Marketing Insider Group

SEPTEMBER 20, 2017

It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. It works for everyone. When more than half of internet users watch videos online – every day – visual media naturally becomes […]. The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group.

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Viral Marketing Video Marketing Internet Marketing Marketing 207

Tomorrow People

SEPTEMBER 20, 2017

Tomorrow People is happy to announce the opening of a United States office in Manhattan, New York City following the acquisition of notable US clients amid a growing demand for global B2B content marketing programs.

Advertising Agencies 0

Advertising Agencies Acquisitions Demand B2B Marketing 0

Marketing Insider Group

SEPTEMBER 20, 2017

Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group.

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eCommerce Content Marketing Brand Identity Branding 198

Kaon

SEPTEMBER 20, 2017

Kaon Interactive Takes Sales & Marketing Applications to the Next Level with 3D Augmented Reality. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its augmented reality (AR) solution, Kaon AR ® , is now available on over 340 million Apple devices. With the release of iOS 11 and the launch of Apple’s ARkit, Kaon Interactive is driving AR adoption in the B2B space, with 50+ live enterprise AR applications in use, by hun

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Advertising Agencies Press Lead Ranking Product 167

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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KoMarketing Associates

SEPTEMBER 20, 2017

It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this year, #FlipMyFunnel discovered that over the past 12 months, the percentage of B2B marketers who say they use ABM has increased from 49 percent to 81 percent. And in early 2016, the “2016 ABM Metrics Report” revealed that 80 percent of respondents indicated their success with ABM was either moderately or highly successful, and none plan on scalin

Account Based Marketing 120

Account Based Marketing Tactics B2B Marketing Planning 120

Adobe Experience Cloud Blog

SEPTEMBER 20, 2017

Job searching is never easy. Many people would even say that it’s harder than working. While you’ll likely be on the hunt many times in your career, it doesn’t have to be so laborious. In this blog, I’ll show you five mistakes I made during my job search and what you can learn from my mistakes to improve your own search. 1. Don’t Treat the Job Search Like a Chore.

Peer-to-peer 134

Peer-to-peer Thought Leadership Marketo Search Marketing 134

Only B2B

SEPTEMBER 20, 2017

How is content marketing more than “creating” & “marketing” content? A brief analysis of content measurement metrics. Did you know that every minute , 1440 blogs are published and 500 hours of videos are uploaded to YouTube? It clearly shows that marketers see value in content creation, syndication, and distribution. We talked about how content creation is more than creating mediocre content or repurposing what is already out there.

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Click Rate Distribution Sales Cycle Social Media 120

Circle Studio

SEPTEMBER 20, 2017

Social media marketing has become a necessary and valuable marketing tool for businesses today. It’s one of the best ways to increase awareness and connect with an audience, but it can also help you grow your business and generate leads—if you do it right. So to give your business some practical direction, we’ve outlined seven social media marketing pitfalls to avoid. 1.

Social Media 102

Social Media Social Marketing Media Planning 102

Spiralytics

SEPTEMBER 20, 2017

Is your brand's mobile marketing strategy measuring up to the growing number of digital users? Today's consumers are mobile-first, spending more time on the internet with their smartphone or tablet than a computer.

Mobile Marketing 95

Mobile Marketing Marketing & Strategy Internet Marketing Marketing 95

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Kapost

SEPTEMBER 20, 2017

Interactions on the internet are moment-driven according to Think with Google. Every moment and every subtle point of interaction matters when you’re creating content as a platform to scale relationships with. The post Content Marketers Love These 7 Microblogging Tools appeared first on Kapost Content Marketing Blog.

Tools 91

Tools Content Marketing Content Internet Marketing 91

Televerde

SEPTEMBER 20, 2017

Global content expert, Michael Brenner, champions the customer experience. Michael Brenner’s Marketing Insider Group is aptly named. The firm works with clients on everything from content strategies to buyer journeys, but what it does best is to look at the “guts” of an organization to help them figure out how to solve real customer problems. It’s through this deep evaluation of how a business works that Michael and his team help their clients help their customers.

B2B Thought Leadership 58

B2B Thought Leadership Differentiation CMO B2B Sales 58

Launch Marketing

SEPTEMBER 20, 2017

Today, artificial intelligence (AI) is increasingly being leveraged by B2B marketers in a variety of ways and will impact organizations and individuals more and more in the days ahead. Clearly, AI spans across many industries and technology applications. In B2B marketing, the focus around AI implementation has largely centered on areas such as using existing data to find patterns, auto-populating or appending missing information via algorithms, automating decisions with greater accuracy and redu

Marketing AI 50

Marketing AI Lead Ranking B2B Marketing Enterprise Management 50

ActiveDEMAND

SEPTEMBER 20, 2017

Why ABM Made a Comeback in B2B and How It Can Maximize Profits for Your Company. In the B2B world, certain client accounts are worth a small fortune to businesses. Obviously, getting those important key clients can make or break their business. That’s why the B2B world is investing in account-based marketing or ABM. The idea is to communicate with prospects and customers as a market of one.

