the HR leaders at a big financial services company, which had recently completed a huge merger. The CEOs of both merging companies had told an industry magazine that cost-cutting would be a top priority for the newly formed organization, so my presentation was focused on highlighting this part of the solution.

Top of Funnel 130

Top of Funnel Paid Search Agency Work Management Marketing Management 130

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

BOP Design

APRIL 13, 2022

In over 12 years of running Bop Design, we’ve designed 400+ B2B websites, many of which are much more than just a new website. Often when clients hire us, the website is part of a more extensive brand overhaul. It could involve a name change, logo redesign, messaging, positioning shift, and a completely new website. It never ceases to amaze me how emotional these projects can be for clients.

Design 123

Design Advertising Agencies B2B Paid Search Agency 123

Search Engine Journal

APRIL 13, 2022

Google Ads extensions are an excellent tool. Understand each type and optimize them for maximum performance, so you get more bang for your PPC buck. The post 14 Types Of Google Ads Extensions & What They Do appeared first on Search Engine Journal.

Google 126

Google Ads PPC Optimization 126

Only B2B

APRIL 13, 2022

Are you a cold caller that sets appointments? Then you understand the importance of sales involvement in the comprehensive sales call process. Your ability and the tools you have at your disposal will determine the quality of your outreach. Let’s not forget that today’s buyer is much more difficult to contact. According to The Sales Development Technology Report, connecting with a customer today takes an average of 18 dials.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

Search Engine Journal

APRIL 13, 2022

YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month. The post YouTube’s Keyword Research Tool Available To Everyone This Month appeared first on Search Engine Journal.

Keywords 121

Keywords Research Tools Youtube 121

DivvyHQ

APRIL 13, 2022

Today's marketing engine needs a steady stream of fuel: content. But how much content do you really need? In this post, we’ll look at a variety of channels and discuss how you can align your content production volume with your objectives and audience demands.

Content 99

Content Demand Advertising Channels Product 99

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

APRIL 13, 2022

Amazon announces a limited time increase in commission rates. How does it compare to pre-Covid commission percentages? The post Amazon Raises Affiliate Commission Rates appeared first on Search Engine Journal.

Amazon 107

Amazon Advertisements Advertising 107

Benchmark Email

APRIL 13, 2022

At Benchmark Email, we go all out to ensure the success of your email campaigns. We’ve built reliable email marketing tools that streamline your email campaigns from creation and launch, right through to tracking and optimization. Beyond that, we keep on analyzing your email marketing pain points to find integrations that solve these specific problems.… The post The Top Benchmark Email Integrations appeared first on Benchmark Email.

Advertising Benchmark 98

Advertising Benchmark Email Campaigns Email Marketing Optimization 98

Search Engine Journal

APRIL 13, 2022

In a world where digital & physical meet, metaverses offer an unprecedented opportunity to brands. Got NFTs, Metaverse, and web 3.0 on your marketing radar? The post Marketing In The Metaverse [Podcast] appeared first on Search Engine Journal.

Search Marketing 98

Search Marketing Marketing Brand Identity Branding 98

Salesforce Marketing Cloud

APRIL 13, 2022

It’s the million dollar question: How do I know if my marketing is persuading my audience to take action? The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things. For example, how does a person’s weight correlate with what they eat? How does a marathon runner’s race time correlate with the number of hours they train?

Correlation 98

Correlation Planning Analysis Distribution 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

APRIL 13, 2022

A Remote Code Execution Vulnerability discovered in the Elementor Website Builder plugin that can lead to full site takeover. The post WordPress Elementor Plugin Remote Code Execution Vulnerability appeared first on Search Engine Journal.

Marketing Websites 96

Marketing Websites Leads Lead Marketing Qualified Leads 96

SendGrid

APRIL 13, 2022

Landing pages can help tie together your brand’s email marketing campaign. Learn more about email marketing landing pages and the best practices. The post Email Marketing Landing Pages appeared first on SendGrid.

Landing Pages 89

Landing Pages Email Marketing Marketing Practices 89

Search Engine Journal

APRIL 13, 2022

Google sent a reminder to publishers that expands on current policy related to showing ads on content about the war on Ukraine. The post AdSense Pausing Monetization On Some Ukraine Related Topics appeared first on Search Engine Journal.

