Thu.Aug 01, 2019

Only 35% of companies nurture leads. Good. More leads for you

Madison Logic

About 3 months ago, I had a meeting with a VP of Marketing at a cyber security company. She ran a 10-person team and had a clear sense of her business objectives and revenue goals. Initially, I didn’t see how I could help but several times in the conversation she mentioned needing a way to.

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The 5 Step Marketing Research Process

SmartBug Media

Originally written on June 3, 2016. Content was updated August 1, 2019. With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research.

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The rise of Faceapp and its effect on the market

MightySignal

FaceApp is an AI-based face altering app for iOS and Android, that has received great press attention for its artificially intelligent data use. While its mass adoption fueled a meteoric rise through the rankings, it’s also been met with cries of concern about data privacy

Agile Marketing Teams Should be Organized Around the Customer

Marketing Insider Group

As digital marketing channels have proliferated over the years, marketers have become ever more specialized. We’ve been encouraged to pick our lane and stay there, because no two functions are the same. Email isn’t like social, which isn’t like content or automation.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Guest post by Robert Jordan. B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry.

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Despite Struggles, Marketers Continue to Invest Their Budgets in Martech

KoMarketing Associates

Marketers have not always integrated martech into their overall strategies, but new research shows that they are finally including it as a critical part of their plans, and their efforts are paying off.

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Create a Better Content Calendar With This 4-Pillar Framework

Contently

All my life, no one has ever called me organized or neat. I tend to keep random objects in small piles around my apartment. I write reminders on the backs of my hands. My mind is like a big box of Jelly Belly beans that’s been shaken up by a sugar-manic child—it’s just chaos in there.

Exploring the Impact of Customer Experience on Marketing and Sales

Reachforce

How relevant is the customer experience to your marketing and sales initiatives? According to 64 percent of consumers , CX is more important than price. Let that sink in for a moment. customer experience

This Content Marketing Riddle is No Joke

Content Marketing Institute

People ponder why the chicken crossed the road. Content marketers reflect on why their target audience crosses the road. They often forgo asking an equally important question. Discover what it is and how content marketers can answer it.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

10 Techniques For Successful Sales Lead Generation

Only B2B

The beginning of the year consistently signals a re-examination of old techniques and the chase for fresher ones to improve the sales lead generation technique in your industry. Driven by. The post 10 Techniques For Successful Sales Lead Generation appeared first on ONLY B2B. blogs B2B Sales Leads

How to Develop a Digital Brand – part 2 [VIDEO]

Hinge Marketing

?. In this video blog, Lee Frederiksen will talk to you about how to develop a digital brand, and it’s broken down into two parts. This is the second video in the series where we will cover building out the rest of your strategy.

Podcasts Are Now One Of The Top Lead Generation And Content Marketing Options

Square 2 Marketing

Popular Revenue Growth Podcast Smash The Funnel Returns With 7 New Episodes. Research shows that “right now, there are more than 700,000 active podcasts and more than 29 million podcast episodes. According to Apple at WWDC 2018, these numbers stood at 550,000 and 18.5 million, respectively.”

Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers

Parse.ly

“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to make everyone’s ears perk up as Booth presented IMPACT’s content marketing strategy at a Parse.ly lunch & learn in June. Her solution? Act like a publisher.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Golden Spiral Helps Students Get Bike-Ready for Back-to-School

Golden Spiral

Is riding a bike to school as antiquated as writing in cursive? We hope not. Waverly Belmont School , part of Metro Nashville Public Schools , promotes families walking and/or biking to and from school. They even host a bike club for students.

The Power of “No” in Business: The Best Sales Tactic

Single Grain

One of the best sales tactics is learning how to say “no.” That sounds counterintuitive, right? Well, it isn’t. When it comes to sales, if you’re the one selling, your goal is to bring in revenue. But your customer has a different goal: to pay as little as they can and get as much as possible.

Creating an online review management strategy

Sprout Social

Reviews for local businesses are everywhere. As consumers, we search for opinions and ask our friends for recommendations.

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10 Tools to Easily Perform Competitive Website Analysis

Single Grain

UPDATED! This post was expanded for 2019 to include more info for smarter competitive website analysis! Julian Castro once said: “We know that in our free market economy some will prosper more than others.”

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Instagram Impressions, Explained in 100 Words or Less

Hubspot

If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? How accurately do they indicate success? And how do they differ from reach , another very similar Instagram metric?

How can Marketers Show They’re Having an Impact on Sales?

Engagio

Marketers – have you ever heard a sales rep ask, “What does Marketing to all day?” ” Unfortunately, this happens a lot. Cue the eye-roll. Let’s take a look at why this happens so we can get a better idea of how to fix it.

9 Tools for Easy Competitive Website Analysis

Single Grain

UPDATED! This post was expanded for 2019 to include more info for smarter competitive website analysis! Julian Castro once said: “We know that in our free market economy some will prosper more than others.”

A Sales Management System

InsightSquared

“There’s no stronger time than now, where a sales executive needs a really strong partnership with business ops or sales ops or revenue ops,” said Todd Abbott, as he opened his presentation at Ramp 2019, the revenue ops event of the year hosted by InsightSquared.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How to Create Facebook Reports with Sprout Social

Sprout Social

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social.

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Modern Demand Generation, Demystified 

Televerde

Often in life, it’s the simplest of things we think we have all figured out. We’re dead-set in our ways, more than we think. This is often the case for many marketers when it comes to demand generation. How could we not understand such an easy concept? .

Leveraging Survey-Based Insights To Identify Key Buyer Triggers In Your Contact Database

PureB2B

With the rapid growth of sales automation technology hitting the market, response rates to sales and marketing efforts are plummeting in direct proportion to the amount of automated prospecting messages flooding the inboxes and voicemails of your clients.

Why Asking the Right Questions Is the Secret Sauce of Effective Lead Qualification

SnapApp

As a demand gen marketer, you’re responsible for building a pipeline your sales team can turn into revenue. You send over MQLs based on forms completed, events attended, white papers downloaded, or some combination of activities that yielded the right lead score.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Implementing Full-Funnel Content

Kapost

According to the Content Marketing Institute, 88% of B2B marketers are focused on creating “more engaging and higher quality content”—or at least planning to do so in the coming year. The post Implementing Full-Funnel Content appeared first on Kapost Blog.

Examining the Socially Responsible Social Campaign

ClearVoice

It’s all the rage among businesses to have a social platform — a “why” or a mission or some public-facing page on the company website that aligns a brand with a social cause.

Why Financial Advisors Need a Marketing Coach

FMG Suite

There’s an interesting parallel between financial practices and football teams. Financial advisors are like quarterbacks. They call the plays and make the game happen. The best players have a team that works together to overcome their opponents and brings the ball into the endzone. .