Tue.Dec 10, 2019

Instagram for B2B Marketing: 10 Effective Tactics

KoMarketing Associates

Is your company still avoiding Instagram for B2B marketing? Perhaps your company Instagram page looks something like this: Hopefully it’s not that bad. Hopefully, you’ve taken a few steps to build a presence on “the ‘gram.”

5 Content Distribution Strategies to Help You Reach Your Audience

Act-On

These 5 content distribution strategies are guaranteed to attract and guide your prospects through a compelling customer journey. Content Marketing Marketing Strategy

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What is Technical SEO and Why Your Site Needs It

Hatchbuck

Is it the bane of your marketing team’s existence or the guiding force behind your SEO strategy? If we had to guess, we’d say it’s probably both. We spend a lot of time talking about SEO, be it how valuable an SEO strategy is, or the dangers of skipping SEO altogether. And for a good reason.

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What We’ve Discovered About Implementing Autonomous AI

Albert

At Albert, we can already see that in the very near future, all paid digital campaigns will be executed by. The post What We’ve Discovered About Implementing Autonomous AI appeared first on Albert

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Back to the Future? 90 Content Marketing Predictions for 2020

Content Marketing Institute

How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say. Continue reading → The post Back to the Future?

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Report: 41% of B2B Marketers Expect a Budget Increase in the Coming Year

KoMarketing Associates

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives.

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How to Identify the Best Keynote Speakers in Your Industry (And Bring Them to Your Event)

Marketing Insider Group

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation.

How Do You Know It’s Time to Bring in a Marketing Expert | What’s Your Edge?

Measure Up Marketing

Do you know when it’s time to bring in an outside Marketing expert? Maybe this story helps illustrate the point. Not very long ago, Mark, my husband, started limping. When I asked him what was wrong, he said his knees were bothering him.

9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

Have you ever Skyped in space? Met the Godfather of demand gen? Or been on a dating show for… features? Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

A 10 Step Guide To Creating A Social Media Marketing Plan

Webbiquity

Guest post by Marvellous Aham-adi. There are almost 3.5 billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade.

How to Build a B2B Marketing Strategy from the Ground Up

BOP Design

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered.

Vidyard’s Community Engagement Program Donates More of What Matters Most: Time, Talent and Treasure

Vidyard

With more than 2000+ volunteer hours contributed, 2070 community meals served, and 15 local charities supported in 2019, Vidyard continues to act upon its community engagement initiatives building a strong “give back” strategy that inspires others.

Why Mobile is a Must for B2B Tech

Golden Spiral

The Article in 60 Seconds. You probably opened this article on a mobile device. After all, 67% of customers use a smartphone to check email and 2/3 of online time is spent on a phone and tablet. Why would your customers be any different? Website

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

4 Trends Optimization Experts Should Pay Attention To in 2020

Convert

Did you know that only 2% of traffic converts after the first visit? Marketers spend a staggering amount of time dissecting the customer journey in order to better align their online offerings to buyer intent.

How to Use Pinterest for Business: 8 Strategies You Need to Know

Hootsuite

Are you currently using Pinterest for business? If not, it might be time to put some stock into the idea—especially now that the company has gone public under the very apropos ticker “PINS.”. Pinterest offers businesses a fairly unique proposition.

The Metrics That Matter Most When Evaluating New Direct-To-Consumer Sales Channels

Liveintent

Peter Drucker’s famous mantra that “what gets measured, gets managed” is even more true today than it was when he wrote it more than six decades ago.

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. We also spoke to dozens of industry specialists.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The VSCO Girl Guide to Photo Editing

Ceros

Reading Time: 7 minutes. What, you might be wondering, is a VSCO girl? A VSCO girl is a Gen Z stereotype who gets her name from the mobile photo-editing app ever open on her phone.

Marketing Automation Tips for the Holidays

Sharpspring

In the past, many retailers would shut down on major holidays. However, consumers now buy in a different way and shoppers want businesses to be open and available all the time.

How to Use Google My Business to Get More Customers

Hootsuite

Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life. This comprehensive guide will show you how to get the platform up and running and working for your business immediately. Table of contents.

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Build a Better Content Plan from the Inside Out

MarketMuse

A look at Simon Sinek's Goldern Circle Methodology and how it applies to content strategy. The post Build a Better Content Plan from the Inside Out appeared first on MarketMuse. SEO Content Strategy

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Why Marketing Operations Should Care About Sales Engagement

Outreach

Transferring leads and information from marketing to sales is rarely easy or smooth. There are plenty of opportunities for mistakes to creep in, but getting it right can be the difference between success and failure.

The Best Instagram Stories of 2019

Buffer

Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. I’m definitely among that group.

Make Room for AI in Your B2B Marketing Strategy

Content4Demand

Last year, more than one-third of enterprises said they had implemented some form of artificial intelligence (AI) over the previous four years, a 270% increase in AI usage. But many marketers don’t know where to start. The good news is that you don’t have to implement AI all at once.

Oxford University Press former CMO weighs in on martech challenges, trends, and predictions

ClickZ

30-second summary: One of the biggest changes in marketing over the past 15-years is the abundance of data available. This shifted the focus from marketing creative to campaign attribution and performance.

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!