Sat.Jan 19, 2019

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B2B Reads: New Year’s Resolutions, Awareness, and ‘Lazy’ Salespeople

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Money Doesn’t Solve Problems. People Solve Problems. Most companies have experienced a stall period at some point, but throwing money at the problem isn’t what’s going to save it.

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Our New Brand

Albert

Today we’re introducing Albert’s new logo and brand identity. This next step marks a significant milestone in our journey, reflecting. The post Our New Brand appeared first on Albert™.

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Top 3 Marketing Lessons from Netflix’s Bird Box

EverString

Before. The post Top 3 Marketing Lessons from Netflix’s Bird Box appeared first on EverString.

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Our New Brand

Albert

Today we’re introducing Albert’s new logo and brand identity. This next step marks a significant milestone in our journey, reflecting. The post Our New Brand appeared first on Albert™.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.