Expert insights. Personalized for you.
Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I named a new CEO to help take us to the next $100 million of growth! I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. This year we shattered the elusive $100 million mark that only 0.2% of venture-funded companies achieve. MORE
Originally published at: [link]. Have you ever been talking with a service person and had to repeat yourself? Of course you have. We all have, and we all hate it. It still happens even in 2019 and when it happens once, that’s one time too many. When we engage with a brand, we don’t care how its service or marketing departments are set up. We just want our issues resolved, quickly. MORE
Nowadays, we are bombarded with information from almost every direction, so it’s understandable why people are starting to trust ads less. While this may be true, when you work in the automotive industry, you still need to announce your audience about a new car release, when you have a new offer, and so on. Competition […]. Advertising Design MORE
Digital marketers are faced with challenge of telling a unique brand story while honoring a formula that ensures their message is optimized to trend. Machines and AI can help, but the only solution will come from human creativity, writes, R. Talyor, CEO & Founder, Pattern89 In today’s machine learning world, beauty is in the eye of the algorithm. MORE
In a recent Forbes article, 5 content challenges were cited as the most difficult for CMOs to overcome. Luckily, many of those challenges can be overcome with improved collaboration, automation and analytics. We may have an app for that. Content Analytics Content Automation Content Management Content Marketing Content Planning Organizational Change Tips & How-Tos analytics automation challenges cmo collaboration content marketing planning platform silos software MORE
New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. It’s too early to classify a product as “good” when no one is buying it yet. Marketing should be a part of the product prototyping and development stage and not an afterthought. In today’s digital society, relying solely on traditional marketing tactics isn’t sufficient. Martech comes to the fore in hitting the right notes. MORE
Versium REACH offers visual data insights that let you quickly understand your audience so you can tailor content and campaigns Subscribe it has met some basic targeting parameters or has been built based on another high-performing audience. Or maybe it’s a list that has been self-selected in, by signing up for your newsletter or interacting with your brand at an event or online. Great news, right? Source. Blog Data Visualization List Insights Versium REACH Features MORE
Guest post by Matt LaClear. Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. What is going to happen when an overworked journalist sees yours? Image credit: quicksandala on Morguefile. Will your electronic press release be opened or deleted? That answer depends on how interesting the subject line is. MORE
The short answer to this is, yes. However, all too often, we think of conversion rate optimisation (CRO) and search engine optimisation (SEO) as distinctly different elements of our marketing, often with different teams working on them to reach their objectives. In most cases, the objectives are the same (more conversions and more revenue). However, the two can differ on their way of achieving this. MORE
You’ve probably heard that the end is finally nigh for marketers who rely on cookies. While the chatterati have blathered for years about the cookie apocalypse , this time, it seems, it’s for real. In May, Google said that Chrome would soon limit the effectiveness and make it much easier to block a vast amount of cookies, joining Safari and Firefox. MORE
In the current marketing world, decisions are no longer based upon the hypothesis and past experiences. Big data and analytics help to determine the best influential marketing ideas. By making use of the predictive analysis and past data, businesses can generate a better return on investment (ROI) for providing meaningful insights that lead to effective business strategies and decisions within an organization and not just for the marketing teams. MORE
Recent Gartner research discovered that over 80% of organizations currently expect to compete primarily on customer experience (CX). In other words, despite your solution’s price, benefits or unique capabilities, the overall perception a customer forms through interactions with your brand is expected to dictate their purchase decision more than any other factors. However, delivering flawless encounters to B2B customers may be easier said than done. MORE
Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. There’s no denying Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers. MORE
All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s potential. Never is this misuse more evident than in its marketing results. MORE
Wonder what the weather will be like today? Ask Alexa. Need to add an item to your grocery list? Tell Google. Want to call your spouse? Have Siri dial for you. It used to be that we could accomplish almost anything at the click of a button. Now, we don’t even have to lift a finger. All we have to do is speak, and the simplest tasks, like ordering takeout or changing the channel on the TV, are accomplished. . Voice command has been a modern comfort for quite a while now. MORE
As the year nears its end with 2020 just around the corner, now is the time that business professionals start assessing which trends will help them grow their enterprises in the coming year. Here are six business trends for 2020 that are standouts. Insights-Driven Marketing. Companies can no longer merely make assumptions about which strategies will get the most favorable responses from consumers. MORE
Did you know that the conversion rate of Google remarketing ads in far higher than traditional display ads? In this five-minute primer, we discuss: What is Google remarketing? How to optimize Google remarketing costs in 2020. Google remarketing FAQs answered. Your audience is more likely to click on an ad for a product they have already viewed, explored, or considered. MORE
Jumping out of a plane, throwing the first pitch at a baseball game, or climbing all the 14ers in Colorado might be more daunting than creating a marketing budget. But, as a marketer, I can’t think of anything more unnerving than creating your very first marketing budget. As you undertake the task of creating a marketing budget, you are probably asking yourself: How much should we spend on marketing? What percentage of revenue should be allocated to marketing? MORE
