Parse.ly

MAY 27, 2022

Visitors to your website are trying your company out to see if your products are the right fit. If your wardrobe of content is a disorganized mess, with your button-down shirt of a blog post rumpled in a corner here and the khaki pant leg of an ebook sticking out from under the nightstand over there, your audience is bound to bounce in frustration. A content pillar strategy is designed to give your content The Home Edit treatment, organizing everything under a relevant keyword head term, like wo

Top of Funnel 52

Top of Funnel Content Keywords Advertising Funnels 52

SendX

MAY 27, 2022

Cryptocurrency has become the new trend, and people have no complaints. As per the user index of 2021, over 97% showed confidence in this new revolution.

Template 195

Template Marketing & Strategy Marketing Strategy Trends 195

Search Engine Journal

MAY 27, 2022

Plenty of questions are coming up on Google Business Profile features and bugs in the Help forum. Here are the top ones answered. The post 5 Top Google Business Profile FAQs From The Official Help Forum appeared first on Search Engine Journal.

FAQ 136

FAQ Profiling Google Business 136

Content Marketing Institute

MAY 27, 2022

Brand-value goals make the top of most marketers’ lists. You spend a lot of time trying to figure out how to quantify them. But maybe, you should stop trying to calculate the results. Robert Rose explains.

Brand Identity 116

Brand Identity Branding Spending Paid Search Agency 116

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

MAY 27, 2022

New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast. The post Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast] appeared first on Search Engine Journal.

Ad Exchange 119

Ad Exchange Ads Buyer Personas Advertisements 119

Search Engine Journal

MAY 27, 2022

Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals. The post Important KPIs To Measure For An Organic SaaS Campaign appeared first on Search Engine Journal.

Organization 118

Organization Campaigns SEO Business 118

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Mobile Advertising 105

Visitor Queue

MAY 27, 2022

We all want to increase our sales. But, we all know how difficult it is to do so. Especially when competition gets tougher on a daily basis. With the help of a strong sales tracking initiative, you can enhance your sales strategies and have a better chance at generating more revenue by knowing exactly what […]. The post Sales Tracking: The Complete How to Guide appeared first on Visitor Queue Blog | Identify Website Traffic.

Traffic 103

Traffic Marketing Websites Generation B2B Sales 103

Martech

MAY 27, 2022

This week, content experience platform (CXP) Contentstack debuted their Automation Hub, a no-code composable architecture tool. What it does. The Automation Hub simplifies, on the front end, the deployment of composable architectures used for content creation in building digital experiences for customers. Instead of having to write code to integrate content from different sources and vendors, the Automation Hub allows marketers to pull everything together and build full content experiences using

Automation 103

Automation Work Management Marketing Management Vendors 103

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. However, this is actually not true. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. It also brings needed perspective to a question everybody with a tight budget is asking: How do you know when you have enough data?

Analytics 100

Analytics Advertising Agencies Paid Search Agency Copywriting 100

SmartBug Media

MAY 27, 2022

Here’s a mind-boggling statistic : 76 percent of companies agree that customer lifetime value is an important metric, but only 42 percent of companies can accurately measure the lifetime value of their customers. That is not only a disconnect, but a costly one. As marketers, we know there is an inherent value to retaining customers. Without accurately capturing and storing customer data, it’s hard to know not only where we are in terms of customer retention success, but also what it’s worth to o

CRM 92

CRM Tools Best Practices Loyalty 92

Optinmonster

MAY 27, 2022

Do you want to add a search bar to your WordPress website? A search bar makes it easy for visitors to discover the right content they’re looking for on your website. WordPress provides a default search bar, but when it comes to discoverability, it lacks all the bells and whistles you get with a custom search bar. In this article, we’ll show you step by step how to add a custom search bar to your WordPress website the easy way.

Paid Search Agency 82

Paid Search Agency Rules Tagging Search Marketing 82

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

DivvyHQ

MAY 27, 2022

Conversions are the end goal for most enterprise content marketers. However, determining the source of those customer acquisitions can be tricky. If you’re struggling with how to connect the dots of engagement with your content assets to revenue, we’ve got tips, ideas, and more to get you there.

