Thu.Jan 14, 2021

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The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. These visitors have already shown they have some kind of interest in your business by clicking through to your content so now you have to convince them to stick around for longer.

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How Technology Has Changed the Way Business Communicates

Webbiquity

Contributed post. 25 years is a short time in many ways. The typical 25-year-old human is just a few years out of school and starting his or her professional career. Most 25-year-old jetliners are still flying thousands of miles every day. Over the past 25 years, there have been only six British prime ministers , four U.S. presidents, and three different chancellors of Germany.

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Only 32% of B2B Marketers Successfully Collaborate with Sales on Content

KoMarketing Associates

Many B2B marketers concern themselves with developing content to drive leads, but new research shows that they may be able to reach their goals more easily by working in tandem with sales professionals. Altimeter recently published its “State of Digital Selling” report, and statistics showed that just 32% of average B2B marketers successfully collaborate with sales to deliver the right content at the right time to convert leads.

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Companies Navigate Through a Storm in 2021

Zoominfo

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises. Regardless of size, however, firms that accepted transformation amid the turbulence, rather than scratched their heads over it, find themselves in a better position for 2021.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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6 Types of Mobile Marketing Campaigns You Should Start Now

Spiralytics

Mobile marketing is one of the fastest-growing segments of advertising, but there isn’t just one. The post 6 Types of Mobile Marketing Campaigns You Should Start Now appeared first on Spiralytics Inc.

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Season 1, Ep. 22: Telling your Story as Connective Tissue in Life and your Organization feat. Peggy Northrop

Biznology

Season 1, Episode 22 – CEO of Watermark, Peggy Northrop is championing women, telling their stories, and amplifying their voices. Peggy created Watermark, the premier leadership organization connecting, training, and advocating for women in Silicon Valley and beyond. Peggy brings storytelling into the corporate culture and shows us how to use this technique to get closer to an authentic connection!

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21 YouTube SEO Tools to Boost Your Video Rankings

Content Marketing Institute

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way. Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute.

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B2B Marketing Trends for 2021

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more.

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When is the best time to send email?

Litmus

Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. If you’re sending your emails at a time when your audience isn’t actively checking their email, that means your messages get pushed further down the inbox as more emails come in—and are less likely to be seen by your subscribers.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Best Free CRM Software

The Daily Egg

Customers are complicated. Relationships are complicated. And it’s safe to say that managing customer relationships is even more complicated. As such, customer relationship management (CRM) software is essential in modern business. This is true whether you’re currently managing sales pipelines manually, are at your wits’ end with the CRM you’re using today, or are a […].

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How to Prioritize Prospects: Sales Secrets for Pipeline Hyper-Growth

Engagio

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. The two of us have been using account-based Sales strategies for years, and we talk through what Sales teams—SDRs and Sales leaders alike—should focus on when it comes to reaching their best accounts.

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Top 10 FAQs for ABM Practitioners

SWZD

We’ve gathered the most frequently asked questions we receive about elevating ABM outcomes in 2021 and beyond, along with practical answers to help you take decisive action.

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YouTube Channel Keywords: What Are They?

SEMrush

Learn what YouTube channel keywords are, how they differ from video keywords, and where to place them to optimize your channel.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Four Reasons Content Managers Should Love Hubspot’s CMS

SmartBug Media

Guest author Zach Watson is a Content Manager at Soundstripe. Content management can be a thankless task. I should know; I’ve done it for nearly a decade. It’s not that people don’t appreciate the work you do. It’s more that they don’t understand what managing a website actually entails. Because the content on your website can change more quickly than Tik-Tok trends, managing constant updates—even minor ones—can introduce a ton of work into your life.

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Why Spray and Pray Doesn’t work? How to Use Accurate B2B Contact Data for a Targeted Marketing Approach?

Smarte

You might be doing a ton of things because you think you need to be doing them. You might be posting on social media, running a YouTube channel, hosting a podcast, and also sending out direct emails. All of these might be generating leads for your business. But, if you don’t know why you are […]. The post Why Spray and Pray Doesn’t work?

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Hear me out: Organizations have hierarchies. Ideas do not.

Sprout Social

Almost every business has an organizational hierarchy. Typically, the C-suite sits at the very top, followed by a vice president or senior executive with associates and interns at the bottom. Having this type of organizational order provides a clear line of authority and reporting. But an overly hierarchical culture gets in the way of content creativity—especially when it comes to social media.

