Sat.Aug 17, 2019

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This perfectly captures the Herculean challenge of modern marketing

chiefmartech

On the surface, this cartoon last week from Tom Fishburne , the talented Marketoonist, seems to be poking fun at the different “chief” titles that marketers and marketing-ish executives use. Ha ha, us mad marketing people and our zany titles du jour. But my reaction was: this is exactly why marketing is so challenging today. No, the challenge isn’t sorting out which title to use.

CMO 87
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Bound’s Guide to ESTO Eats

Bound360

Welcome to Austin! We’re so glad that you’re here. In a city of amazing food options, we know you have a lot to choose from. We wanted to share our favorite spots to help make your trip even more memorable. Enjoy! When you land: Taylor recommends: Juiceland at Gate 7. As you hop off the airplane into the jetbridge, you may be surprised by the 100+ degree Texas heat.

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B2B Reads: Cold Emails, ABM Trends, and Agile Marketing Myths

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Want to Maximize Cold Email Intrigue? Show, Don’t Tell. Why tell people about your product when you can show them exactly what it does?

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Research Like a Pro: The Professor’s Guide to Smarter Writing Research

ClearVoice

In this series, we examine how Umberto Eco’s book, How to Write a Thesis, can be used to help writers improve their focus, research smarter and get any writing project done faster. In part one, we delve into the bane of any writer’s existence: research. . Umberto Eco , an Italian novelist, literary critic, philosopher, semiotician and university professor, has a newly English-translated book: How to Write a Thesis.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.