Webbiquity
MARCH 31, 2022
Guest post by Sumeet Anand. B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to know what content is promising results and what isn’t. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Image credit: Kaleidico on Unsplash.
Biznology
MARCH 31, 2022
Source: [link]. B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Innovative video content sharing. How video is to be shared — especially in light of the unexpectedly successful hybrid sales models that developed during the pandemic — should influence the p
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DivvyHQ
MARCH 31, 2022
Are you looking to improve conversions on your landing pages? Even small content changes can make a big impact. In today's article, we're digging into some data, the pillars of conversion-centered design, and useful tips to consider. Let's go!
Benchmark Email
MARCH 31, 2022
Think of a day you willingly shared your email address on a website. What drove you to share the email without hesitation? Chances are that you shared the email in exchange for value: to get a helpful piece of information or make the most of an irresistible offer. You can use the same principle to… The post 6 Types of Content to Create That Will Grow Your Email List appeared first on Benchmark Email.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
MARCH 31, 2022
It’s the end of March Madness. No, I’m not talking about college basketball. I’m talking about the third month of each year when companies trip over themselves to prove how much they love and celebrate women with advertising campaigns, social media posts, and speaking events purportedly intended to show their true and undying commitment to gender equality.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
MARCH 31, 2022
Trying to decide between Instagram Reels vs. TikTok? You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention.
Search Engine Journal
MARCH 31, 2022
Content provides the fuel for your local SEO strategy. Learn how to leverage content through on-page and external sources. The post A Complete Guide To On & Off Page Local SEO Content appeared first on Search Engine Journal.
Heinz Marketing
MARCH 31, 2022
By Win Salyards , Marketing Consultant at Heinz Marketing. Everyone and all companies make mistakes. That’s obvious. The trouble with mistakes always comes after, and with many mistakes, some opportunities come with them. So how do we take the errors we’ve made and grow from them? What we do after making a mistake matters. So here are the three key things you should do to make the best of your mistake.
Search Engine Journal
MARCH 31, 2022
Google is rolling out a new label is search results for pages that are recognized as highly cited sources. The post New Google Search Label For Highly Cited Sources appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
MARCH 31, 2022
You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. Tripping out of the shower with shampoo still in your hair, you schedule an urgent Zoom call with your leadership team to unveil your brilliance.
Brightedge
MARCH 31, 2022
You don’t need to search far to find bad SEO advice. In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect ranking strategies. Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. In this post, we’re going to look at eleven of the most pervasive SEO myths.
CopyBlogger
MARCH 31, 2022
Wondering how to make money as a freelance writer? Well, buckle up, because everyone loves the part of the hero’s. Continue Reading. The post How to Make Money as a Freelance Writer: 15 Writing Business Essentials appeared first on Copyblogger.
Content Marketing Institute
MARCH 31, 2022
How difficult can creating and publishing a new Wikipedia page be? It’s far from easy. But these expert tips and lessons (including those from one of the most popular articles we’ve ever published) should make it less difficult for you.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bannersnack
MARCH 31, 2022
7 minutes read Spoiler: this article contains so many egg puns, it’s not even bunny. Easter is hopping up on us quickly, so we hatched a plan to make sure that this year you’ll be cracking everyone up with egg-tra special Easter jokes. But before we get into the puns section, let’s address an important question. How Did the Bunny Become a Symbol of Easter?
MindFire
MARCH 31, 2022
From the pandemic, and its lasting effects – the great resignation, paper shortages, supply issues, and inflation. This rapid disruption forces you to think differently. In this session, we cover the trials and tribulations businesses have endured the past two years and how to overcome it all, with guest panelists Joanne Gore, President of Joanne Gore Communications, Andrew Ettinger, Owner & CEO of The Best Postcards and Mike Robinson, Director of Business Development at Summit Direct
Search Engine Journal
MARCH 31, 2022
A worldwide survey of paid search professionals provides a clear picture of what they’re earning across various sectors and locations. The post New PPC Salary Report Details How Much PPC Pros Earn appeared first on Search Engine Journal.
Martech
MARCH 31, 2022
In this week’s earnings call , Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its customers through omnichannel engagement. Why we care. In the old days of brick-and-mortar-first, Walmart disrupted the retail space with scale and competitive pricing. They’ve since built out their e-commerce channels in an attempt to keep up with Amazon and D2Cs.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
MARCH 31, 2022
What's unique in content marketing for SaaS? How can you incorporate it into your own strategy? Find out in our latest ebook. The post SaaS Content Marketing: A Complete Guide [eBook] appeared first on Search Engine Journal.
SalesIntel
MARCH 31, 2022
March is wrapping up for this year, and it’s been a great month discussing Women’s History and supporting women in their careers. To end the month, we wanted to share three lessons from two women we admire, the Lead(HER)Ship Panel- Learning From Women Who’ve Made It recording, and additional resources provided by our wonderful participants the WiT Network.
Search Engine Journal
MARCH 31, 2022
The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update. The post Performance Max Now Supported In Google Ads Editor v2.0 appeared first on Search Engine Journal.
Sharpspring
MARCH 31, 2022
As businesses face new challenges in this digital age, there is a growing emphasis on value-driven, highly customized marketing (and that’s where account-based marketing comes in). This is especially true for B2B companies, who must demonstrate trustworthiness and overcome more objections than ever from prospective clients. Top-of-funnel advertising and cold outreach are expensive — and can harm the brand’s reputation if done incorrectly.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
MARCH 31, 2022
Looking to grow your agency by taking on enterprise-level clients? Here are some signs you're up for the challenge and positioned to succeed. The post 4 Signs Your Agency Is Ready To Take On Enterprise SEO appeared first on Search Engine Journal.
Martech
MARCH 31, 2022
Today, IAB Tech Lab announced updates to its ad format guidelines that include digital video and connected TV (CTV). The aim is to minimize fragmentation in the ad ecosystem due to a proliferation of new formats and ad capabilities, including the interactivity promoted by digital ads. According to IAB , the new guidelines will be available for public comment for the next 30 days, giving an opportunity for publishers and ad platforms to weigh in.
Search Engine Journal
MARCH 31, 2022
TikTok has quietly rolled out a search ads beta for specific partners. Learn about the new experience and some tips for using these ads. The post TikTok Launches Search Ads Beta For Selected Partners appeared first on Search Engine Journal.
Martech
MARCH 31, 2022
Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. The self-serve functionality opens up ad placements for budgets as small as $500. Brands with budgets of all sizes will be able to access inventory in rental vehicles, hotel rooms, ski resorts and other Edison Interactive DOOH spaces.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
MARCH 31, 2022
Being present on brand terms remains incredibly important. Here's what you can do with brand search to cater to different audiences in a cost-effective manner. The post Are Brand Keywords Valuable For Every Audience? [Case Study] appeared first on Search Engine Journal.
Litmus
MARCH 31, 2022
Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Done correctly, personalized marketing becomes a value-add that makes it easy for consumers to find exactly what they want—whether that’s a product, service, a trusted advisor, or information. Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.
Search Engine Journal
MARCH 31, 2022
WordPress community offers negative response to proposed feature that could cause disk usage to rise by up to 70%. The post “Flawed” WordPress Proposal Causes Backlash appeared first on Search Engine Journal.
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