Fri.Oct 23, 2020

Evergreen Content: Your Content Library’s Fountain of Youth


Few things are as rewarding for content marketers as an evergreen asset that continues to resonate with personas for months or even years after you hit the launch button. Much of the content we produce can feel disposable. Remember all those “Game of Thrones” tie-ins from last year?

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Follow Dave Grohl’s Example and Pour Your Fans A Beer

Marketing Insider Group

In the various speaking engagements and articles I’ve written in the past few years, I make no secret of the fact I have held 53 jobs. I did not love many of my roles. When I started to dig into the research about employee happiness, I discovered I am not alone.

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Reframe How You Think About Self-Care


What leading consultants say about the usage of automation in marketing


30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

The Results Are In: A/B Testing HTML vs. Plain Text Emails


The HTML vs. plain text debate has been raging for years. And when we asked you , we got a lot of mixed replies. Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. So, I decided there was only one way to settle this debate: to test it.

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More Trending

50+ Resources to Level Up Your Content Marketing Skills


If you're working in content marketing, your day is probably jam-packed. So finding time to learn new things and improve your skills is probably not easy to come by.

Fun, Fright, and Better Event Video Fill October [The Weekly Wrap]

Content Marketing Institute

October brings the World Series, Halloween, and this year, more virtual events. That’s why we’re talking Major League Baseball, M&Ms, and video tips this week.

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Tech Talk with Maropost: Cloud-based unified marketing automation platform


30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to run their marketing engine, which is often exhausting and unyielding.

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What is Controlled Media?


This year has brought many unexpected changes: from the way we interact with the people in our lives, to how we do our daily tasks, and (quite possibly a marketer’s nightmare) how brands communicate with their audience.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Create a Lightbox Popup in PrestaShop (Step by Step)


Do you want to create a lightbox popup in PrestaShop to increase your sales? And adding a lightbox popup to your online store is one of the fastest, easiest ways to boost your conversions.

What is a website taxomomy?


While scavenger hunts can be fun, users don't want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find. The structure users want is called taxonomy.

Pivot your Tech Stack for a Remote Workforce (and Beyond)

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. One morning back in March I arrived at the Heinz Marketing office like any other normal day.

How to Bridge the Gap Between Sales & Marketing Teams

SmartBug Media

Guest author Dwayne Charrington is Content Strategist at ProProfs Help Desk. Sales and marketing departments share a lot in common, including the pivotal role they play in customer engagement and revenue generation.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

WE·DO Roll Call: Ben

B2B Marketing Insights - WE

The word self-starter only scratches the surface of Ben — our Designer and Photographer at WE·DO. Born and raised right here in Hendersonville, NC, he only left the region for a five-year stint in Tampa, FL where he worked on his career before quickly returning (or running at full speed!)

The Path To Account-Based Marketing (ABM) Success

Unbound B2B

Introduction. Over the last few years, I’ve been keeping a close eye on account-based marketing (ABM) — waiting for the hype to become reality.

The Ultimate Guide to Designing (and Writing) a Company Brochure


We’ve all seen our fair share of brochures, whether they were handed to us on the street, received in the mail, folded in our Sunday newspaper, or placed in our packaged order. You might be thinking, “Why would anyone invest in a business brochure in the digital age?”

Business as a force for good: Changing priorities, changing lives, getting results


The following is a preview of some of the topics to be discussed in our upcoming webinar, Social Responsibility in the New Era , October 29, 2020. More information is available here. Recently, the business world marked an anniversary.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Ditch the Card, Say It With Video


Delivering moments via video is so much more special than shooting someone a text, or posting an image on social media. Video is more exciting to send and receive — everybody wins! And it doesn’t have to be boring or time consuming.

2020 Digital Transformation — Virtual Panel

Blue Flame Thinking

One of the reasons I enjoy participating on panels with people I’ve never met before is that the other panelists inevitably share an experience or express an opinion that challenges my own.

The Fulfill Issue


Online Content. Use the following articles to put into action what you learn in this issue of Modern Ontrapreneur. How to write compelling landing page copy that converts.

Design Tips and Tricks for Using the New Magisto


An arsenal of design tricks up your video-making sleeve. You don’t have to be a professional designer to make high-quality videos. With Magisto’s exclusive design features and customizable options, your videos will elevate your content and stop your followers mid-scroll.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How the 2020 election will disrupt campaigns for non-political advertisers


If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. And, sorry to break it to you, it isn’t going to stop until election day on Nov. 3, 2020.

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The Value of Two-Factor Authentication


When it comes to account security, passwords alone no longer cut it. Learn why two-factor authentication is so important for securing your account. The post The Value of Two-Factor Authentication appeared first on SendGrid. Best Practices

[FounderMade D2C Summit] The Digital Disruptors Are at It Again


Okay folks, we don’t need another reminder that this year’s happenings have changed everything, right? Well, if something is certain, it’s how Joe Megibow, CEO of Purple, put it during Outbrain’s panel at this year’s FounderMade D2C Executive Summit : “Everything is going to be different than it was.

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6 Ways Teamlancing Can Elevate Your Freelance Business


As every full-time freelancer learned — the easy or the hard way — part of your job description as a solopreneur is bringing in new business.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.