Wed.Nov 18, 2020

6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

It’s that time of year again! This rollercoaster ride of a year has had so many ups and downs, it hard to believe that we are already in the season where thankfulness reigns supreme.

20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics.

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Product-led growth: how to convert your product into the company’s central growth point


The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Have you heard about it?

Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

Marketing Insider Group

I hear it all the time: there’s so much noise out there. How could we ever break through? And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to prepare the technical aspects of your website for Black Friday


It is already part of the American culture: save the day after Thanksgiving to enjoy the discounts available on the famous Black Friday.

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How to create custom post types in WordPress?


The way information is displayed on your website makes a massive difference to its presentation and your user’s experience. That is why you should know how to create custom post types in WordPress.

How To Increase Your Value To Buyers And Create Unshakable Loyalty

Tony Zambito

“We are in this together.”. Since the COVID-19 pandemic began, we have heard this refrain quoted quite often. As we did with other moments of despair and tragedies.

Visual Data Media Services Poised for Next Phase of Growth


Visual Data Media Services , a leading entertainment services company, will partner with Endeavour Capital , a mid-market investment firm, to support Visual Data’s next phase of growth.

Ethics in B2B Digital Personalization – Is it Possible?


If you haven’t had the opportunity to watch the Netflix documentary “The Social Dilemma” yet, I highly recommend it.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

A Two-Pronged Approach to Your Market Research Process

Hinge Marketing

When conducting market research for your professional services firm, there are several methods to choose from. The methods you select will depend on your firm’s specific goals.

AE & SDR Alignment: Like Lamb & Tuna Fish


We go together like lamb and tuna fish. (Or Or you might prefer spaghetti and a meatball.) .

Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research]

Content Marketing Institute

In today’s turbulent times, manufacturing content marketers have done the big things to adapt in a COVID-19 world. Learn from CMI’s latest research what they’re doing differently, what’s kept pace, and what’s growing as you wrap up 2020 and prepare for 2021.

Why Sales Needs Social Media Engagement Insight


It’s time to face it! We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Email Design Trends: What We’re Expecting in 2021


With one very disruptive year almost behind us, it’s time to look to the future of email design and see which trends will be setting our inboxes alight in the coming year.

How to Create a Volusion Popup to Boosts Sales (Step by Step)


Are you looking for an easy way to create a Volusion popup that increases your sales? Without a doubt, popups are proven to boost conversions. The good news is you can build a stunning, high-converting Volusion popup without any coding skills.

5 Tools That Will Make Your Inbound Marketing Easier

Benchmark Email

Couldn’t we all use something to help lighten the workload? In this burgeoning age of efficiency, the market is continuously flooded with various marketing tools designed to help you work faster, harder, and smarter.

6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs via @ronlieback

Search Engine Journal

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here's a checklist you can use. The post 6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs via @ronlieback appeared first on Search Engine Journal.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Design a Glowy Christmas Card: Useful Tips & Templates to Start Right Now


I remember the times when we used to craft cards in school for many occasions. Both us and the recipient were very happy about the outcome. And I don’t think that’s only because we were kids giving personalized gifts to someone.

A New World for B2B: Demandbase and LiveRamp To Provide Industry-Leading Identification and Targeting Solutions


The world of B2B has been undergoing a significant evolution. B2B buyers are increasingly behaving like consumers, and vendors are struggling with delivering personalized experiences to those buyers.

Real Time Banter: Marketing trends ?and strategies across ?different platforms


In our twentieth episode of Real Time Banter, Sirick Wohlers , VP of Marketing, and Coralia Arias Torres , Director of Display Advertising, of

Framework for Conducting a Focus Group

Launch Marketing

Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Domain Name Financing: Options for Acquiring or Lending Against a Domain Name

Domain Name Financing – Table of Contents. Want to Buy a Domain? Here Are Your Options. Reasons to Use Domain Name Financing to Acquire a Domain. + 3 Tips for Using Domain Name Financing to Acquire a Domain. Borrowing Money Against Your Own Domain Name. Scale Your Website With

5 Keys to a Revenue Intelligence Platform


When you launch a product, there’s always a bit of hold your breath, wait and see. Sure you’ve tested it, but established relationships are much different from broad market availability.

It’s Time for B2B Marketing to Be Fun Again


This blog post is about five weeks late Turns out there’s quite a bit of work to do when the Marketing team hires one person and doubles its headcount. These last three months have been awesome.

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3 Successful Tales from the Year of Email for All


This decade—oops, sorry—year, has been a long and challenging one. But even in the darkness, email marketers always seem to find the (spot)light. With tighter schedules, less budget, and screaming children, you did it.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.