Sat.Nov 16, 2019

The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need.

B2B Reads: Metrics, A/B Testing, and Content Experiences

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 10 Ways to Power Your Marketing Programs With Content Experiences. Some great ways to use content experiences to engage prospects, target accounts, and current customers with content. Thanks for the tips, Jason Oakley.

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Different Schedules Within a 501c3 Application

Altitude Branding

While many nonprofit organizations are familiar with the 501c3 application, few are aware that the application itself is not all that needs to be filled out. There are multiple components of the form, including schedules that come after the initial questions about the organization. These schedules are required if the organization intends to apply correctly, especially if they meet the requirements of the schedule itself.

Need, want, pain; what’s the difference, and why it matters

Marketing Graham

Need, want and pain are often used in the same sentence when talking about marketing. I get the impression executives believe the terms are one thing; they’re not. Customers reach for products for different reasons. Need, want, and pain are not interchangeable. They are distinctly different and, depending on which one your audience is feeling, they require a specific sales or marketing treatment. Need is an urgent desire. For example, I need some petrol for my car. Want is aspirational.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Expanding Company Awareness Beyond Logos: How Flyers, Stationery, and Pop-ups Can Boost Your Business

Altitude Branding

Almost all businesses perpetually look for ways to increase their brand awareness. The most common and traditional way to get people to know about you is word of mouth marketing. With the entry of social networking sites, this form of marketing has gained a great deal of popularity. Even though this form of marketing is beneficial, it can only be used to promote your existing services. What should you do if you are launching a new range of products, or if you are organizing a special event?

By: The content marketing fail: how much content do you need?

i-Scoop

[…] Content marketing […