Thu.May 09, 2019

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How To Build Your Content Marketing Plan With Keyword Search Intent

Marketing Insider Group

Every day, the Google search engine becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar. And in turn, content marketers need to become more sophisticated as well. We see some type of change every […]. The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group.

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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity

Guest post by Marie Johnson. If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

B2B 179
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6 Questions That Heatmap Analytics Can Answer About Your Website

Circle Studio

Your website analytics are essential to understanding how your site is performing, and user experience is a crucial part of that. While your performance analytics will give you a lot of the “what,” heatmaps can help answer the “why,” helping you drill down into improving user experience. A heatmap is a visual representation of user behavior. A heatmap analytics platform will load a JavaScript file in your visitors’ browsers, and then the heatmaps show aggregations of all the recorded data.

Analytics 109
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Takeaways from the 2019 MN PRSA Classics Awards

Brandpoint

Beth Wellman , Assistant Account Executive at Brandpoint, attended this year’s MN PRSA Classics Awards along with other members of the Brandpoint team. She is a member of Minnesota PRSA, and she volunteers as part of the chapter’s Communications committee. The Classics Awards is undoubtedly the biggest event of the year for the Minnesota chapter of the PRSA.

PR 110
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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13 Great Tools to Put Your Website Load Time in the Fast Lane

Content Marketing Institute

Over half of people in a Google survey wouldn’t wait for a website that took more than three seconds to load on their mobile device. Would your site meet that test? These 13 tools can help you test and then optimize your site. Continue reading → The post 13 Great Tools to Put Your Website Load Time in the Fast Lane appeared first on Content Marketing Institute.

More Trending

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How to Set Up a Display Campaign: an Interactive Checklist

SEMrush

This step-by-step checklist will help you successfully launch a Google display campaign. Just choose the primary goal of the campaign and we‘ll generate an actionable how-to guide to help you at every stage, from choosing the right audiences to fine-tuning the landing pages.

Display 101
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The Beginner’s Guide to Cost Per Acquisition (CPA)

Hubspot

In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. They don’t reveal whether they stayed or not. But how do you know if your content is engaging and emotionally resonant enough to persuade your audience to stay and ultimately buy your product or service?

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The Problem in Hiring Skilled Marketers

Envy

Businesses have embraced digital technologies at a rapid pace. By 2020, digital technologies could add $1.36 trillion to the world’s total economic output. And yet, digital marketers who took a competency test scored an average of just 38%, with only 8% of those tested showing entry-level skills. What is going wrong? Root cause of the shortage in digital marketing skills.

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How to Increase Your Social Media Traffic – The Expert’s Advice

Emplifi

So you published your polished post on social media and started waiting for the clicks to roll in. Hours pass by, but nothing happens. Does this scenario sound frustratingly familiar? That's because the volume of social media traffic is in decline. Back in 2014, over 31% of referral traffic came from social media - a number that dropped to 26% in 2018, the first year when search outpaced social for referral traffic.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Sales and Marketing Performance Metrics Your B2B Team Should Be Tracking

BenchmarkONE

Growing your business is as much about math and numbers as it is about customer satisfaction and service delivery. Paying attention to the right metrics will let you design the best and most effective strategy for increasing revenue and meeting your sales and revenue goals. So what are the metrics that you and your B2B team should be tracking? Here’s a list of key indicators you can use to keep your momentum going. 1.

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Product Marketing versus Company Marketing for SaaS Businesses

Golden Spiral

Every marketing department — whether you work in B2B or B2C — needs to: sell the brand in order to. sell the product. For SaaS companies in particular, this is critically important. Without the establishment of trust and reputation, selling a product — especially in a competitive marketplace — is difficult. You must understand the difference between marketing your company and marketing your product(s).

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Experience All Areas of Business with Carla Johnson [#AtomicFeature:017]

Atomic Reach

Are you exposed to all areas of your business? What have you learned from other functions of your business that can be applied to marketing? Or, more specifically content marketing? According to one of our most experienced content marketing influencers , Carla Johnson, gaining experience in all areas of your business is the key to a comprehensive content strategy.

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[Webinar] Enterprise Communications in 2019: Discussion and Live Q&A

EveryoneSocial

Enterprise communications leaders are playing an increasingly important role in accelerating change and driving real business value. Join yours truly, Cameron Brain, Co-Founder and CEO of EveryoneSocial and Ethan McCarty, Founder & CEO of Integral Communications Group for a chat and Q&A about the future of communications. In this upcoming webinar we’ll be talking about the following topics: How comms is increasingly stitching together all areas of an organization.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Select the Right Lead Generation Company

PureB2B

It’s a given that one of the best ways to fuel business growth is through the generation of new sales leads but even the best marketing teams can struggle with identifying and pursing high value leads. Studies have shown – if it isn’t already, lead generation should be a top priority for sales and marketing teams. While the nature of business has evolved, one thing that hasn’t is the complexity of generating traffic and cultivating prime leads.

