This perfectly captures the Herculean challenge of modern marketing
chiefmartech
AUGUST 17, 2019
On the surface, this cartoon last week from Tom Fishburne , the talented Marketoonist, seems to be poking fun at the different “chief” titles that marketers and marketing-ish executives use. Ha ha, us mad marketing people and our zany titles du jour. But my reaction was: this is exactly why marketing is so challenging today. No, the challenge isn’t sorting out which title to use.
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