The Point

JUNE 30, 2021

When it comes to what is, and isn’t, Account-Based Marketing (ABM) , there are as many opinions out there as there are ABM experts. The reality is that ABM (now ABX, in some circles) is ever-evolving and so what qualifies as ABM is a moving target. Also, does it matter? Well, it matters only because many B2B marketers who haven’t yet stepped foot in the ABM waters are under pressure, from management or sales or both, to do so.

Account Based Marketing 162

Account Based Marketing ABM Planning Demand Generation Agencies 162

KoMarketing Associates

JUNE 30, 2021

Tracking B2B lead generation metrics is important for B2B marketing – of course. But so is clarity. There’s a pillar concept in marketing that proves the value of clarity: Confused people don’t take action. Usually this principle is applied to potential customers in the context of conversion rates. But it applies to B2B marketers’ decision-making, too.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

Zoominfo

JUNE 30, 2021

Recruitment is an art and a science. It’s also complex and time consuming. One badly sourced candidate can set recruiting back months. But the reward for finding the right candidate? It’s a feeling of triumph. What’s Eating Up Your Time? The hiring process can take weeks to months—even at its most efficient. The truth is, when it comes to recruitment, a lot of it is out of your control.

Product 130

Product Template High Quality Lead Efficiency 130

SEMrush

JUNE 30, 2021

Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form content, sharing insights into how long your content should be and how a successful strategy should balance different formats to drive success.

Content 141

Content Optimization Marketing & Strategy Content Marketing 141

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

JUNE 30, 2021

Recruitment is an art and a science. It’s also complex and time consuming. One badly sourced candidate can set recruiting back months. But the reward for finding the right candidate? It’s a feeling of triumph. What’s Eating Up Your Time? The hiring process can take weeks to months—even at its most efficient. The truth is, when it comes to recruitment, a lot of it is out of your control.

Product 130

Product Template High Quality Lead Efficiency 130

Content Marketing Institute

JUNE 30, 2021

Many factors come into play when creating optimized content. Some are well known and others are unexpected choices. Here are seven that encompass both categories to do your SEO better. Continue reading → The post 7 Strategies for Bulletproof SEO Content appeared first on Content Marketing Institute.

SEO 139

SEO Marketing & Strategy Content Optimization 139

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. While social media stories aren’t anything new, as more platforms add this capability to their apps, it’s important for businesses to understand how to properly use these to their advantage.

Social Media 137

Social Media Media Curation Twitter 137

Liveintent

JUNE 30, 2021

June 1st brings many things—sunnier days, warmer weather, flowers in bloom—but most importantly for the leaders of our LGBTQ+ ERG, PrideIntent, June 1st brings Pride! We connected with the leaders of PrideIntent to discuss the ERG’s impact on the organization and the significance of Pride in their personal lives. The PrideIntent ERG was created less than a year ago and has since become a place of support, community, and visibility for its members.

Transparency 127

Transparency Communities Amazon Organic Leads 127

Biznology

JUNE 30, 2021

The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as well. In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO.

CMO 104

CMO Planning Work Management Paid Search Agency 104

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

JUNE 30, 2021

Google's John Mueller answers the question about what to do about old content that is of a very low quality The post What to Do About Old Low Quality Content appeared first on Search Engine Journal.

Content 126

Content Google SEO 126

Zoominfo

JUNE 30, 2021

Recruitment is an art and a science. It’s also complex and time-consuming. One badly sourced candidate can set recruiting back months. But the reward for finding the right candidate? It’s a feeling of triumph. What’s Eating Up Your Time? The hiring process can take weeks to months—even at its most efficient. The truth is, when it comes to recruitment, a lot of it is out of your control.

Product 100

Product Template High Quality Lead Efficiency 100

Only B2B

JUNE 30, 2021

Many people think email is an outdated way to market, but the truth is more than 80% of businesses use email marketing and observed extraordinary results in their revenue. Email Marketing has the great potential to push your ROI exponentially. Email marketing is crucial for many marketing strategies like inbound, content, and account based marketing.

Email Marketing 118

Email Marketing Marketing & Strategy Marketing Strategy Top of Funnel 118

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Heinz Marketing

JUNE 30, 2021

By Lauren Dichter , Sr. Marketing Consultant at Heinz Marketing. A solid go-to-market strategy breaks big ideas into bite-sized, actionable steps so team members can more easily achieve a common goal. When drafting a go-to-market strategy, it’s helpful to start with guiding questions, like: What does an effective go-to-market strategy look like for our company?

