Tue.Oct 20, 2020

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4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

Picture this. You’re sitting in a conference room. Your team is discussing new ways to highlight your business’s value position and drive more leads. Someone experiences that “Aha!” moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business.

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Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design.

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Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Admit it: we’re tired, stressed and just looking for some relief. No matter our employment situation. But maybe there’s a simple tool anyone could use to start to fix it. Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes.

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9 Emails for Customer Appreciation to Increase Customer Loyalty

SendX

For most companies, email marketing is a way to capture and convert new leads — and for good reason too as it has one of the highest conversion rates at 66%. But beyond brand awareness, product promotion and recovering abandoned carts, email marketing is an effective channel for customer appreciation and retention. Keeping an existing customer is significantly more cost-effective than trying to attract new ones.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Are Businesses Releasing More or Less Products in 2020? Depends on Size.

Zoominfo

Any way you toss the numbers, it’s shocking: Companies have launched more new products so far in 2020 than in each of the prior two years. Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. That’s despite — or maybe because of — a deadly pandemic, damaged economies in many countries, and massive joblessness.

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How to Catch and Keep a Journalist in Content Marketing

Content Marketing Institute

More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience. Continue reading → The post How to Catch and Keep a Journalist in Content Marketing appeared first on Content Marketing Institute.

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4 Google Analytics Content Insights to Hone Your Marketing Game

DivvyHQ

When rummaging through a marketer's toolbox, few tools are better than Google Analytics’ content insights to sharpen your company’s marketing strategy. But which content insights are most useful when building out a content plan? Here are 4 to look at right away.

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5 SMART Goal Example For Business Development

Stevens & Tate

A smart goal is basically what the acronyms from the name suggest. It is specific, measurable, attainable, and relevant and time bound. The Smart Goal process provides a frame where you can create a long term goal. It also provides a time limit for you to work on the same goal. By doing this business’ are 70% more successful in achieving their goals thanks to regular check-ins, updates and group accountability.

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Resource Allocation Strategies for Digital Transformation

Biznology

The following is an excerpt from an article originally published on our partner, SPAN Digital‘s blog. You can read it in its entirety here. Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. An organization needs to realize this scarcity in order to allocate enough time and attention for future success.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Become an SEO Expert (What it Really Takes in 2021 and Beyond)

SEMrush

As we move into 2021, those who boast SEO skills are in high demand. But how do you learn these skills? Keep reading to learn how to become knowledgeable in this integral field. This step-by-step guide will set you on the path to becoming an SEO expert. Read our SEO expert tips to prepare for the coming year and achieve your digital marketing dreams!

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A Guide to Recruiting Financial Advisors

Zoominfo

Did you know that the average financial advisor in the United States is over 50 years old? Or that only 5 percent of advisors are younger than 30 ? The research group, Cerulli Associates found that the number of financial advisors in the U.S. has fallen every year since 2010. Firms have been plagued by a decreasing workforce, which will only get worse.

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5 Surefire Ways To Increase The Lead Quality

Only B2B

Are you generating huge numbers of leads? But how many of them are the ‘quality’ ones?In the earlier blog episode, we checked the method to measure the quality lead, right?! utilize it and check whether generated leads are worth for your business? Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services.

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Take a stand with your employer brand: Introducing Glassdoor Reviews in Sprout Social

Sprout Social

Your employees can make or break the reputation of your company. Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. By reading employee reviews, they get an authentic look into the culture that powers your company. How does that relate to social media?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Social Media Trends Report: Key Insights From Q3 2020

Emplifi

A detailed analysis of the digital marketing landscape on Facebook and Instagram after a turbulent three quarters.

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Rethinking the Instagram grid: Why curating the perfect layout shouldn’t be your top priority

Sprout Social

On Instagram, first impressions are everything. It’s why influencers spend so much time curating their grids and ensuring every post looks like it belongs to one cohesive, thematic collection. It’s why people like you and I think twice before posting something to our feed, just in case it deviates from everything else on our grids (and yes, people will notice).

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More Industry Heavyweights Announce Support for AMP for Email

Litmus

Last week, Google hosted AMP Fest , a conference dedicated to all things AMP (Accelerated Mobile Pages) wherein they detailed changes to AMP features, updated developers on upcoming plans, and shared a bunch of success stories from AMP campaigns from a wide variety of industries. If you haven’t heard of AMP before, it’s a Google-led initiative to create better performing web pages for mobile users.

