Mon.Jun 10, 2019

How to Design a Brand Study That’s Ethical and Entertaining

Contently

Turning academic studies into content can be a minefield. One one hand, a study with flashy findings is great for PR and data visualization. On the other hand, the desire to exaggerate the results of a study for selfish interests be very a powerful urge.

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How to (Nicely) Push Back on Buyers Who Don't Tell You the Full Truth

The Forward Observer

People lie all the time. In fact, one study found most adults can’t last 10 minutes without lying.

What role will AI play in the future of content?

Content Science Review

In this article, we’ll investigate the role AI will play in the future of content and discuss some of the benefits it offers early adopters. Article

Emails and Text Messages: How Many Is Too Many for Marketers to Send?

Modern Marketing

The marketing industry is full of tough questions, but few invite controversy quite like the question of how many emails and texts marketers should be sending to their customers. Some entrepreneurs swear that emailing customers every day is the key to building a six-figure business. On the other end of the spectrum, a quarter of companies send just a single email per month.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Why Employee Engagement Is The New Content Marketing Strategy

Marketing Insider Group

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce.

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Reflections on the 2019 B2B Thought Leadership Impact Study

Marketing Insider Group

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question.

5 Marketing Strategies to Resurrect a Dying Brand

Reachforce

Has your business been losing customers as of late? When sales start to decline, it often sends business owners into a panic, as they scramble and look for solutions to reignite their sales.

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How Technology is Revolutionizing the Financial Services Industry and Improving the Customer Experience

Biznology

Technology has become an inextricable part of every industry , and has revolutionized the financial industry. Advances in fintech have improved efficiency and effectiveness for both the industry and customers alike.

5 Ways to Use Predictive Analytics to Support Sales

Reachforce

In the days before predictive analytics, the relationship between sales and marketing was tenuous at best. For years, sales blamed marketing for weak or unqualified leads, while marketing blamed sales for not being able to close the leads they did bring to the table.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How an IoT Marketing Strategy Focused on Interactivity, Utility Can Connect with Consumers

Content Standard

It may be surprising, but the idea of an “internet of things” has actually been around since the nineties. Back then, corporations were just starting to connect their inventories to the web.

5 Companies Using Big Data Management to Fuel Their Marketing

Reachforce

Businesses are becoming increasingly metrics-focused, relying on big data to inform business decisions, redesign marketing strategies, and fuel the success of companies.

LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. The best part? You don't have to pay for those connections.

3 Reasons Why Email Testing Boosts Email Performance

Litmus

With an average ROI of 42:1 , email marketing continues to be one of the most effective channels available to marketers. It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1)

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

6 Instagram Mistakes That Keep Your Brand From Growing

Content Marketing Institute

More than 25 million business profiles exist on Instagram. It isn’t the easiest social media channel for brands to master and many make common mistakes that can be easily avoided. Here are six of them.

Pipeline + Product: The Critical Revenue Relationship

Fusion Marketing Partners

It’s Not Product vs. Sales, It’s Product and Sales. The other week a company with which I work sent a […]. Guest Expert Contributor

Social Media Marketing Tips for Maximum Exposure

SmartBug Media

Social media is here to stay. The actual platforms may change over time (so long, Google+), but as a channel, social media isn’t going anywhere. And it’s become a cornerstone of both inbound marketing and more traditional marketing.

3 Questions With Michael Lewis

Blue Flame Thinking

Digital media is a passion for Michael. With more than 16 years of experience supervising accounts across a variety of industries, he’s always up for learning something new to add to his client services arsenal. This is especially true when it comes to marketing technology.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

How to Create Your Financial Advisor Website’s Unique Value Proposition

FMG Suite

Over 60 percent of investors think all advisors make the same promises, making it hard to tell the difference between them. How can you, as an advisor you set yourself apart? How can you convince prospects or site visitors right off the bat that you provide the exact service they’re looking for?

6 Things Your Company Should Have in Place Before Starting Paid Social Advertising

SmartBug Media

You need more than just a budget in place before starting paid social advertising—that is, if you want your paid social campaign tests to have the best structure in place for success.

The Secret to ABM: Balancing Technology with the Human Touch

Engagio

Account Based Marketing is a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. An array of technology solutions now empower companies to use this methodology to increase reveue.

The New SEMrush Backlink Database: Bigger, Better, Faster

SEMrush

Being the front runner of the digital marketing industry, we strive to provide our users with the best solutions. Today we are proud to share with you our latest breakthrough—a completely renovated backlink database! SEO Industry News

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

5 Must-Follow B2B Marketing Influencers

Zoominfo

In the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community.

Content Planning 101: How to Get Started Today

DivvyHQ

Planning: a critical step, surely, on the road to success. But how do you plan your content planning? What strategic steps does a team need to take to ensure their content planning is headed in the right direction? We hear this question, and other similar ones, all the time at Divvy.

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The Most Essential (and Surprising) Social Media Statistics and Facts of 2019

Buffer

What role do social media stats and facts play in your day-to-day? As social media marketers , we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How To Improve Conversion Rate with AI and Machine Learning

nDash

Marketers now have access to more consumer data than ever, and therefore, have the opportunity to derive in-depth insights that can enable true data-driven decisions making to inform their marketing strategies.

Seismic Named a WealthManagement.com Industry Award Finalist Four Years in a Row

Seismic

Having the tools to tailor communication and offerings to customers based on their likes, dislikes, and other attributes, like life stage and location, is no longer a nice-to-have, it’s a must-have. This goes for almost any industry, whether B2B or B2C, including wealth management.

7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day

Single Grain

Since its 2015 debut, Amazon’s Prime Day has become one of the biggest sales events on the e-commerce calendar. Prime Day 2018 was the biggest yet , surpassing Cyber Monday and Black Friday, with estimated global sales hitting $4.38 billion. To put it in context, that’s 1.8%