Mon.Jan 21, 2019

6 Ideas for Repurposing Blog Content

Marketing Insider Group

Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons.

Is Content King or Is Data King?

Modern Marketing

In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer?

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3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

Marketing Insider Group

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers.

Why Marketing Best Practices May Sabotage Your Results

NuSpark

I’m generally a play-by-the-rules kinda gal. I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. It just happens in an entrepreneurial environment.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs sales funnel

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More Trending

Do What Most Content Marketers Don’t and Get Better Results

Content Marketing Institute

? ?. Let’s begin with some simple math: 0.28 x 0.47 x 0.15 x 0.65 = 0.0128. The answer, expressed as a percentage, is 1.28%. I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Let me explain.

3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

tl;dr There are three trends that are changing the nature of martech. They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different.

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6 Powerful Psychological Biases and How They Influencer Human Behavior Online

Buffer

A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology.

How to Make $100K or More As a Freelance Writer? Five Successful Women Share Their Advice

ClearVoice

Perhaps because screenwriters are responsible for the plot lines, many films and television shows glamorize the lifestyle of a journalist.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey

Influitive

B2B buyers continuously seek proof from their peers when making buying decisions. In fact, according to SiriusDecisions 67% of the buyer’s journey is done digitally before contacting a sales rep. So how can B2B brands influence this process? The key is to mobilize your customer advocates to share their positive experiences with prospects. The infographic. The post Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey appeared first on Influitive.

Four reasons to avoid comedy in B2B marketing (and how to use it anyway)

Velocity Partners

“I know we asked you to take out all pop culture references, rewrite sentences that start with ‘and’, use more ‘corporate’ language and use our SEO keywords in each paragraph but… it’s a bit dry. Can we add some humour?”.

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Introduction to Google Search Console

Hatchbuck

If your site’s performance on Google search results pages were the Wizard of Oz, Google Search Console would be what’s behind the curtain. Put simply, Google Search Console is a data-driven hub for information about your website’s health, mobile friendliness, ranking search terms, and more.

Tips for Agencies: How to Streamline Email Review & Approval Processes with Your Clients

Litmus

When clients trust you with the creation of their email campaigns, a rigorous review of campaign design and content is essential in the creative process.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

13 Businesses With Brilliant Global Marketing Strategies

Hubspot

Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing?

6 Challenges With Content Creation and How To Overcome Them

Atomic Reach

The fact of the matter is that any marketing team can be successful, regardless of how competitive the niche happens to be. That being said, successful marketing teams are not just lucky.

9 YouTube Channel Ideas to Help You Choose Your Own

Hubspot

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people.

True Influence CMO Kay Kienast Accepted into Forbes Communications Council

TrueInfluence

Forbes Communications Council is an Invitation-Only Community for Executives in Communications, Marketing, and PR.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Pagination; You’re Doing it Wrong! (Part 1)

SEMrush

There seems to still be a lot of confusion surrounding the issue of pagination – what it is, what’s its real purpose, when should it be employed, how to implement it properly, should it be combined with a canonical and more.

Scale Your Real Estate Marketing with Social Employee Advocacy

DrumUp

If you’re a real estate professional and you aren’t utilizing social media to expand your business, you’re missing the boat. But you’re too busy making cold calls, knocking on doors, and running open houses to find time for Youtube, Facebook, LinkedIn, and Instagram. At the surface it makes sense.

How to Take a Sabbatical, According to 6 People Who Did

Hubspot

Imagine this -- you spend an entire month backpacking throughout Southeast Asia, drinking from coconuts on the beaches of southern Thailand, hiking the mountains in Vietnam, and seeing Angkor Wat at sunrise. Best of all?

Digital marketing case study: Havenly

Choozle

Havenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs. Havenly’s platform connects clients with online interior designers to create curated spaces for their homes. The Objective.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

10 Most Popular Marketing Articles of 2018

Zoominfo

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018.

6 Marketing Planning Tips – part 1

Hinge Marketing

In the first of two videos where Lee Frederiksen provides his top marketing planning tips, we take a look at how using research can be a vital part of your future strategy. Check in next week for the final three tips from Lee!

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A/B Testing vs. Multivariate Testing vs. Multipage Testing

Convert

When it comes to running CRO experiments, you can choose among four types of tests: A/B tests, split tests, multivariate tests, and multipage tests. Each of these tests has its own strengths and limitations.

The Most Essential Tools for Running an Effective Content Strategy in 2019

DivvyHQ

What is it that compels us to click on posts about content marketing tools? The first, trendiest thought that came to mind was FOMO, the fear of missing out. But I think it goes deeper than that.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.