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10 Questions for a Manufacturing Marketer to Ask When Hiring an Agency

SmartBug Media

Interviewing digital marketing agencies can be an overwhelming task. How are you supposed to know which agency is the best fit for your manufacturing business? What questions should you ask to ensure the agency you select is the best partner for the job? Ready to learn how to go about hiring a digital marketing agency for manufacturers? Here are 10 key questions to ask potential digital marketing agencies during the interview process.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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5 Main Reasons You Should NOT Buy EveryoneSocial

EveryoneSocial

Hi! We all have our “reasons” so let’s get to the points! The five NOT-reasons upfront (read on below for what they entail): Building employees personal brands is not part of your company culture Social media is not a priority or valuable to your org You’re not interested in increasing social reach via employees Building an internal workplace community is not a priority for your org You don’t have internet, or use Netscape, and dislike puppies.

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9 Best Exit Intent Popup Plugins for WordPress To Boost Conversions

Optinmonster

Are you looking for the best exit-intent popup plugin to generate more leads on your WordPress site? Whether you want to increase your email subscribers or sales, an exit popup is a proven way to boost conversions. These popups win over abandoning site visitors and turn them into email subscribers and paying customers. That’s why just about every successful site owner uses exit popups to keep their visitors happy and engaged.

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UK guide to B2B email marketing laws (warning, it’s tricky)

Marketing Graham

There are email marketing laws. Surprise! Yet few marketing departments understand or implement them correctly. The result? Damaged reputation and (sometimes) heavy fines. I’ve often argued that marketing is a science, not an art. But too often execs concentrate on the creative side of marketing (art) and ignore the ‘dull’ email marketing laws (science).

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Televerde CEO Morag Lucey Named to the Meaningful Business 100 List

Televerde

Award recognizes the top 100 business leaders who combine. purpose and profit to advance the UN Sustainability Goals. PHOENIX, AZ – October 20, 2020 – Morag Lucey, chief executive officer of Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating revenue, has been named to the Meaningful Business 100 (MB100) list.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How to Build Millennial Advertising Campaigns?

Smartyads

Perhaps every marketer today knows that each target audience persona requires a different strategy and attitude. This way targeted advertising performs well for most business goals, such as increasing ROI or driving brand awareness. In order to make your marketing efforts work it is important to understand.

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Why RFPs Are The Worst Way To Find And Choose Your Next Digital Marketing Agency

Square 2 Marketing

You Think An RFP Is Going To Make It Easier, But It’s The Wrong Way To Find An Agency Partner. We rarely respond to request for proposals (RFPs) from prospective clients. We actually have a test, and if the company passes the test, only then will we participate. But lately I’ve been thinking a lot about the process, and if you think running an RFP is going to help you find the agency of your dreams, think again.

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Does Brand Awareness Have an Impact on Lead Generation?

SWZD

More than 70% of the buyer’s journey today is completed before a sales engagement. Decision-makers are conducting most of their vendor vetting and research into potential solutions independently - often now at a rapid pace to keep up with distributed workforces and virtual workspaces.

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Announcing Tips and Tricks to Stay Out of the Spam Folder

SendGrid

Email communication is vital, so staying out of the spam folder is key to success. Every sender runs into inboxing issues at some point, but these problems don't have to be permanent. The post Announcing Tips and Tricks to Stay Out of the Spam Folder appeared first on SendGrid.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Paid & Organic Search: 5 Key Benefits of a Holistic Strategy

Conductor

We have access to more digital tools than ever, but search continues to be the most used, especially in the beginning of our unique researching and buying journeys. In fact, 93% of online experiences begin on a search engine. And with Google processing more than 3.5 billion searches a day, companies have a lot of opportunities to get found. Many times, marketing teams rely on paid search to maximize reach and drive consumer action.

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How to Legally and Ethically Curate Content

Scoop.it

If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. Curating content removes much of the heavy lifting that needs to be done in order to produce original content, while still engaging your audience and populating your social and content channels with valuable messaging that educates and nurtures.

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Marketing and staying agile during COVID and Election Season

Liveintent

In our eighteenth episode of Real Time Banter, Maya Warburg from Ad Council joins LiveIntent’s SVP of Global Marketing, Kerel Cooper, and VP of Marketing, Nick Dujnic, to discuss marketing and staying agile during COVID and Election Season. Watch to hear insights on: How the Ad Council is shifting its strategy during COVID and the upcoming election How email ad inventory plays a key role in the Ad Council’s marketing mix Advice for marketers on being agile and lessons learned from 2020.