Mon.Jan 21, 2019

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6 Ideas for Repurposing Blog Content

Marketing Insider Group

Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase […].

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Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey

Influitive

B2B buyers continuously seek proof from their peers when making buying decisions. In fact, according to SiriusDecisions 67% of the buyer’s journey is done digitally before contacting a sales rep. So how can B2B brands influence this process? The key is to mobilize your customer advocates to share their positive experiences with prospects. The infographic.

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3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

Marketing Insider Group

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers. Technology platforms are shifting their focus from mass email blasts to personalized communications that acknowledge the declared data given to […].

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10 Most Popular Marketing Articles of 2018

Zoominfo

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why Marketing Best Practices May Sabotage Your Results

NuSpark Consulting

I’m generally a play-by-the-rules kinda gal. I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. It just happens in an entrepreneurial environment. But I have to admit that when we do, I’m sometimes surprised —in spite of our unconventional behavior, we are rewarded.

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6 Powerful Psychological Biases and How They Influencer Human Behavior Online

Buffer

A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology. The sweet spot where your content and messaging connects with your audience on a deep, human level.

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High Bounce Rate? Here are the Reasons & What You Should Do

The Daily Egg

Are you experiencing a high bounce rate? If so, you’re not alone. Many digital marketers face this same problem, which usually occurs because the website’s not doing what it’s supposed to do. The fact is, an alarmingly high bounce rate (we’ll talk about what a healthy vs. scary range looks like a little later) can […] The post High Bounce Rate?

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13 Businesses With Brilliant Global Marketing Strategies

Hubspot

Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries.

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6 Challenges With Content Creation and How To Overcome Them

Atomic Reach

The fact of the matter is that any marketing team can be successful, regardless of how competitive the niche happens to be. That being said, successful marketing teams are not just lucky. They have been able to cash in when it comes to creating content that brings value to their business and most importantly, their audience. As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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9 YouTube Channel Ideas to Help You Choose Your Own

Hubspot

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today.

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Pagination; You’re Doing it Wrong! (Part 1)

SEMrush

There seems to still be a lot of confusion surrounding the issue of pagination – what it is, what’s its real purpose, when should it be employed, how to implement it properly, should it be combined with a canonical and more. This first part of a series of three articles will help you navigate through and answer all of your pagination questions.

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The Ultimate Guide to Startups

Hubspot

Welcome. I’m glad you're here. You might be in the midst of launching a startup. Maybe you’ve planned out your path into the world of startups and have yet to start … or perhaps you’ve simply dreamed about your startup behind-the-scenes. Regardless, welcome. We know this journey is emotional, difficult, scary, exciting, risky, and rewarding. I get it, and I’m honored you’ve chosen HubSpot as a key resource.

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Introduction to Google Search Console

BenchmarkONE

If your site’s performance on Google search results pages were the Wizard of Oz, Google Search Console would be what’s behind the curtain. Put simply, Google Search Console is a data-driven hub for information about your website’s health, mobile friendliness, ranking search terms, and more. When used in tandem with Google Search Analytics, you’ll be able to make better decisions for your site content and search optimization.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Four reasons to avoid comedy in B2B marketing (and how to use it anyway)

Velocity Partners

“I know we asked you to take out all pop culture references, rewrite sentences that start with ‘and’, use more ‘corporate’ language and use our SEO keywords in each paragraph but… it’s a bit dry. “Can we add some humour?”. Ladies and gentleman, this is my in-depth, grab-a-coffee-because-we-might-be-here-a-while answer to that question. Do comedy and marketing mix?

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B.

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What Role Should Marketing Play in a Product-First SaaS Company?

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. If you’re the leader of a product-first SaaS company, it can be easy to make the mistake of ignoring marketing and believing that it isn’t necessary for the success of your organization. This is a common occurrence in the SaaS vertical where marketing has a tendency to be not only held at bay while the product is perfected, but flat-out ignored post-funding when initial investments are made in sales and sales alon

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Sales Pipeline Radio, Episode 149: Q&A with Tiffani Bova @Tiffani_Bova

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and will continue to do so with awesome content going forward.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Marketing Planning Tips – part 1

Hinge Marketing

In the first of two videos where Lee Frederiksen provides his top marketing planning tips, we take a look at how using research can be a vital part of your future strategy. Check in next week for the final three tips from Lee! TRANSCRIPTION: I’d like to share some really super duper marketing tips for you. These are ones that may or may not be obvious, but they make a big difference in finding a successful marketing plan.

