Tue.Jan 08, 2019

The Seven Deadly Sins of Guest Blogging Outreach

Webbiquity

As business buyers get more challenging to reach—thanks to email filters, ad blockers, and caller ID—influencer marketing is becoming more popular as a way to break through the clutter and connect with these hard-to-reach buyers.

Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers

ScribbleLive

Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough.

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The Best Marketing Conferences To Attend In 2019

Marketing Insider Group

I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place?

How to Use Data in B2B Content Marketing

KoMarketing Associates

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. However, one can argue that one without the other would be entirely useless.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

What Is Smart Content And How Can It Work For You?

Marketing Insider Group

Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your marketing agency! Smart content” is one of those terms that has popped up in the last few years.

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More Trending

Survey: Facebook Leads the Way Among Marketers Who Use Social Media

KoMarketing Associates

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most?

Interview with Brian Hansford

Onalytica B2B

Brian Hansford – VP of Marketing Performance at Heinz Marketing. Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. Location: Redmond, WA USA. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years.

Do hidden robots need guiding standards too?

Biznology

Way back in 1942, futurists like Isaac Asimov were already giving thought to the risks of emerging technologies, especially autonomous ones. It was during that year that Asimov wrote a short story entitled “Runaround” in which he unveiled the three laws of robotics.

Tips to Shake Up Your Content Strategy in 2019

Act-On

We know content marketing is important to your overall marketing strategy in 2019. That is why we've rounded up these content marketing tips to help you succeed. Content Marketing Content Strategy

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Agile Content Marketing Combines Preparation and Opportunity

Content Standard

All the accepted wisdom throughout marketing theory tells you to plan. Write a strategy, devise tactics, create an editorial calendar, and stick to it all. But unexpected things can always happen: a data leak at a competitor, a sudden global event.

Understanding Retina Images in HTML Email

Litmus

Apart from the onslaught of screen sizes, the mobile revolution introduces another interesting challenge for email designers: high-DPI displays.

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Marketing-for-Leads Guide: Step 8 – What are your competitive advantages?

Sales Lead Insights

Step 8: Determine your company’s competitive advantages and how best to articulate them. You need to leverage your company’s unique selling proposition to articulate for prospects what is in it for them (the solution) if they buy from you. For example, if you are an individual consultant, you could articulate your competitive advantage by explaining […]. The post Marketing-for-Leads Guide: Step 8 – What are your competitive advantages?

2019’s Must-Haves for a Scalable B2B Content Marketing Strategy

SnapApp

B2B buyers are empowered, and they know it. They expect personalization throughout their shopping experience and useful information via multiple touchpoints, not fluff or sales talk. They know they have a dozen different business solutions to choose from, each of which is only a few clicks away.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

Perform a Google search on “content creation strategy,” and you’ll get millions of results offering tips, ideas and templates to help you get started. While some of these pages provide sound advice and guidance, remember to evaluate your organization’s unique circumstances before taking action.

These 7 Visual Tactics Can Boost Landing Page Conversions

Content Marketing Institute

Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well prepared and a good fit for the company.

5 Marketing Ideas for Real Estate Agents in 2019

Outbound Engine

A new year means new opportunities. It’s the perfect time to look at your business with fresh eyes, try new initiatives, and find ways to build your business over the next year and beyond. We’ve put together five marketing ideas for real estate agents in 2019.

How To Measure Account-Based Marketing In 7 Easy Steps

Integrate

In many ways, account-based marketing (ABM) has more in common with art than science. Success in ABM requires a great deal of personalized outreach, and because ABM is centered around human relationships, it can be challenging to measure the returns on account-based marketing campaigns.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

How Technographics Enables Intelligent Competitor Analysis for E-signature Providers

DemandMatrix

Businesses are collaborating more today than ever before. Global expansions and global growth opportunities mean that contracts can’t be relegated to one location anymore. Data Enrichment

5 Reasons We Can’t Wait for B2BMX

Content4Demand

It’s no secret that B2B Marketing Exchange (rated a top B2B marketing conference by Forbes) is one of our favorite events of the year, and not just because the event was developed by our sister brand Demand Gen Report.

How to Hire an Exceptional Content Team

Kapost

When I hired the current content team at Kapost, I required one, non-negotiable skill before even considering their resumes: they had to be excellent writers. And I’m not alone! The post How to Hire an Exceptional Content Team appeared first on Kapost Blog.

Only B2B - Untitled Article

Only B2B

Building Better Buyer Personas: Why You Must Include These 3 Groups Three’s a crowd. Or is it? It might not be fun to be the third wheel. The post appeared first on ONLY B2B. blogs Buyer Personas Planning

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

5 Tips for Creating Evergreen Content Upgrades That Never Stop Converting

Albacross

Content marketing is hard, but it’s not complicated. The idea is simple – use remarkable content to drive qualified traffic to your website, capture site visitors as leads, and convert those leads into sales. How do you do that?

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What is programmatic? A guide to programmatic advertising

Choozle

By 2019, 83.6 percent of US digital display ad dollars will transact programmatically. At Choozle, we define programmatic buying as the act of bidding on digital advertising inventory and doing so in real time. Each one of these points is vital to understanding the programmatic media buying process.

How to Handle Negative (Genuine and Fake) Customer Reviews

Schubert B2B

B2B PR covers more than press releases and articles; it is about maintaining a favorable image for your company through your ongoing interactions with the media and public. That includes online reviews.

183 Content Strategy Resources to Help You Up Your Content Game

MarketMuse

If you’re a seasoned content strategist it’s easy to get stuck in a rut.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

The Capitals of European Industries

Brandwatch

Analyzing the true capitals of European industries based on social data. Marketing auto capital capitals Cars Europe european capitals food music wine

Don't Forget these Eight Keys to Writing Better SaaS Blog Posts

Golden Spiral

SaaS companies and SaaS products don’t seem lend themselves to blogging the same way that B2C, entertainment, and service industries do. When you have to write about SaaS products — be it financial technology, cybersecurity, data, artificial intelligence, etc.

The B2B Marketing Plan – Why it Should be Top of 2019’s Agenda

Inbox Insight

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