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4 Tips for Creating Killer Infographics

Leading Results Rambings

An infographic is one of the best ways to communicate content in a visually pleasing, educational manner. When done correctly, infographics grab the audience’s attention and make them want to learn about the content within. They often make otherwise boring content interesting and inviting to the public.

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Where B2B Content Marketing Fits in the Overall Content Operation

Kapost

Businesses need to understand how their content performs on two levels: (1) Program management: How is your content serving the rest of your organization? To what extent is it helping. The post Where B2B Content Marketing Fits in the Overall Content Operation appeared first on Kapost Blog.

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What's the Better Investment—Paid Search or SEO?

SmartBug Media

Working with limited marketing resources often means prioritizing your initiatives based on the overall impact they can have on your goals. One of the main considerations in this pursuit is whether your time is better invested in paid search or in search engine optimization (SEO). This can be a tricky decision. In this guide, we walk through pros and cons of each approach, as well as the performance you can expect from each.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Maximize Your ROI Through Persona-Based Marketing

The Mx Group

The post Maximize Your ROI Through Persona-Based Marketing appeared first on The Mx Group.

ROI 89
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Engagio Delivers the Demand Unit Waterfall™

Engagio

OK, I admit it: it took me a long time to figure out what a “Demand Unit” Waterfall is. When SiriusDecisions unveiled their latest model roughly 2 years ago, I was scratching my head. At the time, my mental model was firmly set to care about the previous model they pushed for so long – you know, the one where we counted MQLs, SALs and SQLs – and I wasn’t quite ready for this new way of thinking.

Demand 59
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Attract More Buyers with Amazon's Enhanced Brand Content

Hubspot

Amazon is the fifth biggest retailer in the UK, accounting for £4 of every £100 spent. The other top spots are all taken by the 'Big Four' supermarkets, making Amazon's success particularly impressive. Amazon is one of the most popular sites for virtually every retail sector. When you think e-commerce or online shopping, the behemoth that is Amazon is most people's go-to website.

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Visualizing Speed Metrics to Improve SEO, UX, & Revenue - Whiteboard Friday

Moz

Posted by sam.marsden We know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today's Whiteboard Friday, Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all m

SEO 59
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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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How to Select the Right Lead Generation Company

PureB2B

It’s a given that one of the best ways to fuel business growth is through the generation of new sales leads but even the best marketing teams can struggle with identifying and pursing high value leads. Studies have shown – if it isn’t already, lead generation should be a top priority for sales and marketing teams. While the nature of business has evolved, one thing that hasn’t is the complexity of generating traffic and cultivating prime leads.

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“How I Work”: Christina Brennan, Communication Consultant @_CBrennan #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. So we started our own! Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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6 steps to build an email list for your marketing campaigns

Smarte

Your company’s email campaign plan will only be successful with your B2B contact database. No matter how great your campaign […]. The post 6 steps to build an email list for your marketing campaigns appeared first on SMARTe Inc.

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Content Quality vs. Quantity: Is One Long Post Better Than Many Short Ones?

MarketMuse

A look at the content quality vs. content quantity debate and what other factors should be considered. The post Content Quality vs. Quantity: Is One Long Post Better Than Many Short Ones? appeared first on MarketMuse.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How Having a Real Time Location System Can Benefit Campaign Performance

Stevens & Tate

As you likely know, mobile marketing is an incredibly effective way to reach a significant part of your audience. Companies that aren’t leveraging mobile marketing at this point are going to be on the brink of falling behind their competition if they haven’t already. However, while most businesses understand that they should optimize their online content for mobile use, not everyone is taking full advantage of what mobile users can offer.

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Reputation.com ajoute les Services Google à sa suite complète de gestion de l’e-réputation d’entreprise

Nuvi

Le pionnier et leader de sa catégorie renforce sa relation stratégique avec Google pour booster les résultats des entreprises, en ligne et sur place. SAN DIEGO, Californie USA – Le 9 mai 2019 : Reputation.com , fournisseur de la première et unique plate-forme de gestion de l’e-réputation des entreprises et de l’expérience client, a annoncé aujourd’hui l’ajout des Services Google à sa suite de solutions de gestion de la réputation en ligne d’entreprise.

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5 Relationship Marketing Strategies to Grow AUM – Webinar Replay

FMG Suite

? ? ? ? ? ?. While the idea that better relationships lead to better business might seem intuitive, when you begin to emphasize those relationships in your marketing, you’re able to see a huge difference in your growth. In this webinar, we’ll lead you through five strategies that can help you transform your relationships with your clients, increase their engagement, and lead to a more fulfilling experience for both you and your clients.