Thu.Apr 27, 2017

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7 Tips to Boost Your Email Nurturing Results Immediately

markempa

People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. Think about it. You probably do this with your inbox too. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor.

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B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

Marketing Insider Group

As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. Most marketing campaigns offer the ability to target specific personas by search behavior, geographic region, professional attributes such as job level, etc… From there, your organization’s CRM is predictably […].

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The case for customer reactivation

Biznology

As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. The facts are clear: we know that it costs far less to reactivate a dormant customer than to acquire an entirely new one; we know that recent activity is a powerful indicator of customer lifetime value; and we know that investments in retention marketing deliver the highest ROI of any strategy.

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Infusionsoft Announces Freemium Marketing Automation to Expand Its User Base

Customer Experience Matrix

Infusionsoft has always presented combined methodical management of its own business with evangelical cheerleading for its small business clients. The contrast was even greater than usual at the company’s annual ICON conference in Phoenix this week. For Infusionsoft managers, the big news was a new product called Propel, which delivers prepackaged programs for business owners who don’t want to get involved in the details of marketing.

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Meet the Team, Vidyard Style: Shikha Bindra

Vidyard

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we heard from Shikha Bindra, Account Executive here at Vidyard. Learn who the biggest influence is on her professional life and why a bowl of pho is like a warm hug on a cold day in this new video: What Didn’t Make the Cut.

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Guidance on Improving the Customer Experience with Sales Apps

LeanData

Travis Henry offered a simple piece of advice about selecting Sales Apps during a recent webinar. Travis Henry. “It’s really important that you have clearly identified requirements for your business and only then take that problem and challenge in search of a solution,” said Henry, the marketing development manager at Bluewolf. “That’s much better than going after the new, hot solution and trying to incorporate it into your process.”.

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Prime Minister Justin Trudeau Showcases Canadian Innovation in Technology at Vidyard

Vidyard

Vidyard was honoured to welcome Canadian Prime Minister Justin Trudeau who visited our headquarters to showcase Canadian innovation technology. KITCHENER, Ontario Canada (April 25, 2017) – Vidyard, the leading video platform for business, welcomed Justin Trudeau to their offices for a tour of our space, a demo of our technology, and a fireside chat with our team.

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Why Agencies That Conduct Market Research Grow Faster

Hubspot

You’re a busy marketer. Your days are full of client meetings, brand research, marketing strategy sessions. Who has time to do market research for their own marketing agency? If you think market research is for clients only, better think again. As a marketer, it’s equally important for you to understand your market, its wants and needs, the state of your competition, and your place in the marketing ecosystem and pecking order.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Prime Minister Justin Trudeau Showcases Canadian Innovation in Technology at Vidyard

Vidyard

Vidyard was honoured to welcome Canadian Prime Minister Justin Trudeau who visited to our headquarters to showcase Canadian innovation technology. KITCHENER, Ontario Canada (April 25, 2017) – Vidyard, the leading video platform for business, welcomed Justin Trudeau to their offices for a tour of our space, a demo of our technology, and a fireside chat with our team.

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Finding True Differentiators for your Professional Services Firm [VIDEO]

Hinge Marketing

Differentiating your firm can be quite a challenge. In this video blog post, Lee Frederiksen talks about how to find true differentiators for your professional services firm. Video Transcription. Hi, I’m Lee Frederiksen, and today I want to talk to you about finding true differentiators for your professional services firm. Now, it’s a topic that’s of interest to a lot of people in professional services because it’s so darn difficult to do this.

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Prime Minister Justin Trudeau Showcases Canadian Innovation in Technology at Vidyard

Vidyard

Vidyard was honoured to welcome Canadian Prime Minister Justin Trudeau who visited our headquarters to showcase Canadian innovation technology. KITCHENER, Ontario Canada (April 25, 2017) – Vidyard, the leading video platform for business, welcomed Justin Trudeau to their offices for a tour of our space, a demo of our technology, and a fireside chat with our team.

