Mon.Feb 10, 2020

The Right and Wrong Ways to Use Vanity Metrics

Content Marketing Institute

Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know.

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Love is in the A— Ad Slots


Ahhh February is here… which means we’ll soon be sipping wine by candlelight or spilling Pad Thai on our couches while watching You’ve Got Mail… Both are quality time spent with your significant others, but let’s not forget about others that you should hold dear to your heart: potential customers.

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How to Create a Newsletter Landing Page


The old adage tells us that “consistency is key,” but what role does consistency play in our marketing? Why is it a necessity rather than a nice-to-have?

The Surprising Secret to a Full and Flowing Sales Pipeline

Marketing Insider Group

What would you think if I said I had the secret to making sales? A copywriting trick maybe? Or a psychology hack to help you master the skill of persuasion? But, there’s no easy trick to successful sales. Forget trying to trick people through sneaky tactics.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

When to Gate (or Not to Gate) a Content Asset?

Modern Marketing

Does the age-old strategy of collecting contact information by gating content hold up in 2020? Over the last decade, content production online exploded from a nice bonus to an absolute essential.

More Trending

Pay With Litecoin


Pay With Litecoin. The developer had his inspiration from an web meme and wished to create a coin out of it. Upon its launch, hypothesis and robust assist from the community Binance drove the value. The project didn’t have any use case to start with, and there was not a whitepaper either.

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let's look at how you can grow your audience effectively and make the most of your social media for branding.

Control Your Email Marketing Schedule or It Will Control You


It sounds self-evident to say that your email marketing has to be relevant to your audience if you’re going to achieve any meaningful engagement.

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How to Create a Facebook Business Page in 7 Easy Steps


Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and ideas you need to build your Facebook business page. You just need to sit down and work through a few simple steps to get your page up and running. Need some motivation to get started?

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Event Invitation Emails: How to Create One that Rocks


Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers. Email event invitations, however, shouldn't be stressful.

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How Smart Startups Are Outsourcing Marketing | 4 Key Areas


Startup founders know marketing matters. They also know that there’s a product to be built and investments to be won. Outsourcing marketing is one of the ways to maximize the success of a new venture.

How to Align Your Content Metrics with Business KPIs


Creating content that your audiences will find valuable is a key tenant of content marketing. But that content also has to serve your business. Sure, we could write about Brad Pitt's recent, heartfelt Oscars speech, which our audiences might love, but that piece won't do anything for our bottom line.

500 Atlassians Worked Remotely for a Week — Here's What We Learned


Like most companies, Atlassian has a mixture of people who are working from home full-time (like me) and those who grab an ad-hoc day when the plumber is coming or they can't stop sneezing.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Your B2B Sales Cycle And Ways To Accelerate It


According to a study by Harvard University, it takes around 7 months to close a B2B deal. Another study revealed that the length of an average B2B sales cycle has increased by 22% in the last 5 years. It certainly makes sense, especially with the increasing number of decision makers involved in the process, and your average B2B buyer becoming more independent in their research and buying decisions. However, it can still be a setback.

Productive Workday ? 1 Trick, 3 Hacks, 6 Easy Steps to Make It Happen


Shape your most productive workday one simple trick, these three hacks, in six easy steps. We all want to be more productive. Get more done in less time. Meet goals. The quicker and easier, the better. Give us the one simple tip, trick, hack, or habit and we’ll be on our way.

6 Easy Ways to Get More Out of Your Social Media Cover Photos

Outbound Engine

Images dominate the social media landscape. Specifically, social media cover photos are the largest visual chunk of your profile, making them ripe with the opportunity to create a lasting impression. They’re also a key tactic for increasing views and engagement on your social pages.

2020 Tips: Creating eBooks that Convert


Growing in popularity, eBooks are relevant pieces of digital media that businesses use to drive all sorts of marketing goals. Developing the skillset for creating eBooks that convert is a powerful tool for any marketer.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

ABM Tech Connect Series: Lessons Learned


It’s 2020 and with this new decade upon us, it’s time that B2B marketers adapt and switch their thinking. ABM has transformed the way we do business and the increase in adoption has proven this new way of thinking drives better results.

Getting Started with Email Marketing Automation


While email marketing clearly isn’t a new concept, the technology powering it continues to evolve in new and exciting ways. As the digital age moves forward, so do consumer expectations for personalized marketing content delivered directly to their inboxes.

How we Automate Outbound for sales


For a long time, inbound traffic was the cornerstone of lead generation at Albacross. Primarily driven from SEO efforts, we consistently grew our organic traffic month on month.

Moment With a Marketing Maverick – Michelle Mckinley

Directive Agency

Michelle Mckinley is the senior director of growth marketing at CareerArc , a team that offers technology-based social recruiting and outplacement solutions to help HR leaders recruit and transition employees.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview Part 4)


Interviews with sales enablement industry leaders, sharing best practices, strategies, and words of wisdom. In case you missed it, here are part 1, part 2, and part 3 of the Sales Enablement Chronicles interview series.

How to Spot Deepfakes and Fake News: Tips and Detection Tools


What is a deepfake? In essence, it’s a video altered using the latest AI showing someone saying or doing something they never said or did.

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How to Seamlessly Transition to the New Litmus: Webinar Recording + Q&A


Last year, we released the new, redesigned Litmus, helping you build, test, review, and analyze every email in one seamless view. The new platform has the power to bring your email process to the next level, but we know that transitioning to a new workflow isn’t always easy.

8 Inbound Marketing Tips and Tricks You Need to Know


Wouldn’t you like to grow your traffic organically month after month without paying for ads or making cold calls? Inbound marketing may be the way to go.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Your Comprehensive YouTube Marketing Checklist from BuzzSumo


The post Your Comprehensive YouTube Marketing Checklist from BuzzSumo appeared first on BuzzSumo. Content Marketing video marketing Youtube marketing youtube videos

Eloqua Training: 105 Eloqua Segmentation

Eloqua Tips and Tricks

Eloqua Training: 105 Eloqua Segmentation. 105 Segmentation Playbook. OVERVIEW. El;oqua segments are used for sending simple emails or pushing contacts into multi-step campaigns. They are groups of contacts that are generated through filters and contact lists. CREATE A NEW SEGMENT.

7 Smart Tips to Repurposing Content for Maximum Reach


The post 7 Smart Tips to Repurposing Content for Maximum Reach appeared first on BuzzSumo. Content Marketing best practices for repurposing content how to repurpose content repurposing blogs repurposing content for SEO

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