B2B Marketing Directions
SEPTEMBER 2, 2018
B2B companies must be seen as trustworthy to earn the trust of prospects and customers. And science tells us that trustworthiness is based on ability, integrity, and benevolence. The rarest of these attributes is benevolence. This article explains why real benevolence is so uncommon, and what companies can gain by consistently practicing benevolence.
Heinz Marketing
SEPTEMBER 2, 2018
By Lisa Heay , Senior Marketing Consultant at Heinz Marketing. As a mom of two small children, I’m constantly grasping at memories of how they were 1 week, 1 month, 1 year ago—it’s a cliché, but they really do grow up so fast. That’s why, when I stumbled upon 1 Second Everyday , the story of this app’s creator really hit home with me. I’ve recorded at least one second of video every day for over 6 years.
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