How the ‘Cookie Apocalypse’ Is Good for Marketers
NOVEMBER 20, 2019
You’ve probably heard that the end is finally nigh for marketers who rely on cookies. While the chatterati have blathered for years about the cookie apocalypse , this time, it seems, it’s for real. In May, Google said that Chrome would soon limit the effectiveness and make it much easier to block a vast amount of cookies, joining Safari and Firefox.