Wed.Nov 20, 2019

How the ‘Cookie Apocalypse’ Is Good for Marketers


You’ve probably heard that the end is finally nigh for marketers who rely on cookies. While the chatterati have blathered for years about the cookie apocalypse , this time, it seems, it’s for real.

How to Meet the Modern B2B Customer Experience (CX) with Content

Launch Marketing

Recent Gartner research discovered that over 80% of organizations currently expect to compete primarily on customer experience (CX).

Why is it Crucial to use Data in your Digital Marketing Strategy

Altitude Branding

In the current marketing world, decisions are no longer based upon the hypothesis and past experiences. Big data and analytics help to determine the best influential marketing ideas.

What Does Company Culture Have to Do with Marketing?

Marketing Insider Group

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Make Sure Your Press Release Doesn’t Fall Victim to Press Delete


Guest post by Matt LaClear. Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. What is going to happen when an overworked journalist sees yours? Image credit: quicksandala on Morguefile. Will your electronic press release be opened or deleted? That answer depends on how interesting the subject line is.

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Defining the Customer Intelligence Platform, and Why You Should Care

Modern Marketing

Originally published at: [link]. Have you ever been talking with a service person and had to repeat yourself? Of course you have. We all have, and we all hate it. It still happens even in 2019 and when it happens once, that’s one time too many.

Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway)

Content Marketing Institute

What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program.

The “StoryBrand” Elevator Pitch

ATAK Interactive

In the 11 Principles of Purposeful Marketing , we identify “Your customer is Luke Skywalker, you are Yoda.” This concept stems from the book, StoryBrand , by Donald Miller. Miller notes that businesses often find themselves pressured to “tell your story.”

Email Subject Line Statistics To Help You Maximize Your Open Rates


Are you looking to try out some new email subject lines? Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Understanding eCommerce Platforms and Choosing the Right One

ATAK Interactive

Software for doing business online once consisted of custom code. An in-house development team or contractor created it from scratch, costing a lot of time and money. Maintaining and scaling the system was just as hard. Adding features was costly.

The Ultimate Guide to Dark Mode for Email Marketers


Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode.

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How to Create a Customer-Centric Digital Marketing Strategy


In recent years, the way you treat your customers has become more than just another aspect of the business. For many companies, the customer is now seen as the very heart of their business plans and activities.

Martech in product prototyping: Three critical factors


New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. It’s too early to classify a product as “good” when no one is buying it yet.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Grow Your Business | 4 Ways To Tap Into The Customer Power


Growing a business is not an easy task. You have to find the right balance of investment in tools to help you grow and investment in time to ensure success. It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth.

10 Christmas Design Ideas To Inspire Your Banner Ads


Christmas is just around the corner. Can you feel it in the air? Some people are running left and right for the last minute preparations, while some are staring at their computer screen trying to come up with a creative Christmas design for their holiday banner.

How Does Your Content or Resource Center Measure Up?

Heinz Marketing

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing. Living in the age of content marketing we rely on content to not only help drive visitors to our website, we use it to help nurture leads in our pipeline.

How to Build Your Client Base Through Effective Law Firm Marketing

The Lead Agency

During 2017, 63% of Australian law firms identified securing new clients as one of their top business challenges. In an increasingly competitive and dynamic sector, attracting and winning high-quality leads is incredibly important.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Write a Great Landing Page


What separates a good landing page from a great one? You may think it’s the landing page design, which is undoubtedly important. But the true power behind your landing page is found in how well it’s written.

SEO & CRO: Do Conversions & Rankings Go Hand in Hand?

The Lead Agency

The short answer to this is, yes. However, all too often, we think of conversion rate optimisation (CRO) and search engine optimisation (SEO) as distinctly different elements of our marketing, often with different teams working on them to reach their objectives.

6 Demand Generation Tools You Need in 2019


6 Demand Generation Tools You Need in 2019. This blog aims to provide a comprehensive list of the best demand generation tools for marketers. There are endless ways to go about demand generation for your business.

Your 5-step Pinterest marketing strategy

Sprout Social

While Pinterest originally was known for being the go-to site for finding recipes and home decor ideas, there is so much more to it than that.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Technologies that Helping Businesses Generate More Sales

Altitude Branding

The marketplace is swamped with high-tech tools that claim to make life easier for salespeople who are constantly on the move. However, with so many options, it can be a little overwhelming trying to pinpoint the best solutions for your selling style. Which tools work best? .

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9 Standard File Formats and When to Use Them

SmartBug Media

So many file formats, so little time. But which format should you use? What’s the difference between file extensions? Why is that image pixelated? How do you remove the white background behind that logo anyway?

How to Make Sure Your Content Is Optimized For Voice Search


Wonder what the weather will be like today? Ask Alexa. Need to add an item to your grocery list? Tell Google. Want to call your spouse? Have Siri dial for you. It used to be that we could accomplish almost anything at the click of a button. Now, we don’t even have to lift a finger.

4 Steps for Creating a B2B Value Proposition and Connecting With Your Prospect


A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

The Next $100 Million of Growth


Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I named a new CEO to help take us to the next $100 million of growth!

15 Automotive Ad Examples and Inspiration


Nowadays, we are bombarded with information from almost every direction, so it’s understandable why people are starting to trust ads less.

Evolve or Die: The Story of


In 2005, the term “Big Data” became mainstream, and everyone was looking to get hold of this potentially profitable resource. However, gathering accurate data was difficult for most. .