Mon.Feb 10, 2020

The Right and Wrong Ways to Use Vanity Metrics

Content Marketing Institute

Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know.

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Love is in the A— Ad Slots


Ahhh February is here… which means we’ll soon be sipping wine by candlelight or spilling Pad Thai on our couches while watching You’ve Got Mail… Both are quality time spent with your significant others, but let’s not forget about others that you should hold dear to your heart: potential customers.

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How to Create a Newsletter Landing Page


The old adage tells us that “consistency is key,” but what role does consistency play in our marketing? Why is it a necessity rather than a nice-to-have?

When to Gate (or Not to Gate) a Content Asset?

Modern Marketing

Does the age-old strategy of collecting contact information by gating content hold up in 2020? Over the last decade, content production online exploded from a nice bonus to an absolute essential.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

The Surprising Secret to a Full and Flowing Sales Pipeline

Marketing Insider Group

What would you think if I said I had the secret to making sales? A copywriting trick maybe? Or a psychology hack to help you master the skill of persuasion? But, there’s no easy trick to successful sales. Forget trying to trick people through sneaky tactics.

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More Trending

Pay With Litecoin


Pay With Litecoin. The developer had his inspiration from an web meme and wished to create a coin out of it. Upon its launch, hypothesis and robust assist from the community Binance drove the value. The project didn’t have any use case to start with, and there was not a whitepaper either.

How to Create a Facebook Business Page in 7 Easy Steps


Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and ideas you need to build your Facebook business page. You just need to sit down and work through a few simple steps to get your page up and running. Need some motivation to get started?

Control Your Email Marketing Schedule or It Will Control You


It sounds self-evident to say that your email marketing has to be relevant to your audience if you’re going to achieve any meaningful engagement.

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Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let's look at how you can grow your audience effectively and make the most of your social media for branding.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Getting Started with Email Marketing Automation


While email marketing clearly isn’t a new concept, the technology powering it continues to evolve in new and exciting ways. As the digital age moves forward, so do consumer expectations for personalized marketing content delivered directly to their inboxes.

How we Automate Outbound for sales


For a long time, inbound traffic was the cornerstone of lead generation at Albacross. Primarily driven from SEO efforts, we consistently grew our organic traffic month on month.

The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview Part 4)


Interviews with sales enablement industry leaders, sharing best practices, strategies, and words of wisdom. In case you missed it, here are part 1, part 2, and part 3 of the Sales Enablement Chronicles interview series.

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How to Align Your Content Metrics with Business KPIs


Creating content that your audiences will find valuable is a key tenant of content marketing. But that content also has to serve your business. Sure, we could write about Brad Pitt's recent, heartfelt Oscars speech, which our audiences might love, but that piece won't do anything for our bottom line.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Smart Startups Are Outsourcing Marketing | 4 Key Areas


Startup founders know marketing matters. They also know that there’s a product to be built and investments to be won. Outsourcing marketing is one of the ways to maximize the success of a new venture.

7 Secrets to a Binge-Worthy Video Content Marketing Strategy


The post 7 Secrets to a Binge-Worthy Video Content Marketing Strategy appeared first on BuzzSumo. Content Marketing

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The Case for Rapid — Not Gradual — Digital Demand Transformation


Marketing and sales once were considered separate, but allied, disciplines, but major change is afoot. Companies are starting to consider “go-to-market” more holistically and so they’re building teams focused around integrative concepts such as “ Revenue Operations” (RevOps) and “ Strategic Demand.” ” Taking a rapid approach to digital demand transformation is key to this process.

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Your Comprehensive YouTube Marketing Checklist from BuzzSumo


The post Your Comprehensive YouTube Marketing Checklist from BuzzSumo appeared first on BuzzSumo. Content Marketing video marketing Youtube marketing youtube videos

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

What Actually Influences Email Opens and Clicks?


Discover what factors influence recipients to open emails and click on them. Is it the sender, subject line, or time you send? The results might surprise you! The post What Actually Influences Email Opens and Clicks? appeared first on SendGrid. Best Practices

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Productive Workday ? 1 Trick, 3 Hacks, 6 Easy Steps to Make It Happen


Shape your most productive workday one simple trick, these three hacks, in six easy steps. We all want to be more productive. Get more done in less time. Meet goals. The quicker and easier, the better. Give us the one simple tip, trick, hack, or habit and we’ll be on our way.

6 Easy Ways to Get More Out of Your Social Media Cover Photos

Outbound Engine

Images dominate the social media landscape. Specifically, social media cover photos are the largest visual chunk of your profile, making them ripe with the opportunity to create a lasting impression. They’re also a key tactic for increasing views and engagement on your social pages.

5 Steps for Succeeding in Account-Based Marketing

Unbound B2B

Introduction. Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

It’s Finally Over for the 3rd party Cookie — What Now?

Martech Advisor

Recently Google announced that is would phase out support for third-party cookies on Google Chrome. In this article, Daniel Heer, co-founder and CEO, zeotap, explores its implications and how it will impact the marketers.

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21 of the Best Social Media Apps for Marketers in 2020


The right social media apps will save you time, help you create better content, and connect with the right audience. Here, we list the best apps and most essential tools so you can do your job more effectively and efficiently.

8 Inbound Marketing Tips and Tricks You Need to Know


Wouldn’t you like to grow your traffic organically month after month without paying for ads or making cold calls? Inbound marketing may be the way to go.

2020 Tips: Creating eBooks that Convert


Growing in popularity, eBooks are relevant pieces of digital media that businesses use to drive all sorts of marketing goals. Developing the skillset for creating eBooks that convert is a powerful tool for any marketer.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.