Conversion 76

Conversion Acquisitions Content Tips 76

Lake One

MAY 27, 2022

Lake One is excited to announce the addition of John Campos as a Paid Media Strategist. John comes to Lake One after two and half years of managing campaigns for healthcare, higher education, and fundraising clients. Born and raised in Brazil, John came to the U.S. for college when he attended the Florida Institute of Technology in Melbourne, Florida, where he studied business and marketing.

Work Management 72

Work Management Education Spending Creativity 72

Navigate the Channel

MAY 27, 2022

Much of today’s advertising has moved from print to the top, bottom and sides of the web pages we read every day. Good digital ads don’t only need to be attractive and clever, but they need to break through readers’ ennui and intrigue them enough so that they click through to the advertiser’s website. Creating such ads is an art form.

Display 65

Display Banner Ads Ads Banners 65

Leadspace

MAY 27, 2022

It’s always that time of year – in sales and marketing we’re always starting a new quarter, ending a new quarter, trying to create demand for the following year or just planning. We always want to start strong and grow better. Let’s assume you start strong. But how do you grow better? How do you outsmart the competition? How do you create sales and marketing systems that help identify the leads that matter?

Marketing Analytics Tools 62

Marketing Analytics Tools Top of Funnel Planning Lead Ranking 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SalesIntel

MAY 27, 2022

Social selling is a concept hovering around social networks like Twitter, Instagram, and LinkedIn to find the right business-minded and ready-to-engage prospects for growth. . Ultimately, social selling develops and bridges the reverential relationship between three groups; company, salesperson, and prospects. This tactic is more concentrated on the B2B sales team and prospects because it focuses on employee advocacy rather than the brand’s official social media. .

Sales Management 52

Sales Management B2B Sales Top of Funnel B2B 52

Drew Neisser

MAY 27, 2022

Ah, innovation. The buzzword of every company striving to be different, daring, and bold. But what the heck does it actually look like to innovate? And how can a CMO get their teams to start innovating in a way that actually yields growth (i.e., not just quirky ideas in brainstorming meetings)? Carla Johnson is the perfect person to walk us through her foolproof formula for innovation that moves the needle.

B2B 52

B2B CMO Training B2B Marketing 52

Outbrain

MAY 27, 2022

A month ago, the Outbrain Benelux team celebrated Easter with some key local clients. Let’s take a look back at a successful night, filled with fun, great memories, and new skills For the occasion, we decided to host a private cooking class in a famous cooking venue in the center of Brussels, Belgium. Such events are better told about through pictures rather than a long essay, but below is a short sneak peek to give you a feel because it was a great night!

Class 26

Class Creativity Best Practices Advertising Agencies 26

Litmus

MAY 27, 2022

Subscribers are inundated with emails—especially as brands begin to launch their summer marketing campaigns! As email marketers, we know what goes into making email so special. So when an email catches our eye, we really like to shout about it. Whether it was a clever subject line, the perfect timing of a triggered email, or some amazing examples of personalization —read on to see the emails that caught our eyes this month.

Email Marketing 78

Email Marketing Trigger Marketing Trends Demand Generation 78

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClearVoice

MAY 27, 2022

Pillar content is an important and effective long-form content strategy every marketer should include in their content planning. Pillar content can attract more traffic , more shares, and more backlinks compared to shorter blog posts and articles. And, sometimes pillar pages become top content performers, especially when they’re regularly refreshed to stay accurate and current. .

Research 52

Research Keywords Lead Scoring Lead Ranking 52

Martech

MAY 27, 2022

Everyone knows that content technology represents a key piece in the martech stack. The past five years have seen traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, and web content management (WCM) vendors struggling to broaden their scope as mythical “digital experience platforms.” Meanwhile, a parallel, and potentially a more interesting, trend has been taking place on the content side of the martech world.

Digital Asset Management 107

Digital Asset Management Enterprise Management Marketing Management Content 107