The Point
FEBRUARY 25, 2022
Just as too much time on Instagram fawning after the photoshopped lives of internet influencers can create an unhealthy self-image, marketers too can fall victim to unrealistic standards and FOMO created by the marketing blogosphere and the breathy propaganda of martech vendors. Trust me: not all marketing campaigns perform at the level showcased on LinkedIn.
Smashmouth Marketing
FEBRUARY 25, 2022
Events, conferences, and tradeshows are back, which leads to a good reminder of how to network at these events. While walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great way to use LinkedIn on my iPhone. (iTunes/Google App Store: LinkedIn). It is a networking secret weapon.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Journal
FEBRUARY 25, 2022
Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. The post Rank Math Integrates IndexNow for WordPress Sites appeared first on Search Engine Journal.
Smashmouth Marketing
FEBRUARY 25, 2022
Events, conferences, and tradeshows are back, which leads to a good reminder of how to network at these events. While walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great way to use LinkedIn on my iPhone. (iTunes/Google App Store: LinkedIn). It is a networking secret weapon.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
FEBRUARY 25, 2022
Two years into the COVID-19 pandemic, we’ve seen record numbers of people leaving their jobs. With demand for workers on the rise, employees and job-seekers are in a position to demand more from companies. PwC’s 2021 Consumer Intelligence Survey found that 86% of employees prefer to work for companies with values and interests that are aligned with their own.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
FEBRUARY 25, 2022
LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. The pilot program will include shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. A few podcasts from the LinkedIn Podcast Network. Image: LinkedIn. Why we care. Podcasts aren’t just for true crime, politics and comedy any more.
Search Engine Journal
FEBRUARY 25, 2022
Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask). The post YouTube & Video Spam: A Guide For Content Creators & Marketers appeared first on Search Engine Journal.
Content Marketing Institute
FEBRUARY 25, 2022
When it comes to content analytics, you may be spending too much time checking the numbers and not enough time getting everyone to agree on the goal. Follow this three-step measurement process to make sure your content in heading in the right direction.
Martech
FEBRUARY 25, 2022
For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. In the B2B space, this process has naturally evolved into buying group marketing, which focuses these tactics toward multiple decision-makers within accounts.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Salesforce Marketing Cloud
FEBRUARY 25, 2022
Security is key—literally and figuratively! Security-first concepts Taking security further Get certified! Be patient with yourself. As a Salesforce Certified Administrator and Principal Instructor, I teach a lot of security-related classes, including the Essentials for New Lightning Experience Administrators class. Salesforce Security is one of my favorite things to teach, but I know it can be challenging to learn.
Martech
FEBRUARY 25, 2022
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or upgrade digital asset management systems.
SmartBug Media
FEBRUARY 25, 2022
When you’ve got a sales quota to fill, you know how important it is to be effective in the sales process. One efficient way to close the deal is to use personalization for sales enablement. Gone are the days of stagnant sales scripts and generic email blasts. Now more than ever, customers expect their marketing, sales, and even post-sales journey to be unique to them and their specific needs—and you should be personalizing your messaging from day one of the sales process.With modern technology a
Martech
FEBRUARY 25, 2022
With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to implement. You can avoid those pitfalls by being able to catch them early. Leaders that aren’t aligned. Agile marketing is more than just a process, so aligning leaders on the mindset shift that needs to happen will be critical to your success.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Brightedge
FEBRUARY 25, 2022
NAP is an acronym that stands for “Name, Address and Phone Number.” It’s a core concept in search engine optimization because Google uses NAP when ranking local results. If you operate a local business, either in the form of an independent outlet or a chain of local branches, it’s essential that your website and business profile are NAP-optimized. Failure to do so will result in lost rankings, traffic, and customers.
Hinge Marketing
FEBRUARY 25, 2022
As we entered 2022, the world found itself facing supply chain challenges and labor shortages like never before—not to mention endless questions about the year ahead. Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace.
Heinz Marketing
FEBRUARY 25, 2022
By Matt Heinz , President of Heinz Marketing. The first version of our company’s core values came out of my head, reflecting how I wanted to conduct business and how I wanted our growing team of employees, contractors and partners to engage – internally and externally. They lasted longer than I expected, even as we grew and regularly revisited them to ensure they were both relevant and actively discussed, recognized and rewarded throughout the company.
