Marketing Insider Group

JUNE 24, 2019

Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited. Company culture and brand are now merging and some experts already consider them to be synonymous. To put […]. The post Your Brand Is Your Culture – How That Impacts Content Marketing appeared first on Marketing Insider Group.

Content Marketing 263

Content Marketing Brand Identity Branding Content 263

TowerData

JUNE 24, 2019

Your personal convictions may tell you that snail mail is obsolete in today's modern era of social media and mobile technology, and who acknowledges it anymore? Actually, snail mail is not dead, and direct mail is more effective than ever. It's a great way to capture individual attention in an age in which consumer inboxes get an average influx of 120 emails daily.

Social Media 61

Social Media Effectiveness Media Personalization 61

Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Whether they want me to write the first ever blog post for their site that is so popular it’s syndicated on major publications all over the world or a video script that gets millions of social shares, it’s a common request. Normally, I tell these people “sorry, most marketing campaigns don’t work like that.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Marketing Insider Group

JUNE 24, 2019

Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. Since the internet has become accessible to a large portion of the global population, the opportunities for growth […].

Intent Data 233

Intent Data Intent Digital Transformation Leads 233

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JUNE 24, 2019

Did you know that the Big Mac sauce recipe was once lost ? In the 1980s after McDonalds had reformulated the sauce recipe, an executive wanted to cash in on nostalgia value and bring the original recipe back… except it was gone. Fortunately, the original chef that created Big Mac sauce was still alive and willing to recreate it. Dozens of brands develop new ideas under such clandestine circumstances that corporate espionage will occur as companies compete for those secrets.

Marketing Management 126

Marketing Management Barriers Advertising Agencies Vendors 126

Sprout Social

JUNE 24, 2019

People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017. And ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories.

Rules 105

Rules Impressions Practices Ads 105

Content Marketing Institute

JUNE 24, 2019

A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You just need to use them wisely. Continue reading → The post 101+ Key Performance Indicators and Tips – Make the Best KPI Choices appeared first on Content Marketing Institute.

Tips 104

Tips Best Practices Content Marketing Content 104

BuzzSumo

JUNE 24, 2019

The anatomy of successful online content is deceptively simple. It just takes the right topic, well-written content, and a headline that effectively tells readers why it’s worth clicking. Each of these components is worth looking at in-depth, but without earning that click, the topic and content won’t matter. This is where online content analysis becomes essential for creating winning headlines. 5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry.

Analysis 103

Analysis Content Domain Click Rate 103

Only B2B

JUNE 24, 2019

Acquiring new customers is the lifeline of a lot of businesses but it can be expensive many times. One of the biggest advantages of lead management strategy and marketing automation. The post 7 Lead Management Strategy Best Practices appeared first on ONLY B2B.

Lead Management 97

Lead Management Practices Marketing & Strategy Leads 97

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hinge Marketing

JUNE 24, 2019

Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. And the advent of artificial intelligence and automation threatens to undermine some firms’ core service offerings. It should come as no surprise, then, that many voices have suggested the adoption of alternative pricing models to reflect new approaches to building and capturing value.

Pricing 92

Pricing Price Lead Ranking Work Management 92

DivvyHQ

JUNE 24, 2019

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. Of course, it seems like it would make your life easier. It could help you stay organized. It could bring visibility into your content schedule and show your teammates how much you have on your plate. And it could potentially help you automate some things.

Enterprise Management 95

Enterprise Management Work Management Marketing Management SMB 95

Fusion Marketing Partners

JUNE 24, 2019

Properly pricing products and services is always something of a challenge because it seems that everyone has a different view […].

Pricing 90

Pricing Price Service Product 90

SmartBug Media

JUNE 24, 2019

Seasonal sales in senior care make it difficult for marketers to track performance goals. How do you know if you’re on track? How do you choose realistic targets when you have to deal with fickle seasonality? How do you know how many leads you need in Q3 in order to meet your yearly move-in goals? In order to get to where you want to be, you first need to know where you are.

