B2B Digital Marketer
OCTOBER 13, 2022
We’re returning to face-to-face, but we won’t be going back to the pre-pandemic past. Life is finally starting to return back to normal – a new normal. Everyone is going back to face-to-face. However, things will not be the same. We won’t be going back to the pre-pandemic past. As humans, we change, we adapt, and we will be doing things differently moving forward into the coming years.
KoMarketing Associates
OCTOBER 13, 2022
As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. Lytics recently published the “Marketing and IT: The Strategic Partnership” report, and statistics suggested that 44% of marketers and IT professionals believe AI will inform a large portion of their advertising targeting and segmentation with little human input.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Zoominfo
OCTOBER 13, 2022
Every year, the United States exports billions of dollars worth of forest products — everything from the raw timber used in construction to the reams of paper used in offices all over the world. Most people don’t give much thought to how all those boxes of copy paper make their way to the warehouses and shelves of their local retailers. But these questions keep Steve Zambo, founder of Ally Global Logistics (AGL), up at night.
Search Engine Journal
OCTOBER 13, 2022
Google announced the return of their live in-person conferences, rebranded to Google Search Central Live. First one scheduled for November 2022. The post Google Announces Search Central Live Conference appeared first on Search Engine Journal.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CopyBlogger
OCTOBER 13, 2022
If you’re looking to get more website traffic, SEO for content writers becomes an unavoidable subject. SEO (search engine optimization) plays. Continue Reading. The post SEO for Content Writers, Simplified appeared first on Copyblogger.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Heinz Marketing
OCTOBER 13, 2022
By Maria Geokezas , Chief Operating Officer at Heinz Marketing. When remote work stormed the scene, we had no choice but to accept it. Now, it seems there’s no going back. A recent survey reports that 87% of employees would opt for a flexible work arrangement. So, if you’re hoping to snag and retain top talent, you have no choice but to learn to manage a remote workforce.
Search Engine Journal
OCTOBER 13, 2022
Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. The post Goodbye Google Webmaster Guidelines, Hello Google Search Essentials appeared first on Search Engine Journal.
Buffer
OCTOBER 13, 2022
As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind. So we aim to be clear in our communication with each other across the team, and clear as a company what those expectations for communication best practices are so everyone can be aligned.
Content Marketing Institute
OCTOBER 13, 2022
Who said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Conductor
OCTOBER 13, 2022
Only 58% of women reported feeling comfortable or somewhat comfortable asking for a raise , compared to 74% of men, according to a 2020 Indeed study. Due to burnout, in 2021, one in three women had considered leaving the workforce or downshifting their career in 2021—a significant increase from one in four in the first few months of the pandemic in 2020.
RDW Group
OCTOBER 13, 2022
Help us give a warm welcome to our new Creative Director, Martin Walsh. With a background in marketing (and music) … The post Make Way for Martin, RDW Creative Director appeared first on RDW Group.
Visitor Queue
OCTOBER 13, 2022
There is nothing better than a solid content marketing strategy that is easy to follow and effective. A talented human (or team of humans) with the right tech stack can definitely get the job done easier, faster, and more efficiently. While you could be reading this and wondering, “Why am I reading the best software […]. The post 6 Best Content Marketing Tools in 2023 appeared first on Visitor Queue Blog | Identify Website Traffic.
Ahrefs
OCTOBER 13, 2022
There are many ways to do it, but all methods pretty much boil down to finding keywords that: Potential customers are searching for. Have value for your business. Are within your wheelhouse to rank for.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
nDash
OCTOBER 13, 2022
Ideas are the driving force behind many content writers. An idea for something to write could lead to your next accepted pitch. But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. Boost the chances of pitch acceptance by familiarizing yourself with the brand. This is your first step in building a working relationship with them.
Search Engine Journal
OCTOBER 13, 2022
Google's update to image structured data makes it easier to add credit, creator and copyright information. The post Google Updates Image Structured Data appeared first on Search Engine Journal.
TrustRadius Marketing
OCTOBER 13, 2022
Understanding, managing, and leveraging data is a crucial task for any modern business. The availability and volume of data have grown exponentially in recent years. In fact, total data creation, consumption, and production is expected to triple in just 5 years between 2020 and 2025. This data poses a range of opportunities for savvy businesses. It also poses new challenges around data analytics and management for SMBs and enterprises alike.
LeanData
OCTOBER 13, 2022
For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible. See if one or more on the list below seems a bit, um, familiar to you: You get a notification from LinkedIn that someone has viewed your profile. Soon thereafter, your mobile phone rings. The phone number isn’t in your contacts, but you have a sneaking suspicion on who it may be … so you don’t answer.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
OCTOBER 13, 2022
Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks. Off-site media. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. .
Search Engine Journal
OCTOBER 13, 2022
Interested in becoming a content marketing manager? Experience what a day is like for Jessica Foster, SEO and Content Marketing Strategist. The post A Day In The Life Of A Content Marketing Manager appeared first on Search Engine Journal.
Martech
OCTOBER 13, 2022
Marketers and data analysts see the world in very different ways. Because they are often working together on the same project, this can cause a lot of problems. However, the increasingly complex nature of marketing and the growing need for data-driven insights mean they must find places to work together. “Because they come from different worlds, there can be some head-butting and some frustration,” said Steve Petersen, marketing technology manager for subscription management platform Zuora, at T
Search Engine Journal
OCTOBER 13, 2022
Googlers discuss how to solve the difficulties of creating perfect image alt text for accessibility and SEO. The post Google On Solving How to Write Good Alt Text appeared first on Search Engine Journal.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DivvyHQ
OCTOBER 13, 2022
Content practitioners understand the role that content plays in developing a great user experience. But where should you look to get inspiration on what types of content, or content topics, will be most impactful? Sure, you can check your analytics for clues. But the ideal place is actually hearing from your community firsthand. Get inspired with the best practices we're covering in today's post.
Search Engine Journal
OCTOBER 13, 2022
As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, allowing for secure password autofill. The post Google Launching Passkey Support for Android, Chrome appeared first on Search Engine Journal.
Martech
OCTOBER 13, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Litmus
OCTOBER 13, 2022
A responsive email list is the first step to building brand awareness. Leveraging your email list to build your phone list is a good next step. . Luckily, you can integrate the two by embedding click-to-call buttons in your email. This allows your audience to give you feedback, raise pressing concerns quicker, and communicate with you from multiple platforms. .
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Martech
OCTOBER 13, 2022
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.
Scoop.it
OCTOBER 13, 2022
As a content marketer, chances are you’ve heard the phrase “content is king.” And it’s true. Content is one of the best ways to connect with your target audience and build relationships. But not all content is created equal. Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer?
Martech
OCTOBER 13, 2022
Professional soccer player Alex Morgan is the most endorsed female athlete of 2022 with 27 brand deals, overtaking Ali Krieger, Serena Williams and Naomi Osaka after placing fourth in 2021. In another striking development, brands showed interest in NIL college athletes (now permitted to benefit from use of their “name, image or likeness”).
Expert insights. Personalized for you.
52 
Let's personalize your content