Martech
FEBRUARY 25, 2022
Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness. Their fine-tuned strategy helps new brands grow, and since their start in 2020, Heyday has also acquired several of these brands, and received $800 million in funding from investors in the proce
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Optinmonster
FEBRUARY 25, 2022
Are you looking for the easiest way to create a lead generation form using an AWeber WordPress plugin? AWeber is a popular email service provider (ESP) with several marketing tools. With AWeber, you can reach out to leads on your email lists to engage them and get them to keep coming back to your site. Though, when you pair AWeber with WordPress, you have quite the team to both add to and nurture your email lists.
Martech
FEBRUARY 25, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what does it take to be a marketing maven, on the metaverse or anywhere else in the marketing ecosystem?
TowerData
FEBRUARY 25, 2022
Brands spend big to drive traffic to their website — now more than ever before. Last year, digital ad spending surged by 15.9% percent, while social spending focused more on customer acquisition.
Golden Spiral
FEBRUARY 25, 2022
Every one of your potential buyers has a different background, set of skills, point of view, and passion. Understanding these four aspects—and others—will help you see your buyer as the hero of their every interaction with you. Getting to know your potential buyers is not merely an exercise in persuasion. It’s a journey of empathy. The process of conducting research, asking open-ended questions, and listening to comprehend the answers, will lead you to an opportunity to serve your buyers instead
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
TowerData
FEBRUARY 25, 2022
Brands spend big to drive traffic to their website — now more than ever before. Last year, digital ad spending surged by 15.9% percent, while social spending focused more on customer acquisition.
Drew Neisser
FEBRUARY 25, 2022
When Dan Gingiss and his family went out to a nice steakhouse for his son’s 15th birthday, little did he know that he’d walk away with a perfect metaphor for how to deliver an extraordinary customer experience. Remarkable CX is as simple as replacing a birthday candle with a sparkler—the small, seemingly simple changes to the way you celebrate and serve your customers can go a long, long way.
Brightedge
FEBRUARY 25, 2022
Did you know that 15% of all search queries have never been searched before? Well, that’s according to Google in a recent tweet. We don’t know about you, but we think it clearly highlights the fact that keyword research should be an ongoing process. The last two weeks have seen several small feature releases and updates from both Google and Bing. Google is trialing a new section called “Buying Guides” in search results that may present opportunities for content marketers.
illumin
FEBRUARY 25, 2022
El estudio Share of Attention ™ (SOA) de AcuityAds, partner oficial de medición de campañas de video en Facebook, Instagram y YouTube, analiza la estrategia de contenidos digitales y la publicidad online de las siete principales marcas de supermercados en España. El TOP 3 del ranking acapara el 71% de las visualizaciones, así como el […]. The post Duelo por la cesta de la compra: Lidl, Dia y Carrefour superan a Mercadona en la guerra de la atención online appeared first on AcuityAds Inc.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Outreach
FEBRUARY 25, 2022
What is Sales Management? Behind every successful sales team is a strong sales management process: One that relies greatly upon effective managers and leaders. Implementing the right strategy and process can help a business ensure its health and drive further growth. Without solid sales management, though, rep performance, employee engagement and retention, customer satisfaction, and — ultimately — revenue all suffer.
PureB2B
FEBRUARY 25, 2022
The question every sales leader asks themselves, multiple times a day, is, “how can I create more opportunities this week?” That’s a fair question to ask, and one that doesn’t always have a definite answer. There are a lot of variables to take into consideration when one looks at sales lead conversions. For one, every sales rep varies in experience and capability.
Valasys
FEBRUARY 25, 2022
AIOSEO, on 21st February 2022, launched their Smart Link-Assistant to aid small businesses with SEO optimization strategies. The Smart Link Assistant tool is focused on improving the quality and quantity of the internal links for the website owners of small businesses. The program was developed by the AIOSEO team to analyze and recommend high-quality links to relevant pages on a website.
Expert insights. Personalized for you.
243 
Let's personalize your content