Sat.Nov 16, 2019

The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation.

B2B Reads: Metrics, A/B Testing, and Content Experiences

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

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Different Schedules Within a 501c3 Application

Altitude Branding

While many nonprofit organizations are familiar with the 501c3 application, few are aware that the application itself is not all that needs to be filled out. There are multiple components of the form, including schedules that come after the initial questions about the organization.

How Podcasts Became a Bit of an Addiction (and Led Me to Create My Own!)

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. I have often fancied myself a salon woman.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Expanding Company Awareness Beyond Logos: How Flyers, Stationery, and Pop-ups Can Boost Your Business

Altitude Branding

Almost all businesses perpetually look for ways to increase their brand awareness. The most common and traditional way to get people to know about you is word of mouth marketing. With the entry of social networking sites, this form of marketing has gained a great deal of popularity.