Fri.Aug 09, 2019

Lead Generation Best Practices: 2019 Edition


Generating leads today is simple. You set up a website, blog, and social media accounts. Create an SEO strategy and PPC campaigns, and you're well on your way to building more traffic. lead generation

Six Tips To Avoiding A Blogging Burnout


What are you doing right now? Well, ok, you’re Googling ideas on how to push through your writer’s block. Or, you’ve stumbled across this article by accident. In that case, you should stash it for later.

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How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide

Modern Marketing

On the B2B side of content marketing , content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesn’t B2B call for a mostly dry, professional, and —let’s face it, boring—tone?

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Survey: Social Media Marketers May Want to Shift their Focus to Instagram

KoMarketing Associates

Many marketers turn to social media to reach out to their target audiences, but is there a difference in terms of which social networks are best? New research from FacebookIQ suggests that businesses on Instagram may see more benefits than those that are not.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

8 Website Analytics Tools for Marketing

SmartBug Media

Originally written on April 18, 2017. Content was updated August 9, 2019. At its core, inbound marketing is all about analytics.

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12 tools that can improve your marketing funnel

Smart Insights

A working marketing funnel ensures a steady influx of leads which forms the basis for business growth. Have you ever been in a situation when you’ve done everything you could to sell your product, but people didn’t buy?

The Art of UX Storytelling: How to Create Your Brand’s Story

Single Grain

Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly.

Weekly Wrap: It’s Time to Do Something About Diversity

Content Marketing Institute

In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than stealing – an audience.

2019 Survey Results: What’s Your Biggest Challenge With Content?


Whether you’re a marketer or not, engaging in active listening can be one of the most important methods to broaden your learning. So we’ve done just that. In our latest survey, we asked 2,830 marketers seeking help with their content marketing one simple question: What’s your biggest challenge with content? No multiple-choice selections or series of check boxes. Just an open-ended invitation to reply — and to allow us to listen.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Internet cookies: From 1994 to 2019, and the industry shifts of the future


Internet cookies as we know them became popularized roughly 20 years ago (after being first released in 1994.) While they certainly still have a place in the ecosystem, technical innovations have created new identifiers that surpass cookies’ limitations. Emerging identifiers are critical to businesses if they want to continue to engage and inspire their end-users. Relatively speaking, 20 years may not seem like a significant chunk of time.

Part 1: Why Intent Data Is Worth your Time


As a B2B marketer, I’m sure you’re looking to move the needle on pipeline and revenue. You want to craft compelling campaigns, but are wondering how you might reach target accounts at the right time with the right messaging. Luckily, we’ve got your answer.

What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. The acronym has helped you compare the best prices for flights, allowed you to embed a map into your store’s website and seamlessly processed your credit card payments. But what is an API and why does it matter to you?

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Why Intent Data Is Worth your Time


As a B2B marketer, I’m sure you’re looking to move the needle on pipeline and revenue. You want to craft compelling campaigns, but are wondering how you might reach target accounts at the right time with the right messaging. Luckily, we’ve got your answer.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

10 Signs That You Should Know While Hiring a Lead Generation Partner

Unbound B2B

Introduction. As a business owner or salesperson, who makes B2B sales, your primary objective is to sell as many goods and services as possible. To sell, you’ll have to reach out to as many people or companies that might be interested.

8 Best Practices for Rolling out a New Tool or Process


Successfully onboarding your team when you integrate a new tool or process is just as important as selecting the right tool or process in the first place.

5 Writers Share How They Switched Their Freelance Niche (And How You Can Too!)


Much like the favorite book you never want to end, a career in writing will hopefully feature many chapters. And while some people know the exact topic that fulfills their passions and supercharges their creativity, it takes trial and error for others to finally land in the right niche.

How often do email apps change? More often than you might think!


Each time you hit send on that beautiful new campaign, there are a handful of factors that can impact your email rendering. Some of these, such as having images enabled or blocked, are specific to the person receiving the email.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Art of Search on Your Site (and How to Do it Right)


Unless you are an Ecommerce brand, chances are you do not take search bars that seriously. But you should and there are three important reasons for it. The Natural Urge to Search – Think about the last time you went to Youtube or Spotify. Did you navigate all of its categories? You didn’t.

How to Use Qualitative Research to Kickstart Your Segmentation Process


Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base.

How to Create Your First Web Form (Tutorial)


Forms are often an integral part of a buyer's journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms are their highest converting lead generation tool.

Is a HubSpot CRM Right For Your Business?

Lake One

If you do a Google search for “easy to use CRM” you’ll return more than 50 million results. Why so many? Because people hate using CRMs. Back in 2001, Gartner measured a 50% CRM failure rate. Chief among the reasons: lack of focus, complexity, and lack of commitment or buy-in.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Why Invest in Data-Driven Direct Mail Marketing?


Email Marketing Personalization featured

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8 Ways to Exceed Expectations as a Team


Imagine working in the most challenging environment. What do you see? I happen to work in a place some would describe as more than challenging: behind the walls of a prison.

Bidding to Capacity for Lead Generation Businesses


In SEM, past performance data alone does not tell us everything we need to know about future performance. Even the smartest machine-learning algorithms backed by… Paid Search Optimization bidding to capacity PPC Performance SEM efficiency SEM Performance

Why You Should Think of Your Brand as an Experience


Your brand is more than just your logo and your slogan. It should have a personality and represent the persona you would like your customers to engage with. Human expression is the future of marketing. I t begins with the experiential marketing area of brand experience.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy