Thu.Jun 13, 2019

Examining the Impact of GDPR One Year In


It’s been one year since GDPR took effect, but businesses continue to commit minor and major data breaches. Learn more about how to comply with the new regulations. Email Web

Speaking in One Voice: 4 Key Content Lessons


Three years ago, when I started at Cylance, all of our content was housed in Box. Nobody knew how old anything was, whether it was up to date, who had. The post Speaking in One Voice: 4 Key Content Lessons appeared first on Kapost Blog.

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Will Emojis Increase Reply Rates?


In the ever-evolving world of sales, companies are always looking for an edge to cut through the noise, and adding emojis to emails have been touted as an effective way for your sales messaging to stand out.

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Workfront CMO: How to Get Sales and Marketing Operating as One

Marketing Insider Group

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Six Creative Ideas for Your Next Corporate Event


Guest post by Amanda McPhail. Planning and executing a corporate event is one of the most important components in corporate marketing.

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Funny Sales Video: Real People, Real Sales Intelligence


We could spend all day telling you what DiscoverOrg actually does and how people use it. But we thought it would be more interesting to SHOW you with real people.

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When Will Content Marketing Count as Prestige Art?


The art world’s relationship with content marketing is in the middle of a vast sea change. Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. The business world is following their example.

What Goes Into A Predictive Lead Scoring Model?

Ignite Tech

What’s the most important attribute to consider when building a lead scoring model? That depends on who you ask. Every demand gen leader has a different lead scoring system.

How to Use Reddit for Keyword Research to Amp Up Your Content Marketing Strategy


Get a walkthrough on how to use Reddit to do keyword research as well as strategies for coming up with high-quality content ideas.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

What Goes Into A Predictive Lead Scoring Model?

Ignite Tech

What’s the most important attribute to consider when building a lead scoring model? Well, that depends on who you ask. Every demand gen leader has a different model for scoring their leads, with values and attributes often based on nothing more than gut instinct.

Better Together: Lattice Engines Enters Agreement to be Acquired by Dun & Bradstreet


I am really proud to share some big news, Lattice Engines has entered into an agreement to be acquired by Dun & Bradstreet, the largest and most comprehensive provider of B2B data. Lattice Engines will operate under the Dun & Bradstreet banner once the deal closes

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Questions or Full Stops

Carla Johnson

June 13, 2019 There’s an ever-widening gap between what’s natural to us as children and what’s taught into us through the educational system and corporate culture.

The 7 Core Roles of a 2020 Content Marketing Team

Content Marketing Institute

What does a content marketing team look like? You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It doesn’t matter. You should address these seven dedicated roles.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Is Pinterest Still a Good Platform to Advertise On in 2019?

Single Grain

If you were to play “which one is not like the others” with all the social media platforms laid out in front of you, Pinterest would pretty much be the one to stick out like a sore thumb.

Goodbye iTunes: What We Learned from an 18-Year Era


First off, I’m old. Old enough to remember buying a CD player when they first came out and were only slightly smaller than today’s microwaves. Secondly, I am a total Mac geek. I played games on an Apple IIe, I owned an iPod. I’m writing this on a MacBook Air.

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Women’s Football is Slaying on Social. Here’s How Smart Video and Influencer Marketing Are Helping Make It Happen

Brandwatch Marketing

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Three Tips to Prepare for On-Camera Interviews

Eric Mower + Associates

Being in front of a camera can be nerve-wracking. Bright lights, intimidating reporters and microphones thrust in your face. This often happens during a crisis, which can double the anxiety and triple your chance of not highlighting your key messages.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How ClearVoice Helped Me… Find and Win New Opportunities As a Fledgling Freelancer


With remote work being a career goal for so many people — and the “gig economy” becoming many people’s reality whether or not it’s a goal — many of us need solid info or examples of how to execute a smart transition from the office to self-employment.

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Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Tech Trends.

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Corporate Guide to Pride—Companies Who’ve Gotten it Right (and Wrong)


Unique Video Marketing Ideas For June 2019


Here at Magisto we want to take the guess work out of creating content. We’re here to provide a fountain of inspiration to get your creative juices flowing and the tools you need to make it happen. Enter: Unique Video Marketing Ideas For June 2019. Take Advantage of Our NEW Summer Templates.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

3 B2B Content Marketing Examples That Really Work

BOP Design

How do you know if a piece of content “works”? The first step is to define what you mean by “works.” This is determined by the goals and objectives you are looking to achieve. Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships?

The Ultimate Guide to Press Release Distribution


To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally -- you need to work for it. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR).

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How to Write B2B Emails That Convert


There’s nothing more frustrating than pouring countless hours and dollars into your email marketing and getting nothing in return. Studies show that email generates $44 for every $1 you spend, so why isn’t this the case for you?

16 Branding Trends to Increase Awareness in 2019

Single Grain

Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you get your brand to stand out in the crowd?

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!