Thu.Jul 27, 2017

article thumbnail

15 PPC Tips to Fuel Your Google AdWords Campaign Performance

Marketing Insider Group

Google intentionally makes it incredibly easy to get started on AdWords. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. To give you an idea, nearly 80% of US search ad revenue is earned by Google! Given this number and the simplicity factor, […]. The post 15 PPC Tips to Fuel Your Google AdWords Campaign Performance appeared first on Marketing Insider Group.

Adwords 174
article thumbnail

62% of Customers Want Marketing Content that Speaks to Pain Points

KoMarketing Associates

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey. The findings showed that the majority of customers (62 percent) prefer marketing content that speaks to their specific needs and/or pain points.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Boost The Bottom Line With Pragmatic and Agile Marketing

Marketing Insider Group

In many ways, we’re living in the golden age of marketing. We can reach customers in real-time on their preferred channel at the moment they’re prepared to make a purchase. Opportunities abound, but they bring with them huge to-do lists. When we add in the breakneck speed of innovation, long term planning becomes virtually pointless. […]. The post Boost The Bottom Line With Pragmatic and Agile Marketing appeared first on Marketing Insider Group.

Planning 161
article thumbnail

Do writers need to know SEO?

Biznology

Have you read sales pages that scream, “You don’t need to know SEO! Our software does it all!” Solving your SEO writing woes with software sounds so easy. You wouldn’t have to worry about keyphrase usage, penning the perfect title length, or structuring links. Just feed in your copy and poof! instant optimization help! In fact, the sales copy for one SEO plug-in even says, “We walk you through every step: no need to hire or be an SEO expert.” Sounds wonderful,

SEO 143
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

How to Effectively Utilize AdWords Ad Extensions for B2B PPC

KoMarketing Associates

As any savvy paid search advertiser knows, ad extensions are one of the keys to a successful ad. Not only are they free to implement, but they make the ad bigger, which helps improve the overall visibility and ultimately, click-through-rate. While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them.

More Trending

article thumbnail

Study: B2B Buyers Aren’t Too Happy With Salespeople

Contently

Salespeople don’t have it easy. Hit your numbers and you’re safe. Miss your sales quota, and you may be looking for work. That reality puts salespeople in an awkward position. They have to push products to anyone with a pulse, yet no one wants to buy from a pushy salesperson. According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope.

Studies 98
article thumbnail

6 Strategies for Building a Nonprofit Website in 2017

ATAK Interactive

Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017.

article thumbnail

Understanding the B2B Marketing Funnel and the Role of Email, Plus Free Ebook

Spiralytics

In the most recent B2B benchmark report (CMI), 49% of those whose content marketing success remained stagnant attributed their stagnancy to strategy issues (or the lack of a strategy).

article thumbnail

6 Strategies for Building a Nonprofit Website in 2017

ATAK Interactive

Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Using Digital Industrial Marketing for Reaching Younger Engineers

Industrial Marketing Today

Digital industrial marketing is the norm these days, not because it is fashionable but because that’s how industrial buyers now prefer to interact with their suppliers. I’m sure you are aware of the fact that the industrial buy cycle is made up of four stages. Publishing generic content that is not tailored to each stage […] The post Using Digital Industrial Marketing for Reaching Younger Engineers by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summ

article thumbnail

6 Strategies for Building a Nonprofit Website in 2019

ATAK Interactive

Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2019.

article thumbnail

3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own. And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji.

Tips 60
article thumbnail

6 Strategies for Building a Nonprofit Website in 2019

ATAK Interactive

Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Avoid the Summer Slump: 3 Tips from Growth Marketing Experts

Hubspot

What was the last great idea you had for growth? No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a mediocre one, especially during the summer. It can be tough to keep coming up with new ideas that lead to sustained growth over time. To help you avoid the dreaded summer slump, we asked three growth marketing experts to share their proven tips on how to jump-start growth and keep up momentum through the re

article thumbnail

6 Strategies for Building a Nonprofit Website in 2019

ATAK Interactive

Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017.

article thumbnail

What do marketing orgs look like in the martech age? Let’s find out

chiefmartech

I know, you get asked to participate in a ton of surveys. You’re super busy, and most of the time, the results of these studies are of dubious value to your actual work. So it’s easy to pass on taking them. But if you like the content of my blog, and have ever found it helpful, I’d personally ask you to participate in this survey: Marketing Organizations in the Age of Martech.

article thumbnail

Why Aren’t Your Employees Better Advocates?

