Thu.Nov 15, 2012

Trending Sources

Here Are 40 Charts Marketers Can’t Live Without

Modern Marketing

by Jesse Noyes | Tweet this Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions?

Stats 129

The 2013 Social Business Marketing Manifesto

B2B Marketing Insider

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013.

5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)

Marketri

If you’re wondering whether your architecture, engineering, or contracting firm can benefit from a blog, the answer is yes! Educational content is possibly more valuable in professional services industries than any other arena.

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Hubspot

There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

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Making the Transition from Push Marketing to Pull Marketing

Great B2B Marketing

You have no doubt heard of the many benefits of pull marketing, also called inbound marketing. But perhaps you face a common challenge – how to implement pull marketing without disrupting what you are doing with your push marketing model. In other words, how do your reap the inbound marketing goodies, without sacrificing what is already working. First, let’s briefly recap the benefits of pull marketing. Here are five of the most important: Improves sales close rates by 50% or more.

Cost 45

Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. This represents a significant investment but, for many companies, the application has been limited to emails and landing pages.

Back to the Basics: A Well-Rounded B2B Online Marketing Strategy

EMagine B2B Blog

We are delighted to publish our first post from the newest member of our SEO Department, Alicia Carosi. Alicia is extremely well-versed in all things SEO, and brings a fresh perspective to our blog. Feel free to find out more about Alicia. In the quest for global online search domination, we can often get caught up with the hot new trends in SEO.

A Framework for Real Time Decision Management: How SAS RTDM Fits In

Customer Experience Matrix

I’ve had a couple of consulting projects recently that involve real-time decision systems (a.k.a. real time interaction managers), which are used to select the best treatment during a Web visit, telephone call, or other interaction.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Five Crucial Tips for Effective Prospect Research

Sales Intelligence View

Phone calls are the main interaction platform between customers and businesses. Over 92% of the average customers report that they interact with businesses mainly through phone calls. However, 85% of them claim to be dissatisfied with the phone calls.

Back to the Basics: A Well-Rounded B2B Online Marketing Strategy

EMagine B2B Blog

We are delighted to publish our first post from the newest member of our SEO Department, Alicia Carosi. Alicia is extremely well-versed in all things SEO, and brings a fresh perspective to our blog. Feel free to find out more about Alicia. In the quest for global online search domination, we can often get caught [.] The post Back to the Basics: A Well-Rounded B2B Online Marketing Strategy appeared first on B2B Web Strategy. B2B Web Strategy

SEO 9

Using content marketing for community purposes

i-Scoop

Content marketing can serve community building purposes but is rarely enough. An overview and some lessons. There is a strong connection between content marketing, social media marketing and online communities, especially the last few years. Although content marketing is connected with all forms of marketing, many tactics used in both overlap as they are umbrella […]. Blogging & blog marketing Content and social community marketing PJA Social Wave The Social Mind Toolbox.com

Nutrimus Posticus. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

007 Reasons to Be Like Bond for Content Marketing

SnapApp

What can one of the most enduring and endearing characters in modern cinema teach us about content marketing? Is it ok to be shaken but not stirred? Always serve your audience like Queen and country? Make the most of your license to thrill? That a snappy line can be just as deadly as a Walther PPK? Perhaps, but in his most recent film, Skyfall , everyone?s s favorite spy hit his stride like never before, and exposed some of the most classified secrets to success in any?theater?of theater?of

Mobile Phone Users Increasingly Using Phones for Health Research

Fathom

mobile phone owners use their phones for health research more than they did 2 years ago, according to “Mobile Health 2012,” a new report from Pew Internet & American Life Project (via iHealthBeat). “What percentage of cell phone owners use … Continue reading → The post Mobile Phone Users Increasingly Using Phones for Health Research appeared first on Fathom. Healthcare Industry Mobile American Life Project healthcare iHealthBeat mobile Pew Pew Research

Making the Transition from Push Marketing to Pull Marketing

Great B2B Marketing

You have no doubt heard of the many benefits of pull marketing, also called inbound marketing. But perhaps you face a common challenge – how to implement pull marketing without disrupting what you are doing with your push marketing model. In other words, how do your reap the inbound marketing goodies, without sacrificing what is already working. First, let’s briefly recap the benefits of pull marketing. Here are five of the most important: Improves sales close rates by 50% or more.