Fri.Aug 09, 2019

Lead Generation Best Practices: 2019 Edition


Generating leads today is simple. You set up a website, blog, and social media accounts. Create an SEO strategy and PPC campaigns, and you're well on your way to building more traffic. lead generation

Six Tips To Avoiding A Blogging Burnout


What are you doing right now? Well, ok, you’re Googling ideas on how to push through your writer’s block. Or, you’ve stumbled across this article by accident. In that case, you should stash it for later.

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How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide

Modern Marketing

On the B2B side of content marketing , content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesn’t B2B call for a mostly dry, professional, and —let’s face it, boring—tone?

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Survey: Social Media Marketers May Want to Shift their Focus to Instagram

KoMarketing Associates

Many marketers turn to social media to reach out to their target audiences, but is there a difference in terms of which social networks are best? New research from FacebookIQ suggests that businesses on Instagram may see more benefits than those that are not.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

8 Website Analytics Tools for Marketing

SmartBug Media

Originally written on April 18, 2017. Content was updated August 9, 2019. At its core, inbound marketing is all about analytics.

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The Art of UX Storytelling: How to Create Your Brand’s Story

Single Grain

Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly.

Weekly Wrap: It’s Time to Do Something About Diversity

Content Marketing Institute

In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than stealing – an audience.

Why Intent Data Is Worth your Time


As a B2B marketer, I’m sure you’re looking to move the needle on pipeline and revenue. You want to craft compelling campaigns, but are wondering how you might reach target accounts at the right time with the right messaging. Luckily, we’ve got your answer.

Internet cookies: From 1994 to 2019, and the industry shifts of the future


Internet cookies as we know them became popularized roughly 20 years ago (after being first released in 1994.) While they certainly still have a place in the ecosystem, technical innovations have created new identifiers that surpass cookies’ limitations. Emerging identifiers are critical to businesses if they want to continue to engage and inspire their end-users. Relatively speaking, 20 years may not seem like a significant chunk of time.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Part 1: Why Intent Data Is Worth your Time


As a B2B marketer, I’m sure you’re looking to move the needle on pipeline and revenue. You want to craft compelling campaigns, but are wondering how you might reach target accounts at the right time with the right messaging. Luckily, we’ve got your answer.

2019 Survey Results: What’s Your Biggest Challenge With Content?


Whether you’re a marketer or not, engaging in active listening can be one of the most important methods to broaden your learning. So we’ve done just that. In our latest survey, we asked 2,830 marketers seeking help with their content marketing one simple question: What’s your biggest challenge with content? No multiple-choice selections or series of check boxes. Just an open-ended invitation to reply — and to allow us to listen.

What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. The acronym has helped you compare the best prices for flights, allowed you to embed a map into your store’s website and seamlessly processed your credit card payments. But what is an API and why does it matter to you?

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How to Create Your First Web Form (Tutorial)


Forms are often an integral part of a buyer's journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms are their highest converting lead generation tool.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Writers Share How They Switched Their Freelance Niche (And How You Can Too!)


Much like the favorite book you never want to end, a career in writing will hopefully feature many chapters. And while some people know the exact topic that fulfills their passions and supercharges their creativity, it takes trial and error for others to finally land in the right niche.

The Art of Search on Your Site (and How to Do it Right)


Unless you are an Ecommerce brand, chances are you do not take search bars that seriously. But you should and there are three important reasons for it. The Natural Urge to Search – Think about the last time you went to Youtube or Spotify. Did you navigate all of its categories? You didn’t.

8 Best Practices for Rolling out a New Tool or Process


Successfully onboarding your team when you integrate a new tool or process is just as important as selecting the right tool or process in the first place.

Why You Should Think of Your Brand as an Experience


Your brand is more than just your logo and your slogan. It should have a personality and represent the persona you would like your customers to engage with. Human expression is the future of marketing. I t begins with the experiential marketing area of brand experience.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

10 Signs That You Should Know While Hiring a Lead Generation Partner

Unbound B2B

Introduction. As a business owner or salesperson, who makes B2B sales, your primary objective is to sell as many goods and services as possible. To sell, you’ll have to reach out to as many people or companies that might be interested.

How to Use Landing Pages in with Email Marketing


In order to confidently make the sale, you need to build a relationship with your audience. But relationships are built at different levels. Moving your audience from thinking “I know that brand…they seem cool” to “I can't remember life before finding that brand!”

3 Mobile Marketing Strategies to Improve Customer Experience in Financial Services & More

Martech Advisor

90% of banking users want more personalization – but are providers ready? Here are three strategies to improve customer service in banking and finance through mobile marketing. Customer Experience

How to Use Qualitative Research to Kickstart Your Segmentation Process


Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How often do email apps change? More often than you might think!


Each time you hit send on that beautiful new campaign, there are a handful of factors that can impact your email rendering. Some of these, such as having images enabled or blocked, are specific to the person receiving the email.

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Size Matters: Find Out How Big Your Target Account List Should Be


One of the questions we hear all the time is: how big should my Target Account List be? Below are 5 questions to ask yourself as you are building your list. Where are you in your ABM Journey? If you’re just starting out, start small. No need to boil the ocean right out of the gates and potentially set yourself up for failure. And if you’re running a pilot program, make sure you don’t go too small at the outset, limiting your ability to show results.

Is a HubSpot CRM Right For Your Business?

Lake One

If you do a Google search for “easy to use CRM” you’ll return more than 50 million results. Why so many? Because people hate using CRMs. Back in 2001, Gartner measured a 50% CRM failure rate. Chief among the reasons: lack of focus, complexity, and lack of commitment or buy-in.

Why Invest in Data-Driven Direct Mail Marketing?


Email Marketing Personalization featured

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.