Marketing Insider Group
NOVEMBER 9, 2020
Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. And we have found that most small to midsize organizations can do all that and more by focusing on content marketing.
Content Marketing Institute
NOVEMBER 9, 2020
Can content marketing help or even drive your brand’s lead-generation and nurturing strategy? It sure can. Let’s see how. Continue reading → The post Make Content Integral to Your Lead Generation appeared first on Content Marketing Institute.
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ClickZ
NOVEMBER 9, 2020
30-second summary: Complexity is an ongoing challenge. Martech’s proliferation of data and tools can be overwhelming, making it difficult to keep technology up-to-date and staff up-to-speed on how best to utilize the stack. Finding the right talent is another big pain point. A technical marketing landscape requires technical skills, but marketing still requires creativity, empathy, and humanity.
Search Engine Journal
NOVEMBER 9, 2020
Better content starts with knowing what your audience cares about. Understanding these three key concepts will help keep you on the right track. The post 3 Steps to Better Content: Power up Your SEO with Audience Understanding via @marktraphagen appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Only B2B
NOVEMBER 9, 2020
B2B marketing is transforming very astutely. Many businesses tend to fail if they do not understand and adopt the latest trends in the market. This happens even in our regular life, for instance, no one likes to wear old-fashioned clothes. If you go shopping the fashion market would be full of vogue things, the same is with the B2B market too. In the B2B market, the (quality) lead generation is the kingpin, if you want to stand distinctively you must know the latest trends to generate B2B qualit
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Litmus
NOVEMBER 9, 2020
2020 has been the catalyst for massive changes in the email marketing world. But what do the trends of 2020 mean for marketers moving forward? And how have those trends changed in response to a global pandemic, social and economic upheaval, and email’s changing role in people’s lives? We invited Helen Lillard and Cristal Foster, two of our friends from Oracle, to talk through just that in our Trends Shaping the State of Email in 2021 webinar.
DivvyHQ
NOVEMBER 9, 2020
Instead of seeing your website as just a place to park your contact information or show off your products and services, think of it as a publishing platform. The more quality content you publish, the more you will be rewarded with interested, engaged visitors. Here's how it's done.
SmartBug Media
NOVEMBER 9, 2020
The senior living industry has been going through many changes since March due to the COVID-19 pandemic. Even though in April communities had experienced a 22 percent decrease in move-ins, they have also had fewer move-outs, averaging a 15 percent decrease year-to-date. That being the case, sales and marketing metrics have shifted from the norm to better support communities.
Brandfolder
NOVEMBER 9, 2020
Bienvenidas, bem-vinda, willkommen and welcome; you may have noticed, today's brands are increasingly reaching more global audiences. As companies aim to operate and do more business internationally, managing communications, marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
EveryoneSocial
NOVEMBER 9, 2020
Finding top talent and attracting the best workers for open job positions can be a common challenge many organizations still face today. Yup! Even when people are looking for new opportunities, it’s easy for your company to get lost in the noise. Certainly, you can throw a few social media posts out there and include your open positions on a job board and get tons of applications.
Seismic
NOVEMBER 9, 2020
In our prior blog post, transforming sales teams in financial services (part 1) , we discussed the challenges Financial services firms face in delivering a best-in-class client experience. We saw an example where a poor experience was delivered and felt all too normal for a financial advisor. Many firms understand the importance of experience. In fact, McKinsey found, in 2018, before our current crisis, that “Of the 50 largest global banks, three out of four now pledge themselves to some form of
Hubspot
NOVEMBER 9, 2020
Ah, Black Friday — the biggest shopping weekend of the year is around the corner. In 2020, Black Friday is going to exist primarily online. Which means, as a marketer, it's critical you prepare marketing materials ahead of time to ensure you're able to break through the noise. Additionally, a few major retailers — including Home Depot, Walmart, and Target — have chosen to redefine Black Friday as a couple of days or even weeks to cater to shopper's changing buying habits.
ConvertKit
NOVEMBER 9, 2020
Jump ahead. The psychology of discounting: Why everyone loves a deal. Seven types of discounting for creators to increase revenue. Sell more products using discounting today. Everyone loves a bargain. Buying something you’ve had your eye on for a while—and saving a bunch of money in the process—gives you an instant feeling of gratification. It turns out those “ smart-shopper feelings ” are well-understood—and they don’t just apply to that T.V. you bought last Black Friday.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
NOVEMBER 9, 2020
Headlines are the first look (and sometimes, the only look) people give your content. Think of all the times you've scanned title after title before clicking on the one that stopped your scroll. You're not the only one who whisks by without reading. We found that 73% of people admit to skimming blog posts , while only 27% consume them thoroughly. Without a compelling headline, your content will never get the eyes it deserves.
