Liveintent
NOVEMBER 20, 2019
You’ve probably heard that the end is finally nigh for marketers who rely on cookies. While the chatterati have blathered for years about the cookie apocalypse , this time, it seems, it’s for real. In May, Google said that Chrome would soon limit the effectiveness and make it much easier to block a vast amount of cookies, joining Safari and Firefox.
Launch Marketing
NOVEMBER 20, 2019
Recent Gartner research discovered that over 80% of organizations currently expect to compete primarily on customer experience (CX). In other words, despite your solution’s price, benefits or unique capabilities, the overall perception a customer forms through interactions with your brand is expected to dictate their purchase decision more than any other factors.
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Marketing Insider Group
NOVEMBER 20, 2019
All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s potential.
Zoominfo
NOVEMBER 20, 2019
A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Webbiquity
NOVEMBER 20, 2019
Guest post by Matt LaClear. Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. What is going to happen when an overworked journalist sees yours? Image credit: quicksandala on Morguefile.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
NOVEMBER 20, 2019
A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it.
Litmus
NOVEMBER 20, 2019
Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. There’s no denying Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.
ATAK Interactive
NOVEMBER 20, 2019
In the 11 Principles of Purposeful Marketing , we identify “Your customer is Luke Skywalker, you are Yoda.” This concept stems from the book, StoryBrand , by Donald Miller. Miller notes that businesses often find themselves pressured to “tell your story.” The truth is, customers don’t have time to hear your story. Not only are they busy with their day-to-day life, but they are being saturated with advertisements everywhere they turn.
Content Marketing Institute
NOVEMBER 20, 2019
What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program. Continue reading → The post Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway) appeared first on Content Marketing Institute.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
NOVEMBER 20, 2019
There's seemingly no end to the things you can test in your marketing, and if you've laid a solid framework for your inbound marketing programs, now's a great time to start optimizing and making what works pretty well work amazingly well. And the best way to get started is to conduct some A/B tests ! Or.multivariate tests? What's the difference between A/B tests and multivariate tests?
Bannersnack
NOVEMBER 20, 2019
Christmas is just around the corner. Can you feel it in the air? Some people are running left and right for the last minute preparations, while some are staring at their computer screen trying to come up with a creative Christmas design for their holiday banner. If you’re one of those people, then you should […].
DemandBase
NOVEMBER 20, 2019
Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I named a new CEO to help take us to the next $100 million of growth! I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth.
Bannersnack
NOVEMBER 20, 2019
Nowadays, we are bombarded with information from almost every direction, so it’s understandable why people are starting to trust ads less. While this may be true, when you work in the automotive industry, you still need to announce your audience about a new car release, when you have a new offer, and so on. Competition […].
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jackie Walts
NOVEMBER 20, 2019
A blank piece of paper can the scariest thing in the world, particularly if you’re under a tight deadline or writing isn’t natural for you. I write emails, whitepapers, webinar decks, presentations and blogs all the time – there are days where it’s all I do. But even with a lot of experience, it’s not always easy. I’ve recently taught some workshops on writing for Demand Generation and thought I’d share my tips: .
Martech Advisor
NOVEMBER 20, 2019
Did you know that the conversion rate of Google remarketing ads in far higher than traditional display ads? In this five-minute primer, we discuss: What is Google remarketing? How to optimize Google remarketing costs in 2020. Google remarketing FAQs answered. Your audience is more likely to click on an ad for a product they have already viewed, explored, or considered.
Optinmonster
NOVEMBER 20, 2019
Are you looking to try out some new email subject lines? Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Before we get into the highest-performing subject lines, let’s take a look at the importance of subject lines to your email marketing strategy.
ATAK Interactive
NOVEMBER 20, 2019
In the 11 Principles of Purposeful Marketing , we identify “Your customer is Luke Skywalker, you are Yoda.” This concept stems from the book, StoryBrand , by Donald Miller. Miller notes that businesses often find themselves pressured to “tell your story.” The truth is, customers don’t have time to hear your story. Not only are they busy with their day-to-day life, but they are being saturated with advertisements everywhere they turn.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Lead Agency
NOVEMBER 20, 2019
The short answer to this is, yes. However, all too often, we think of conversion rate optimisation (CRO) and search engine optimisation (SEO) as distinctly different elements of our marketing, often with different teams working on them to reach their objectives. In most cases, the objectives are the same (more conversions and more revenue). However, the two can differ on their way of achieving this.
ATAK Interactive
NOVEMBER 20, 2019
In the 11 Principles of Purposeful Marketing , we identify “Your customer is Luke Skywalker, you are Yoda.” This concept stems from the book, StoryBrand , by Donald Miller. Miller notes that businesses often find themselves pressured to “tell your story.” The truth is, customers don’t have time to hear your story. Not only are they busy with their day-to-day life, but they are being saturated with advertisements everywhere they turn.
Martech Advisor
NOVEMBER 20, 2019
Digital marketers are faced with challenge of telling a unique brand story while honoring a formula that ensures their message is optimized to trend. Machines and AI can help, but the only solution will come from human creativity, writes, R. J. Talyor, CEO & Founder, Pattern89 In today’s machine learning world, beauty is in the eye of the algorithm.
BenchmarkONE
NOVEMBER 20, 2019
Wonder what the weather will be like today? Ask Alexa. Need to add an item to your grocery list? Tell Google. Want to call your spouse? Have Siri dial for you. It used to be that we could accomplish almost anything at the click of a button. Now, we don’t even have to lift a finger. All we have to do is speak, and the simplest tasks, like ordering takeout or changing the channel on the TV, are accomplished. .
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Spiralytics
NOVEMBER 20, 2019
In recent years, the way you treat your customers has become more than just another aspect of the business. For many companies, the customer is now seen as the very heart of their business plans and activities. They are starting to modify their entire corporate culture in order to adapt to this new, customer-centric approach that seems to be showcasing good results.
Martech Advisor
NOVEMBER 20, 2019
Technology and digitization have changed market dynamics and consumer behavior. To keep up with mobile, tech-savvy customers, it is imperative to shift from traditional to digital marketing. Here are five legacy brands that have successfully shifted from traditional to digital marketing with their creative and innovative approaches. The shift from traditional to digital marketing is inevitable but never easy.
Versium
NOVEMBER 20, 2019
Versium REACH offers visual data insights that let you quickly understand your audience so you can tailor content and campaigns Subscribe it has met some basic targeting parameters or has been built based on another high-performing audience. Or maybe it’s a list that has been self-selected in, by signing up for your newsletter or interacting with your brand at an event or online.
Hubspot
NOVEMBER 20, 2019
A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image. I’m a huge fan of how companies find great ways to maximize their email content -- and one way to do that is with a background image. Rather than an image being used as the star of the email, background images are kind of like supporting characters.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Heinz Marketing
NOVEMBER 20, 2019
By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing. Living in the age of content marketing we rely on content to not only help drive visitors to our website, we use it to help nurture leads in our pipeline. When is the last time you took an audit of your content or looked at the metrics behind your resource center? . An ongoing theme I see when performing a content audit for a client is missing top of funnel content.
Martech Advisor
NOVEMBER 20, 2019
Email automation is defined as a set of processes and technologies used to send promotional/transactional emails automatically to customers. It uses preconfigured business rules to trigger communication, helping you dramatically cut downtime and effort spent reaching a large audience. Email marketing is a popular tactic for brands around the world, given its low investment and high ROI.
Moz
NOVEMBER 20, 2019
Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor's? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? There's plenty of keyword research workflow gold to be uncovered in Keyword Explorer.
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