Aberdeen

Word of mouth communication is an incredible tool for marketers. It can help you grow an audience, cement loyalty, and find new customers. Yet, many of us make the critical mistake of assuming that word of mouth activation is totally organic. We assume there is little we can do to influence it except provide a good experience for customers. Read : What Marketing Is Missing in Social Media Management Technology.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

3 Reasons To Get Familiar With Marketing Storefronts

distribion

Direct sellers today face many challenges. One major challenge is having complete control over a local sales force and how they represent the corporate brand. When local distributors create and print their own marketing materials, it can lead to critical branding errors and operational inefficiencies. Thankfully, digital storefronts can streamline your marketing efforts and help organizations control corporate identity with a centralized system for ordering personalized, branded materials with d

article thumbnail

An Introduction to Educational Content for B2B Healthcare Marketing

Content Standard

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. I don’t mean the organized and purposeful rush of an ER that might just be perceived as panic. I’m talking about more of a dull, unanswered urgency that honestly affects certain members of B2B healthcare organizations more than others.

article thumbnail

Lead Lifecycle Management with Amrita Mathur

Varicent

Today’s expert interview is with Amrita Mathur, VP of Demand Gen and Marketing Operations at Top Hat, about Lead Lifecycle Management. To start out, tell me about Top Hat and your role with the company …. Top Hat is an exciting company in an exciting space. We just raised a series C and are growing rapidly. One of the reasons I joined the company is that there are really four major problems to tackle in the world today: water, health, transportation, and education.

article thumbnail

Stop Annoying Your Buyers: 3 Tips for Account-Based Sales Calls

Akoonu

It takes a thick-skinned sales rep to make hundreds of calls knowing most will go unanswered and those that do connect, lead to rejection. These poor cold callers are dialing, over and over, until they hit the jackpot: someone who will listen to their stock sales pitch. Instead of looking for armies of reps to grind through calls, what if we filled these sales roles with people possessing the ability and skills to research companies, find ideal prospects and develop approaches that lead to meani

Tips 53
article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

What Factors Influence Conversion Rates?

JotForm

In real life, walking away from a purchase mid-stream is uncommon. Online, it's a different story. It's all too easy to abandon a digital shopping cart or click away from a half-complete payment form.The freedom to abandon a purchase is a convenience for customers, but a frustration for merchants lo.

article thumbnail

How to Create Strategic Outbound Marketing Campaigns

KEO Marketing

Today, many B2B companies are focusing too much on the “how” aspects of their marketing campaigns as opposed to the “why.” They are blindly throwing time, energy, and resources at costly marketing operations that do not bring in the desired results. Along with wasting their money, they are losing out on attracting valuable prospects. Instead of jumping straight to the tactics, it is critical that B2B companies first come up with strategic outbound marketing campaigns.

article thumbnail

Quick Wins for When Your Website Fails at Lead Generation

EMagine B2B Blog

Traditionally, websites were used as an online version of your company brochure. A place to read about the company, the leadership team, offerings and easily access contact information. Marketers didn’t intend for websites to add value to the business or impact sales. Simply having a website was enough. Now, digital marketers leverage websites with a sophisticated strategy in mind.

article thumbnail

How to Secure Your Website from Attribution Loss

ActiveDEMAND

Is Your Website Stealing from You? Chances are the answer is yes. Maybe not directly, but it is still losing you money by not tracking your valuable visitor attribution data and impacting your bottom line. Your website should give your visitors what they need when they need it. But to provide visitors what they need, you need to know as much as you can about them.

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

Case Study: Manifest Changes Content Destiny with DivvyHQ

DivvyHQ

Manifest is at the top of its game when it comes to creating content marketing campaigns that resonate with almost any audience, but keeping track of fluctuating client and audience demands in the ever-evolving digital world became a pain point. “With content marketing, it’s like the wild, wild west. Everything is agile and you need to pay attention to what the audience is following.

article thumbnail

Increase Customer Satisfaction and Reduce Support Load with Video

Vidyard

Your customer expectations are changing. They’re demanding the highest engagement from your customer support team as possible. Hi, my name is Craig Stoss. I lead the technical support team at Vidyard and today in this Chalk Talk we’re going to discuss how you can use the power of video to engage with your customers from your support team.

article thumbnail

HTML or Text Emails: Which is Better?

Adobe Experience Cloud Blog

It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? Believe me, when I say this, it (pause for emphasis) hurts. You’ll lose sleep, you will find yourself knee deep in ice cream to cope, and you might feel like you won’t be able to write an email ever again.

Banners 134