Wed.Oct 28, 2020

Resilience: The New 2020 Marketing Theme?


The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders. If you can’t see what’s happening in the first place, you’re not going to be able to adjust accordingly for sudden market changes.

How to create a custom error 404 page


Difficulties in accessing a website can cause disruptions in the user experience that impair the audience’s engagement with your brand.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Content Marketing Analysis: Who’s Winning the Master Data Management (MDM) Market 

Marketing Insider Group

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is.

Email Marketing Strategy for Travel and Tourism Industry


Tourism is one of the largest industries across the world. In 2019, the American travel and tourism industry alone contributed around 580.7 billion US dollars to the global economy. But with the advent of the pandemic, the sector witnessed a significant downturn.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

What Marketers Can Learn From Watching Classic Movies?

Marketing Insider Group

Cinema acts as an effective resource for visual learners because it enables them to comprehend ideas without the obstacles that hinder learning. It is said that nearly 65% of most audiences are visual learners.

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Five Simple Business Changes That Can Make a Big Difference


Contributed post. Needless to say, 2020 has been challenging. The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. In the U.S.

A Guide to B2B Thought Leadership Content Success

KoMarketing Associates

Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. As a result, the power changed hands from the sellers to the buyers.

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Client-side rendering vs. server-side rendering: which one is better


When a user accesses a web page, a process starts, so the content is shown on the screen. The request’s response is completed only after processing the command, which allows delivering a page capable of receiving interactions. Who programs this is the web designer and he should always make the following comparison: Client-Side Rendering vs Server-Side Rendering. These two ways of loading a page have important differences. There are different pros and cons involved in each mode.

How to Get Big Results From Small Content Marketing Teams

Content Marketing Institute

Most content marketing teams are small. With few hands on the content marketing deck, everything you do should perform. Put these tips into practice to get results – no matter how many people you have on the team.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Omnichannel strategy: a new consumer experience


The 4.0 consumer is becoming more demanding as the days pass. When buying from a certain brand, they want to have a good experience. They want to connect with the brand, and there is nothing better than figuring out that they can reach you through different channels: a social media platform, a site, a physical store. And this connection between the online and the offline, and between channels, is called Omnichannel.

The power of voice can help marketing teams capitalize on content


30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content.

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The 15 best SEO techniques to drive more traffic to your blog


Good content is not enough to run a successful blog. SEO techniques need to be applied to get more traffic. Optimizing content for search engines is a challenge that never ends. With algorithms that change all the time, SEO work needs to be continuous and based on tracking.

Display ad best practices to sleigh the competition


Ah, it’s that time of year again—when retailers start swapping out Halloween decorations for inflatable Santas and menorahs, leaving you to ask, “Isn’t it too early for that?” But as a Marketer, you remember that if you’re not already planning your holiday season, you’re late to the party.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

30+ of the best newsletter names (and how to name yours)


Jump ahead. Why your newsletter needs a name. How to name your newsletter. 5 places to include your newsletter name. Ready to start something new? ConvertKit can help. Something magical happens when you give your project a name. It becomes real.

Who Run The World?: Women in B2B Sales


When I think of sales floors of the past, I think of Mad Men – esque scenes of phones ringing, men yelling, and glasses of whiskey being passed around every time a deal closes, or doesn’t. Yet modern day sales floors look quite different.

The Pros and Cons of Virtual B2B Events

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. The State of B2B Events. Since March 2020, the in-person event playbook has been thrown out the window – along with most other ideas of predictability and normalcy.

Boost Advocacy Adoption with These New Features


It’s been a minute since we updated you about improvements to Oktopost’s Advocacy Board. So here are a couple of good ones! Board filters. If your employee advocacy board is anything like ours here at Oktopost, you have lots of good content to choose from.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why We Need to Change Our Approach to Virtual Events


When I think of Disney, I think of incredible experiences. . My next-door neighbor is a Disney devotee. Every year, she’ll go on a Disney Cruise or to DisneyWorld (sometimes twice) with her family.

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The Step by Step Lead Nurturing Process

Launch Marketing

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. This represents a large audience of potential buyers that is important and should not be ignored.

The Winning Software Marketing Strategy - Step by Step Guide


Can we take a quick moment of silence for software marketers? They’ve got a far tougher job than most people give them credit for. Featured SaaS Marketing

Avoid These 5 Common Mistakes Businesses Make on Social Media

Meerkat Marketing

Social media has become an essential tool in every marketer’s toolbox. No matter the industry, service, or product – if executed properly, social media can effectively drive your customers to action.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

What Our Customers Say About Social BI + More New Features


Last month, we rolled out Social BI , a one-of-a-kind tool for building and sharing custom reports powered by your social data. We called it “our most important product release of 2020” (even though we have a few more exciting releases in store for you this year!),

5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution

SmartBug Media

As more SaaS companies are using multi-touch attribution to smarten up their sales and marketing efforts, they rely on tools and technology to get the job done. The problem is that there are a ton of different multi-touch attribution tools and services out there.

Black Friday SEO 2020: Building a Strategy Using Data


Black Friday is fast approaching. With most brick and mortar stores closed and with people avoiding visiting stores, Black Friday will mostly take place online.

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What The Pandemic Taught Us About Event Marketing


The post What The Pandemic Taught Us About Event Marketing appeared first on EverString. Industry Marketing

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.