Hive9

OCTOBER 28, 2020

The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders. If you can’t see what’s happening in the first place, you’re not going to be able to adjust accordingly for sudden market changes. Underscoring just how vital resiliency is when it comes to marketing planning, a recent blog from Forrester SiriusDecisions’ Meta Karagianni puts it this way: “The ability to manage unplanned events and calibrate and adju

Planning 166

Planning Forrester B2B Sales Marketing 166

Marketing Insider Group

OCTOBER 28, 2020

Cinema acts as an effective resource for visual learners because it enables them to comprehend ideas without the obstacles that hinder learning. It is said that nearly 65% of most audiences are visual learners. As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society.

Planning 363

Planning Forrester Work Management Storytelling 363

Webbiquity

OCTOBER 28, 2020

Contributed post. Needless to say, 2020 has been challenging. The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. In the U.S. alone, 60% of the businesses that were forced to close due to the pandemic will remain so indefinitely. Undoubtedly, your business has had to make changes to stay afloat.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Zoominfo

OCTOBER 28, 2020

When I think of sales floors of the past, I think of Mad Men – esque scenes of phones ringing, men yelling, and glasses of whiskey being passed around every time a deal closes, or doesn’t. Yet modern day sales floors look quite different. Women are changing the demographics of this profession and helping to shape the bright future of B2B sales. .

B2B Sales 246

B2B Sales Zoominfo B2B B2B Thought Leadership 246

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Webinar Metrics

SEMrush

OCTOBER 28, 2020

This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries - Media, Retail, and Streaming Services - that show the biggest position changes.

Marketing Websites 144

Marketing Websites Positioning Service Media 144

Content Marketing Institute

OCTOBER 28, 2020

Most content marketing teams are small. With few hands on the content marketing deck, everything you do should perform. Put these tips into practice to get results – no matter how many people you have on the team. Continue reading → The post How to Get Big Results From Small Content Marketing Teams appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Content Paid Search Agency Tips 145

Zoominfo

OCTOBER 28, 2020

Slack creates branded sneakers with footwear company Cole Haan. Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. The Westin Hotel in Boston houses students from Northeastern University as part of COVID-19 precautions. In 2020, businesses have broadened partnership ideas and grabbed onto sparks of innovation that may not have been needed before the pandemic.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

ClickZ

OCTOBER 28, 2020

30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content. Virtual events present a huge opportunity to repurpose video and audio beyond the initial event—but only if that content is accessible. Speech-to-text technology like Trint’s can transcribe audio in real-time with the help of AI.

Content 143

Content Video Marketing Automation Touchpoints 143

Oktopost

OCTOBER 28, 2020

It’s been a minute since we updated you about improvements to Oktopost’s Advocacy Board. So here are a couple of good ones! Board filters. If your employee advocacy board is anything like ours here at Oktopost, you have lots of good content to choose from. As an active advocate myself, I can confirm – finding posts on a specific topic you want to bring up to your audience might take some scrolling.

Peer-to-peer 136

Peer-to-peer Features Click Rate Top of Funnel 136

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Liveintent

OCTOBER 28, 2020

Ah, it’s that time of year again—when retailers start swapping out Halloween decorations for inflatable Santas and menorahs, leaving you to ask, “Isn’t it too early for that?” But as a Marketer, you remember that if you’re not already planning your holiday season, you’re late to the party. This holiday season is sure to look different than in previous years.

Display 126

Display Practices Ads Best Practices 126

Zoominfo

OCTOBER 28, 2020

As ZoomInfo announced its acquisition of Clickagy earlier today, I couldn’t help but think back to famous baseball statistician and political author, Nate Silver, and the point made in his bestselling book, The Signal and the Noise : “… a practical statistician must have a firm understanding of how uncertain processes work, what measures are reliable and which not,,” and “… what scales of aggregation are useful, and then to utilize the statistical tool kit as well as possible.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Oktopost

OCTOBER 28, 2020

Last month, we rolled out Social BI , a one-of-a-kind tool for building and sharing custom reports powered by your social data. We called it “our most important product release of 2020” (even though we have a few more exciting releases in store for you this year!), hoping our customers will back up this statement – and indeed they do. We’ve already received lots of positive feedback about it.

Features 118

Features Demographics Marketing Report Impressions 118

Zoominfo

OCTOBER 28, 2020

When I think of sales floors of the past, I think of Mad Men -esque scenes of phones ringing, men yelling, and glasses of whiskey being passed around every time a deal closes or doesn’t. Yet modern-day sales floors look quite different. Women are changing the demographics of this profession and helping to shape the bright future of B2B sales. What’s It Like Being A Woman In B2B Sales?

B2B Sales 100

B2B Sales Zoominfo B2B Thought Leadership B2B 100

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Social Media

The Daily Egg

OCTOBER 28, 2020

Document management software—or DMS software for short—is the modern way to organize your company’s digital files. These tools eliminate the need for storing paper documents in physical drawers and filing cabinets. They also make it easy for your entire team to collaborate and access files from any location. Think of DMS software as an electronic […].

Software 120

Software Best Practices Paper Organization 120

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. This represents a large audience of potential buyers that is important and should not be ignored. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes.

