Mon.Jun 24, 2019

Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited.

Snail Mail Isn't Dead - Here's How We Know


Your personal convictions may tell you that snail mail is obsolete in today's modern era of social media and mobile technology, and who acknowledges it anymore? Actually, snail mail is not dead, and direct mail is more effective than ever.

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The Risks and Rewards of Data

Modern Marketing

Who distrusts data ? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately.

What Is Buzz Marketing?

Single Grain

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.”

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How To Use Search Intent Data to Get More Leads

Marketing Insider Group

Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing.

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More Trending

How to Use Pricing Strategy as a Competitive Advantage

Fusion Marketing Partners

Properly pricing products and services is always something of a challenge because it seems that everyone has a different view […]. B2B Pricing Pricing Strategy B2B pricing pricing strategy

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Is Content Marketing Management Software Right for Your SMB?


If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. Of course, it seems like it would make your life easier. It could help you stay organized.

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Artificial Intelligence for Sales: Discover How Sales is Changing


Artificial Intelligence. If you’ve been online in the last few years, you’ll see talk of AI everywhere. Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job.

Sales 93

101+ Key Performance Indicators and Tips – Make the Best KPI Choices

Content Marketing Institute

A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You just need to use them wisely.

List 92

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How to Use BuzzSumo for Online Content Analysis of Industry Headlines


The anatomy of successful online content is deceptively simple. It just takes the right topic, well-written content, and a headline that effectively tells readers why it’s worth clicking.

8 Tools to Help You Create Interactive Marketing Content


Games, interactive infographics, polls, calculators, assessments—the list of interactive content goes on. Interactive content is in and has become one of the most effective lead generation methods.

What Is Content Marketing & What Will It Cost Me?

BOP Design

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t. In this post, we’ll address what is B2B content marketing and what it costs. The Difference Between Copywriting & Content Marketing.

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How to Pair AI with Inside Sales to Grow Your Business

Modern B2B Marketing

Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing


Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today.

ABM 101: Intro to Account-Based Marketing

Madison Logic

Account-based marketing, or ABM, continues to be a trending topic among B2B marketers across the industry. It’s not a new term, but many companies are still figuring out how to incorporate ABM strategies into their marketing efforts. In some ways, ABM is the opposite of traditional B2B marketing.

Most Viewed Video Ads: Hulu Leads With Sports Streaming


This week on the MVVA chart, streaming service Hulu gains enough views to take the first and second spots! Their chart-topping campaign is new to the MVVA list, featuring the United States Women’s National Soccer Team.

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7 Lead Management Strategy Best Practices

Only B2B

Acquiring new customers is the lifeline of a lot of businesses but it can be expensive many times. One of the biggest advantages of lead management strategy and marketing automation. The post 7 Lead Management Strategy Best Practices appeared first on ONLY B2B. blogs

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Optimization octopus


Digital marketing optimization is a sometimes overlooked step that’s actually almost as important as the campaign setup itself. Luckily, our team of experts nailed down their favorite, go-to digital ad optimizations.

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots


When you think of chatbot marketing, what comes to mind? Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!”

Celebrating 5 Years and 116 Clients of Marketing Envy

Marketing Envy

If someone would have told me 5 years ago that this is where we would be, I would have given them a Valium and told them to chill the heck out. Blood, sweat, and tears and truck loads of fun later, these are our key takeaways. Note: Blog is written together with my partner, Amit Lavi.

New Chapters


As marketers, many of you reading this understand our jobs have many challenges. There is the continual multitasking like moving between product discussions to working on a user conference, wrestling with technology, when you just need ‘x’ – but getting ‘x’ takes you a week and 2 data scientists.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Instagram Story ads: Rules and best practices for impressive results

Sprout Social

People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017.

LiveRamp to acquire Data Plus Math to fuel outcome-based investment for TV


Driven by advanced TV trends and increasing consumer choice, TV continues to be the most engaging screen in the household. These trends are also making it difficult for programmers to fully value audiences and for enterprise marketers to tie investments in TV to important business outcomes.

Sales Pipeline Radio, Episode 168: Q&A with Ryan Luckin @rluckin

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcript and recording here every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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How to Design a Splendid Outdoor Setting for Your Restaurant

Altitude Branding

When designing your restaurant, what surely comes first on the list is a modern and functional kitchen, a great bar area, a comfortable and inviting dining room, but you mustn’t overlook another important part and that is the outdoor dining space.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.