Marketing Analytics Tools 120

Marketing Analytics Tools Allocation Planning Peer-to-peer 120

The Daily Egg

JUNE 30, 2021

Both Shopify and Wix are highly popular ecommerce website builders for good reason. Their user-friendly designs and comprehensive features make them easy to use, even if you’ve never built an ecommerce store before. With its excellent customer support and advanced features, Shopify is a great choice for business owners looking for extra help along the […].

eCommerce 118

eCommerce Features Marketing Websites Design 118

Search Engine Journal

JUNE 30, 2021

Industry experts explain why media optimization is crucial for meeting Google's Core Web Vitals, which will soon impact page rankings. The post Expert Tips for Improved Performance in a Google Core Web Vitals World appeared first on Search Engine Journal.

Google 106

Google Tips Optimization Media 106

Brandfolder

JUNE 30, 2021

Brands are continually improving the content they create for their audiences. Brandfolder aims to do the same for the way brands store and distribute those assets. It should come as.

Features 105

Features Distribution Brand Identity Branding 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Outreach

JUNE 30, 2021

Written in collaboration with Kirk Johnson, Senior Software Engineer and Rainbow ERG Lead Visual art by Nastasia Tebeck, Principal Product Designer and Rainbow ERG Member.

Software 105

Software Design Leads Lead 105

Benchmark Email

JUNE 30, 2021

eCommerce sales continue to set a new benchmark with each passing year. It is intriguing to know that 23% of small business owners feel the need to strengthen their eCommerce capabilities to survive in the post-pandemic world. It has become important to reach a larger audience and cater to the changing customer behavior to make… The post How Triggered Emails can Take Your Conversions to the Next Level appeared first on Benchmark Email.

Conversion 103

Conversion eCommerce Advertising Benchmark Small Business Marketing 103

SEMrush

JUNE 30, 2021

Find out what an ideal client profile is, how to create one, which parts to include, and get a free template to start optimizing your marketing efforts.

Ideal Customer Profiles 111

Ideal Customer Profiles Template Profiling Optimization 111

Optinmonster

JUNE 30, 2021

Do you want to learn how to configure Sendinblue Mailer with WP Mail SMTP? WP Mail SMTP is a popular choice for many WordPress users who want to improve their email’s deliverability rates. It’s easy to use, simple to set up and makes sure your emails go where they belong: in your customers’ inbox. Plus, if you’re using Sendinblue for email marketing, things are even easier.

Godaddy 106

Godaddy API Domain Deliverability 106

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SWZD

JUNE 30, 2021

Engaging decision-makers for your cloud solution is easy (when you know who they are). Meet: The Cloud Buying Collective.

Buy 118

Buy Resources 118

DivvyHQ

JUNE 30, 2021

Did you know that underperforming content can drag down your search visibility and reputation in search engines? It's true. Instead of spending 100% of your time creating new assets, it's highly recommended that you spend some time auditing and identifying non-performing content and either kill them, or breathe new life into them. Let's dig into this process in more detail.

Content 99

Content Spending Process Keywords 99

LeadsRX

JUNE 30, 2021

The latest video on the LeadsRx Attribution Marketing Channel examines 9 trends that all marketers should be watching to improve advertising and marketing campaign success for the remainder of 2021 (and beyond). WATCH THE VIDEO. Watch this informative video, featuring experienced marketer Lucas Sommer. Below is the quick version of the list. Lucas adds great color to the list in this video.

Multi-Touch Attribution 99

Multi-Touch Attribution Advertisements Advertising Trends 99

Convert

JUNE 30, 2021

So you just got a budget for your A/B testing program and you’re not sure what to invest in first. Is it a tool? An agency? Or perhaps an entire testing team? Well, it all depends on your A/B testing strategy and goals… Should You Hire An Agency Or Run CRO In-house? Honestly, it depends. Agencies are great because they have experience and you can offload almost the entire testing process to them.

Budget Programs 98

Budget Programs Paid Search Agency Marketing Analytics Tools Advertising Agencies 98

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SmartBug Media

JUNE 30, 2021

I’ve coached sales leaders across a wide variety of industries, and the one common question they all ask is: How can I optimize my sales process? I always tell them that one of the critical ways to optimize this process is by measuring sales productivity, because it is ultimately a path to reaching sales goals. In this article, we’ll dive into how to define those goals, measure productivity, and increase the likelihood that the sales team members hit (or surpass) their goals.

Peer-to-peer 98

Peer-to-peer Ideal Customer Profiles Transparency Sales Cycle 98

Search Engine Journal

JUNE 30, 2021

Learn everything you need to know about Google Panda. Check out why it was launched, what we know about the algorithm and a complete timeline. The post A Complete Guide to the Google Panda Update: 2011-21 appeared first on Search Engine Journal.

Google 97

Google SEO 97

Hubspot

JUNE 30, 2021

As a millennial, it's no surprise that Instagram is one of my favorite social media platforms. This network is the third most popular social media site for Gen Z and millennial audiences. While scrolling through the site is the easiest thing to do, posting the right content for your audience isn't. As a marketer, you've probably wondered what type of Instagram content would perform the best for your audience.

Video Marketing 101

Video Marketing Best Practices Stats Customer Surveys 101