KoMarketing Associates

NOVEMBER 18, 2020

It’s that time of year again! This rollercoaster ride of a year has had so many ups and downs, it hard to believe that we are already in the season where thankfulness reigns supreme. COVID-19 has forced advertisers to quickly adapt to new marketing strategies as customers adjust to their new social distancing life style. Whether it’s completely changing the messaging of a campaign, or simply figuring out how to work from home, the challenges have been real.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Zoominfo

NOVEMBER 18, 2020

We go together like lamb and tuna fish. (Or you might prefer spaghetti and a meatball.) . Whichever way you slice it, Jake Shaffren, former Sales Development Representative (SDR), Account Executive (AE) and current Director of Sales and Brad Metz former SDR and current AE made a pretty dynamic duo. Let’s dive into what made their AE/SDR pairing work for them.

Zoominfo 246

Zoominfo Work Management Marketing Prospects Contact Marketing 246

Marketing Insider Group

NOVEMBER 18, 2020

I hear it all the time: there’s so much noise out there. How could we ever break through? And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. Even in today’s competitive landscape.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Tony Zambito

NOVEMBER 18, 2020

“We are in this together.”. Since the COVID-19 pandemic began, we have heard this refrain quoted quite often. As we did with other moments of despair and tragedies. We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. People from all walks of life getting to know each other for the first time.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Webbiquity

NOVEMBER 18, 2020

Contributed post. Retail has always been a cutthroat industry, but today it’s more so than ever. With competition from all angles, not least from the likes of online giants such as Amazon, retailers need to work harder and smarter to stay afloat, let alone prosper. If you work in retail, particularly in a small business, one of the ways you should drive your business is through the use of daily and weekly sales reports.

Merchandising 161

Merchandising POS eCommerce Comparison 161

ANNUITAS

NOVEMBER 18, 2020

If you haven’t had the opportunity to watch the Netflix documentary “The Social Dilemma” yet, I highly recommend it. The rather dark story it tells is fascinating in terms of what our major social media and search platforms are capable of, especially in a time of a major political election and extreme social unrest. The film purports that the capabilities of these platforms are being used to drive digital addiction and even intentionally manipulate users’ thoughts and actions.

Ethics 130

Ethics Personalization B2B Opt-out 130

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. The methods you select will depend on your firm’s specific goals. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Search Engine Journal

NOVEMBER 18, 2020

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here's a checklist you can use. The post 6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs via @ronlieback appeared first on Search Engine Journal.

SEO 145

SEO Trends Content Small Business Marketing 145

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

NOVEMBER 18, 2020

In today’s turbulent times, manufacturing content marketers have done the big things to adapt in a COVID-19 world. Learn from CMI’s latest research what they’re doing differently, what’s kept pace, and what’s growing as you wrap up 2020 and prepare for 2021. Continue reading → The post Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research] appeared first on Content Marketing Institute.

Research 133

Research Content Marketing Content Paid Search Agency 133

Spiralytics

NOVEMBER 18, 2020

Four struggles new ecommerce sellers face, as well as the steps that you can take to make sure your budding brand isn’t dead on arrival. The post 4 Struggles New Ecommerce Sellers Face (And How to Overcome Them) appeared first on Spiralytics Inc.

eCommerce 127

eCommerce Brand Identity Branding 127

Biznology

NOVEMBER 18, 2020

Visual Data Media Services , a leading entertainment services company, will partner with Endeavour Capital , a mid-market investment firm, to support Visual Data’s next phase of growth. With Endeavour Capital’s support, Visual Data will build on its industry leadership, capitalize on entertainment industry digital trends, and continue the company’s current momentum with further investments in its service offerings, expansion of its global footprint and strategic acquisitions.

Work Management 104

Work Management Marketing Management Service Media 104

Heinz Marketing

NOVEMBER 18, 2020

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. With U.S. Thanksgiving right around the corner and December rapidly approaching, it’s a great opportunity for us marketers to exercise our empathy muscles by taking stock of what we’re grateful for in 2020. I know. 2020 has been a tough year for everyone. But that makes it more important to remember what good has happened, and it is a good way to practice tapping into empathy—an important part of being a good marketer.

Paper 129

Paper Advertising Mediums Network Marketing Practices 129

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Benchmark Email

NOVEMBER 18, 2020

Couldn’t we all use something to help lighten the workload? In this burgeoning age of efficiency, the market is continuously flooded with various marketing tools designed to help you work faster, harder, and smarter. And while there are a lot of gimmicks out there, there are also a lot of tools that do exactly what… The post 5 Tools That Will Make Your Inbound Marketing Easier appeared first on Benchmarkemail.

Inbound Marketing 122

Inbound Marketing Tools Efficiency Marketing 122

Litmus

NOVEMBER 18, 2020

With one very disruptive year almost behind us, it’s time to look to the future of email design and see which trends will be setting our inboxes alight in the coming year. Early predictions in the design world suggest that the chaos we have endured could be reflected with disharmonious, maximalist design styles. Are we likely to follow suit in email?

