Mon.Feb 10, 2020

The Right and Wrong Ways to Use Vanity Metrics

Content Marketing Institute

Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading → The post The Right and Wrong Ways to Use Vanity Metrics appeared first on Content Marketing Institute. Company News

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Love is in the A— Ad Slots


Ahhh February is here… which means we’ll soon be sipping wine by candlelight or spilling Pad Thai on our couches while watching You’ve Got Mail… Both are quality time spent with your significant others, but let’s not forget about others that you should hold dear to your heart: potential customers. Much like with your partner, the way you speak to them is the key to their hearts (and wallets). It can be confusing, frustrating even, to know what they want.

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How to Create a Newsletter Landing Page


The old adage tells us that “consistency is key,” but what role does consistency play in our marketing? Why is it a necessity rather than a nice-to-have? When you are focused on thoughtfully building the reputation of your brand, you’ll quickly realize how important it is to provide consistent value to your audience. It’s not enough to capture their attention once and never connect with them again.

When to Gate (or Not to Gate) a Content Asset?


Does the age-old strategy of collecting contact information by gating content hold up in 2020? Over the last decade, content production online exploded from a nice bonus to an absolute essential. Everyone from startups to enterprises churns out tons of content, much of which goes unread and unnoticed. Even marketers who personalize their content can’t expect success if they don’t offer something better than what audiences can find elsewhere.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Surprising Secret to a Full and Flowing Sales Pipeline

Marketing Insider Group

What would you think if I said I had the secret to making sales? A copywriting trick maybe? Or a psychology hack to help you master the skill of persuasion? But, there’s no easy trick to successful sales. Forget trying to trick people through sneaky tactics. The secret to keeping your sales pipeline full comes down to simply understanding other people and genuinely meeting them on their own level. In other words: empathy.

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More Trending

7 Smart Tips to Repurposing Content for Maximum Reach


The post 7 Smart Tips to Repurposing Content for Maximum Reach appeared first on BuzzSumo. Content Marketing best practices for repurposing content how to repurpose content repurposing blogs repurposing content for SEO

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Pay With Litecoin


Pay With Litecoin. The developer had his inspiration from an web meme and wished to create a coin out of it. Upon its launch, hypothesis and robust assist from the community Binance drove the value. The project didn’t have any use case to start with, and there was not a whitepaper either. What will happen when litecoin halves? At current difficulty rates, it would take the S9 almost 900 days to mine a single Bitcoin. It takes 10mins on average to mine a Bitcoin.

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let's look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun a social media and branding strategy. Perhaps, like many people, you initially attacked social media with gusto, only to taper off after a few months when the response was not what you hoped.

Control Your Email Marketing Schedule or It Will Control You


It sounds self-evident to say that your email marketing has to be relevant to your audience if you’re going to achieve any meaningful engagement. And yet, too often we see marketers who, feeling the pressure to stick to the schedule they’ve committed to, publish content that is not relevant, not interesting, and not any different from so much of what’s already out there. Clearly, that’s not going to be an effective long-term strategy.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Case for Rapid — Not Gradual — Digital Demand Transformation


Marketing and sales once were considered separate, but allied, disciplines, but major change is afoot. Companies are starting to consider “go-to-market” more holistically and so they’re building teams focused around integrative concepts such as “ Revenue Operations” (RevOps) and “ Strategic Demand.” ” Taking a rapid approach to digital demand transformation is key to this process.

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Getting Started with Email Marketing Automation


While email marketing clearly isn’t a new concept, the technology powering it continues to evolve in new and exciting ways. As the digital age moves forward, so do consumer expectations for personalized marketing content delivered directly to their inboxes. As a result, more and more marketers each day are getting started with email marketing automation to help boost business. Are you ready to get on board ?

