Wed.Nov 20, 2019

How the ‘Cookie Apocalypse’ Is Good for Marketers


You’ve probably heard that the end is finally nigh for marketers who rely on cookies. While the chatterati have blathered for years about the cookie apocalypse , this time, it seems, it’s for real.

How to Meet the Modern B2B Customer Experience (CX) with Content

Launch Marketing

Recent Gartner research discovered that over 80% of organizations currently expect to compete primarily on customer experience (CX).

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Why is it Crucial to use Data in your Digital Marketing Strategy

Altitude Branding

In the current marketing world, decisions are no longer based upon the hypothesis and past experiences. Big data and analytics help to determine the best influential marketing ideas.

What Does Company Culture Have to Do with Marketing?

Marketing Insider Group

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

6 Business Growth Trends That Will Dominate 2020


As the year nears its end with 2020 just around the corner, now is the time that business professionals start assessing which trends will help them grow their enterprises in the coming year. Here are six business trends for 2020 that are standouts. Insights-Driven Marketing.

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Defining the Customer Intelligence Platform, and Why You Should Care

Modern Marketing

Originally published at: [link]. Have you ever been talking with a service person and had to repeat yourself? Of course you have. We all have, and we all hate it. It still happens even in 2019 and when it happens once, that’s one time too many.

Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway)

Content Marketing Institute

What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program.

The Ultimate Guide to Dark Mode for Email Marketers


Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode.

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Email Subject Line Statistics To Help You Maximize Your Open Rates


Are you looking to try out some new email subject lines? Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

10 Christmas Design Ideas To Inspire Your Banner Ads


Christmas is just around the corner. Can you feel it in the air? Some people are running left and right for the last minute preparations, while some are staring at their computer screen trying to come up with a creative Christmas design for their holiday banner.

Grow Your Business | 4 Ways To Tap Into The Customer Power


Growing a business is not an easy task. You have to find the right balance of investment in tools to help you grow and investment in time to ensure success. It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth.

The Next $100 Million of Growth


Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I named a new CEO to help take us to the next $100 million of growth!

The “StoryBrand” Elevator Pitch

ATAK Interactive

In the 11 Principles of Purposeful Marketing , we identify “Your customer is Luke Skywalker, you are Yoda.” This concept stems from the book, StoryBrand , by Donald Miller. Miller notes that businesses often find themselves pressured to “tell your story.”

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

15 Automotive Ad Examples and Inspiration


Nowadays, we are bombarded with information from almost every direction, so it’s understandable why people are starting to trust ads less.

Understanding eCommerce Platforms and Choosing the Right One

ATAK Interactive

Software for doing business online once consisted of custom code. An in-house development team or contractor created it from scratch, costing a lot of time and money. Maintaining and scaling the system was just as hard. Adding features was costly.

Martech in product prototyping: Three critical factors


New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. It’s too early to classify a product as “good” when no one is buying it yet.

4 Steps for Creating a B2B Value Proposition and Connecting With Your Prospect


A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How to Create a Customer-Centric Digital Marketing Strategy


In recent years, the way you treat your customers has become more than just another aspect of the business. For many companies, the customer is now seen as the very heart of their business plans and activities.

SEO & CRO: Do Conversions & Rankings Go Hand in Hand?

The Lead Agency

The short answer to this is, yes. However, all too often, we think of conversion rate optimisation (CRO) and search engine optimisation (SEO) as distinctly different elements of our marketing, often with different teams working on them to reach their objectives.

How Does Your Content or Resource Center Measure Up?

Heinz Marketing

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing. Living in the age of content marketing we rely on content to not only help drive visitors to our website, we use it to help nurture leads in our pipeline.

Email Background Images: a How To Guide (with Examples)


A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Say Goodbye to Cold Calling

HG Data

Cold calling can be hard and unproductive for both SDRs and prospects. Ideally, your inbound marketing efforts should generate enough quality leads to ensure that your SDRs never have to make a call without previous contact or an expressed interest from the potential customer.

Marketers Need an Easier Way to Optimize Landing Pages [Introducing Smart Traffic™]


Want to capture more conversions with your landing pages? Silly question, right?). The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible.

Optimization Tips for Conquering Amazon

Martech Advisor

From algorithms to its level of competition, Amazon’s marketplace has evolved dramatically.

Guide to creating a marketing budget


Jumping out of a plane, throwing the first pitch at a baseball game, or climbing all the 14ers in Colorado might be more daunting than creating a marketing budget. But, as a marketer, I can’t think of anything more unnerving than creating your very first marketing budget.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!