Fri.Jun 18, 2021

The CMO Mindset – Acquiring Demand, Amplify Brand, Accelerate Revenue

Unbound B2B

The overwhelming prevalence of digitalization is constantly transforming the field of marketing. At nearly every turn, marketing pursuits look vastly different in style, scope, and execution than they did just a few years ago.

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Waiting to Exhale


I was talking to a friend recently, making plans to get together in person (finally) and comparing notes on our year, when she said something I can’t get out of my head: “Quitting is the new self-care.”. Her phrase was more plea than plan; few of us can just walk off our jobs.


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6 Steps to Build a Single Customer View & Improve Customer Experience


Ever see those cool 360-degree cameras on red carpets at award shows? Someone famous will stand in the middle and several cameras positioned all around will simultaneously capture pictures of the star, creating a spectacular image that gives you a 360 view of the person.

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Email Marketing Statistics Every Business Must Consider

Only B2B

Are you seeking for valuable email marketing statistics to get ahead in 2021? You are at the right place! Businesses use sundry marketing techniques to reach a wider audience and make more sales. One of such techniques is email marketing.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

9 Reasons Why You’re Failing at SEO & How to Fix it

The Internet is busy, crowded, and full of more distractions than a mall food court. To ensure users discover your content when performing relevant searches, you need a strong SEO plan. You likely already understand this.

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More Trending

Cognitive Marketing, Conversion #1: Unaware to Contemplating


How do you view sales? Is it a science, an art, or a mixture of both? Marketing Cognitive Marketing

Will Apple Spoil the Whole Email Marketing Barrel? (Plus More Content News)

Content Marketing Institute

A new privacy program from Apple could upset email newsletters. LAY’S and Uber Eats celebrate a successful non-existent restaurant. A new survey reveals how consumers share their feelings about brands. What’s it all mean? We break it down for you.

5 Best Affiliate Link Cloaking Plugins (+ 3 Tips to Boost Sales)


Are you looking for the best affiliate link cloaking plugins for your WordPress site, but you’re not sure the best option to go with? Affiliate marketing can be one of the most profitable ways to create passive income online.

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Shopify Sites Can Now Edit Their Robots.txt File via @sejournal, @MattGSouthern

Search Engine Journal

Shopify stores are now able to edit their robots.txt file, which gives store owners more control over how search engines crawl their site. The post Shopify Sites Can Now Edit Their Robots.txt File appeared first on Search Engine Journal. News Shopify

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How to Make Newsworthy Content


Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan shows you what it takes to make your content newsworthy, in order to attract links

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What Is HTTP/2? Everything You Need to Know for SEO via @sejournal, @rvtheverett

Search Engine Journal

How does HTTP/2 work and what impact does it have on SEO? Learn everything you need to know here. The post What Is HTTP/2? Everything You Need to Know for SEO appeared first on Search Engine Journal. SEO Web Development

E-commerce Security 2021: Alternative of Google reCaptcha

Altitude Branding

hCaptcha…. ummmmm…. sounds different right? Some might have heard about it but do not know what it is. In simple terms, hCaptcha is an E-commerce security software for bot and spam detection. Now, you will be thinking you already have reCaptchas for bots and spammers.

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Why Mobile and Desktop Rankings Are Different via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller explains why search results can differ in mobile and desktop and the factors tending to influence those rankings The post Why Mobile and Desktop Rankings Are Different appeared first on Search Engine Journal. News SEO

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Employee Spotlight: SmartBug's Digital Marketing Specialist Shares about Juneteenth & Multicultural Marketing

SmartBug Media

Growing up in America meant that certain communities had limited knowledge and education around diverse cultures, traditions and holidays. Juneteenth is just one example of the lesser known, lesser taught about holidays in American culture.

Scalable Solutions with AdVantage Social


AdVantage Social helps you grow your business! As technology and media grow, we must grow with them. Staying current and utilizing the power of social networking is very important when advising SMBs on how to grow their businesses. MatchCraft's AdVantage Social platform allows you to do just that.

Business Leaders: Why Are You Hiding THIS?


Depression, anxiety, and all issues related to mental health are often ignored because of negative stigma.

Google Ads Single Keyword Ad Group (SKAG) Campaign – Benefits & Drawbacks

Goodish Agency

Today we are going to be talking about what Single Keyword Ad Group campaigns are , why single keyword ad groups work in 2021 and how to get the most out of them. We will also show you how you can boost your brand awareness and get results like in the images below. What is a SKAG campaign?

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Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

The Proof Is in the Revenue. How Does Your Intent Data Compare?


Using key metrics within the sales funnel is one good way to determine the effectiveness of intent data. Astute marketers know that high quality data produces higher click through rates, higher MQL and SAL rates, which in turn reduces the cost of sales. How does that happen?

Keyword Research : Find the Best Keywords for Your Business

Method and Metric

Keyword research doesn’t have to be difficult. When finding the right keywords for your business, there is no need for guessing or taking a stab in the dark. We’ve outlined a foolproof way to understand your business offerings and begin to create a keyword map that is in line with your audience.

Google Unrolls Search Console Insight to Understand Content Performance


Preview: Search Insight Console is tailored specifically for content creators. The feature will be driven by data collected from the Google search console and Google Analytics. The analytics will help understand the content performance.

What is customer intent and how to use it in your marketing


Customer intent was the theme of our latest release, but we think it’s time to step back and understand what exactly we mean by the term, and what it means to our marketing strategies. For ecommerce brands, in particular, customer intent is the holy grail.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

How Not to Be Sued Over Images: Understanding Copyrights


Once upon a time (i.e., in the days before computers and online searches), finding and using images for articles or marketing brochures required some effort. Locating the image would take time.

The Benefits of Inbound Marketing

Stevens & Tate

Inbound Marketing is all about empowering potential customers. It provides a shift in marketing tactics that can make a real difference in how consumers react to a company. Inbound strives to create marketing that people will love.

Spotify Gets Into Social Audio With Greenroom via @sejournal, @MattGSouthern

Search Engine Journal

Spotify is now competing in the social audio space with the launch of Greenroom, which offers the option of turning live chats into podcast recordings. The post Spotify Gets Into Social Audio With Greenroom appeared first on Search Engine Journal. News Tools

Passive vs. Active Voice: Why the Difference Matters


Chances are you got very cozy with grammar during your high school world language class. Your teacher probably tried drilling the imperfect tense, subject pronouns, subjunctive mood and more into your brain as you struggled to understand not only the grammar but use it in a different language.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.