Growing a business is not an easy task. You have to find the right balance of investment in tools to help you grow and investment in time to ensure success. It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth. It is equally possible to invest heavily in paid advertising such as PPC without any return on investment. . MORE
Christmas is just around the corner. Can you feel it in the air? Some people are running left and right for the last minute preparations, while some are staring at their computer screen trying to come up with a creative Christmas design for their holiday banner. If you’re one of those people, then you should […]. Design banner design ideas MORE
A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it. MORE
What’s your relationship with finance like? If the answer is that there’s room for improvement, then it’s time to start giving finance the accountability it needs - and here’s why. financial integration marketing data B2B Marketing Performance marketing strategy MORE
Cold calling can be hard and unproductive for both SDRs and prospects. Ideally, your inbound marketing efforts should generate enough quality leads to ensure that your SDRs never have to make a call without previous contact or an expressed interest from the potential customer. But even with a lack of inbound support, there are still three big steps you can take to ensure your SDRs don’t go into their calls cold. MORE
From algorithms to its level of competition, Amazon’s marketplace has evolved dramatically. As the platform’s e-commerce footprint increases, sellers must plan accordingly to leverage third-party seller tools, optimize listings and build robust PPC strategies that are critical for success, says, Amanda Stephens, Amazon PPC Strategist for Viral Launch. Books? Did it really just start with books? MORE
What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program. Continue reading → The post Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway) appeared first on Content Marketing Institute. Company News MORE
Are you looking to try out some new email subject lines? Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Before we get into the highest-performing subject lines, let’s take a look at the importance of subject lines to your email marketing strategy. Why Email Subject Lines Are Important for Open Rates. MORE
Liveintent
NOVEMBER 20, 2019
You’ve probably heard that the end is finally nigh for marketers who rely on cookies. While the chatterati have blathered for years about the cookie apocalypse , this time, it seems, it’s for real. In May, Google said that Chrome would soon limit the effectiveness and make it much easier to block a vast amount of cookies, joining Safari and Firefox.
Launch Marketing
NOVEMBER 20, 2019
Recent Gartner research discovered that over 80% of organizations currently expect to compete primarily on customer experience (CX). In other words, despite your solution’s price, benefits or unique capabilities, the overall perception a customer forms through interactions with your brand is expected to dictate their purchase decision more than any other factors. However, delivering flawless encounters to B2B customers may be easier said than done.
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Altitude Branding
NOVEMBER 20, 2019
In the current marketing world, decisions are no longer based upon the hypothesis and past experiences. Big data and analytics help to determine the best influential marketing ideas. By making use of the predictive analysis and past data, businesses can generate a better return on investment (ROI) for providing meaningful insights that lead to effective business strategies and decisions within an organization and not just for the marketing teams.
Marketing Insider Group
NOVEMBER 20, 2019
All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s potential. Never is this misuse more evident than in its marketing results.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
Webbiquity
NOVEMBER 20, 2019
Guest post by Matt LaClear. Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. What is going to happen when an overworked journalist sees yours? Image credit: quicksandala on Morguefile. Will your electronic press release be opened or deleted? That answer depends on how interesting the subject line is.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Biznology
NOVEMBER 20, 2019
As the year nears its end with 2020 just around the corner, now is the time that business professionals start assessing which trends will help them grow their enterprises in the coming year. Here are six business trends for 2020 that are standouts. Insights-Driven Marketing. Companies can no longer merely make assumptions about which strategies will get the most favorable responses from consumers.
Hive9
NOVEMBER 20, 2019
What’s your relationship with finance like? If the answer is that there’s room for improvement, then it’s time to start giving finance the accountability it needs - and here’s why. financial integration marketing data B2B Marketing Performance marketing strategy
Litmus
NOVEMBER 20, 2019
Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. There’s no denying Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.
Optinmonster
NOVEMBER 20, 2019
Are you looking to try out some new email subject lines? Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Before we get into the highest-performing subject lines, let’s take a look at the importance of subject lines to your email marketing strategy. Why Email Subject Lines Are Important for Open Rates.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Bannersnack
NOVEMBER 20, 2019
Christmas is just around the corner. Can you feel it in the air? Some people are running left and right for the last minute preparations, while some are staring at their computer screen trying to come up with a creative Christmas design for their holiday banner. If you’re one of those people, then you should […]. Design banner design ideas
Martech Advisor
NOVEMBER 20, 2019
From algorithms to its level of competition, Amazon’s marketplace has evolved dramatically. As the platform’s e-commerce footprint increases, sellers must plan accordingly to leverage third-party seller tools, optimize listings and build robust PPC strategies that are critical for success, says, Amanda Stephens, Amazon PPC Strategist for Viral Launch. Books? Did it really just start with books?
