Leadspace

JANUARY 15, 2017

It’s been one of the hot topics of 2016, and looks set to continue into 2017: The robots are coming to take our jobs. All this has been happening against the backdrop of the hype over Artificial Intelligence, which is fast approaching fever pitch. And the world of B2B marketing is certainly not immune. Interest in AI for B2B marketing was already high in early 2016, and skyrocketed with all the hype surrounding Salesforce Einstein and its launch during Dreamforce ’16.

Marketing AI 100

Marketing AI Lead Ranking Work Management Ideal Customer Profiles 100

Spiralytics

JANUARY 15, 2017

Content Marketing being a huge deal this 2017 is a given. We all know how important content marketing is to rank better, to be more visible in search and social media, to build up authority as a thought leader, to educate and inform both existing and potential customers.

Content Marketing 48

Content Marketing Content Trends Education 48

B2B Marketing Directions

JANUARY 15, 2017

From all indications, account-based marketing is quickly becoming a core marketing strategy for many B2B companies. The growing popularity of ABM is largely the result of a widespread perception that it can produce a higher ROI than any other approach to marketing. There's also a tremendous amount of hype surrounding ABM, and this hype can obscure or minimize some of the challenges associated with ABM.

Account Based Marketing 45

Account Based Marketing ABM Work Management Budget Programs 45

Genroe

JANUARY 15, 2017

When you want to understand how customers perceive your business, its products and its services, a customer survey is often the tool you reach for first. And they can be very useful but you should be aware of both the pros and cons of surveys when using them in your business so that you can […].

Customer Surveys 45

Customer Surveys Tools Service Product 45

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Integrated B2B

JANUARY 15, 2017

How often do your colleagues complain about your company’s website? Like many website managers of B2B companies, you’ve probably had conversations with people who are reluctant to use it in their daily business. It could be that it doesn’t truly reflect the company today. Or maybe the content doesn’t support the negotiations salespeople have with customers and the conversations executive management have with key stakeholders.

Lead Ranking 40

Lead Ranking Marketing Websites Marketing & Strategy Ad Building 40