Mon.Jun 10, 2019

How to Design a Brand Study That’s Ethical and Entertaining

Contently

Turning academic studies into content can be a minefield. One one hand, a study with flashy findings is great for PR and data visualization. On the other hand, the desire to exaggerate the results of a study for selfish interests be very a powerful urge.

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How to (Nicely) Push Back on Buyers Who Don't Tell You the Full Truth

The Forward Observer

People lie all the time. In fact, one study found most adults can’t last 10 minutes without lying.

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What role will AI play in the future of content?

Content Science Review

In this article, we’ll investigate the role AI will play in the future of content and discuss some of the benefits it offers early adopters. Article

Emails and Text Messages: How Many Is Too Many for Marketers to Send?

Modern Marketing

The marketing industry is full of tough questions, but few invite controversy quite like the question of how many emails and texts marketers should be sending to their customers. Some entrepreneurs swear that emailing customers every day is the key to building a six-figure business. On the other end of the spectrum, a quarter of companies send just a single email per month.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Why Employee Engagement Is The New Content Marketing Strategy

Marketing Insider Group

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce.

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Reflections on the 2019 B2B Thought Leadership Impact Study

Marketing Insider Group

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question.

5 Marketing Strategies to Resurrect a Dying Brand

Reachforce

Has your business been losing customers as of late? When sales start to decline, it often sends business owners into a panic, as they scramble and look for solutions to reignite their sales.

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6 Instagram Mistakes That Keep Your Brand From Growing

Content Marketing Institute

More than 25 million business profiles exist on Instagram. It isn’t the easiest social media channel for brands to master and many make common mistakes that can be easily avoided. Here are six of them.

The New SEMrush Backlink Database: Bigger, Better, Faster

SEMrush

Being the front runner of the digital marketing industry, we strive to provide our users with the best solutions. Today we are proud to share with you our latest breakthrough—a completely renovated backlink database! SEO Industry News

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How Technology is Revolutionizing the Financial Services Industry and Improving the Customer Experience

Biznology

Technology has become an inextricable part of every industry , and has revolutionized the financial industry. Advances in fintech have improved efficiency and effectiveness for both the industry and customers alike.

5 Ways to Use Predictive Analytics to Support Sales

Reachforce

In the days before predictive analytics, the relationship between sales and marketing was tenuous at best. For years, sales blamed marketing for weak or unqualified leads, while marketing blamed sales for not being able to close the leads they did bring to the table.

Online Content Analysis 101: How to Do a Content Audit

BuzzSumo

When many companies talk about their “content strategy,” they’re really just talking about further content creation. They’re thinking about what they need to do next — not what they’ve done before.

5 Companies Using Big Data Management to Fuel Their Marketing

Reachforce

Businesses are becoming increasingly metrics-focused, relying on big data to inform business decisions, redesign marketing strategies, and fuel the success of companies.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

3 Reasons Why Email Testing Boosts Email Performance

Litmus

With an average ROI of 42:1 , email marketing continues to be one of the most effective channels available to marketers. It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1)

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The Best Tweets from #SEMrushChat: How to Hack Your Competitors’ Marketing Strategies

SEMrush

Our last #SEMrushChat discussed “How to Hack Your Competitors’ Marketing Strategies“ with guest Joe Youngblood. The responses from our community showed that gathering data from your competitors is not as simple as most people believe.

Pipeline + Product: The Critical Revenue Relationship

Fusion Marketing Partners

It’s Not Product vs. Sales, It’s Product and Sales. The other week a company with which I work sent a […]. Guest Expert Contributor

5 Must-Follow B2B Marketing Influencers

Zoominfo

In the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. The best part? You don't have to pay for those connections.

A Traffic Manager Will Keep Your Agency Out of a Jam

Marketo

Within the last five years, an agency’s traffic manager has become the new production manager—building timetables for projects, tracking every single deliverable, and mapping out the company’s work. But the role isn’t valued as much as it should be.

The Secret to ABM: Balancing Technology with the Human Touch

Engagio

Account Based Marketing is a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. An array of technology solutions now empower companies to use this methodology to increase reveue.

The Most Essential (and Surprising) Social Media Statistics and Facts of 2019

Buffer

What role do social media stats and facts play in your day-to-day? As social media marketers , we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

The Personality Traits of Top Marketing Leaders

Hubspot

We all know a great leader when we see one, but it can be tricky to identify the particular traits that enable certain people to lead teams to success, influence their community, and create positive change.

How an IoT Marketing Strategy Focused on Interactivity, Utility Can Connect with Consumers

Content Standard

It may be surprising, but the idea of an “internet of things” has actually been around since the nineties. Back then, corporations were just starting to connect their inventories to the web.

SEO Content Analysis Tool Review

MarketMuse

A look at a dozen SEO content analysis tools and what they have to do with content. The post SEO Content Analysis Tool Review appeared first on MarketMuse. Content Strategy Tools

15 Free Professionally-Designed Landing Page Templates

Hubspot

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!