Thu.Apr 19, 2012

Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher. Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.

Gone with the Pin. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons

Trending Sources

Content Marketing: Get Trained Up [Slides]

B2B Marketing Insider

We all create content. But let’s face it, most of it is simply awful! How many emails do you get that you struggle to read? How many 5 minute voice mails do you delete? And how many PowerPoint slides contain way too many words?

Why Is Link Building So Important to Your Website and Your Business?

EMagine B2B Blog

People in the world of search are commonly beating the drum of link building. We tell you that your success with your website, and even your online marketing presence, depends on it. Yet so many companies pay no attention to link building, and their inbound link profile. This dismissal is often due to a lack [.]. Search Engine Marketing

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

Marketers can immediately increase their campaign success by using metrics and a payment model that is closer toward the end of the sales funnel.

Can Social Media Move You from Good to Great?

B2B Marketing Traction

Social media is not a silver bullet, the be-all and end-all, a panacea. It’s just another tool to add to your marketing toolbox. In his book Good to Great , Jim Collins wrote that great companies never saw or tried to use technology as the way to greatness.

Content Marketing Expert Rebecca Lieb Discusses Strategy, Influencers, and Leftover Turkey

Modern B2B Marketing

by Jason Miller Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing.

10 Foolproof Ways to Earn Your Landing Page Visitors' Trust

Hubspot

Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Should Companies Manage Their Employees’ LinkedIn Profiles?

Marketing Craftmanship

Everything Counts in Brand Management. LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness.

SIC 2

Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers

Hubspot

Seems like the team over at Facebook has been eating their Wheaties.

API 10

Measuring Marketing Effectiveness

The Effective Marketer

If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion.

Understanding How Your Marketing Analytics Gives Credit for Conversions

Hubspot

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Journalism vs. Marketing — It’s All About Story-Telling

Marketri

As a journalism student at the University of Maryland College Park , there was a certain badge of honor that we wore proudly. After all, journalism is about truth, integrity, honesty…right?

Klout Brand Squads: The future of brand influence?

SnapApp

Yesterday Klout released Brand Squads, which some would argue is their version of brand pages. ?There There has been a recent trend of social sites developing a layout or profile specifically for brands, and now, Klout has joined the game with their 'squads'. ?So

10 ways to improve your social media presence in less than 10 minutes

SnapApp

By Corina Mackay Image credit: Michael (blue2likeyou) Keeping social media accounts up to date takes time. If you're short on time, there are plenty of small tweaks you can make to your social media presence that will take you less than ten minutes. Update your bio Almost every social network allows you to display a small bio on your profile page. Take advantage of this, as it provides a space to deliver a great first impression to new visitors.

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