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What’s a Website for, Anyway? A Content Strategy Primer

ClearVoice

If your website is an engine for your business that powers your sales funnel and builds your brand, congratulations. Achievement unlocked. But if you’re like a majority of business owners, for whom that first sentence describes your wildest dreams, this article is for you. Not to despair! There is still plenty of time to make things right and build that website of your dreams.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Como criar e otimizar a Tag H1 para SEO

SEMrush

As tags de título e as tags H1 tornam o conteúdo da página mais adequado aos usuários e fazem parte das melhores práticas básicas de SEO. Existem diferentes tipos de tags de título, categorizadas por números, de H1 a H6. Cada título serve a um propósito diferente, fornecendo aos rastreadores do mecanismo de pesquisa, como o Googlebot, informações valiosas sobre a página.

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How to Get More Social Media Followers (Without Creating Your Own Content)

Scoop.it

Numbers are everything! Whether you are just building a brand or you’ve been in the game for some time, you can tell a lot about a brand by their numbers. Your followers count on social media platforms says a lot about your brand. Granted, the number of followers on your social media page(s) doesn’t reflect quality, but it matters. Why? Because people are looking!

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How Can I Learn SEO on My Own?

seo.co

Table of Contents. + Is SEO Easy to Learn? + SEO on Your Own. + SEO Fundamentals. + Great Sources to Learn SEO. + Talking to Other SEO Experts. + Resolving Contradictions. + How to Structure Your SEO Education. Search engine optimization (SEO) is an incredibly powerful and popular marketing strategy. But the way people talk about it, you’d think it was some kind of mysticism.

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Evaluating Programmatic Marketing Companies: Finding the Right Partner

Digilant

After researching and learning more about the benefits of programmatic digital advertising, you’ve decided it is time to incorporate programmatic advertising into your digital advertising playbook. That’s great! However, you also know that you don’t have the internal bandwidth to run and optimize programmatic campaigns across the multitude of channels available: display, video, native, digital audio, CTV & OTT, mobile, DOOH.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Litmus uses Email Analytics: webinar recording + Q&A

Litmus

Everyone wants to be data-driven, but when it comes down to it, email marketers are often left with only clicks and opens to make important decisions that impact the entire business. Yikes. In December, Magan Le, content marketing manager at Litmus and recovering email marketer, was in the weeds learning what worked for our own emails last year, what didn’t, and how we can work that into our whole content strategy using data from Litmus Email Analytics and other sources.

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Embracing Your Strengths in the New Year

RDW Group

Identifying and leveraging your CliftonStrengths to be at your best as an individual, team contributor, and leader. Achiever | Relator … The post Embracing Your Strengths in the New Year appeared first on RDW Group.

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4 Best LinkedIn Lead Generation Services

Visitor Queue

If you are a B2B company, your ability to generate leads can ultimately dictate how successful you will be. Without a steady flow of leads, your business is not going to be able to convert sales. Being able to generate leads with a focus on quality, not just quantity will give you the ability to […]. The post 4 Best LinkedIn Lead Generation Services appeared first on Blog Visitor Queue.

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The Ultimate Guide to Sales Content Automation

DivvyHQ

What is sales content automation? Before we dig into this, it probably goes without saying that most of us would love to streamline and automate many of the manual processes that tie our days up in knots. With automation technology, that reality is becoming more real every day. Let's explore what's possible right now when it comes to creating sales enablement content.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Client Retention vs. Customer Acquisition: Which Should You Focus On More?

BenchmarkONE

When it comes to yearly revenue, two sources are the big focus: client retention and customer acquisition. But which matters more for your bottom line and the overall success of your company? . We all know that it’s important to diversify your marketing efforts, and that includes not just your deliverables but your desired outcomes. But the how and why behind each focus matters a lot — and it’s important to understand the differences between the two.

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choozlechat: How digital advertising can power success with H&Co

Choozle

Digital advertising strategies can vary greatly depending on the vertical and target audience. For marketers looking to tackle strategies for community locations, it wasn’t any different. While the strategies are different, the one thing they all have in common is the value of precise audience targeting. We sat down with Casey Catlett at H&Co to better understand how they put together digital advertising strategies for their clients.

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10 Surprising things you didn’t know about Software Developer, Brandon Gaerlan

GreenRope

10 Surprising things you didn’t know about Software Developer, Brandon Gaerlan. The newest member of our Development Team, Brandon graduated from San Jose State University last year and majored in Software Engineering. He is a semi-polyglot (say that five times fast), has an affinity for music, and spends time teaching himself about the latest must know tech.