Thu.Jun 13, 2019

Examining the Impact of GDPR One Year In


It’s been one year since GDPR took effect, but businesses continue to commit minor and major data breaches. Learn more about how to comply with the new regulations. Email Web

Speaking in One Voice: 4 Key Content Lessons


Three years ago, when I started at Cylance, all of our content was housed in Box. Nobody knew how old anything was, whether it was up to date, who had. The post Speaking in One Voice: 4 Key Content Lessons appeared first on Kapost Blog.

Will Emojis Increase Reply Rates?


In the ever-evolving world of sales, companies are always looking for an edge to cut through the noise, and adding emojis to emails have been touted as an effective way for your sales messaging to stand out.

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Workfront CMO: How to Get Sales and Marketing Operating as One

Marketing Insider Group

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Six Creative Ideas for Your Next Corporate Event


Guest post by Amanda McPhail. Planning and executing a corporate event is one of the most important components in corporate marketing.

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Inbound Lead Best Practices: The Value of a Speedy Response


How much are leads worth to your business? The answer is obvious -- leads are the lifeforce of any successful company. inbound leads

When Will Content Marketing Count as Prestige Art?


The art world’s relationship with content marketing is in the middle of a vast sea change. Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. The business world is following their example.

Better Together: Lattice Engines Enters Agreement to be Acquired by Dun & Bradstreet


I am really proud to share some big news, Lattice Engines has entered into an agreement to be acquired by Dun & Bradstreet, the largest and most comprehensive provider of B2B data. Lattice Engines will operate under the Dun & Bradstreet banner once the deal closes

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16 Branding Trends to Increase Awareness in 2019

Single Grain

Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you get your brand to stand out in the crowd?

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Questions or Full Stops

Carla Johnson

June 13, 2019 There’s an ever-widening gap between what’s natural to us as children and what’s taught into us through the educational system and corporate culture.

Is Pinterest Still a Good Platform to Advertise On in 2019?

Single Grain

If you were to play “which one is not like the others” with all the social media platforms laid out in front of you, Pinterest would pretty much be the one to stick out like a sore thumb.

The 7 Core Roles of a 2020 Content Marketing Team

Content Marketing Institute

What does a content marketing team look like? You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It doesn’t matter. You should address these seven dedicated roles.

How to Write B2B Emails That Convert


There’s nothing more frustrating than pouring countless hours and dollars into your email marketing and getting nothing in return. Studies show that email generates $44 for every $1 you spend, so why isn’t this the case for you?

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Women’s Football is Slaying on Social. Here’s How Smart Video and Influencer Marketing Are Helping Make It Happen

Brandwatch Marketing

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Three Tips to Prepare for On-Camera Interviews

Eric Mower + Associates

Being in front of a camera can be nerve-wracking. Bright lights, intimidating reporters and microphones thrust in your face. This often happens during a crisis, which can double the anxiety and triple your chance of not highlighting your key messages.

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Corporate Guide to Pride—Companies Who’ve Gotten it Right (and Wrong)


If you’ve spent any amount of time on social media during the month of June, you’ve likely seen some big name brands announcing their support for the LGBTQ+ community in honor of Pride Month.

Goodbye iTunes: What We Learned from an 18-Year Era


First off, I’m old. Old enough to remember buying a CD player when they first came out and were only slightly smaller than today’s microwaves. Secondly, I am a total Mac geek. I played games on an Apple IIe, I owned an iPod. I’m writing this on a MacBook Air.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Dont Fight with Traction for Your New Product Launch. Give It a Lead Generation Touch!

Unbound B2B

Introduction. Way before a product goes to market, marketing teams have to plan and strategize effective ways to gain traction. Although the launch date is the “big reveal”, inbound lead generation activities to drive traction for new products start before launch and continue after launch.

How to Use Reddit for Keyword Research to Amp Up Your Content Marketing Strategy


Get a walkthrough on how to use Reddit to do keyword research as well as strategies for coming up with high-quality content ideas.

How ClearVoice Helped Me… Find and Win New Opportunities As a Fledgling Freelancer


With remote work being a career goal for so many people — and the “gig economy” becoming many people’s reality whether or not it’s a goal — many of us need solid info or examples of how to execute a smart transition from the office to self-employment.

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Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Tech Trends.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 B2B Content Marketing Examples That Really Work

BOP Design

How do you know if a piece of content “works”? The first step is to define what you mean by “works.” This is determined by the goals and objectives you are looking to achieve. Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships?

How to Build Your Personal Brand as a Freelancer


Going freelance is like putting yourself on the end of a fishing line and casting yourself out into the sea to wait for a client to take a bite. Whether you’re cold pitching prospects or have repeat customers, everything you do is under a microscope and your reputation is what precedes you.

Unique Video Marketing Ideas For June 2019


Here at Magisto we want to take the guess work out of creating content. We’re here to provide a fountain of inspiration to get your creative juices flowing and the tools you need to make it happen. Enter: Unique Video Marketing Ideas For June 2019. Take Advantage of Our NEW Summer Templates.

A Multi-Channel Approach to Opt-In Advertising

Opt Intelligence

We believe that opt-in lead generation should be the backbone of most advertising plans. The benefits are numerous: you build your own list, instead of relying on third-party ad-serving for all messaging. You have trackable proof of consent that complies with all data privacy regulations.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.