Sun.May 02, 2021

Why A Buyer Persona Sales System Is Needed In A New Era Of B2B

Tony Zambito

Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences. The past year of 2020 into 2021 will be looked at as one of the more transformative years to hit B2B sales in many a decade.

Build vs Buy Your Customer Data Platform?

Customer Experience Matrix

The build vs buy debate has existed as long as packaged software itself. Any serious discussion quickly concludes that there’s no one right answer and real question is when to do one or the other.

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Top 7 Best YouTube SEO Tools for B2B Marketers


For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine.

What’s Been the Impact of AI on B2B Marketing?


Some of the most remarkable developments in online B2B marketing have been inspired by artificial intelligence (AI). Here’s a recap of some of the ways AI impacts B2B marketing. And for a recap and resources from our recent summit on AI and B2B, visit our summit-on-demand page.).

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

10 Best Link Building Software & Tools

The number of quality backlinks a website has a massive impact on its ranking in Google search. This makes link building essential on your to-do list when optimizing your site for search result dominance. Google organic search is responsible for 59.2%

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How Automation Impacts Your Email Marketing Campaigns


How Automation Impacts Your Email Marketing Campaigns. In the past five years, searches for “Marketing automation” on Google trends have tripled, a sign of widespread interest and adoption of automation.

Looking Back and Looking Ahead


We're always improving the MightySignal product. Here's a brief summary of our current Q2 upgrades in progress

Jamie’s App of the Week: Fabulous

Heinz Marketing

By Jamie Montoya , Engagement Manager at Heinz Marketing. If you are anything like me – I am fueled by a competitive spirit. I am the person who constantly checks their Apple Watch to monitor their activity ring. I have fitness tracking down but what about the other essentials in my life? Sleep?

Why It Pays To Be Empathetic and Benevolent

B2B Marketing Directions

Empathy became one of the hottest topics in marketing last year. Yesterday, I performed a Google search using the term empathy in marketing for the period of March 1, 2020 through March 31, 2021. The search returned over 5.5 million results.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Color or Colour?: American vs. British English Writing Styles


Since the first settlers ventured “across the pond” and took up residence in the United States, American life has been diverging from its British origins.