Wed.Sep 20, 2017

3 Steps to Success in Omni-Channel Orchestration

Modern Marketing

Only B2B - Untitled Article

Only B2B

How is content marketing more than “creating” & “marketing” content? A brief analysis of content measurement metrics. Did you know that every minute , 1440 blogs are published and 500 hours of videos are uploaded to YouTube?

Trending Sources

Moving Beyond Vanilla CSR Stories: How Symrise and Investis Brought Sustainability to Life

Content Standard

Brands today are using CSR stories, details about responsible supply chain management, and socially friendly policies to differentiate their position in the marketing—and storytelling is helping them do so in unexpected ways.

Master the Marketing Attribution Puzzle for 2018

emedia

As a B2B marketer, tasked with marketing attribution and showing results, what’s more important than proving you are contributing to your organization’s top line growth and success?

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

Press Release: Kaon to be Apple Launch Partner for 3D AR, Showing Interactive 3D Products in Enterprise Environments

Kaon

Kaon Interactive Takes Sales & Marketing Applications to the Next Level with 3D Augmented Reality. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its augmented reality (AR) solution, Kaon AR ® , is now available on over 340 million Apple devices.

A Closer Look: B2B Account-Based Marketing Tactics & Objectives

KoMarketing Associates

It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this year, #FlipMyFunnel discovered that over the past 12 months, the percentage of B2B marketers who say they use ABM has increased from 49 percent to 81 percent.

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve.

6 Reasons Your Marketing Video Isn’t Going Viral

Marketing Insider Group

It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. It works for everyone. When more than half of internet users watch videos online – every day – visual media naturally becomes […]. The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group. Content Marketing

B2C 22

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Last chance to enter The Stackies: Org Edition to win #MarTech glory

chiefmartech

Want to contribute to the MarTech community? We’ve extended the deadline of The Stackies: Org Edition to midnight on Friday, September 29.

CMO 10

How Ecommerce Brands Should Approach Content Marketing in 2018

Marketing Insider Group

Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group. Content Marketing

B2B Webinars — Worth the Effort?

The Mx Group

Over the last year, my role as internal marketing communications manager here has entailed helping create multiple B2B webinars, as part of our own demand gen strategy.

2017 Best Advocate Marketing Awards Nominations Now Open

Influitive b2b

Forget about the Oscars, Golden Globes, or the Grammys. Mark your calendar for the biggest awards ceremony in B2B marketing: the Best Advocate Marketing Awards (also known as The BAMMIES, for short) are back! The BAMMIES recognize the top achievements by B2B marketers who are harnessing the power of their biggest fans and happiest customers to fuel their business. If you’ve successfully leveraged. Advocate Marketing 101 Best Advocate Marketing Awards The BAMMIES

B2B 13

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How Artificial Intelligence is Redefining Mobile Marketing

Spiralytics

Is your brand's mobile marketing strategy measuring up to the growing number of digital users? Today's consumers are mobile-first, spending more time on the internet with their smartphone or tablet than a computer. Mobile Marketing

What is the Difference Between a CRM and Marketing Automation?

Lead Liaison

When you step into the world of marketing and sales, two phrases you will hear a lot are CRM and marketing automation. They can often be used within the same sentence, but they are not synonymous with one another.

Improve Sales, Marketing, SEO and more with Sales Call Analysis

Act-On

In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis

Using ABM to Maximize Profits for Your B2B Company

ActiveDEMAND

Why ABM Made a Comeback in B2B and How It Can Maximize Profits for Your Company. In the B2B world, certain client accounts are worth a small fortune to businesses. Obviously, getting those important key clients can make or break their business. That’s why the B2B world is investing in account-based marketing or ABM. The idea is to communicate with prospects and customers as a market of one.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Better ABM from Better Data: Micro-messaging for More Effective B2B Campaigns

HG Data

So far in our blog series we have covered how to develop target account profiles that work and how to create a propensity to buy model to identify prospects who are ready to buy now.

Kate Sweetman interview: digital disruption and reinvention

Biznology

One of my all-time favorite business jokes involves two guys walking through the woods. Suddenly, the two see a bear charging towards them. The first kicks off his boots and starts pulling running shoes from his backpack. The second guy says, “What are you doing? You’ll never outrun that bear.”.

Content Marketers Love These 7 Microblogging Tools

Kapost

Interactions on the internet are moment-driven according to Think with Google. Every moment and every subtle point of interaction matters when you’re creating content as a platform to scale relationships with.

What Marketers Can Learn from a CIO About Customer Experience

Type A Communications

September 21, 2017 by Carla Johnson IT has certainly crept into marketing’s world, but there’s opportunity beyond just ‘martech.’ While marketers use technology to improve efficiency and effectively capture data. read more.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Enhance Account-Based Marketing ROI with New Seniority Targeting Capabilities from Terminus

Terminus

Seniority Targeting Provides Highly Precise, Granular Targeting from the Terminus Account-Based Marketing Platform. Being laser-focused on best-fit accounts is the cornerstone of an effective and efficient account-based marketing (ABM) program.

How do I stop and start my campaigns – Drip Campaigns

Listenloop

In this video, you will get to know how to stop and start your drip campaigns. What’re the main differentiations when preparing a campaign? What kinds of qualified accounts we will recoginze for the drip campaigns? Discover more in the video series below. The quantity restriction of campaigns.

Q&A with VidCon: Bridging the Gap from Online to Face-to-Face Interaction

Experience Marketing Insights

Hank Green and Michael Gardner on what makes VidCon tick

Do I need JavaScript tags in my website

Listenloop

New video coming, we are going to cover a question that comes up every now and again, and it is do I need JavaScript tags in order to work with ListenLoop? And the answer is it depends on what you want to accomplish. JS tags — have them or leave them?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Tomorrow People opens NYC Office and appoints US Managing Partner

Tomorrow People

Tomorrow People is happy to announce the opening of a United States office in Manhattan, New York City following the acquisition of notable US clients amid a growing demand for global B2B content marketing programs. Press Release USA