Sales Management 114

Sales Management Lead Nurturing Lead Scoring Lead Ranking 114

ConvertKit

OCTOBER 28, 2020

Jump ahead. Why your newsletter needs a name. How to name your newsletter. 5 places to include your newsletter name. Ready to start something new? ConvertKit can help. Something magical happens when you give your project a name. It becomes real. That idea that you’ve tossed around for a month, a year, or (be honest) a lifetime starts to solidify. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name.

Newsletter 116

Newsletter Landing Pages Best Practices Ad Frequency 116

SmartBug Media

OCTOBER 28, 2020

As more SaaS companies are using multi-touch attribution to smarten up their sales and marketing efforts, they rely on tools and technology to get the job done. The problem is that there are a ton of different multi-touch attribution tools and services out there. Here are five of them that have caught my eye: 1. LeadsRx A fairly easy-to-use tool for small to medium businesses, LeadsRX is a robust platform for marketing directors and managers.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Roketto

OCTOBER 28, 2020

Can we take a quick moment of silence for software marketers? They’ve got a far tougher job than most people give them credit for.

Software 116

Software Marketing & Strategy Marketing Strategy Marketing 116

BenchmarkONE

OCTOBER 28, 2020

It’s hard to admit that you’re not able to do everything yourself, doubly so when you’re a small business owner. Outsourcing is one option, but another is taking advantage of marketing automation software that can take a lot of your busy work and run with it. You simply tell it what needs to be done in a very basic way, and it will continue to perform those jobs until your specified stop date, or until you manually stop them.

Marketing Automation Services 98

Marketing Automation Services Small Business Marketing Work Management Marketing Management 98

Hubspot

OCTOBER 28, 2020

It's been over six months since COVID-19 was declared a global pandemic. As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Digital transformation is accelerating. Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Benchmark Email

OCTOBER 28, 2020

Your email list is one of your greatest assets. It’s full of people who have actively handed over their email addresses. They want you to get in touch with them. Source But if you don’t nurture your list, you might find that your subscribers become less and less engaged over time. This doesn’t mean… The post Re-Engage Subscribers With These 5 Emails appeared first on Benchmarkemail.

Activities 99

Activities Email Marketing Marketing 99

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

OCTOBER 28, 2020

Data: You can't live with it, and you can't live without it. At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. But wrangling together all that data — and then properly analyzing it ?

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

ATAK Interactive

OCTOBER 28, 2020

The Entrepreneurial Operating System (EOS) is a staple for the organization and success of ATAK Interactive. For this episode of B2B Marketing Agency Insights, CEO Austin LaRoche shares some tips on how you can use this system to enhance agency-client relationships. ? ?. Video transcription below: Welcome back to B2B Marketing Agency Insights. I am your host, Austin LaRoche, CEO of ATAK Interactive – which stands for accountable, tenacious, agile, and kind, all day, every day.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Touchpoints CPC 78

Sprout Social

OCTOBER 28, 2020

Like most big events this year, Halloween 2020 is going to look different from years past. As COVID-19 cases continue to rise across the country, traditional activities like trick-or-treating are on hold and parties are strongly discouraged. One study even found more than 75% of consumers say the pandemic has impacted their celebrations, leaving some people asking, “Is Halloween 2020 cancelled?”.

Case Studies 86

Case Studies Broadcasting Activities Twitter 86

Meerkat Marketing

OCTOBER 28, 2020

Social media has become an essential tool in every marketer’s toolbox. No matter the industry, service, or product – if executed properly, social media can effectively drive your customers to action. There are, however, still a number of marketers and business owners that struggle to showcase and drive real results from their social media platforms. .

Social Media 79

Social Media Media Urgency Marketing Business 79

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Convert

OCTOBER 28, 2020

What is the value of your A/B testing program? What benefits does it bring to your company? You already know A/B testing helps to optimize conversion rates and boost revenue. But how exactly can you prove A/B testing impacts your bottom line? In the words of Matt Gershoff, A/B testing can mitigate changes in behavior that lead to harm or loss. But all these may not impress the C-suite in your company , who want tangible figures that show the ROI of your A/B testing program.

ROI 74

ROI Budget Programs Forecasting Advertising Funnels 74

Optinmonster

OCTOBER 28, 2020

Do you want to verify your new leads before they make it to your contact list? Lead Verification is a powerful tool in the marketing world. It ensures that you’re not simply growing your email list but, instead, that you’re growing your list with the right people. That means filtering out spambots, temporary email accounts, or other contacts that will never turn into customers.

Sales Qualified Leads 65

Sales Qualified Leads High Quality Lead Leads Lead 65

OnMessage

OCTOBER 28, 2020

2021 is just 64 days away. For B2B marketing and business leaders that number is important. Why? Because that’s how much time you have to ensure the story you are sharing buyers across your digital channels is clear, compelling and consistent — before 2021 arrives. Marketing Professionals Agree — Digital Messaging and Content are [.]. The post B2B Marketers, You Have Just 64 Days to Get Your Digital Story Straight. appeared first on OnMessage.

B2B Marketing 52

B2B Marketing B2B Marketing & Strategy Advertising Channels 52