Adsense 90

Adsense Google Ads Content 90

Martech

APRIL 13, 2022

When it comes to lead generation, it’s important to understand the need to balance lead quantity and lead quality. Focusing on just generating more leads is not the key to more revenue. Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers. Join Alex Ortiz, CMO of Sendoso and learn how to improve conversion rates by refining your strategy within the funnel and focusing on and measuring what matters.

Conversion Rate 93

Conversion Rate Conversion CMO Top of Funnel 93

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

APRIL 13, 2022

Whether you’re new to Google Analytics, or a seasoned analyst, there's something new to learn. Get moving in the right direction with these top guides. The post Learn GA4: 17 Top Guides & Educational Resources appeared first on Search Engine Journal.

Education 89

Education Resources Marketing Analytics Tools Analytics 89

Martech

APRIL 13, 2022

Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. What it does. When marketers promote an app, Luna Search Ads improves discovery by helping determine the best keywords to use and how to manage them in Apple Search Ads.

Paid Search Agency 91

Paid Search Agency Ads Campaigns ROAS 91

Search Engine Journal

APRIL 13, 2022

Getting a law firm to rank at the top of Google Search is a big undertaking. Take the first step with this foundational guide. The post What’s The First Step In Law Firm SEO? appeared first on Search Engine Journal.

SEO 88

SEO Google 88

MarketMuse

APRIL 13, 2022

SEO tactics are distractions if you don't have a solid SEO strategy in place. Learn how to your focus to lay a rock-solid SEO strategy and execution plan.

SEO 88

SEO Tactics Content 88

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Litmus

APRIL 13, 2022

People are always on the move and email content should reflect this. By using live dynamic email content like countdown timers and showing recipients their nearest stores, you can serve email recipients with contextually relevant and up-to-date emails. There are several ways in which you can target subscribers using live dynamic email content, including: Location.

Display 81

Display Content Tagging Optimization 81

Search Engine Journal

APRIL 13, 2022

Learn more about the impact Meta's tracking pixel has on site speed and what you can do about it, with PPC pro Navah Hopkins. The post How Do Tracking Pixels Affect Site Speed? Ask The PPC appeared first on Search Engine Journal.

PPC 77

PPC 77

HG Data

APRIL 13, 2022

HG Insights’ latest Master Class, Contextual Intent: The Intent Data Game Changer, explores how you can leverage intent data to create actionable strategies and change the way you prioritize and attack your market. Barry Magee, VP, Client Transformation, and David Crossman, Global Director, Customer Solutions, explained how customers who use Contextual Intent uncover more meaningful … The post Contextual Intent: The Intent Data Game Changer appeared first on HG Insights.

Intent Data 75

Intent Data Intent Class Marketing Strategy 75

BrandMaker Blog

APRIL 13, 2022

? What are some of the best-kept secrets to successful agile marketing implementation? Scott Brinker sat down with Andrea Fryrear, CEO and co-founder of Agile Sherpas, a marketing-focused training and consulting company, to discuss top agile marketing strategies. As organizations increasingly look for ways to be more agile, what should they keep in mind?

Marketing & Strategy 75

Marketing & Strategy Paid Search Agency Consulting Training 75

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

BuzzSumo

APRIL 13, 2022

Effectiveness 140

Effectiveness Content Marketing Content Marketing 140

BrandMaker Blog

APRIL 13, 2022

“Here’s a giant slide deck on our agile marketing plans. Good luck with this. See you in a year!” If this triggers painful memories of how agile marketing was presented to your team in January, it may not have been surprising if your agile plans didn’t make it past the first quarter. This is how Andrea Fryrear, CEO and co-founder of AgileSherpas, recently described many marketing leaders’ poorly executed—although likely well intentioned—approach to agile marketing.

Planning 59

Planning Trigger Marketing Intent Marketing Plans 59

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. You can increase your brand awareness and website traffic all while connecting with consumers. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. How do you get started and where do you even begin?

Paid Content 52

Paid Content Social Media Pricing Price 52