Thu.Jun 13, 2019

Examining the Impact of GDPR One Year In


It’s been one year since GDPR took effect, but businesses continue to commit minor and major data breaches. Learn more about how to comply with the new regulations. Email Web

Speaking in One Voice: 4 Key Content Lessons


Three years ago, when I started at Cylance, all of our content was housed in Box. Nobody knew how old anything was, whether it was up to date, who had. The post Speaking in One Voice: 4 Key Content Lessons appeared first on Kapost Blog.

Will Emojis Increase Reply Rates?


In the ever-evolving world of sales, companies are always looking for an edge to cut through the noise, and adding emojis to emails have been touted as an effective way for your sales messaging to stand out.

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Workfront CMO: How to Get Sales and Marketing Operating as One

Marketing Insider Group

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Inbound Lead Best Practices: The Value of a Speedy Response


How much are leads worth to your business? The answer is obvious -- leads are the lifeforce of any successful company. inbound leads

More Trending

Report: Creative Personnel are Finding Difficulty Aligning with Marketers

KoMarketing Associates

Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together. Specifically, each team would like to see better leadership from one another.

Funny Sales Video: Real People, Real Sales Intelligence


We could spend all day telling you what DiscoverOrg actually does and how people use it. But we thought it would be more interesting to SHOW you with real people.

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When Will Content Marketing Count as Prestige Art?


The art world’s relationship with content marketing is in the middle of a vast sea change. Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. The business world is following their example.

What Goes Into A Predictive Lead Scoring Model?

Ignite Tech

What’s the most important attribute to consider when building a lead scoring model? Well, that depends on who you ask. Every demand gen leader has a different model for scoring their leads, with values and attributes often based on nothing more than gut instinct.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

16 Branding Trends to Increase Awareness in 2019

Single Grain

Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you get your brand to stand out in the crowd?

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Better Together: Lattice Engines Enters Agreement to be Acquired by Dun & Bradstreet


I am really proud to share some big news, Lattice Engines has entered into an agreement to be acquired by Dun & Bradstreet, the largest and most comprehensive provider of B2B data. Lattice Engines will operate under the Dun & Bradstreet banner once the deal closes

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How to Write B2B Emails That Convert


There’s nothing more frustrating than pouring countless hours and dollars into your email marketing and getting nothing in return. Studies show that email generates $44 for every $1 you spend, so why isn’t this the case for you?

The 7 Core Roles of a 2020 Content Marketing Team

Content Marketing Institute

What does a content marketing team look like? You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It doesn’t matter. You should address these seven dedicated roles.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Questions or Full Stops

Carla Johnson

June 13, 2019 There’s an ever-widening gap between what’s natural to us as children and what’s taught into us through the educational system and corporate culture.

Is Pinterest Still a Good Platform to Advertise On in 2019?

Single Grain

If you were to play “which one is not like the others” with all the social media platforms laid out in front of you, Pinterest would pretty much be the one to stick out like a sore thumb.

Goodbye iTunes: What We Learned from an 18-Year Era


First off, I’m old. Old enough to remember buying a CD player when they first came out and were only slightly smaller than today’s microwaves. Secondly, I am a total Mac geek. I played games on an Apple IIe, I owned an iPod. I’m writing this on a MacBook Air.

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Women’s Football is Slaying on Social. Here’s How Smart Video and Influencer Marketing Are Helping Make It Happen

Brandwatch Marketing

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Three Tips to Prepare for On-Camera Interviews

Eric Mower + Associates

Being in front of a camera can be nerve-wracking. Bright lights, intimidating reporters and microphones thrust in your face. This often happens during a crisis, which can double the anxiety and triple your chance of not highlighting your key messages.

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How ClearVoice Helped Me… Find and Win New Opportunities As a Fledgling Freelancer


With remote work being a career goal for so many people — and the “gig economy” becoming many people’s reality whether or not it’s a goal — many of us need solid info or examples of how to execute a smart transition from the office to self-employment.

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Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Tech Trends.

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Corporate Guide to Pride—Companies Who’ve Gotten it Right (and Wrong)


If you’ve spent any amount of time on social media during the month of June, you’ve likely seen some big name brands announcing their support for the LGBTQ+ community in honor of Pride Month.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Dont Fight with Traction for Your New Product Launch. Give It a Lead Generation Touch!

Unbound B2B

Introduction. Way before a product goes to market, marketing teams have to plan and strategize effective ways to gain traction. Although the launch date is the “big reveal”, inbound lead generation activities to drive traction for new products start before launch and continue after launch.

3 B2B Content Marketing Examples That Really Work

BOP Design

How do you know if a piece of content “works”? The first step is to define what you mean by “works.” This is determined by the goals and objectives you are looking to achieve. Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships?

How to Use Reddit for Keyword Research to Amp Up Your Content Marketing Strategy


Get a walkthrough on how to use Reddit to do keyword research as well as strategies for coming up with high-quality content ideas.

Unique Video Marketing Ideas For June 2019


Here at Magisto we want to take the guess work out of creating content. We’re here to provide a fountain of inspiration to get your creative juices flowing and the tools you need to make it happen. Enter: Unique Video Marketing Ideas For June 2019. Take Advantage of Our NEW Summer Templates.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.