Thu.Apr 19, 2012

Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher. Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.

Content Marketing: Get Trained Up [Slides]

Marketing Insider Group

We all create content. But let’s face it, most of it is simply awful! How many emails do you get that you struggle to read? How many 5 minute voice mails do you delete? And how many PowerPoint slides contain way too many words?

Trending Sources

How Big is Too Big? One Email Offer That’s Tough to Ignore.

The Point

As any regular reader of this space will know, I am a fierce evangelist for the “sell the offer, not the product” approach to B2B email creative.

Top reasons why you shouldn’t bother rebranding

Tomorrow People

Why rebrand your business at all? It’s a tough marketplace out there, so what’s the point of spending money on a company rebrand ? You don’t care about your competitors. Don’t care about your competitors?

Brand 34

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Can Social Media Move You from Good to Great?

B2B Marketing Traction

Social media is not a silver bullet, the be-all and end-all, a panacea. It’s just another tool to add to your marketing toolbox. In his book Good to Great , Jim Collins wrote that great companies never saw or tried to use technology as the way to greatness.

Content Marketing Expert Rebecca Lieb Discusses Strategy, Influencers, and Leftover Turkey

Modern B2B Marketing

by Jason Miller Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing.

10 Foolproof Ways to Earn Your Landing Page Visitors' Trust


Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report.

Should Companies Manage Their Employees’ LinkedIn Profiles?

Marketing Craftmanship

Everything Counts in Brand Management. LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness.


Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers


Seems like the team over at Facebook has been eating their Wheaties.

API 10

Measuring Marketing Effectiveness

The Effective Marketer

If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion.

Understanding How Your Marketing Analytics Gives Credit for Conversions


When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics.

Klout Brand Squads: The future of brand influence?


Yesterday Klout released Brand Squads, which some would argue is their version of brand pages. ?There There has been a recent trend of social sites developing a layout or profile specifically for brands, and now, Klout has joined the game with their 'squads'. ?So

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Journalism vs. Marketing — It’s All About Story-Telling


As a journalism student at the University of Maryland College Park , there was a certain badge of honor that we wore proudly. After all, journalism is about truth, integrity, honesty…right?

10 ways to improve your social media presence in less than 10 minutes


By Corina Mackay Image credit: Michael (blue2likeyou) Keeping social media accounts up to date takes time. If you're short on time, there are plenty of small tweaks you can make to your social media presence that will take you less than ten minutes. Update your bio Almost every social network allows you to display a small bio on your profile page. Take advantage of this, as it provides a space to deliver a great first impression to new visitors.