Wed.Sep 20, 2017

3 Steps to Success in Omni-Channel Orchestration

Modern Marketing

FileNet – What is the business case to replace it?

Technology Services Group

Last week we met with two different companies considering moving from FileNet to a more modern ECM, Alfresco. For both customers, while they liked some of the features and functions of a more modern interface stressed the need to come up with a good business case.

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Trending Sources

Moving Beyond Vanilla CSR Stories: How Symrise and Investis Brought Sustainability to Life

Content Standard

Brands today are using CSR stories, details about responsible supply chain management, and socially friendly policies to differentiate their position in the marketing—and storytelling is helping them do so in unexpected ways.

Only B2B - Untitled Article

Only B2B

How is content marketing more than “creating” & “marketing” content? A brief analysis of content measurement metrics. Did you know that every minute , 1440 blogs are published and 500 hours of videos are uploaded to YouTube?

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!

More Trending

Thanks Live Chat, Messaging Will Take It From Here

Hubspot

Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website.

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Michael Brenner in the Spotlight

Televerde

Global content expert, Michael Brenner, champions the customer experience. Michael Brenner’s Marketing Insider Group is aptly named.

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve.

A Closer Look: B2B Account-Based Marketing Tactics & Objectives

KoMarketing Associates

It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this year, #FlipMyFunnel discovered that over the past 12 months, the percentage of B2B marketers who say they use ABM has increased from 49 percent to 81 percent.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

6 Reasons Your Marketing Video Isn’t Going Viral

Marketing Insider Group

It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. It works for everyone. When more than half of internet users watch videos online – every day – visual media naturally becomes […]. The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group. Content Marketing

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Improve Sales, Marketing, SEO and more with Sales Call Analysis

Act-On

In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis

Kate Sweetman interview: digital disruption and reinvention

Biznology

One of my all-time favorite business jokes involves two guys walking through the woods. Suddenly, the two see a bear charging towards them. The first kicks off his boots and starts pulling running shoes from his backpack. The second guy says, “What are you doing? You’ll never outrun that bear.”.

How Ecommerce Brands Should Approach Content Marketing in 2018

Marketing Insider Group

Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group. Content Marketing

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Using ABM to Maximize Profits for Your B2B Company

ActiveDEMAND

Why ABM Made a Comeback in B2B and How It Can Maximize Profits for Your Company. In the B2B world, certain client accounts are worth a small fortune to businesses. Obviously, getting those important key clients can make or break their business. That’s why the B2B world is investing in account-based marketing or ABM. The idea is to communicate with prospects and customers as a market of one.

2017 Best Advocate Marketing Awards Nominations Now Open

Influitive b2b

Forget about the Oscars, Golden Globes, or the Grammys. Mark your calendar for the biggest awards ceremony in B2B marketing: the Best Advocate Marketing Awards (also known as The BAMMIES, for short) are back! The BAMMIES recognize the top achievements by B2B marketers who are harnessing the power of their biggest fans and happiest customers to fuel their business. If you’ve successfully leveraged. Advocate Marketing 101 Best Advocate Marketing Awards The BAMMIES

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Last chance to enter The Stackies: Org Edition to win #MarTech glory

chiefmartech

Want to contribute to the MarTech community? We’ve extended the deadline of The Stackies: Org Edition to midnight on Friday, September 29.

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How Artificial Intelligence is Redefining Mobile Marketing

Spiralytics

Is your brand's mobile marketing strategy measuring up to the growing number of digital users? Today's consumers are mobile-first, spending more time on the internet with their smartphone or tablet than a computer. Mobile Marketing

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

What is the Difference Between a CRM and Marketing Automation?

Lead Liaison

When you step into the world of marketing and sales, two phrases you will hear a lot are CRM and marketing automation. They can often be used within the same sentence, but they are not synonymous with one another.

B2B Webinars — Worth the Effort?

The Mx Group

Over the last year, my role as internal marketing communications manager here has entailed helping create multiple B2B webinars, as part of our own demand gen strategy.

Content Marketers Love These 7 Microblogging Tools

Kapost

Interactions on the internet are moment-driven according to Think with Google. Every moment and every subtle point of interaction matters when you’re creating content as a platform to scale relationships with.

Better ABM from Better Data: Micro-messaging for More Effective B2B Campaigns

HG Data

So far in our blog series we have covered how to develop target account profiles that work and how to create a propensity to buy model to identify prospects who are ready to buy now.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

What Marketers Can Learn from a CIO About Customer Experience

Type A Communications

September 21, 2017 by Carla Johnson IT has certainly crept into marketing’s world, but there’s opportunity beyond just ‘martech.’ While marketers use technology to improve efficiency and effectively capture data. read more.

7 Social Media Marketing Pitfalls Your Business Should Avoid

Circle Studio

Social media marketing has become a necessary and valuable marketing tool for businesses today. It’s one of the best ways to increase awareness and connect with an audience, but it can also help you grow your business and generate leads—if you do it right. So to give your business some practical direction, we’ve outlined seven social media marketing pitfalls to avoid. Not having a strategy.

The Integration of Artificial Intelligence into B2B Marketing

Launch Marketing

Today, artificial intelligence (AI) is increasingly being leveraged by B2B marketers in a variety of ways and will impact organizations and individuals more and more in the days ahead. Clearly, AI spans across many industries and technology applications.

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Enhance Account-Based Marketing ROI with New Seniority Targeting Capabilities from Terminus

Terminus

Seniority Targeting Provides Highly Precise, Granular Targeting from the Terminus Account-Based Marketing Platform. Being laser-focused on best-fit accounts is the cornerstone of an effective and efficient account-based marketing (ABM) program.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How do I stop and start my campaigns – Drip Campaigns

Listenloop

In this video, you will get to know how to stop and start your drip campaigns. What’re the main differentiations when preparing a campaign? What kinds of qualified accounts we will recoginze for the drip campaigns? Discover more in the video series below. The quantity restriction of campaigns.

Q&A with VidCon: Bridging the Gap from Online to Face-to-Face Interaction

Experience Marketing Insights

Hank Green and Michael Gardner on what makes VidCon tick

Do I need JavaScript tags in my website

Listenloop

New video coming, we are going to cover a question that comes up every now and again, and it is do I need JavaScript tags in order to work with ListenLoop? And the answer is it depends on what you want to accomplish. JS tags — have them or leave them?

7 Tips for Crafting Cold Electronic Direct Mail (eDM)

Align.me

Cold, bulk emails are an awful tactic. Your buyers hate getting them, you hate the responses, and you also hate the lack of replies you receive. They’re ineffective and they can even devalue your brand. But sometimes, just sometimes, they’re welcomed and very successful. I want to talk today about those exceptions. Here are my […]. The post 7 Tips for Crafting Cold Electronic Direct Mail (eDM) appeared first on align.me. B2B marketing blog email marketing

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.