Design 122

Design Trends Communities Creativity 122

Sprout Social

NOVEMBER 18, 2020

“Believe in something. Even if it means sacrificing everything.”. Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Sure, 70% of people want businesses to take a stand on social and political issues. But in 2020, more than half of consumers (55% overall and 65% of millennials) say they expect brands to go beyond corporate statements and donations and announce new initiatives, goals and involve

Activities 116

Activities Brand Identity Branding Social Media 116

The Daily Egg

NOVEMBER 18, 2020

So you have started your business, your lifelong dream… congratulations! Now it’s time to get to work and make it stand out like a person holding an umbrella on a sunny day. But how do you do that? How can you make your clients believe you’ve been doing business for years, instead of coming off […]. The post Best Virtual Office Services appeared first on The Daily Egg.

Service 109

Service Best Practices Personalization Business 109

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SEMrush

NOVEMBER 18, 2020

When it comes to your digital marketing strategy, landing pages are meant to drive conversion events. Having a webpage that doesn’t perform well in the search engine results pages (SERPs) is a waste of a page. Marketers know effective landing page optimization attracts more organic traffic and the right potential customers. In this guide, we explore some of the best ways to rank landing pages.

Landing Pages 111

Landing Pages Practices Best Practices SERP 111

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Essentially, you’re trying to convey a lot of information in a few seconds. But when you do it well, you see higher engagement and build a better rapport with your audience. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach.

Social Media 109

Social Media Paid Content Video Marketing Tips 109

Engagio

NOVEMBER 18, 2020

The world of B2B has been undergoing a significant evolution. B2B buyers are increasingly behaving like consumers, and vendors are struggling with delivering personalized experiences to those buyers. Add to this a global economic slowdown, which has prolonged buying cycles, and the COVID-19 pandemic, which has halted traditional marketing approaches.

DemandBase 96

DemandBase Work Management Marketing Management Marketing Automation Services 96

Bannersnack

NOVEMBER 18, 2020

I remember the times when we used to craft cards in school for many occasions. Both us and the recipient were very happy about the outcome. And I don’t think that’s only because we were kids giving personalized gifts to someone. Of course, it mattered, but the personalization is what made them special. The thing […]. The post How to Design a Glowy Christmas Card: Useful Tips & Templates to Start Right Now first appeared on.

Template 98

Template Design Tips Course 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Visitor Queue

NOVEMBER 18, 2020

There is a high likelihood if you are reading this blog that you have, at one point, experienced writer’s block. If you are one of the lucky few who has not encountered writer’s block, I think I speak for all of the readers and myself that we are envious of you. Writer’s block can be […]. The post Content Marketing: Overcoming Writer’s Block appeared first on Blog Visitor Queue.

Content Marketing 98

Content Marketing Content Marketing 98

Oktopost

NOVEMBER 18, 2020

It’s time to face it! We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve. As a result, 79% of sales reps say they’ve had to take on new responsibilities, new metrics, and quickly adapt to new ways of selling.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Hubspot

NOVEMBER 18, 2020

Sales leaders, be honest — you're curious about what your peers are up to. This year has been unconventional (to put it lightly) and leaders have been faced with challenges that they likely haven’t seen at other points in their careers. The ability to share information with other leaders, or to ask "how are you managing?" is invaluable. However, that’s far easier said than done when you’ve got work to do.

Stats 99

Stats Peer-to-peer Work Management B2B Sales 99

Optinmonster

NOVEMBER 18, 2020

Are you looking for an easy way to create a Volusion popup that increases your sales? Without a doubt, popups are proven to boost conversions. The good news is you can build a stunning, high-converting Volusion popup without any coding skills. By the end of this tutorial, you’ll learn exactly how to create a Volusion popup that increases your sales.

eCommerce 88

eCommerce Cross-Selling Template Trigger Marketing 88

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

seo.co

NOVEMBER 18, 2020

Domain Name Financing – Table of Contents. + Want to Buy a Domain? Here Are Your Options. + Reasons to Use Domain Name Financing to Acquire a Domain. + 3 Tips for Using Domain Name Financing to Acquire a Domain. + Borrowing Money Against Your Own Domain Name. + Scale Your Website With SEO.co. What makes real estate valuable? If your answer is “location,” you’re on the right track.

Domain 78

Domain Contingency Planning Pricing Price 78

Liveintent

NOVEMBER 18, 2020

In our twentieth episode of Real Time Banter, Sirick Wohlers , VP of Marketing, and Coralia Arias Torres , Director of Display Advertising, of Hear.com. You’ll learn: What current trends are driving marketing strategies How Hear.com engages its customers throughout the marketing funnel across platforms What 2020 has taught Hear.com and advice they have for marketers as we look toward the new year.

Trends 71

Trends Marketing & Strategy Marketing Strategy Funnel Advertising 71

Launch Marketing

NOVEMBER 18, 2020

Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. In these interactive group settings, the focus group provides their opinions and thoughts on the topic of discussion.

Focus Group 71

Focus Group Psychographics Marketing Proposals Opinions 71