Account Based Marketing 53

Account Based Marketing ABM Paid Search Agency Companies 53

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Lead Liaison

SEPTEMBER 20, 2017

When you step into the world of marketing and sales, two phrases you will hear a lot are CRM and marketing automation. They can often be used within the same sentence, but they are not synonymous with one another. A CRM, which stands for customer relationship management/manager, does exactly that – it manages your customer relationships by organizing your contacts (by company name, job title, potential deal size, etc.) and the interactions your company has with those contacts.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Top of Funnel CRM 48

The Freeman Company

SEPTEMBER 20, 2017

Hank Green and Michael Gardner on what makes VidCon tick

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Terminus

SEPTEMBER 20, 2017

Seniority Targeting Provides Highly Precise, Granular Targeting from the Terminus Account-Based Marketing Platform. Being laser-focused on best-fit accounts is the cornerstone of an effective and efficient account-based marketing (ABM) program. It’s the reason B2B marketers love Terminus; we make it easy to focus your digital advertising efforts and media budget solely on target accounts.

Account Based Marketing 20

Account Based Marketing ROI Enterprise Management Paid Search Agency 20

Onalytica B2B

SEPTEMBER 20, 2017

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve. Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience throug

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Planning Marketing Automation Services Marketing Management Youtube 207

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

SEPTEMBER 20, 2017

One of my all-time favorite business jokes involves two guys walking through the woods. Suddenly, the two see a bear charging towards them. The first kicks off his boots and starts pulling running shoes from his backpack. The second guy says, “What are you doing? You’ll never outrun that bear.”. And the first guy replies, “I don’t have to outrun the bear; I just have to outrun you!”.

Lead Ranking 131

Lead Ranking Digital Transformation Training Lead Scoring 131

Hubspot

SEPTEMBER 20, 2017

Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website. In the name of efficiency, marketers queued up a series of emails via workflows to automatically deliver ever-more-helpful content and insights, gradually increasing the person’s trust in the company and stoking the flames of t

Marketing Automation Services 75

Marketing Automation Services Skype Marketing Management Hubspot 75

The Mx Group

SEPTEMBER 20, 2017

Over the last year, my role as internal marketing communications manager here has entailed helping create multiple B2B webinars, as part of our own demand gen strategy. As a marketing practitioner who has put together many live events, conferences and meetings, I figured this part of my job would be relatively easy. With all the technology available, how difficult could it be?

Webinar Metrics 75

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 75

SWZD

SEPTEMBER 20, 2017

As a B2B marketer, tasked with marketing attribution and showing results, what’s more important than proving you are contributing to your organization’s top line growth and success? Actually contributing more to that growth, by having accurate data available for supporting your campaign and spend decisions. Working from the right marketing attribution model is key to achieving both.

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Marketing Attribution Multi-Touch Attribution Lead Ranking Enterprise Management 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

DivvyHQ

SEPTEMBER 20, 2017

No matter how fast we move, marketers can’t seem to keep up or catch a breath. New platforms, social media channels, technologies and trends arise each year. With these changes, new marketing software options likewise continue to pop up, each promising to solve our marketing woes in a single click. In our recent Content Planning Challenges, Trends & Opportunities report conducted among marketers, the largest group of respondents (a full 23%) did not have a budget for marketing technology.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Management Software 40

chiefmartech

SEPTEMBER 20, 2017

Want to contribute to the MarTech community? We’ve extended the deadline of The Stackies: Org Edition to midnight on Friday, September 29. This is your chance to share your ideas on marketing structures and/or processes that take full advantage of what modern marketing technology makes possible. You’ve seen The Stackies: Tech Edition — dozens and dozens of examples of marketing tech stacks — each one a single slide that illustrates the different marketing technologies that a marketin

CMO 47

CMO Work Management Demand Generation Creativity 47

Content Standard

SEPTEMBER 20, 2017

Brands today are using CSR stories, details about responsible supply chain management, and socially friendly policies to differentiate their position in the marketing—and storytelling is helping them do so in unexpected ways. Consider vanilla: It’s at the heart of perfume blends, adds a splash of unforgettable flavor to your favorite cocktails, and contributes to the comforting smell of home baked cookies.

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Storytelling Differentiation Lead Ranking Distribution 41