Thu.Nov 16, 2017

A SWOT for Your B2B Marketing Automation Strategy

Act-On

Performing a simple SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand. Marketing Automation Marketing Strategy

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Report: On-page Content is Top Tactic for SEO Marketers

KoMarketing Associates

As marketers refine their SEO objectives, they are finding that on-page content is the most effective tactic in terms of achieving their goals. The “Search Engine Optimization Tactics Survey” from Ascend2 recently looked at how marketers are aligning their SEO goals with their tactics. The report discovered that for the majority of marketers (57 percent), on-page content is the most effective strategy when it comes to meeting SEO objectives.

How to Create a Mutually Beneficial Influencer Marketing Relationship

Modern Marketing

One of the most important elements of growing a business is marketing. When it comes to getting the word out about your brand, products, or services, there are numerous avenues you can use, from online and offline advertising, to search engine marketing, e-newsletters, social media , and more.

5 Steps to Successfully Map Your Content Strategy for the New Year

KoMarketing Associates

With the holidays nearly upon us, you’re likely planning meals, making lists of gifts to buy, coordinating family visits, and much more. Each of these tasks involves some level of preparedness, and without proper planning, things can become stressful in a hurry. The same type of stress can happen if content strategies aren’t ready for the year ahead.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Get Incredible (and Free) PR for Your Business

Marketing Insider Group

These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce owner, it’s up […]. The post How to Get Incredible (and Free) PR for Your Business appeared first on Marketing Insider Group. Content Marketing

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The Complete Guide To Multi-Channel Attribution Models

bizible

In this post we review multi-channel attribution, reviewing the attribution capabilities and methods available through different technologies. We’ll also discuss how to evaluate which multi-channel attribution model is best for your organization. What is Multi-Channel Attribution?

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B2B Sales Lead Generation Pros Who Listen, Learn

ViewPoint

" The most important thing in communication is hearing what isn't said" –Peter Drucker. Those of us who use the phone to successfully generate sales leads have picked up an essential trade secret. While what we do for a living is talk, a more important part of our job is to listen. Think of those annoying robo calls. During the last election, I seemed to get one an hour. Once the cold automated voice spoke, my mind would shout, “Hang up!” Why do they bother me so?

How to Create a Mutually Beneficial Influencer Marketing Relationship

Modern Marketing

One of the most important elements of growing a business is marketing. When it comes to getting the word out about your brand, products, or services, there are numerous avenues you can use, from online and offline advertising, to search engine marketing, e-newsletters, social media , and more.

Why Marketers Shouldn’t Shy Away From Long-Form Content

Modern B2B Marketing

There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form content, but the attention spans of users are getting shorter each day.

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Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.”.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How You Should Budget for ABM and Mistake You Must Avoid

Engagio

This year, 72% of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance. The rapid success of ABM is clearly driving demand for increased investment.

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Building a stronger brand and culture with “keystone habits”

Biznology

Marketing is ultimately about changing the behavior of a customer (e.g. a purchase decision). Related to this, creating new behavior patterns of employees is also essential for transforming a company culture and brand. With social media dominating our lives today, the behavior of company employees and external customers is intertwined, presenting new opportunities for strengthening company brands.

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Lead Nurturing Using Email

Lead Liaison

Lead Nurturing is dying quickly, and marketers are to blame. People are overwhelmed by massive amounts of email; and even your biggest fans are starting to see “educational” materials as being spam. If I want to learn, I tend to go to a podcast, blog, or specific website for information.

How to Create a Professional Promo Video on a Shoestring Budget

Hubspot

There are millions upon millions of blog posts published every single day. That’s been true for a few years now.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Salesforce Simplifying B2B Facebook Marketing?

Navigate the Channel

Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. This is not for lack of potential – plenty of companies use Facebook for surfacing contact info.

“How I Work”: Melissa Nazar, Director of Content for SnapApp @melnazar #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.

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B2B tech brands struggle with digital sales – but this can be turned around

Champion Communications

According to McKinsey B2B tech brands have more difficulty in successfully leveraging digital channels and generating B2B leads than their B2C counterparts. In fact, the bar is set higher for a number of reasons including: Click on the button below to get in touch with us. PR b2b lead generation B2B tech

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7 Soft Skills You Need to Achieve Career Growth

Hubspot

Is there someone (or hopefully, several someones) at your company who it seems like everyone wants to work with? Maybe they always get pulled into brainstorms, or maybe your team's leaders consult with them. Or maybe it just seems like everyone on your team just really, really likes them.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Trends in Technology Marketing Services

KEO Marketing

Technology deployed in marketing services is changing how brands conduct campaigns. It forces marketers to rethink how they market. Just consider the effect smartphones have had on our everyday lives.

Try Technographics in Salesforce Free with HG Data for Salesforce Lite

HG Data

In talking to our customers, we’ve come to realize that many of them understand the benefits of using technographics to target the right accounts.

B2B sales – alignment to the rescue!

Exo B2B

Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules of the game have changed considerably and will continue to do so.

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Build Your Marketing ROI Tracking Strategy in 1 Hour

Overground

Learn how to build your marketing ROI tracking strategy in 1 hour

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Try Technographics in Salesforce Free with HG Data for Salesforce Lite

HG Data

In talking to our customers, we’ve come to realize that many of them understand the benefits of using technographics to target the right accounts.

Sales Ops Takeaways from Dreamforce 2017

InsightSquared

Guest blog by Zahra Bukhari, sales operations manager at Localytics.

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Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do.

SEM Advertising for Black Friday 2017 – 5 Fast Facts to Know

QuanticMind

How are you preparing your SEM advertising for Black Friday campaigns? Arm yourself with these five fast facts to get more performance from your SEM advertising for Black Friday…and the rest of Cyber Week. Retailers – are you and your SEM advertising for Black Friday ready? Black Friday is one week away. And it’s expected to be a big one. In 2017, online spending is projected to increase more than 5% on Black Friday and more than 6% on Thanksgiving , to $3.52B and $2.05B, respectively.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Four Questions Bound to Make or Break Your 2018 Marketing Plan

Bound360

‘Tis the season for marketing self reflection. The annual budgeting season is a right of passage for marketing leaders, a time to assess what worked this year and what did not. One of my old managers used to say, “a budget is the most tangible representation of a strategy.” Will your budget and goals stay the same from 2017 to 2018? Didn’t think so. It’s time to take a deeper dive on your marketing strategy.

Employer Branding: 10 Tips for Attracting and Retaining Top Talent

Circle Studio

To win the war for talent, developing an employer branding strategy focused on attracting and retaining top talent is more important than ever. Many of the traditional sources of competitive advantage, like capabilities, processes or technology, are easily replicable. Today, it’s more often a firm’s people and the experiences they deliver to clients that provide a winning edge.

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Tips for Building a Fierce Search Marketing Strategy in 2017

Metadata

The search marketing secret sauce. Search marketing remains one of the most profitable sources of lead generation and customer acquisition or as it’s commonly known in the B2B space: “demand generation” available on the market. And therefore, should absolutely be a part of a comprehensive marketing mix for any company going after B2B clients. The secret sauce in search marketing lies in customer intent.

The Beginner’s Guide to a Data-Driven Public Relations Strategy

B2B PR

Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy. Opinion

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.