Sun.Oct 17, 2021

Competitor Paid Search Analysis: Why Is It So Important? via @sejournal, @SimilarWeb

Search Engine Journal

Need to gain insight into the budgets, keywords, and product ads driving your competitors' paid search campaigns? Learn a tactical approach here. The post Competitor Paid Search Analysis: Why Is It So Important? appeared first on Search Engine Journal. AdNouncement Paid Search

Rachel’s App of the Week: Pinterest

Heinz Marketing

By Rachel Degginger , Marketing Consultant at Heinz Marketing. Despite this time of the year being the rainiest here in Washington, it is also my favorite time of the year. The late fall, moving into winter season.

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Content Length: Is It a Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

Does a larger word count help with achieving higher search rankings on Google? Find out if it is a ranking factor here. The post Content Length: Is It a Google Ranking Factor? appeared first on Search Engine Journal.

The Persistent Measurement Challenge: B2B Findings From "The CMO Survey"

B2B Marketing Directions

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have made on the digital transformation of marketing.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

Click-Through Rate (CTR): Is It a Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? Let's see what the evidence says. The post Click-Through Rate (CTR): Is It a Google Ranking Factor? appeared first on Search Engine Journal.

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