Wed.Sep 20, 2017

3 Steps to Success in Omni-Channel Orchestration

Modern Marketing

Only B2B - Untitled Article

Only B2B

How is content marketing more than “creating” & “marketing” content? A brief analysis of content measurement metrics. Did you know that every minute , 1440 blogs are published and 500 hours of videos are uploaded to YouTube?

FileNet – What is the business case to replace it?

Technology Services Group

Last week we met with two different companies considering moving from FileNet to a more modern ECM, Alfresco. For both customers, while they liked some of the features and functions of a more modern interface stressed the need to come up with a good business case.

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Moving Beyond Vanilla CSR Stories: How Symrise and Investis Brought Sustainability to Life

Content Standard

Brands today are using CSR stories, details about responsible supply chain management, and socially friendly policies to differentiate their position in the marketing—and storytelling is helping them do so in unexpected ways.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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Thanks Live Chat, Messaging Will Take It From Here

Hubspot

Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website.

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Michael Brenner in the Spotlight

Televerde

Global content expert, Michael Brenner, champions the customer experience. Michael Brenner’s Marketing Insider Group is aptly named.

Kate Sweetman interview: digital disruption and reinvention

Biznology

One of my all-time favorite business jokes involves two guys walking through the woods. Suddenly, the two see a bear charging towards them. The first kicks off his boots and starts pulling running shoes from his backpack. The second guy says, “What are you doing? You’ll never outrun that bear.”.

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

A Closer Look: B2B Account-Based Marketing Tactics & Objectives

KoMarketing Associates

It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this year, #FlipMyFunnel discovered that over the past 12 months, the percentage of B2B marketers who say they use ABM has increased from 49 percent to 81 percent.

B2B Webinars — Worth the Effort?

The Mx Group

Over the last year, my role as internal marketing communications manager here has entailed helping create multiple B2B webinars, as part of our own demand gen strategy.

6 Reasons Your Marketing Video Isn’t Going Viral

Marketing Insider Group

It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. It works for everyone. When more than half of internet users watch videos online – every day – visual media naturally becomes […]. The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group. Content Marketing

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Improve Sales, Marketing, SEO and more with Sales Call Analysis

Act-On

In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Using ABM to Maximize Profits for Your B2B Company

ActiveDEMAND

Why ABM Made a Comeback in B2B and How It Can Maximize Profits for Your Company. In the B2B world, certain client accounts are worth a small fortune to businesses. Obviously, getting those important key clients can make or break their business. That’s why the B2B world is investing in account-based marketing or ABM. The idea is to communicate with prospects and customers as a market of one.

How Ecommerce Brands Should Approach Content Marketing in 2018

Marketing Insider Group

Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group. Content Marketing

Last chance to enter The Stackies: Org Edition to win #MarTech glory

chiefmartech

Want to contribute to the MarTech community? We’ve extended the deadline of The Stackies: Org Edition to midnight on Friday, September 29.

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How Artificial Intelligence is Redefining Mobile Marketing

Spiralytics

Is your brand's mobile marketing strategy measuring up to the growing number of digital users? Today's consumers are mobile-first, spending more time on the internet with their smartphone or tablet than a computer. Mobile Marketing

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

2017 Best Advocate Marketing Awards Nominations Now Open

Influitive b2b

Forget about the Oscars, Golden Globes, or the Grammys. Mark your calendar for the biggest awards ceremony in B2B marketing: the Best Advocate Marketing Awards (also known as The BAMMIES, for short) are back! The BAMMIES recognize the top achievements by B2B marketers who are harnessing the power of their biggest fans and happiest customers to fuel their business. If you’ve successfully leveraged. Advocate Marketing 101 Best Advocate Marketing Awards The BAMMIES

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What is the Difference Between a CRM and Marketing Automation?

Lead Liaison

When you step into the world of marketing and sales, two phrases you will hear a lot are CRM and marketing automation. They can often be used within the same sentence, but they are not synonymous with one another.

7 Tips for Crafting Cold Electronic Direct Mail (eDM)

Align.me

Cold, bulk emails are an awful tactic. Your buyers hate getting them, you hate the responses, and you also hate the lack of replies you receive. They’re ineffective and they can even devalue your brand. But sometimes, just sometimes, they’re welcomed and very successful. I want to talk today about those exceptions. Here are my […]. The post 7 Tips for Crafting Cold Electronic Direct Mail (eDM) appeared first on align.me. B2B marketing blog email marketing

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Better ABM from Better Data: Micro-messaging for More Effective B2B Campaigns

HG Data

So far in our blog series we have covered how to develop target account profiles that work and how to create a propensity to buy model to identify prospects who are ready to buy now.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Content Marketers Love These 7 Microblogging Tools

Kapost

Interactions on the internet are moment-driven according to Think with Google. Every moment and every subtle point of interaction matters when you’re creating content as a platform to scale relationships with.

What Marketers Can Learn from a CIO About Customer Experience

Type A Communications

September 21, 2017 by Carla Johnson IT has certainly crept into marketing’s world, but there’s opportunity beyond just ‘martech.’ While marketers use technology to improve efficiency and effectively capture data. read more.

7 Social Media Marketing Pitfalls Your Business Should Avoid

Circle Studio

Social media marketing has become a necessary and valuable marketing tool for businesses today. It’s one of the best ways to increase awareness and connect with an audience, but it can also help you grow your business and generate leads—if you do it right. So to give your business some practical direction, we’ve outlined seven social media marketing pitfalls to avoid. Not having a strategy.

The Integration of Artificial Intelligence into B2B Marketing

Launch Marketing

Today, artificial intelligence (AI) is increasingly being leveraged by B2B marketers in a variety of ways and will impact organizations and individuals more and more in the days ahead. Clearly, AI spans across many industries and technology applications.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Enhance Account-Based Marketing ROI with New Seniority Targeting Capabilities from Terminus

Terminus

Seniority Targeting Provides Highly Precise, Granular Targeting from the Terminus Account-Based Marketing Platform. Being laser-focused on best-fit accounts is the cornerstone of an effective and efficient account-based marketing (ABM) program.

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How do I stop and start my campaigns – Drip Campaigns

Listenloop

In this video, you will get to know how to stop and start your drip campaigns. What’re the main differentiations when preparing a campaign? What kinds of qualified accounts we will recoginze for the drip campaigns? Discover more in the video series below. The quantity restriction of campaigns.

Q&A with VidCon: Bridging the Gap from Online to Face-to-Face Interaction

Experience Marketing Insights

Hank Green and Michael Gardner on what makes VidCon tick

Do I need JavaScript tags in my website

Listenloop

New video coming, we are going to cover a question that comes up every now and again, and it is do I need JavaScript tags in order to work with ListenLoop? And the answer is it depends on what you want to accomplish. JS tags — have them or leave them?

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.