Fri.Oct 23, 2020

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Evergreen Content: Your Content Library’s Fountain of Youth

Content4Demand

Few things are as rewarding for content marketers as an evergreen asset that continues to resonate with personas for months or even years after you hit the launch button. Much of the content we produce can feel disposable. Remember all those “Game of Thrones” tie-ins from last year? They drove lots of clicks; nothing wrong with that. But now that they’ve stopped clicking, you’re left with yet another content hole to fill.

Content 85
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Reframe How You Think About Self-Care

Biznology

The majority of this week’s reading and listening is clustered around 3 themes: 1) diversity, equity and inclusion (DEI) in our workplaces , including how to facilitate more of it, the ongoing debate and current clash of perspectives emanating from Silicon Valley and a perspective on the state of DEI and the significant work that still remains; 2) resilience, including what constitutes resilience, the traits of resilient individuals and organizations and how, collectively, we can effective

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What is Controlled Media?

Brandpoint

This year has brought many unexpected changes: from the way we interact with the people in our lives, to how we do our daily tasks, and (quite possibly a marketer’s nightmare) how brands communicate with their audience. Breaking news is exploding nationwide and, for now, brand publicity is really the last thing on any journalist’s mind. There’s always been a fine line between publicity and advertising , and now that line is shrinking even more.

Media 143
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What leading consultants say about the usage of automation in marketing

ClickZ

30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment. Automation is possible in 30% of sales activities.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Fun, Fright, and Better Event Video Fill October [The Weekly Wrap]

Content Marketing Institute

October brings the World Series, Halloween, and this year, more virtual events. That’s why we’re talking Major League Baseball, M&Ms, and video tips this week. Continue reading → The post Fun, Fright, and Better Event Video Fill October [The Weekly Wrap] appeared first on Content Marketing Institute.

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The Results Are In: A/B Testing HTML vs. Plain Text Emails

Litmus

The HTML vs. plain text debate has been raging for years. And when we asked you , we got a lot of mixed replies. Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. So, I decided there was only one way to settle this debate: to test it. The beady-eyed among you may already know that Litmus already sends some stylized plain text emails.

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50+ Resources to Level Up Your Content Marketing Skills

DivvyHQ

If you're working in content marketing, your day is probably jam-packed. So finding time to learn new things and improve your skills is probably not easy to come by. Thankfully, we've done some of the work for you with this curated list of 50+ resources to help you level up your content marketing skills.

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

ClickZ

30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to run their marketing engine, which is often exhausting and unyielding. It is a better idea to increase efficiency within your marketing organization by leveraging tools that do the work for you rather than tools that add to your busy team’s workload.

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How to Create a Lightbox Popup in PrestaShop (Step by Step)

Optinmonster

Do you want to create a lightbox popup in PrestaShop to increase your sales? And adding a lightbox popup to your online store is one of the fastest, easiest ways to boost your conversions. That’s exactly why eCommerce store owners use popups to grow email lists, drive web traffic, and increase sales. Today, we’ll look at how to quickly build a high-converting lightbox popup for your PrestaShop store.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What is a website taxomomy?

Hubspot

While scavenger hunts can be fun, users don't want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find. The structure users want is called taxonomy. Scientifically, a taxonomy is a classification scheme that dictates how things are organized and classified based on their characteristics.

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The Value of Two-Factor Authentication

SendGrid

When it comes to account security, passwords alone no longer cut it. Learn why two-factor authentication is so important for securing your account. The post The Value of Two-Factor Authentication appeared first on SendGrid.

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The Ultimate Guide to Designing (and Writing) a Company Brochure

Bannersnack

We’ve all seen our fair share of brochures, whether they were handed to us on the street, received in the mail, folded in our Sunday newspaper, or placed in our packaged order. You might be thinking, “Why would anyone invest in a business brochure in the digital age?” That’s because brochures offer several advantages when […].

Design 76
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The Fulfill Issue

Ontraport

Online Content. Use the following articles to put into action what you learn in this issue of Modern Ontrapreneur. How to write compelling landing page copy that converts. As you work through Step 3 of Customer Onboarding 101 on page 12, use this article to learn more about the value of marketing to leads about the problems they’re experiencing. Read more arrow_forward.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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6 Ways Teamlancing Can Elevate Your Freelance Business

ClearVoice

As every full-time freelancer learned — the easy or the hard way — part of your job description as a solopreneur is bringing in new business. For many, this is a tricky learning curve since you likely branched out on your own because you have a passion for your craft, like writing, design, or marketing. Though in a dream world, every freelancer would have well-paying projects land in their inbox every month, it takes hustle, pitching, recovering from rejections, and pushing forward to build an e

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Health Tech Voices Marketing Leaders Should Tune Into in 2021

Golden Spiral

Andrew Trask. Website | LinkedIn | Twitter | Slack.

