Why Marketers Shouldn’t Shy Away From Long-Form Content
Adobe Experience Cloud Blog
NOVEMBER 16, 2017
There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form content, but the attention spans of users are getting shorter each day.
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