Tue.Dec 10, 2019

Instagram for B2B Marketing: 10 Effective Tactics

KoMarketing Associates

Is your company still avoiding Instagram for B2B marketing? Perhaps your company Instagram page looks something like this: Hopefully it’s not that bad. Hopefully, you’ve taken a few steps to build a presence on “the ‘gram.”

5 Content Distribution Strategies to Help You Reach Your Audience

Act-On

These 5 content distribution strategies are guaranteed to attract and guide your prospects through a compelling customer journey. Content Marketing Marketing Strategy

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What is Technical SEO and Why Your Site Needs It

Hatchbuck

Is it the bane of your marketing team’s existence or the guiding force behind your SEO strategy? If we had to guess, we’d say it’s probably both. We spend a lot of time talking about SEO, be it how valuable an SEO strategy is, or the dangers of skipping SEO altogether. And for a good reason.

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What We’ve Discovered About Implementing Autonomous AI

Albert

At Albert, we can already see that in the very near future, all paid digital campaigns will be executed by. The post What We’ve Discovered About Implementing Autonomous AI appeared first on Albert

Back to the Future? 90 Content Marketing Predictions for 2020

Content Marketing Institute

How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say. Continue reading → The post Back to the Future?

Holiday SaaS Deals - A Comprehensive list of holiday season SaaS List for 2019

SendX

Black Friday & Cyber Monday are over. But, SendX is still offering a deal. SendX ?—?SendX SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale.

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How to Identify the Best Keynote Speakers in Your Industry (And Bring Them to Your Event)

Marketing Insider Group

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation.

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. We also spoke to dozens of industry specialists.

How Do You Know It’s Time to Bring in a Marketing Expert | What’s Your Edge?

Measure Up Marketing

Do you know when it’s time to bring in an outside Marketing expert? Maybe this story helps illustrate the point. Not very long ago, Mark, my husband, started limping. When I asked him what was wrong, he said his knees were bothering him.

How to Use Pinterest for Business: 8 Strategies You Need to Know

Hootsuite

Are you currently using Pinterest for business? If not, it might be time to put some stock into the idea—especially now that the company has gone public under the very apropos ticker “PINS.”. Pinterest offers businesses a fairly unique proposition.

Why Mobile is a Must for B2B Tech

Golden Spiral

The Article in 60 Seconds. You probably opened this article on a mobile device. After all, 67% of customers use a smartphone to check email and 2/3 of online time is spent on a phone and tablet. Why would your customers be any different? Website

How to Use Google My Business to Get More Customers

Hootsuite

Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life. This comprehensive guide will show you how to get the platform up and running and working for your business immediately. Table of contents.

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The Best Instagram Stories of 2019

Buffer Social

Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. I’m definitely among that group.

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4 Trends Optimization Experts Should Pay Attention To in 2020

Convert

Did you know that only 2% of traffic converts after the first visit? Marketers spend a staggering amount of time dissecting the customer journey in order to better align their online offerings to buyer intent.

9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

Have you ever Skyped in space? Met the Godfather of demand gen? Or been on a dating show for… features? Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue.

How to Build a B2B Marketing Strategy from the Ground Up

BOP Design

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered.

The Metrics That Matter Most When Evaluating New Direct-To-Consumer Sales Channels

Liveintent

Peter Drucker’s famous mantra that “what gets measured, gets managed” is even more true today than it was when he wrote it more than six decades ago.

The VSCO Girl Guide to Photo Editing

Ceros

Reading Time: 7 minutes. What, you might be wondering, is a VSCO girl? A VSCO girl is a Gen Z stereotype who gets her name from the mobile photo-editing app ever open on her phone.

Marketing Automation Tips for the Holidays

Sharpspring

In the past, many retailers would shut down on major holidays. However, consumers now buy in a different way and shoppers want businesses to be open and available all the time.

Why Marketing Operations Should Care About Sales Engagement

Outreach

Transferring leads and information from marketing to sales is rarely easy or smooth. There are plenty of opportunities for mistakes to creep in, but getting it right can be the difference between success and failure.

Five Social Media Marketing Predictions for 2020

Martech Advisor

There’s been a lot of change across social media this year. From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. What can we expect in 2020?

Make Room for AI in Your B2B Marketing Strategy

Content4Demand

Last year, more than one-third of enterprises said they had implemented some form of artificial intelligence (AI) over the previous four years, a 270% increase in AI usage. But many marketers don’t know where to start. The good news is that you don’t have to implement AI all at once.

Oxford University Press former CMO weighs in on martech challenges, trends, and predictions

ClickZ

30-second summary: One of the biggest changes in marketing over the past 15-years is the abundance of data available. This shifted the focus from marketing creative to campaign attribution and performance.

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The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

Hubspot

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing".

A Breakdown of SDR Best Practices

PureB2B

The stream of new businesses has not gone unnoticed. While this increases opportunities, this also tightens the competition. Enterprises are now focusing on ways to increase the quantity and the quality of their leads.

Why contextual targeting in advertising is the next big thing – again

Bannerflow

Contextual targeting is back on the agenda of brands and digital advertisers. Previously, overlooked in favour of more privacy-invasive alternatives – post-GDPR the contextual comeback is on. Interestingly, nearly half of marketers in the US and one third in the UK already describe it as their favourite targeting format. And the truth is: contextual advertising never went away. In fact, its resurgence has the potential to reward display advertisers.

Vidyard’s Community Engagement Program Donates More of What Matters Most: Time, Talent and Treasure

Vidyard

With more than 2000+ volunteer hours contributed, 2070 community meals served, and 15 local charities supported in 2019, Vidyard continues to act upon its community engagement initiatives building a strong “give back” strategy that inspires others.

The Secrets to Neuromarketing and Advanced ABM

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. My first work trip came and went quickly, but it still had a large impact. Over the course of just two days of programming, I took 15.5 pages of handwritten notes!

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4 Components You Need In Order to Master Digital Marketing Operations

Martech Advisor

Common approaches to digital marketing often focus on technology and strategy but overlook the importance of operations in the process.

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Interview with our customer, Kass Tech Consulting

DrumUp

Reading Time: 2 minutes In this blog, we are featuring one of our favorite customers, Uchechukwu Ajuzieogu and the Kasstechcs team. Enjoy this very special blog and read on about our Drumup customer! As a DrumUp customer, what is the name of your business? Kass Tech Consulting Solutions LLC.

How to Research like HubSpot’s Research Team

Hubspot

In college, research was always my favorite part of writing papers. I don't know why, but finding data to back up my hypotheses always gives me a thrill. But, even though I love research, it's not exactly my forte — and I know I'm not alone.