Tue.Oct 20, 2020

4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

Picture this. You’re sitting in a conference room. Your team is discussing new ways to highlight your business’s value position and drive more leads. Someone experiences that “Aha!” moment and suggests a webinar.

Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success.

Survey 218

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Technical SEO: a complete step-by-step on how to leverage your website


SEO strategies cannot be sustained without a consistent foundation. Even if you create amazing content and build a qualified link network, Google will not keep your site on top if it takes too long to load or has too many pages with errors.

SEO 196

9 Emails for Customer Appreciation to Increase Customer Loyalty


For most companies, email marketing is a way to capture and convert new leads — and for good reason too as it has one of the highest conversion rates at 66%.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

One Interview Question You Can Ask To Make Sure Your New Boss Doesn’t Suck

Marketing Insider Group

Unfortunately too many people are looking for work. So if you’re interviewing for a new job, it can be easy to get wrapped up in the excitement. And It’s tough to know what it’s really going to be like once you start.

More Trending

Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Admit it: we’re tired, stressed and just looking for some relief. No matter our employment situation.

How to Create a Marketing Communication Plan that Attracts Clients


Guest post by Ronita Mohan. A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. Image credit: David Schwarzenberg from Pixabay. But what’s the ideal process for creating this document?

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Is the Customer Really the Focus of Your Organization?

Measure Up Marketing

Nearly every organization we speak with believes they’re customer-centric. Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.”

Future of B2B marketing: Are you heading in the right direction?


30-second summary: Even in countless B2B firms today, marketing still owns top-of-funnel emails and lead gen that ultimately gets passed to sales a la the baton method at a certain point. But this iteration should be firmly positioned in the rearview mirror instead, as we modernize and evolve.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Resource Allocation Strategies for Digital Transformation


The following is an excerpt from an article originally published on our partner, SPAN Digital‘s blog. You can read it in its entirety here.

4 Google Analytics Content Insights to Hone Your Marketing Game


When rummaging through a marketer's toolbox, few tools are better than Google Analytics’ content insights to sharpen your company’s marketing strategy. But which content insights are most useful when building out a content plan? Here are 4 to look at right away.

How to ABM Like a Boss (Part 3): Get Your Data Ready


If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. No need to read through a stack of posts from a dozen bloggers. This is it.

More Industry Heavyweights Announce Support for AMP for Email


Last week, Google hosted AMP Fest , a conference dedicated to all things AMP (Accelerated Mobile Pages) wherein they detailed changes to AMP features, updated developers on upcoming plans, and shared a bunch of success stories from AMP campaigns from a wide variety of industries.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Let’s Get Personal: What Role Does Personalization Play In Sales?


Let’s face it: in today’s B2B buying landscape, we’ve got options. If one company doesn’t make the effort to address your specific pain points, there’s another one that will. The whole point of personalization in sales is standing out among the competition.

How to Catch and Keep a Journalist in Content Marketing

Content Marketing Institute

More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience.

Does Brand Awareness Have an Impact on Lead Generation?


More than 70% of the buyer’s journey today is completed before a sales engagement. Decision-makers are conducting most of their vendor vetting and research into potential solutions independently - often now at a rapid pace to keep up with distributed workforces and virtual workspaces.

5 Surefire Ways To Increase The Lead Quality

Only B2B

Are you generating huge numbers of leads? But how many of them are the ‘quality’ ones?In In the earlier blog episode, we checked the method to measure the quality lead, right?! utilize it and check whether generated leads are worth for your business?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Social Media Trends Report: Key Insights From Q3 2020


A detailed analysis of the digital marketing landscape on Facebook and Instagram after a turbulent three quarters. Studies

Televerde CEO Morag Lucey Named to the Meaningful Business 100 List


Award recognizes the top 100 business leaders who combine. purpose and profit to advance the UN Sustainability Goals.

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11 Email Marketing Stats to Guide Your Strategy

Benchmark Email

Email marketing can be one of the most effective methods of outreach for your brand. Do it right, and it might even be the most effective.

Stats 74

How Meta Tags Can Dramatically Boost Your Site’s SEO


Nowadays, SEO is a complicated business. Each year brings new guidelines as to what does and doesn’t boost your website’s performance in search rankings. This means that simpler, more fundamental elements of SEO can be forgotten. One of these elements is meta tags.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How to Legally and Ethically Curate Content


If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason.

10 Questions for a Manufacturing Marketer to Ask When Hiring an Agency

SmartBug Media

Interviewing digital marketing agencies can be an overwhelming task. How are you supposed to know which agency is the best fit for your manufacturing business? What questions should you ask to ensure the agency you select is the best partner for the job?

Paid & Organic Search: 5 Key Benefits of a Holistic Strategy


We have access to more digital tools than ever, but search continues to be the most used, especially in the beginning of our unique researching and buying journeys. In fact, 93% of online experiences begin on a search engine. And with Google processing more than 3.5

Marketing and staying agile during COVID and Election Season


In our eighteenth episode of Real Time Banter, Maya Warburg from Ad Council joins LiveIntent’s SVP of Global Marketing, Kerel Cooper, and VP of Marketing, Nick Dujnic, to discuss marketing and staying agile during COVID and Election Season.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.