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Scale Your Real Estate Marketing with Social Employee Advocacy

DrumUp

If you’re a real estate professional and you aren’t utilizing social media to expand your business, you’re missing the boat. But you’re too busy making cold calls, knocking on doors, and running open houses to find time for Youtube, Facebook, LinkedIn, and Instagram. At the surface it makes sense. Real estate success still hinges upon.

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Measure Your Email Conversion Rates

Valasys

Do you believe that you can maximize your ROI and generate more leads without the need to increase your in-flow of prospects? Well, if you don’t, then you haven’t experienced the power of measuring your conversion rates. It is important to measure and optimize your conversion rate as it allows for lower customer acquisition costs while generating more value from existing subscribers, visitors, and users.

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How to Take a Sabbatical, According to 6 People Who Did

Hubspot

Imagine this -- you spend an entire month backpacking throughout Southeast Asia, drinking from coconuts on the beaches of southern Thailand, hiking the mountains in Vietnam, and seeing Angkor Wat at sunrise. Best of all? You're getting paid to do so, and you have the same job waiting back home that you had when you left. Surprisingly, that type of experience just might be possible with a sabbatical.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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A/B Testing vs. Multivariate Testing vs. Multipage Testing

Convert

When it comes to running CRO experiments, you can choose among four types of tests: A/B tests, split tests, multivariate tests, and multipage tests. Each of these tests has its own strengths and limitations. And unless you choose the right test for your experiment, making conclusive data-backed CRO decisions can get difficult. So let’s understand.

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Branding vs. Positioning. Is there a difference and why does it matter?

Messages that Matter

What is the difference between branding and positioning? Some think they are one and the same. Others get them confused, thinking positioning is branding and vice versa. I will never forget the presentation I made many years ago to the new ad agency tasked with branding the company I was working for in Europe.

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A/B Testing vs. Multivariate Testing vs. Multipage Testing

Convert

When it comes to running CRO experiments, you can choose among four types of tests: A/B tests, split tests, multivariate tests, and multipage tests. Each of these tests has its own strengths and limitations. And unless you choose the right test for your experiment, making conclusive data-backed CRO decisions can get difficult. So let’s understand.

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Real Estate Marketing Trends You Should Implement Into Your Marketing Strategy

Stevens & Tate

The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home. These days, the majority of homebuyers do their househunting online, which means inbound marketing has become a vital part of the real estate business.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Digital marketing case study: Havenly

Choozle

Havenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs. Havenly’s platform connects clients with online interior designers to create curated spaces for their homes. The Objective. Leverage a full-funnel targeting approach to increase sales & return on ad spend, and lower cost per acquisition through self-service display campaigns using the Choozle platform.

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OutboundEngine 2018 Year in Review; 2019 Year in Preview

Outbound Engine

Hello and welcome to 2019! I’m Ryan Pollack, a Product Manager here at OutboundEngine. I’m here to talk about key features we launched in 2018 to help our customers solve their marketing challenges. I’ll also give a sneak peek into what we have planned for 2019. But before I get into that, I want to remind everyone why we’re here. Our Mission. OutboundEngine’s mission is simple: we want to be our customers’ marketing guide.

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Televerde Appoints Chief Financial Officer, General Counsel and Head of HR to Leadership Team

Televerde

Three New Appointments Mark Eight Women on Leadership Team, Highlighting Company’s Commitment Diversity and Inclusion. (January 22, 2019 – Phoenix, AZ) – Televerde , the global sales and marketing solutions provider, today announced that the company has selected Jill Barnard as Chief Financial Officer, Aamna Jalal as General Counsel and Julie Salomone as Head of Human Resources.