Allocation 81

Allocation Eye-Tracking Marketing Budget Creation Marketing Budget 81

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Social Media

LiveRamp

JUNE 24, 2019

Driven by advanced TV trends and increasing consumer choice, TV continues to be the most engaging screen in the household. These trends are also making it difficult for programmers to fully value audiences and for enterprise marketers to tie investments in TV to important business outcomes. To help our customers innovate in this rapidly changing landscape, I’m excited to welcome Data Plus Math to the LiveRamp family.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Lead Ranking Lead Scoring 81

Sprout Social

JUNE 24, 2019

Sprout Social is proud to be included on the 2019 Crain’s Fast 50 list, which recognizes the fastest-growing businesses in Chicago who are at least six years old and have achieved at least $15 million in 2018 revenue. This is the third year Sprout Social has been included on the list and we are honored to be recognized alongside the region’s best and most innovative companies. .

Class 78

Class Service Brand Identity Branding 78

33Across

JUNE 24, 2019

You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being. The post Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust appeared first on 33Across.

Vendors 74

Vendors Advertisements Advertising Ads 74

Madison Logic

JUNE 24, 2019

Account-based marketing, or ABM, continues to be a trending topic among B2B marketers across the industry. It’s not a new term, but many companies are still figuring out how to incorporate ABM strategies into their marketing efforts. In some ways, ABM is the opposite of traditional B2B marketing. Rather than taking a broad-stroke, widely targeted. The post ABM 101: Intro to Account-Based Marketing appeared first on Madison Logic Blog.

Account Based Marketing 72

Account Based Marketing ABM Marketing & Strategy Paid Search Agency 72

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Sprout Social

JUNE 24, 2019

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. Here is a list of the agencies who helped found the program.

Advertising Agencies 72

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 72

ClickZ

JUNE 24, 2019

SheerID provides automated verification for careers and lifestyles that can receive discounts, such as college students, teachers, first responders, or military service members who can get online price reductions or exclusive offers. Last week, the Portland, Oregon-based company announced that its instant student verification , which had been available in about five dozen countries, is now available virtually worldwide in 191 countries.

Automation 69

Automation Aggregators Amazon CMO 69

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

illumin

JUNE 24, 2019

This week on the MVVA chart, streaming service Hulu gains enough views to take the first and second spots! Their chart-topping campaign is new to the MVVA list, featuring the United States Women’s National Soccer Team. Retail vacuum company Dyson grabbed a spot and new to the chart this week in the fourth spot is GEICO, with an ad featuring the winner of their “Best Of” sweepstakes.

Paid Search Agency 73

Paid Search Agency Ads Lead Ranking Lead Scoring 73

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Heinz Marketing

JUNE 24, 2019

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcript and recording here every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 58

Top of Funnel Demand Generation Agencies Paid Search Agency Demand 58

Engagio

JUNE 24, 2019

As marketers, many of you reading this understand our jobs have many challenges. There is the continual multitasking like moving between product discussions to working on a user conference, wrestling with technology, when you just need ‘x’ – but getting ‘x’ takes you a week and 2 data scientists. Or the best one, where you meet with the new sales person that believes the website is terrible and if it gets a ‘quick refresh’ all will be better with the world.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Analytics Tools SMB Thought Leadership 48

33Across

JUNE 24, 2019

You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being. The post Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust appeared first on 33Across.

Vendors 48

Vendors Advertisements Advertising Ads 48

Albert

JUNE 24, 2019

Major retailers like Amazon have been using advanced technologies like artificial intelligence (AI) seemingly since the beginning. So when brands. The post Three Ways Brands Can Bridge The AI Opportunity Gap appeared first on Albert.

Brand Identity 40

Brand Identity Branding Amazon 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people. Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, an

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

ScanmarQED

JUNE 24, 2019

This event is a gamechanger for how you think about your own role and future. Consumer Marketing Intelligence can take several roles or modes, which vary from getting extinct, survive and also even business leadership. It all depends on the role you choose to be, and how CMI as a profession will develop. Learn about the future of Consumer Marketing Intelligence and meet other CMI professionals.

Advertising Agencies 40

Advertising Agencies Analytics Marketing Research 40

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people. Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, an

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40