Mon.Jan 21, 2019

6 Ideas for Repurposing Blog Content

Marketing Insider Group

Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons.

Is Content King or Is Data King?

Modern Marketing

In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer?

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3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

Marketing Insider Group

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers.

Why Marketing Best Practices May Sabotage Your Results


I’m generally a play-by-the-rules kinda gal. I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. It just happens in an entrepreneurial environment.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs sales funnel

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More Trending

3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers


tl;dr There are three trends that are changing the nature of martech. They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different.

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Pagination; You’re Doing it Wrong! (Part 1)


There seems to still be a lot of confusion surrounding the issue of pagination – what it is, what’s its real purpose, when should it be employed, how to implement it properly, should it be combined with a canonical and more.

How to Make $100K or More As a Freelance Writer? Five Successful Women Share Their Advice


Perhaps because screenwriters are responsible for the plot lines, many films and television shows glamorize the lifestyle of a journalist.

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6 Powerful Psychological Biases and How They Influencer Human Behavior Online


A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Four reasons to avoid comedy in B2B marketing (and how to use it anyway)

Velocity Partners

“I know we asked you to take out all pop culture references, rewrite sentences that start with ‘and’, use more ‘corporate’ language and use our SEO keywords in each paragraph but… it’s a bit dry. Can we add some humour?”.

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Introduction to Google Search Console


If your site’s performance on Google search results pages were the Wizard of Oz, Google Search Console would be what’s behind the curtain. Put simply, Google Search Console is a data-driven hub for information about your website’s health, mobile friendliness, ranking search terms, and more.

True Influence CMO Kay Kienast Accepted into Forbes Communications Council


Forbes Communications Council is an Invitation-Only Community for Executives in Communications, Marketing, and PR.

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Tips for Agencies: How to Streamline Email Review & Approval Processes with Your Clients


When clients trust you with the creation of their email campaigns, a rigorous review of campaign design and content is essential in the creative process.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

13 Businesses With Brilliant Global Marketing Strategies


Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing?

6 Challenges With Content Creation and How To Overcome Them

Atomic Reach

The fact of the matter is that any marketing team can be successful, regardless of how competitive the niche happens to be. That being said, successful marketing teams are not just lucky.

Scale Your Real Estate Marketing with Social Employee Advocacy


If you’re a real estate professional and you aren’t utilizing social media to expand your business, you’re missing the boat. But you’re too busy making cold calls, knocking on doors, and running open houses to find time for Youtube, Facebook, LinkedIn, and Instagram. At the surface it makes sense.

9 YouTube Channel Ideas to Help You Choose Your Own


Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

10 Most Popular Marketing Articles of 2018


Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018.

6 Marketing Planning Tips – part 1

Hinge Marketing

In the first of two videos where Lee Frederiksen provides his top marketing planning tips, we take a look at how using research can be a vital part of your future strategy. Check in next week for the final three tips from Lee!

How to Take a Sabbatical, According to 6 People Who Did


Imagine this -- you spend an entire month backpacking throughout Southeast Asia, drinking from coconuts on the beaches of southern Thailand, hiking the mountains in Vietnam, and seeing Angkor Wat at sunrise. Best of all?

Digital marketing case study: Havenly


Havenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs. Havenly’s platform connects clients with online interior designers to create curated spaces for their homes. The Objective.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

A/B Testing vs. Multivariate Testing vs. Multipage Testing


When it comes to running CRO experiments, you can choose among four types of tests: A/B tests, split tests, multivariate tests, and multipage tests. Each of these tests has its own strengths and limitations.

3 Traits of Manufacturing's Modern Buyers


Whether you work in sales, marketing or another customer-focused role within a manufacturer, you’ve probably taken notice of the chatter around the changing B2B buyer.

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A/B Testing vs. Multivariate Testing vs. Multipage Testing


When it comes to running CRO experiments, you can choose among four types of tests: A/B tests, split tests, multivariate tests, and multipage tests. Each of these tests has its own strengths and limitations.

The Most Essential Tools for Running an Effective Content Strategy in 2019


What is it that compels us to click on posts about content marketing tools? The first, trendiest thought that came to mind was FOMO, the fear of missing out. But I think it goes deeper than that.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!