7 Secrets to a Binge-Worthy Video Content Marketing Strategy


The post 7 Secrets to a Binge-Worthy Video Content Marketing Strategy appeared first on BuzzSumo. Content Marketing

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The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview Part 4)


Interviews with sales enablement industry leaders, sharing best practices, strategies, and words of wisdom. In case you missed it, here are part 1, part 2, and part 3 of the Sales Enablement Chronicles interview series. For this edition of The Sales Enablement Chronicles: Insights from the Inside, I interviewed Roderick Jefferson, CEO of Roderick Jefferson & Associates. Roderick Jefferson Biography: Roderick Jefferson is the CEO of Roderick Jefferson & Associates.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How we Automate Outbound for sales


For a long time, inbound traffic was the cornerstone of lead generation at Albacross. Primarily driven from SEO efforts, we consistently grew our organic traffic month on month. This was the perfect complement to our low touch pricing model, where leads could sign up for a trial directly on the website without having to talk to a sales rep. We were getting new sign ups every day. Business was good.

Your Comprehensive YouTube Marketing Checklist from BuzzSumo


The post Your Comprehensive YouTube Marketing Checklist from BuzzSumo appeared first on BuzzSumo. Content Marketing video marketing Youtube marketing youtube videos

How to Align Your Content Metrics with Business KPIs


Creating content that your audiences will find valuable is a key tenant of content marketing. But that content also has to serve your business. Sure, we could write about Brad Pitt's recent, heartfelt Oscars speech, which our audiences might love, but that piece won't do anything for our bottom line. Here's a quick guide to help you align your content strategy and metrics with your business goals.

How Much Time Does It Take to Reach Number One in Google Search?

Rank one is the ultimate goal in search engine optimization (SEO)—at least for most companies. Rank one search results get far more traffic even than rank two search results; generally, 33 percent of clicks go to the top result , with 15 percent of clicks going to the second result. In other words, increasing your rank by one can more than double your organic traffic for that keyword ranking. The trouble is, getting to rank one is challenging.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How Smart Startups Are Outsourcing Marketing | 4 Key Areas


Startup founders know marketing matters. They also know that there’s a product to be built and investments to be won. Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches.

What Actually Influences Email Opens and Clicks?


Discover what factors influence recipients to open emails and click on them. Is it the sender, subject line, or time you send? The results might surprise you! The post What Actually Influences Email Opens and Clicks? appeared first on SendGrid. Best Practices

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6 Easy Ways to Get More Out of Your Social Media Cover Photos

Outbound Engine

Images dominate the social media landscape. Specifically, social media cover photos are the largest visual chunk of your profile, making them ripe with the opportunity to create a lasting impression. They’re also a key tactic for increasing views and engagement on your social pages. Twitter, a mostly text powered platform, sees a nearly 150% boost in retweets from image posts.

Productive Workday ? 1 Trick, 3 Hacks, 6 Easy Steps to Make It Happen


Shape your most productive workday one simple trick, these three hacks, in six easy steps. We all want to be more productive. Get more done in less time. Meet goals. The quicker and easier, the better. Give us the one simple tip, trick, hack, or habit and we’ll be on our way. We also know that boosting productivity during the workday is easier said than done. Although we generally know what we want to do, we don’t always know how to do it or where to start.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Your B2B Sales Cycle And Ways To Accelerate It


According to a study by Harvard University, it takes around 7 months to close a B2B deal. Another study revealed that the length of an average B2B sales cycle has increased by 22% in the last 5 years. It certainly makes sense, especially with the increasing number of decision makers involved in the process, and your average B2B buyer becoming more independent in their research and buying decisions. However, it can still be a setback.

5 Steps for Succeeding in Account-Based Marketing

Unbound B2B

Introduction. Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring — so whether you’re trying to win over a new client or simply keep an existing client on your side, you need to be very careful with what you’re putting out. This is the reasoning behind account-based marketing, otherwise known as ABM.

It’s Finally Over for the 3rd party Cookie — What Now?

Martech Advisor

Recently Google announced that is would phase out support for third-party cookies on Google Chrome. In this article, Daniel Heer, co-founder and CEO, zeotap, explores its implications and how it will impact the marketers. Google dropped a bombshell recently on the advertising industry saying it would “phase out support” for third-party cookies on Google Chrome by 2022 (effectively killing them).

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21 of the Best Social Media Apps for Marketers in 2020


The right social media apps will save you time, help you create better content, and connect with the right audience. Here, we list the best apps and most essential tools so you can do your job more effectively and efficiently. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The 4 most essential social media apps. Facebook. Twitter. YouTube. Instagram.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.