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Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I named a new CEO to help take us to the next $100 million of growth! MORE
Originally published at: [link]. Have you ever been talking with a service person and had to repeat yourself? Of course you have. We all have, and we all hate it. It still happens even in 2019 and when it happens once, that’s one time too many. MORE
Nowadays, we are bombarded with information from almost every direction, so it’s understandable why people are starting to trust ads less. MORE
New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. It’s too early to classify a product as “good” when no one is buying it yet. MORE
In recent years, the way you treat your customers has become more than just another aspect of the business. For many companies, the customer is now seen as the very heart of their business plans and activities. MORE
Guest post by Matt LaClear. Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. What is going to happen when an overworked journalist sees yours? Image credit: quicksandala on Morguefile. Will your electronic press release be opened or deleted? That answer depends on how interesting the subject line is. MORE
The short answer to this is, yes. However, all too often, we think of conversion rate optimisation (CRO) and search engine optimisation (SEO) as distinctly different elements of our marketing, often with different teams working on them to reach their objectives. MORE
You’ve probably heard that the end is finally nigh for marketers who rely on cookies. While the chatterati have blathered for years about the cookie apocalypse , this time, it seems, it’s for real. MORE
In the current marketing world, decisions are no longer based upon the hypothesis and past experiences. Big data and analytics help to determine the best influential marketing ideas. MORE
In the 11 Principles of Purposeful Marketing , we identify “Your customer is Luke Skywalker, you are Yoda.” This concept stems from the book, StoryBrand , by Donald Miller. Miller notes that businesses often find themselves pressured to “tell your story.” MORE
Recent Gartner research discovered that over 80% of organizations currently expect to compete primarily on customer experience (CX). MORE
Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. MORE
All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. MORE
Software for doing business online once consisted of custom code. An in-house development team or contractor created it from scratch, costing a lot of time and money. Maintaining and scaling the system was just as hard. Adding features was costly. MORE
As the year nears its end with 2020 just around the corner, now is the time that business professionals start assessing which trends will help them grow their enterprises in the coming year. Here are six business trends for 2020 that are standouts. Insights-Driven Marketing. MORE
Want to capture more conversions with your landing pages? Silly question, right?). The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible. MORE
Jumping out of a plane, throwing the first pitch at a baseball game, or climbing all the 14ers in Colorado might be more daunting than creating a marketing budget. But, as a marketer, I can’t think of anything more unnerving than creating your very first marketing budget. MORE
Growing a business is not an easy task. You have to find the right balance of investment in tools to help you grow and investment in time to ensure success. It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth. MORE
A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image. MORE
Christmas is just around the corner. Can you feel it in the air? Some people are running left and right for the last minute preparations, while some are staring at their computer screen trying to come up with a creative Christmas design for their holiday banner. MORE
A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t. MORE
Cold calling can be hard and unproductive for both SDRs and prospects. Ideally, your inbound marketing efforts should generate enough quality leads to ensure that your SDRs never have to make a call without previous contact or an expressed interest from the potential customer. MORE
What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program. MORE
From algorithms to its level of competition, Amazon’s marketplace has evolved dramatically. MORE
Are you looking to try out some new email subject lines? Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. MORE
By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing. Living in the age of content marketing we rely on content to not only help drive visitors to our website, we use it to help nurture leads in our pipeline. MORE
Liveintent
NOVEMBER 20, 2019
You’ve probably heard that the end is finally nigh for marketers who rely on cookies. While the chatterati have blathered for years about the cookie apocalypse , this time, it seems, it’s for real.
Launch Marketing
NOVEMBER 20, 2019
Recent Gartner research discovered that over 80% of organizations currently expect to compete primarily on customer experience (CX).
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Altitude Branding
NOVEMBER 20, 2019
In the current marketing world, decisions are no longer based upon the hypothesis and past experiences. Big data and analytics help to determine the best influential marketing ideas.
Marketing Insider Group
NOVEMBER 20, 2019
All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Biznology
NOVEMBER 20, 2019
As the year nears its end with 2020 just around the corner, now is the time that business professionals start assessing which trends will help them grow their enterprises in the coming year. Here are six business trends for 2020 that are standouts. Insights-Driven Marketing.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Modern Marketing
NOVEMBER 20, 2019
Originally published at: [link]. Have you ever been talking with a service person and had to repeat yourself? Of course you have. We all have, and we all hate it. It still happens even in 2019 and when it happens once, that’s one time too many.
Content Marketing Institute
NOVEMBER 20, 2019
What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program.
Litmus
NOVEMBER 20, 2019
Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode.
Optinmonster
NOVEMBER 20, 2019
Are you looking to try out some new email subject lines? Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it.
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Account-Based Marketing is a strategy, not a solution.
Bannersnack
NOVEMBER 20, 2019
Christmas is just around the corner. Can you feel it in the air? Some people are running left and right for the last minute preparations, while some are staring at their computer screen trying to come up with a creative Christmas design for their holiday banner.
Marketo
NOVEMBER 20, 2019
Growing a business is not an easy task. You have to find the right balance of investment in tools to help you grow and investment in time to ensure success. It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth.
DemandBase
NOVEMBER 20, 2019
Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I named a new CEO to help take us to the next $100 million of growth!
ATAK Interactive
NOVEMBER 20, 2019
In the 11 Principles of Purposeful Marketing , we identify “Your customer is Luke Skywalker, you are Yoda.” This concept stems from the book, StoryBrand , by Donald Miller. Miller notes that businesses often find themselves pressured to “tell your story.”
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.
Bannersnack
NOVEMBER 20, 2019
Nowadays, we are bombarded with information from almost every direction, so it’s understandable why people are starting to trust ads less.
ATAK Interactive
NOVEMBER 20, 2019
Software for doing business online once consisted of custom code. An in-house development team or contractor created it from scratch, costing a lot of time and money. Maintaining and scaling the system was just as hard. Adding features was costly.
ClickZ
NOVEMBER 20, 2019
New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. It’s too early to classify a product as “good” when no one is buying it yet.
Zoominfo
NOVEMBER 20, 2019
A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t.
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
Spiralytics
NOVEMBER 20, 2019
In recent years, the way you treat your customers has become more than just another aspect of the business. For many companies, the customer is now seen as the very heart of their business plans and activities.
The Lead Agency
NOVEMBER 20, 2019
The short answer to this is, yes. However, all too often, we think of conversion rate optimisation (CRO) and search engine optimisation (SEO) as distinctly different elements of our marketing, often with different teams working on them to reach their objectives.
Heinz Marketing
NOVEMBER 20, 2019
By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing. Living in the age of content marketing we rely on content to not only help drive visitors to our website, we use it to help nurture leads in our pipeline.
Hubspot
NOVEMBER 20, 2019
A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image.
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
HG Data
NOVEMBER 20, 2019
Cold calling can be hard and unproductive for both SDRs and prospects. Ideally, your inbound marketing efforts should generate enough quality leads to ensure that your SDRs never have to make a call without previous contact or an expressed interest from the potential customer.
Unbounce
NOVEMBER 20, 2019
Want to capture more conversions with your landing pages? Silly question, right?). The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible.
Martech Advisor
NOVEMBER 20, 2019
From algorithms to its level of competition, Amazon’s marketplace has evolved dramatically.
Choozle
NOVEMBER 20, 2019
Jumping out of a plane, throwing the first pitch at a baseball game, or climbing all the 14ers in Colorado might be more daunting than creating a marketing budget. But, as a marketer, I can’t think of anything more unnerving than creating your very first marketing budget.
Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs
Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!
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