Thu.Nov 16, 2017

How to Get Incredible (and Free) PR for Your Business

Marketing Insider Group

These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce owner, it’s up […]. The post How to Get Incredible (and Free) PR for Your Business appeared first on Marketing Insider Group. Content Marketing

PR 200

A SWOT for Your B2B Marketing Automation Strategy

Act-On

Performing a simple SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand. Marketing Automation Marketing Strategy

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How to Create a Mutually Beneficial Influencer Marketing Relationship

Modern Marketing

One of the most important elements of growing a business is marketing. When it comes to getting the word out about your brand, products, or services, there are numerous avenues you can use, from online and offline advertising, to search engine marketing, e-newsletters, social media , and more.

ABC: How Storytelling Can Impact Lives

ScribbleLive

When Hurricane Harvey first hit Texas late on August 25, it brought powerful winds, record rainfall and devastating flooding. Many communities were underwater.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

The Complete Guide To Multi-Channel Attribution Models

bizible

In this post we review multi-channel attribution, reviewing the attribution capabilities and methods available through different technologies. We’ll also discuss how to evaluate which multi-channel attribution model is best for your organization. What is Multi-Channel Attribution?

How to Create a Professional Promo Video on a Shoestring Budget

Hubspot

There are millions upon millions of blog posts published every single day. That’s been true for a few years now.

Budget 110

Report: On-page Content is Top Tactic for SEO Marketers

KoMarketing Associates

As marketers refine their SEO objectives, they are finding that on-page content is the most effective tactic in terms of achieving their goals. The “Search Engine Optimization Tactics Survey” from Ascend2 recently looked at how marketers are aligning their SEO goals with their tactics. The report discovered that for the majority of marketers (57 percent), on-page content is the most effective strategy when it comes to meeting SEO objectives.

Building a stronger brand and culture with “keystone habits”

Biznology

Marketing is ultimately about changing the behavior of a customer (e.g. a purchase decision). Related to this, creating new behavior patterns of employees is also essential for transforming a company culture and brand. With social media dominating our lives today, the behavior of company employees and external customers is intertwined, presenting new opportunities for strengthening company brands.

Build 100

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do.

Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.”.

ROMI 95

5 Steps to Successfully Map Your Content Strategy for the New Year

KoMarketing Associates

With the holidays nearly upon us, you’re likely planning meals, making lists of gifts to buy, coordinating family visits, and much more. Each of these tasks involves some level of preparedness, and without proper planning, things can become stressful in a hurry. The same type of stress can happen if content strategies aren’t ready for the year ahead.

How You Should Budget for ABM and Mistake You Must Avoid

Engagio

This year, 72% of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance. The rapid success of ABM is clearly driving demand for increased investment.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

7 Soft Skills You Need to Achieve Career Growth

Hubspot

Is there someone (or hopefully, several someones) at your company who it seems like everyone wants to work with? Maybe they always get pulled into brainstorms, or maybe your team's leaders consult with them. Or maybe it just seems like everyone on your team just really, really likes them.

“How I Work”: Melissa Nazar, Director of Content for SnapApp @melnazar #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.

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B2B Sales Lead Generation Pros Who Listen, Learn

ViewPoint

" The most important thing in communication is hearing what isn't said" –Peter Drucker. Those of us who use the phone to successfully generate sales leads have picked up an essential trade secret. While what we do for a living is talk, a more important part of our job is to listen. Think of those annoying robo calls. During the last election, I seemed to get one an hour. Once the cold automated voice spoke, my mind would shout, “Hang up!” Why do they bother me so?

Lead Nurturing Using Email

Lead Liaison

Lead Nurturing is dying quickly, and marketers are to blame. People are overwhelmed by massive amounts of email; and even your biggest fans are starting to see “educational” materials as being spam. If I want to learn, I tend to go to a podcast, blog, or specific website for information.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Try Technographics in Salesforce Free with HG Data for Salesforce Lite

HG Data

In talking to our customers, we’ve come to realize that many of them understand the benefits of using technographics to target the right accounts.

B2B sales – alignment to the rescue!

Exo B2B

Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules of the game have changed considerably and will continue to do so.

MQL 56

Try Technographics in Salesforce Free with HG Data for Salesforce Lite

HG Data

In talking to our customers, we’ve come to realize that many of them understand the benefits of using technographics to target the right accounts.

The Beginner’s Guide to a Data-Driven Public Relations Strategy

B2B PR

Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy. Opinion

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Four Questions Bound to Make or Break Your 2018 Marketing Plan

Bound

‘Tis the season for marketing self reflection. The annual budgeting season is a right of passage for marketing leaders, a time to assess what worked this year and what did not. One of my old managers used to say, “a budget is the most tangible representation of a strategy.” Will your budget and goals stay the same from 2017 to 2018? Didn’t think so. It’s time to take a deeper dive on your marketing strategy.

B2B tech brands struggle with digital sales – but this can be turned around

Champion Communications

According to McKinsey B2B tech brands have more difficulty in successfully leveraging digital channels and generating B2B leads than their B2C counterparts. In fact, the bar is set higher for a number of reasons including: Click on the button below to get in touch with us. PR b2b lead generation B2B tech

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Trends in Technology Marketing Services

KEO Marketing

Technology deployed in marketing services is changing how brands conduct campaigns. It forces marketers to rethink how they market. Just consider the effect smartphones have had on our everyday lives.

Build Your Marketing ROI Tracking Strategy in 1 Hour

Overground

Learn how to build your marketing ROI tracking strategy in 1 hour

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Employer Branding: 10 Tips for Attracting and Retaining Top Talent

Circle Studio

To win the war for talent, developing an employer branding strategy focused on attracting and retaining top talent is more important than ever. Many of the traditional sources of competitive advantage, like capabilities, processes or technology, are easily replicable. Today, it’s more often a firm’s people and the experiences they deliver to clients that provide a winning edge.