Tue.Jan 08, 2019

The Seven Deadly Sins of Guest Blogging Outreach

Webbiquity

As business buyers get more challenging to reach—thanks to email filters, ad blockers, and caller ID—influencer marketing is becoming more popular as a way to break through the clutter and connect with these hard-to-reach buyers.

Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers

ScribbleLive

Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough.

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The Best Marketing Conferences To Attend In 2019

Marketing Insider Group

I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place?

A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg

I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

What Is Smart Content And How Can It Work For You?

Marketing Insider Group

Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your marketing agency! Smart content” is one of those terms that has popped up in the last few years.

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Tips to Shake Up Your Content Strategy in 2019

Act-On

We know content marketing is important to your overall marketing strategy in 2019. That is why we've rounded up these content marketing tips to help you succeed. Content Marketing Content Strategy

Survey: Facebook Leads the Way Among Marketers Who Use Social Media

KoMarketing Associates

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most?

Do hidden robots need guiding standards too?

Biznology

Way back in 1942, futurists like Isaac Asimov were already giving thought to the risks of emerging technologies, especially autonomous ones. It was during that year that Asimov wrote a short story entitled “Runaround” in which he unveiled the three laws of robotics.

Agile Content Marketing Combines Preparation and Opportunity

Content Standard

All the accepted wisdom throughout marketing theory tells you to plan. Write a strategy, devise tactics, create an editorial calendar, and stick to it all. But unexpected things can always happen: a data leak at a competitor, a sudden global event.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

183 Content Strategy Resources to Help You Up Your Content Game

MarketMuse

If you’re a seasoned content strategist it’s easy to get stuck in a rut.

Interview with Brian Hansford

Onalytica B2B

Brian Hansford – VP of Marketing Performance at Heinz Marketing. Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. Location: Redmond, WA USA. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years.

These 7 Visual Tactics Can Boost Landing Page Conversions

Content Marketing Institute

Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well prepared and a good fit for the company.

Marketing-for-Leads Guide: Step 8 – What are your competitive advantages?

Sales Lead Insights

Step 8: Determine your company’s competitive advantages and how best to articulate them. You need to leverage your company’s unique selling proposition to articulate for prospects what is in it for them (the solution) if they buy from you. For example, if you are an individual consultant, you could articulate your competitive advantage by explaining […]. The post Marketing-for-Leads Guide: Step 8 – What are your competitive advantages?

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

2019’s Must-Haves for a Scalable B2B Content Marketing Strategy

SnapApp

B2B buyers are empowered, and they know it. They expect personalization throughout their shopping experience and useful information via multiple touchpoints, not fluff or sales talk. They know they have a dozen different business solutions to choose from, each of which is only a few clicks away.

Understanding Retina Images in HTML Email

Litmus

Apart from the onslaught of screen sizes, the mobile revolution introduces another interesting challenge for email designers: high-DPI displays.

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Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

Perform a Google search on “content creation strategy,” and you’ll get millions of results offering tips, ideas and templates to help you get started. While some of these pages provide sound advice and guidance, remember to evaluate your organization’s unique circumstances before taking action.

How To Measure Account-Based Marketing In 7 Easy Steps

Integrate

In many ways, account-based marketing (ABM) has more in common with art than science. Success in ABM requires a great deal of personalized outreach, and because ABM is centered around human relationships, it can be challenging to measure the returns on account-based marketing campaigns.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

5 Reasons We Can’t Wait for B2BMX

Content4Demand

It’s no secret that B2B Marketing Exchange (rated a top B2B marketing conference by Forbes) is one of our favorite events of the year, and not just because the event was developed by our sister brand Demand Gen Report.

5 Marketing Ideas for Real Estate Agents in 2019

Outbound Engine

A new year means new opportunities. It’s the perfect time to look at your business with fresh eyes, try new initiatives, and find ways to build your business over the next year and beyond. We’ve put together five marketing ideas for real estate agents in 2019.

What Your Software Development Company Should Be Asking You

The Mx Group

The post What Your Software Development Company Should Be Asking You appeared first on The Mx Group

How Technographics Enables Intelligent Competitor Analysis for E-signature Providers

DemandMatrix

Businesses are collaborating more today than ever before. Global expansions and global growth opportunities mean that contracts can’t be relegated to one location anymore. Data Enrichment

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Only B2B - Untitled Article

Only B2B

Building Better Buyer Personas: Why You Must Include These 3 Groups Three’s a crowd. Or is it? It might not be fun to be the third wheel. The post appeared first on ONLY B2B. blogs Buyer Personas Planning

The Top Content Marketing Metrics Used by Results-Driven Managers

DivvyHQ

Be honest: have you ever cherry-picked marketing metrics for a report? I think most of us have at some point. I’m not talking about fudging numbers. I’m talking about only selecting sweet numbers while ignoring data that may leave a sour taste.

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The B2B Marketing Plan – Why it Should be Top of 2019’s Agenda

Inbox Insight

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How to Hire an Exceptional Content Team

Kapost

When I hired the current content team at Kapost, I required one, non-negotiable skill before even considering their resumes: they had to be excellent writers. And I’m not alone! The post How to Hire an Exceptional Content Team appeared first on Kapost Blog.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

What is programmatic? A guide to programmatic advertising

Choozle

By 2019, 83.6 percent of US digital display ad dollars will transact programmatically. At Choozle, we define programmatic buying as the act of bidding on digital advertising inventory and doing so in real time. Each one of these points is vital to understanding the programmatic media buying process.

How to Make Features Copy Pop on Your Website

Walker Sands

Content features copy writing writing tips

How to Create Instagram Story Highlight Covers That Make Your Profile Stand Out

Bannersnack

Instagram Stories Highlights are a great way to keep some relevant stories visible on your Instagram profile forever, as well as store them by domains or categories.