Mon.Jun 24, 2019

Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited.

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Snail Mail Isn't Dead - Here's How We Know


Your personal convictions may tell you that snail mail is obsolete in today's modern era of social media and mobile technology, and who acknowledges it anymore? Actually, snail mail is not dead, and direct mail is more effective than ever.

Mail 70

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The Risks and Rewards of Data

Modern Marketing

Who distrusts data ? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately.

What Is Buzz Marketing?

Single Grain

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.”

Buzz 69

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How To Use Search Intent Data to Get More Leads

Marketing Insider Group

Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing.

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More Trending

Is Content Marketing Management Software Right for Your SMB?


If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. Of course, it seems like it would make your life easier. It could help you stay organized.

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Artificial Intelligence for Sales: Discover How Sales is Changing


Artificial Intelligence. If you’ve been online in the last few years, you’ll see talk of AI everywhere. Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job.

Sales 111

How to Use Pricing Strategy as a Competitive Advantage

Fusion Marketing Partners

Properly pricing products and services is always something of a challenge because it seems that everyone has a different view […]. B2B Pricing Pricing Strategy B2B pricing pricing strategy

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Value-Based Pricing for Professional Services

Hinge Marketing

Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs.

Price 102

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Celebrating 5 Years and 116 Clients of Marketing Envy

Marketing Envy

If someone would have told me 5 years ago that this is where we would be, I would have given them a Valium and told them to chill the heck out. Blood, sweat, and tears and truck loads of fun later, these are our key takeaways. Note: Blog is written together with my partner, Amit Lavi.

How to Use BuzzSumo for Online Content Analysis of Industry Headlines


The anatomy of successful online content is deceptively simple. It just takes the right topic, well-written content, and a headline that effectively tells readers why it’s worth clicking.

101+ Key Performance Indicators and Tips – Make the Best KPI Choices

Content Marketing Institute

A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You just need to use them wisely.

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How to Pair AI with Inside Sales to Grow Your Business


Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Most Viewed Video Ads: Hulu Leads With Sports Streaming


This week on the MVVA chart, streaming service Hulu gains enough views to take the first and second spots! Their chart-topping campaign is new to the MVVA list, featuring the United States Women’s National Soccer Team.

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7 Lead Management Strategy Best Practices

Only B2B

Acquiring new customers is the lifeline of a lot of businesses but it can be expensive many times. One of the biggest advantages of lead management strategy and marketing automation. The post 7 Lead Management Strategy Best Practices appeared first on ONLY B2B. blogs

Instagram Story ads: Rules and best practices for impressive results

Sprout Social

People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017.

How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing


Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust


You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being. The post Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust appeared first on 33Across.

Don't Worry - Seasonal Sales are Normal for the Senior Care Industry

SmartBug Media

Seasonal sales in senior care make it difficult for marketers to track performance goals. How do you know if you’re on track? How do you choose realistic targets when you have to deal with fickle seasonality? How do you know how many leads you need in Q3 in order to meet your yearly move-in goals?

Optimization octopus


Digital marketing optimization is a sometimes overlooked step that’s actually almost as important as the campaign setup itself. Luckily, our team of experts nailed down their favorite, go-to digital ad optimizations.

New Chapters


As marketers, many of you reading this understand our jobs have many challenges. There is the continual multitasking like moving between product discussions to working on a user conference, wrestling with technology, when you just need ‘x’ – but getting ‘x’ takes you a week and 2 data scientists.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How Important Is Brand Storytelling?

Unbound B2B

Introduction. Story telling dates back to the origin of humans. Every civilization has had its own way of capturing stories that are important to their history: before the internet, radio and books, our ancestors painted in caves for millennia and passed down folk tales to younger generations.

LiveRamp to acquire Data Plus Math to fuel outcome-based investment for TV


Driven by advanced TV trends and increasing consumer choice, TV continues to be the most engaging screen in the household. These trends are also making it difficult for programmers to fully value audiences and for enterprise marketers to tie investments in TV to important business outcomes.

Sales Pipeline Radio, Episode 168: Q&A with Ryan Luckin @rluckin

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcript and recording here every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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SheerID goes global with its automated student verification


SheerID provides automated verification for careers and lifestyles that can receive discounts, such as college students, teachers, first responders, or military service members who can get online price reductions or exclusive offers. Last week, the Portland, Oregon-based company announced that its instant student verification , which had been available in about five dozen countries, is now available virtually worldwide in 191 countries.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.