Thu.Jan 14, 2021

What is E-A-T And How it Impacts SEO Strategies

RockContent

Although there are still controversies about this ranking factor, optimizing your site based on the E-A-T concept can be regarded as good SEO practice. This is because, in the worst-case scenario, you will be increasing your chances of getting more traffic.

SEO 197

The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in.

Insiders

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Companies Navigate Through a Storm in 2021

Zoominfo

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises.

Only 32% of B2B Marketers Successfully Collaborate with Sales on Content

KoMarketing Associates

Many B2B marketers concern themselves with developing content to drive leads, but new research shows that they may be able to reach their goals more easily by working in tandem with sales professionals.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Season 1, Ep. 22: Telling your Story as Connective Tissue in Life and your Organization feat. Peggy Northrop

Biznology

Season 1, Episode 22 – CEO of Watermark, Peggy Northrop is championing women, telling their stories, and amplifying their voices. Peggy created Watermark, the premier leadership organization connecting, training, and advocating for women in Silicon Valley and beyond.

More Trending

When is the best time to send email?

Litmus

Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial.

Email 113

The ultimate list of email marketing statistics for creators in 2021

ConvertKit

Jump ahead. Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #4: Email volume and list growth. Chapter #5: Segmentation and personalization. Chapter #6: Deliverability and spam.

21 YouTube SEO Tools to Boost Your Video Rankings

Content Marketing Institute

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way.

6 Proven Content Marketing Services for Rapid Organic Growth

Roketto

Content marketing can be a tough beast to tame. On one hand, the massive toolbox at every marketer’s disposal can be attractive and intriguing. So many different options to choose from. It’s almost like being a kid at a candy store. Featured Content Marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

B2B Marketing Trends for 2021

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021.

Top 10 FAQs for ABM Practitioners

SWZD

We’ve gathered the most frequently asked questions we receive about elevating ABM outcomes in 2021 and beyond, along with practical answers to help you take decisive action. eBooks Resources Content

FAQ 79

Four Reasons Content Managers Should Love Hubspot’s CMS

SmartBug Media

Guest author Zach Watson is a Content Manager at Soundstripe. Content management can be a thankless task. I should know; I’ve done it for nearly a decade. It’s not that people don’t appreciate the work you do. It’s more that they don’t understand what managing a website actually entails.

How to Get More Social Media Followers (Without Creating Your Own Content)

Scoop.it

Numbers are everything! Whether you are just building a brand or you’ve been in the game for some time, you can tell a lot about a brand by their numbers. Your followers count on social media platforms says a lot about your brand.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Set Up SMTP in WordPress (The Easy Way)

Optinmonster

Are you looking for an easy way to set up SMTP in WordPress? Simple Mail Transfer Protocol (SMTP) ensures the emails you sent from your WordPress website is not seen as spoof emails. That way you can improve the email deliverability rate and rest assured that it never hits the spam folder.

How to Think Like an Investor to Win at Social Media Marketing

Oktopost

To win at social media marketing in 2021 means thinking like an investor. They’re a brilliant bunch, and for all the right reasons. Investors are extraordinarily analytical, love the thrill that comes from calculated risks and are pragmatic in decision making.

Top 5 Email Marketing Mistakes to Avoid in 2021

Vision6

Kids, the year was 2020…. Megan Markle and Prince Harry caused Megxit. Kanye West ran for President of the US. Murder hornets attempted to take over the world yet failed to put us out of our misery. Locust tried to make an unwelcomed come back and ended up destroying parts of Africa.

Email 67

How to Make the Most of Content Audit Results

Content4Demand

At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library.

SME 66

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Run Marketing Team Meetings That Don't Suck

Hubspot

Meetings suck. They're time for people to avoid doing actual work, stare blankly at each other, throw in generic comments to look like they're paying attention, and if you're lucky, maybe come out with some wicked notebook doodles. Is that how people perceive your marketing meetings?

CTR 66

Client Retention vs. Customer Acquisition: Which Should You Focus On More?

BenchmarkONE

When it comes to yearly revenue, two sources are the big focus: client retention and customer acquisition. But which matters more for your bottom line and the overall success of your company? .

4 Best LinkedIn Lead Generation Services

Visitor Queue

If you are a B2B company, your ability to generate leads can ultimately dictate how successful you will be. Without a steady flow of leads, your business is not going to be able to convert sales.

How Can I Learn SEO on My Own?

seo.co

Table of Contents. + Is SEO Easy to Learn? + SEO on Your Own. + SEO Fundamentals. Great Sources to Learn SEO. Talking to Other SEO Experts. Resolving Contradictions. + How to Structure Your SEO Education. Search engine optimization (SEO) is an incredibly powerful and popular marketing strategy.

SEO 62

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

YouTube Channel Keywords: What Are They?

SEMrush

Learn what YouTube channel keywords are, how they differ from video keywords, and where to place them to optimize your channel.

Get New Community Members Engaged with an Onboarding Email Series

Higher Logic

The post Get New Community Members Engaged with an Onboarding Email Series appeared first on Higher Logic. Instead of sending just one welcome email, onboard your new community members with an email series.

How to Leverage Sensory Language in Your Blog Posts [Data + Expert Tips]

Hubspot

Check this out: "You're sitting in the creaky, mesh-backed, black ergonomic desk chair you bought at a discount off Amazon — hunched over, eyes reluctantly wide open, staring intently at a dimly lit laptop screen bearing a blank document. It's 4:45 PM.

The Ultimate Guide to Sales Content Automation

DivvyHQ

What is sales content automation? Before we dig into this, it probably goes without saying that most of us would love to streamline and automate many of the manual processes that tie our days up in knots. With automation technology, that reality is becoming more real every day.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.