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JotForm App Now Available on SITE123’s Website Builder

JotForm

Do you need a new website but worry about the time and cost it takes to build a new one? There’s SITE123 for that, a website builder that fancies itself the easiest around -- and with good reason. SITE123’s interface is painless to navigate, and to make things even better, you can now drop your JotF.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Crucial Considerations When Choosing a B2B Predictive Scoring Vendor

Leadspace

Predictive scoring is a highly effective way to focus and align your sales and marketing efforts. Using machine learning, an effective predictive model lets you cut through all the noise to reach only the best possible leads and/or accounts. That said, in this still relatively young and developing industry, you should be choosing your solution with your eyes wide open.

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By the Numbers: A SaaS Growth Story

Sharpspring

This post departs from our usual blog topics to tell the story of SharpSpring’s growth from the perspective of our key metrics. It’s primarily intended for other SaaS entrepreneurs, but anyone with an interest in the details of our business might find it worthwhile. Growing from zero to over $10M ARR in three short years has been a fun and exciting ride for all of us here at SharpSpring.

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Google Ads Continue to Have Problems, and Brands Are Hitting Pause

Content Standard

Despite filters you set up to avoid such a circumstance, your recent video ads have popped up in the wrong place: right before video content created by a competitor. Not only does your company have a policy against directly pitting their ads against competing content, but the filters set up for Google ads were supposed to avoid exactly this situation.

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Guidance on Improving the Customer Experience with Sales Apps

LeanData

Travis Henry offered a simple piece of advice about selecting Sales Apps during a recent webinar. Travis Henry. “It’s really important that you have clearly identified requirements for your business and only then take that problem and challenge in search of a solution,” said Henry, the marketing development manager at Bluewolf. “That’s much better than going after the new, hot solution and trying to incorporate it into your process.”.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Basic SEO Tips To Get You Started With Your Website

Exo B2B

Simple ways to improve your SEO today! Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!…) is an easy way to generate traffic and convert new visitors into potential customers. However, SEO (Search Engine Optimization) is a very technical field, in which you can easily lose your bearings. Here then is a simple rundown of some of the more important elements to consider in your SEO strategy.

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Guidance on Improving the Customer Experience with Sales Apps

LeanData

Travis Henry offered a simple piece of advice about selecting Sales Apps during a recent webinar. Travis Henry. “It’s really important that you have clearly identified requirements for your business and only then take that problem and challenge in search of a solution,” said Henry, the marketing development manager at Bluewolf. “That’s much better than going after the new, hot solution and trying to incorporate it into your process.”.

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How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence

Terminus

Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale. There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing.

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The Intern Diaries: Unique Benefits of On-the-Job Experience

The Freeman Company

Exposure to the fast-paced events industry is key.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Truth about Cold Email

DiscoverOrg

What is spam? What is a cold email? And when is my email against the law? I have gathered from speaking with our sales team here at DiscoverOrg that there is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 compani

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture.

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Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?

Contently

Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing. This month’s column focuses on a topic that no one’s talking about: video marketing. What’s that? Everyone’s talking about video marketing? Even your nana wants to know why you aren’t doing more video?

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5 Insider Tips to Get a Demo That’s Actually Useful

Adobe Experience Cloud Blog

Author: Omair Malik Have you ever found yourself (and your team) wasting time, missing out on opportunities, or failing to meet your goals? It can be perplexing when you know that your strategy is airtight—what could be holding your back? After analyzing all the clues like a detective in a riveting HBO finale, you may realize the culprit is lurking in your marketing technology stack!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Marketing Teams Struggle to Deliver ‘Reasonable’ Number of Qualified Sales Opportunities

KoMarketing Associates

B2B marketers strive to deliver new sales opportunities to their organizations, but new research suggests that some of them are missing the mark. The “Business Performance Benchmark Study 2017” from Altify recently found that only 40 percent of companies believe their marketing team delivers a reasonable number of qualified sales opportunities. This is compared to 61 percent of marketers who said the same.

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4 Tactics to Improving Your Personas

Marketing Insider Group

Understanding your target market is essential to successful marketing. An effective tool to doing this is utilizing personas to represent your target market. This takes raw data and understanding of a group of people and condenses it into a single fictional person. Then, you use that persona to guide and inform marketing decisions. A good […].

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6 Cover Letter Examples That Got Something Right

Hubspot

Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!

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