DemandBase
NOVEMBER 20, 2019
Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I named a new CEO to help take us to the next $100 million of growth! I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. This year we shattered the elusive $100 million mark that only 0.2% of venture-funded companies achieve.
Content Marketing Institute
NOVEMBER 20, 2019
What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program. Continue reading → The post Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway) appeared first on Content Marketing Institute. Company News
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Bannersnack
NOVEMBER 20, 2019
Nowadays, we are bombarded with information from almost every direction, so it’s understandable why people are starting to trust ads less. While this may be true, when you work in the automotive industry, you still need to announce your audience about a new car release, when you have a new offer, and so on. Competition […]. Advertising Design
Hatchbuck
NOVEMBER 20, 2019
Wonder what the weather will be like today? Ask Alexa. Need to add an item to your grocery list? Tell Google. Want to call your spouse? Have Siri dial for you. It used to be that we could accomplish almost anything at the click of a button. Now, we don’t even have to lift a finger. All we have to do is speak, and the simplest tasks, like ordering takeout or changing the channel on the TV, are accomplished. . Voice command has been a modern comfort for quite a while now.
Martech Advisor
NOVEMBER 20, 2019
Did you know that the conversion rate of Google remarketing ads in far higher than traditional display ads? In this five-minute primer, we discuss: What is Google remarketing? How to optimize Google remarketing costs in 2020. Google remarketing FAQs answered. Your audience is more likely to click on an ad for a product they have already viewed, explored, or considered.
Marketo
NOVEMBER 20, 2019
Growing a business is not an easy task. You have to find the right balance of investment in tools to help you grow and investment in time to ensure success. It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth. It is equally possible to invest heavily in paid advertising such as PPC without any return on investment. .
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
Zoominfo
NOVEMBER 20, 2019
A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it.
Martech Advisor
NOVEMBER 20, 2019
Digital marketers are faced with challenge of telling a unique brand story while honoring a formula that ensures their message is optimized to trend. Machines and AI can help, but the only solution will come from human creativity, writes, R. Talyor, CEO & Founder, Pattern89 In today’s machine learning world, beauty is in the eye of the algorithm.
The Lead Agency
NOVEMBER 20, 2019
The short answer to this is, yes. However, all too often, we think of conversion rate optimisation (CRO) and search engine optimisation (SEO) as distinctly different elements of our marketing, often with different teams working on them to reach their objectives. In most cases, the objectives are the same (more conversions and more revenue). However, the two can differ on their way of achieving this.
DivvyHQ
NOVEMBER 20, 2019
In a recent Forbes article, 5 content challenges were cited as the most difficult for CMOs to overcome. Luckily, many of those challenges can be overcome with improved collaboration, automation and analytics. We may have an app for that. Content Analytics Content Automation Content Management Content Marketing Content Planning Organizational Change Tips & How-Tos analytics automation challenges cmo collaboration content marketing planning platform silos software
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
ClickZ
NOVEMBER 20, 2019
New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. It’s too early to classify a product as “good” when no one is buying it yet. Marketing should be a part of the product prototyping and development stage and not an afterthought. In today’s digital society, relying solely on traditional marketing tactics isn’t sufficient. Martech comes to the fore in hitting the right notes.
Versium
NOVEMBER 20, 2019
Versium REACH offers visual data insights that let you quickly understand your audience so you can tailor content and campaigns Subscribe it has met some basic targeting parameters or has been built based on another high-performing audience. Or maybe it’s a list that has been self-selected in, by signing up for your newsletter or interacting with your brand at an event or online. Great news, right? Source. Blog Data Visualization List Insights Versium REACH Features
HG Data
NOVEMBER 20, 2019
Cold calling can be hard and unproductive for both SDRs and prospects. Ideally, your inbound marketing efforts should generate enough quality leads to ensure that your SDRs never have to make a call without previous contact or an expressed interest from the potential customer. But even with a lack of inbound support, there are still three big steps you can take to ensure your SDRs don’t go into their calls cold.
Choozle
NOVEMBER 20, 2019
Jumping out of a plane, throwing the first pitch at a baseball game, or climbing all the 14ers in Colorado might be more daunting than creating a marketing budget. But, as a marketer, I can’t think of anything more unnerving than creating your very first marketing budget. As you undertake the task of creating a marketing budget, you are probably asking yourself: How much should we spend on marketing? What percentage of revenue should be allocated to marketing?
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.
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