Mon.Jun 24, 2019

Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited.

Brand 285

Snail Mail Isn't Dead - Here's How We Know

TowerData

Your personal convictions may tell you that snail mail is obsolete in today's modern era of social media and mobile technology, and who acknowledges it anymore? Actually, snail mail is not dead, and direct mail is more effective than ever.

Mail 70

The Risks and Rewards of Data

Modern Marketing

Who distrusts data ? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately.

What Is Buzz Marketing?

Single Grain

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.”

Buzz 77

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How To Use Search Intent Data to Get More Leads

Marketing Insider Group

Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing.

Intent 277

More Trending

101+ Key Performance Indicators and Tips – Make the Best KPI Choices

Content Marketing Institute

A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You just need to use them wisely.

Best 114

Is Content Marketing Management Software Right for Your SMB?

DivvyHQ

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. Of course, it seems like it would make your life easier. It could help you stay organized.

SMB 111

Artificial Intelligence for Sales: Discover How Sales is Changing

Zoominfo

Artificial Intelligence. If you’ve been online in the last few years, you’ll see talk of AI everywhere. Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job.

Sales 108

How to Use Pricing Strategy as a Competitive Advantage

Fusion Marketing Partners

Properly pricing products and services is always something of a challenge because it seems that everyone has a different view […]. B2B Pricing Pricing Strategy B2B pricing pricing strategy

Price 103

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Value-Based Pricing for Professional Services

Hinge Marketing

Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs.

Price 100

8 Tools to Help You Create Interactive Marketing Content

ClearVoice

Games, interactive infographics, polls, calculators, assessments—the list of interactive content goes on. Interactive content is in and has become one of the most effective lead generation methods.

Celebrating 5 Years and 116 Clients of Marketing Envy

Marketing Envy

If someone would have told me 5 years ago that this is where we would be, I would have given them a Valium and told them to chill the heck out. Blood, sweat, and tears and truck loads of fun later, these are our key takeaways. Note: Blog is written together with my partner, Amit Lavi.

How to Use BuzzSumo for Online Content Analysis of Industry Headlines

BuzzSumo

The anatomy of successful online content is deceptively simple. It just takes the right topic, well-written content, and a headline that effectively tells readers why it’s worth clicking.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Pair AI with Inside Sales to Grow Your Business

Marketo

Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike.

What Is Content Marketing & What Will It Cost Me?

BOP Design

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t. In this post, we’ll address what is B2B content marketing and what it costs. The Difference Between Copywriting & Content Marketing.

Cost 88

11 Things Great Managers Never Say to Their Teams [Infographic]

Hubspot

There's a popular saying that goes, "Employees don’t quit their jobs, they quit their managers.". In a perfect world, managers would always be cool under pressure, as well as a constant source of inspiration. Unfortunately, we don't live in a perfect world.

Spot 80

Don't Worry - Seasonal Sales are Normal for the Senior Care Industry

SmartBug Media

Seasonal sales in senior care make it difficult for marketers to track performance goals. How do you know if you’re on track? How do you choose realistic targets when you have to deal with fickle seasonality? How do you know how many leads you need in Q3 in order to meet your yearly move-in goals?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Instagram Story ads: Rules and best practices for impressive results

Sprout Social

People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017.

Most Viewed Video Ads: Hulu Leads With Sports Streaming

AcuityAds

This week on the MVVA chart, streaming service Hulu gains enough views to take the first and second spots! Their chart-topping campaign is new to the MVVA list, featuring the United States Women’s National Soccer Team.

View 79

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Buffer

When you think of chatbot marketing, what comes to mind? Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!”

FAQ 75

How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Recognizing our Agency Partner Founding Members

Sprout Social

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members.

Agency 105

7 Lead Management Strategy Best Practices

Only B2B

Acquiring new customers is the lifeline of a lot of businesses but it can be expensive many times. One of the biggest advantages of lead management strategy and marketing automation. The post 7 Lead Management Strategy Best Practices appeared first on ONLY B2B. blogs

Sales Pipeline Radio, Episode 168: Q&A with Ryan Luckin @rluckin

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcript and recording here every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales 68

Optimization octopus

Choozle

Digital marketing optimization is a sometimes overlooked step that’s actually almost as important as the campaign setup itself. Luckily, our team of experts nailed down their favorite, go-to digital ad optimizations.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.