Tue.Jan 08, 2019

The Seven Deadly Sins of Guest Blogging Outreach


As business buyers get more challenging to reach—thanks to email filters, ad blockers, and caller ID—influencer marketing is becoming more popular as a way to break through the clutter and connect with these hard-to-reach buyers.

Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers


Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough.

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The Best Marketing Conferences To Attend In 2019

Marketing Insider Group

I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place?

A Look Back and Ahead at the Evolution of B2B Data: Year in Review


I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

What Is Smart Content And How Can It Work For You?

Marketing Insider Group

Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your marketing agency! Smart content” is one of those terms that has popped up in the last few years.

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More Trending

How to Use Data in B2B Content Marketing

KoMarketing Associates

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. However, one can argue that one without the other would be entirely useless.

Do hidden robots need guiding standards too?


Way back in 1942, futurists like Isaac Asimov were already giving thought to the risks of emerging technologies, especially autonomous ones. It was during that year that Asimov wrote a short story entitled “Runaround” in which he unveiled the three laws of robotics.

Survey: Facebook Leads the Way Among Marketers Who Use Social Media

KoMarketing Associates

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most?

Marketing-for-Leads Guide: Step 8 – What are your competitive advantages?

Sales Lead Insights

Step 8: Determine your company’s competitive advantages and how best to articulate them. You need to leverage your company’s unique selling proposition to articulate for prospects what is in it for them (the solution) if they buy from you. For example, if you are an individual consultant, you could articulate your competitive advantage by explaining […]. The post Marketing-for-Leads Guide: Step 8 – What are your competitive advantages?

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

2019’s Must-Haves for a Scalable B2B Content Marketing Strategy


B2B buyers are empowered, and they know it. They expect personalization throughout their shopping experience and useful information via multiple touchpoints, not fluff or sales talk. They know they have a dozen different business solutions to choose from, each of which is only a few clicks away.

Understanding Retina Images in HTML Email


Apart from the onslaught of screen sizes, the mobile revolution introduces another interesting challenge for email designers: high-DPI displays.

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Developing a Content Strategy: 25 Questions to Ask Your Team First


Perform a Google search on “content creation strategy,” and you’ll get millions of results offering tips, ideas and templates to help you get started. While some of these pages provide sound advice and guidance, remember to evaluate your organization’s unique circumstances before taking action.

These 7 Visual Tactics Can Boost Landing Page Conversions

Content Marketing Institute

Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well prepared and a good fit for the company.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Reasons We Can’t Wait for B2BMX


It’s no secret that B2B Marketing Exchange (rated a top B2B marketing conference by Forbes) is one of our favorite events of the year, and not just because the event was developed by our sister brand Demand Gen Report.

Agile Content Marketing Combines Preparation and Opportunity

Content Standard

All the accepted wisdom throughout marketing theory tells you to plan. Write a strategy, devise tactics, create an editorial calendar, and stick to it all. But unexpected things can always happen: a data leak at a competitor, a sudden global event.

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How To Measure Account-Based Marketing In 7 Easy Steps


In many ways, account-based marketing (ABM) has more in common with art than science. Success in ABM requires a great deal of personalized outreach, and because ABM is centered around human relationships, it can be challenging to measure the returns on account-based marketing campaigns.

The B2B Marketing Plan – Why it Should be Top of 2019’s Agenda

Inbox Insight

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Only B2B - Untitled Article

Only B2B

Building Better Buyer Personas: Why You Must Include These 3 Groups Three’s a crowd. Or is it? It might not be fun to be the third wheel. The post appeared first on ONLY B2B. blogs Buyer Personas Planning

How to Make Features Copy Pop on Your Website

Walker Sands

Content features copy writing writing tips

LeadGnome Case Study: Bridgeway Increases Sales Productivity and Database Health


When we talk about mining emails, we often think about the influx of replies to marketing’s email campaigns.

How to Create Instagram Story Highlight Covers That Make Your Profile Stand Out


Instagram Stories Highlights are a great way to keep some relevant stories visible on your Instagram profile forever, as well as store them by domains or categories.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

What is programmatic? A guide to programmatic advertising


By 2019, 83.6 percent of US digital display ad dollars will transact programmatically. At Choozle, we define programmatic buying as the act of bidding on digital advertising inventory and doing so in real time. Each one of these points is vital to understanding the programmatic media buying process.

How to Hire an Exceptional Content Team


When I hired the current content team at Kapost, I required one, non-negotiable skill before even considering their resumes: they had to be excellent writers. And I’m not alone! The post How to Hire an Exceptional Content Team appeared first on Kapost Blog.

What Your Software Development Company Should Be Asking You

The Mx Group

The post What Your Software Development Company Should Be Asking You appeared first on The Mx Group

6 Marketing Ideas for Mortgage Loan Officers in 2019

Outbound Engine

A new year is here! There’s no better time to look at trends and marketing ideas for mortgage loan officers in 2019. Here are seven ideas we think will help you gain traction over the next 12 months. Get Creative with Visual Content. Remember, content isn’t just words. Make a note when you’re out in your community or a favorite local spot to take a few pictures or shoot a short video.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Outreach + Drift Integration Is Now LIVE!


Some things are just better together—peanut butter and jelly; spaghetti and meatballs; movies and popcorn; Batman and Robin. And now, you can add Outreach and Drift to that list.

5 Marketing Ideas for Real Estate Agents in 2019

Outbound Engine

A new year means new opportunities. It’s the perfect time to look at your business with fresh eyes, try new initiatives, and find ways to build your business over the next year and beyond. We’ve put together five marketing ideas for real estate agents in 2019.

Sizzling Search Strategy: How Demandbase optimized SEM for Account-Based Marketing


Can search engine marketing (SEM) target specific accounts and minimize waste from unqualified respondents? It can be done. And we did it. SEM by definition is a top-of-funnel, quantity-focused channel. For many companies, the bulk of the budget goes toward branded keywords.