Bannerflow
NOVEMBER 9, 2020
Personalisation within display advertising is growing ever more important. It is a key driver for increasing ad performance and getting a better return on investment from the channel. Indeed, recent Bannerflow research found that “ there was an 8% increase in click-through rate for personalised ads in 2019 compared to 2018 ”. However, not all brands and industries use a form of either audience or one-to-one personalisation.
Hubspot
NOVEMBER 9, 2020
One of Hollywood’s most famous depictions of the sales world is found in Glengarry Glen Ross. Alec Baldwin’s character, Blake, is the epitome of the high-powered, low-empathy, money-driven salesperson, and gets what he wants through fear, intimidation, and profanity-laced speeches. After threatening and terrorizing a group of salesmen (no women allowed in this boiler room), Blake gets to his point – salespeople should "ABC": Always Be Closing.
Fusion Marketing Partners
NOVEMBER 9, 2020
One of my recent articles discussed B2B Marketing’s Role in Driving Revenue With Integrity. I’m not surprised that it received […].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Optinmonster
NOVEMBER 9, 2020
Do you want to sync your email service provider with OptinMonster, but you don’t see it on our list of native integrations? OptinMonster has integrations for over 30 of the most popular email service providers (ESPs). But, in some cases, you may be working with an ESP that doesn’t natively integrate with us. Fortunately, that’s where webhooks come in handy.
Champion Communications
NOVEMBER 9, 2020
There are now more online shoppers than the combined population s of Africa, North America and Australasia – true or false? . Can you guess what percentage of global employees don’t want to return to the office full time? . Do you how many employees don’t know what a mobile phishing attack is? (We’ll give you a clue…it’s a lot) .
Moz
NOVEMBER 9, 2020
Posted by Cyrus-Shepard Seven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint.". From an SEO perspective, the post did extremely well. Over time, the "How to Rank" post accumulated: 400k pageviews 200k organic visits 100s of linking root domains. Despite its success, seven years is a long time in SEO.
Televerde
NOVEMBER 9, 2020
Imagine a world where your sales and marketing teams work in perfect harmony. You won’t waste any resources marketing or calling unqualified leads who have no intention of purchasing your products. Instead, you move directly to engaging accounts who are more likely to convert and drive results. Account-based marketing (ABM) makes this possible. 67% of B2B enterprises are leveraging ABM to align your teams, engage with customers, and boost your return on investment (ROI).
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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
ClearVoice
NOVEMBER 9, 2020
It’s no secret that the way we work has completely changed. Although remote work has been a reality for well over a decade, in light of today’s current climate, more and more people work remotely than ever before. However, despite the concerns, risks, and worries shared by many traditional executives and leaders, remote work is… well… working. In fact, a recent survey from the National Bureau of Economic Research shows that the remote workforce has nearly quadrupled to include 50 percent of U.S
Confessions of a B2B Marketer
NOVEMBER 9, 2020
Sujan Patel is on a rampage. He’s leveraging agency cashflow and a strong personal brand built by a book downloaded 50k times into the growth of Mailshake – a monster of a sales cadence SaaS. I HAD to understand more about Sujan’s strategy, we discussed: How much organic traffic Mailshake is getting (HINT: it was over 300k sessions in Sept 2020) How they get MASSIVE backlinks The benefit of AppSumo Why every marketer should spend time working in an agency Sujan’s favourite link building strategy
LeadSquared
NOVEMBER 9, 2020
If you rewind to the all-time classic – You’ve got mail, you will know why Meg Ryan was happy every time she got an email. Email was the new way to communicate, and felt as personal as letters, only much faster. However, things have changed a lot since then. And now that we think about this movie, we can reminisce that there was a time when people found real joy in receiving emails.
Outreach
NOVEMBER 9, 2020
Countless factors contribute to the decisions sales leaders make every day. But one thing that’s always top of mind? Data. As our VP of sales Mark Kosoglow says, “You're going to lose if you don’t have good data.”. Mark recently shared this wisdom with Gong 's vice president of sales Jameson Yung during the second session of a three-part webinar series, New Ways to Measure Engagement.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Terminus
NOVEMBER 9, 2020
It happens all the time in our personal lives: Instagram gives you an ad for the thing you never knew you desperately needed. Spotify suggests a song that makes it to your “BEST JAMZ ALL YEAR” playlist. Netflix recommends a show that you spend your entire weekend binge watching. Us B2B marketers over here though, what do we get? To be honest, we end up getting that stuff too, only three to five years later.
QuanticMind
NOVEMBER 9, 2020
Custom dashboards offer a flexible solution digital marketing managers can utilize to maximize the performance insights they need.
Outbrain
NOVEMBER 9, 2020
Over the last two decades, there has been a shift towards online shopping. According to Statista, more than 1.9 billion shopped online in 2019. Moreover, there was a massive uptick in online sales resulting from COVID-19. COVID-19 has made online shopping the new norm. The long-term impacts of this will be impossible to judge. Regardless of the effect, most people agree that the sector will continue to grow throughout this decade.
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