Fri.Aug 09, 2019

Six Tips To Avoiding A Blogging Burnout


What are you doing right now? Well, ok, you’re Googling ideas on how to push through your writer’s block. Or, you’ve stumbled across this article by accident. In that case, you should stash it for later.

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How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide

Modern Marketing

On the B2B side of content marketing , content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesn’t B2B call for a mostly dry, professional, and —let’s face it, boring—tone?

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Survey: Social Media Marketers May Want to Shift their Focus to Instagram

KoMarketing Associates

Many marketers turn to social media to reach out to their target audiences, but is there a difference in terms of which social networks are best? New research from FacebookIQ suggests that businesses on Instagram may see more benefits than those that are not.

5 Steps to Allocating a Winning Marketing Budget


Your marketing budget is the biggest indicator of where your strategy is going. Whatever you spend your budget on is ultimately where marketing will be heading.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

8 Website Analytics Tools for Marketing

SmartBug Media

Originally written on April 18, 2017. Content was updated August 9, 2019. At its core, inbound marketing is all about analytics.

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Why Intent Data Is Worth your Time


As a B2B marketer, I’m sure you’re looking to move the needle on pipeline and revenue. You want to craft compelling campaigns, but are wondering how you might reach target accounts at the right time with the right messaging. Luckily, we’ve got your answer.

How to Use Qualitative Research to Kickstart Your Segmentation Process


Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base.

10 Signs That You Should Know While Hiring a Lead Generation Partner

Unbound B2B

Introduction. As a business owner or salesperson, who makes B2B sales, your primary objective is to sell as many goods and services as possible. To sell, you’ll have to reach out to as many people or companies that might be interested.

What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. The acronym has helped you compare the best prices for flights, allowed you to embed a map into your store’s website and seamlessly processed your credit card payments. But what is an API and why does it matter to you?

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Part 1: Why Intent Data Is Worth your Time


As a B2B marketer, I’m sure you’re looking to move the needle on pipeline and revenue. You want to craft compelling campaigns, but are wondering how you might reach target accounts at the right time with the right messaging. Luckily, we’ve got your answer.

Why You Should Think of Your Brand as an Experience


Your brand is more than just your logo and your slogan. It should have a personality and represent the persona you would like your customers to engage with. Human expression is the future of marketing. I t begins with the experiential marketing area of brand experience.

2019 Survey Results: What’s Your Biggest Challenge With Content?


Whether you’re a marketer or not, engaging in active listening can be one of the most important methods to broaden your learning. So we’ve done just that. In our latest survey, we asked 2,830 marketers seeking help with their content marketing one simple question: What’s your biggest challenge with content? No multiple-choice selections or series of check boxes. Just an open-ended invitation to reply — and to allow us to listen.

How to Use Landing Pages in with Email Marketing


In order to confidently make the sale, you need to build a relationship with your audience. But relationships are built at different levels. Moving your audience from thinking “I know that brand…they seem cool” to “I can't remember life before finding that brand!”

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Create Your First Web Form (Tutorial)


Forms are often an integral part of a buyer's journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms are their highest converting lead generation tool.

5 Writers Share How They Switched Their Freelance Niche (And How You Can Too!)


Much like the favorite book you never want to end, a career in writing will hopefully feature many chapters. And while some people know the exact topic that fulfills their passions and supercharges their creativity, it takes trial and error for others to finally land in the right niche.

Internet cookies: From 1994 to 2019, and the industry shifts of the future


Internet cookies as we know them became popularized roughly 20 years ago (after being first released in 1994.) While they certainly still have a place in the ecosystem, technical innovations have created new identifiers that surpass cookies’ limitations. Emerging identifiers are critical to businesses if they want to continue to engage and inspire their end-users. Relatively speaking, 20 years may not seem like a significant chunk of time.

Weekly Wrap: It’s Time to Do Something About Diversity

Content Marketing Institute

In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than stealing – an audience.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Art of Search on Your Site (and How to Do it Right)


Unless you are an Ecommerce brand, chances are you do not take search bars that seriously. But you should and there are three important reasons for it. The Natural Urge to Search – Think about the last time you went to Youtube or Spotify. Did you navigate all of its categories? You didn’t.

How often do email apps change? More often than you might think!


Each time you hit send on that beautiful new campaign, there are a handful of factors that can impact your email rendering. Some of these, such as having images enabled or blocked, are specific to the person receiving the email.

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3 Mobile Marketing Strategies to Improve Customer Experience in Financial Services & More

Martech Advisor

90% of banking users want more personalization – but are providers ready? Here are three strategies to improve customer service in banking and finance through mobile marketing. Customer Experience

Size Matters: Find Out How Big Your Target Account List Should Be


One of the questions we hear all the time is: how big should my Target Account List be? Below are 5 questions to ask yourself as you are building your list. Where are you in your ABM Journey? If you’re just starting out, start small. No need to boil the ocean right out of the gates and potentially set yourself up for failure. And if you’re running a pilot program, make sure you don’t go too small at the outset, limiting your ability to show results.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

8 Best Practices for Rolling out a New Tool or Process


Successfully onboarding your team when you integrate a new tool or process is just as important as selecting the right tool or process in the first place.

Is a HubSpot CRM Right For Your Business?

Lake One

If you do a Google search for “easy to use CRM” you’ll return more than 50 million results. Why so many? Because people hate using CRMs. Back in 2001, Gartner measured a 50% CRM failure rate. Chief among the reasons: lack of focus, complexity, and lack of commitment or buy-in.

Why Invest in Data-Driven Direct Mail Marketing?


Email Marketing Personalization featured

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8 Ways to Exceed Expectations as a Team


Imagine working in the most challenging environment. What do you see? I happen to work in a place some would describe as more than challenging: behind the walls of a prison.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!