Linkedin 100
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Business as a force for good: Changing priorities, changing lives, getting results

Televerde

The following is a preview of some of the topics to be discussed in our upcoming webinar, Social Responsibility in the New Era , October 29, 2020. More information is available here. Recently, the business world marked an anniversary. It has been 50 years since economist Milton Friedman published his influential essay , “The Social Responsibility of Business Is to Increase Its Profits.

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Ditch the Card, Say It With Video

Magisto

Delivering moments via video is so much more special than shooting someone a text, or posting an image on social media. Video is more exciting to send and receive — everybody wins! And it doesn’t have to be boring or time consuming. Magisto’s template library houses 350+ ready-made videos that are just waiting to be customized. Use these templates as-is or easily swap titles, text, colors, layouts and more.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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2020 Digital Transformation — Virtual Panel

Blue Flame Thinking

One of the reasons I enjoy participating on panels with people I’ve never met before is that the other panelists inevitably share an experience or express an opinion that challenges my own. Throughout the discussion, things usually go in directions that would generally remain unexplored if not for the diversity of ideas being articulated. Panels, where you can simultaneously learn and contribute, feel natural and collaborative in a way that reminds me of the vigorous art school critiques I

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The Fulfill Issue

Ontraport

Online Content. Use the following articles to put into action what you learn in this issue of Modern Ontrapreneur. How to write compelling landing page copy that converts. As you work through Step 3 of Customer Onboarding 101 on page 12, use this article to learn more about the value of marketing to leads about the problems they’re experiencing. Read more arrow_forward.

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Design Tips and Tricks for Using the New Magisto

Magisto

An arsenal of design tricks up your video-making sleeve. You don’t have to be a professional designer to make high-quality videos. With Magisto’s exclusive design features and customizable options, your videos will elevate your content and stop your followers mid-scroll. Warning: People may want to hire you as a professional videographer. Use your new design powers responsibly. .

Design 52
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How the 2020 election will disrupt campaigns for non-political advertisers

Choozle

If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. And, sorry to break it to you, it isn’t going to stop until election day on Nov. 3, 2020. It’s estimated that nearly $7 billion will be spent on ads over the 2020 election cycle overall. A lot of that money is going to television or connected TV ads, as is the case every year.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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[FounderMade D2C Summit] The Digital Disruptors Are at It Again

Outbrain

Okay folks, we don’t need another reminder that this year’s happenings have changed everything, right? Well, if something is certain, it’s how Joe Megibow, CEO of Purple, put it during Outbrain’s panel at this year’s FounderMade D2C Executive Summit : “Everything is going to be different than it was. You just have to adjust.”. Which, as it turns out, is the D2C mantra of 2020.

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Follow Dave Grohl’s Example and Pour Your Fans A Beer

Marketing Insider Group

In the various speaking engagements and articles I’ve written in the past few years, I make no secret of the fact I have held 53 jobs. I did not love many of my roles. When I started to dig into the research about employee happiness, I discovered I am not alone. Gallup estimates that 53% of Americans feel similarly. An additional 13% are actively disengaged, meaning they report being miserable or as I say, “The employees stealing office supplies.”.

Examples 297
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How to Bridge the Gap Between Sales & Marketing Teams

SmartBug Media

Guest author Dwayne Charrington is Content Strategist at ProProfs Help Desk. Sales and marketing departments share a lot in common, including the pivotal role they play in customer engagement and revenue generation. In the best-case scenario, both teams are communicating well and delivering top-notch results. Unfortunately, that is not the reality for most business owners.

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Pivot your Tech Stack for a Remote Workforce (and Beyond)

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. One morning back in March I arrived at the Heinz Marketing office like any other normal day. The news had been talking about COVID-19 for a couple of weeks by that point, and we were growing more and more skeptical we should be showing up to our shared workspace each day. The first U.S. coronavirus death had happened one town over, after all.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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4 Things You Need to Know Before Implementing Marketing Automation in 2021

Outgrow

4 Things You Need to Know Before Implementing Marketing Automation in 2021. Not long ago marketing automation was about email templates, sequences, and mail merge features; but it has evolved. Marketing itself has changed. Now, there are many more things to consider while choosing marketing automation tools. Marketing automation relieves tired marketers of the mundane tasks in their daily schedule, helping them focus on what they want to focus on. “ I think I can speak for most marketers when I

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Part 2: A Dedication to the Marketing Specialists Waiting to Press Send

Litmus

I’m curious: for those reading this blog, how many of you…. Are a one-person email team at your current company (or have been in the past). Have imposter syndrome when it comes to your email skills. Know just enough coding to get by, but not enough to not totally break something. Are terrified when you press “send” or “schedule” every single time. If you relate to any or all of the above points, you’re in the right place.

Press 64