Content Standard

AUGUST 27, 2019

LinkedIn is currently the world’s most popular professional network, boasting more than 645 million users spanning 200 countries and territories worldwide, according to data compiled by the platform. For many years, it stood out as the buttoned-up, polished social network that was nothing like Facebook: Where one saw News Feeds chock-full of cat videos and party portraits, the other was using campaign best practices to elevate itself from an online resume board to a highly active global wa

Linkedin 62

Linkedin Positioning Practices Ads 62

ClearVoice

AUGUST 27, 2019

Who keeps moving your SEO cheese? Blame Google. Blame Bing. Blame that algorithm thing. Or how about ridding your content of these outdated SEO tactics? #SEO #contentmarketing Click To Tweet. Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Single Grain

AUGUST 27, 2019

NOW WITH MORE! This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. As an international keynote speaker, I’ve seen how Content marketing can be an effective way to […]. The post 8 Ways to Generate Pre-Event Hype with Content Marketing appeared first on Marketing Insider Group.

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Planning Content Marketing Generation Content 249

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – is its ability to target specific audience demographics: job title, industry, etc.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. After all, Content Marketing Institute reported that 61 percent of B2B marketers increased their use social media for content marketing purposes compared with one year ago.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. 96% of attendees look for information about an event

Planning 100

Planning Content Marketing Generation Content 100

KoMarketing Associates

AUGUST 27, 2019

Marketers are constantly looking for ways to link their efforts to company success, and new research shows that they are still struggling to gain insight into how their initiatives are making a difference. DemandGen recently published the “2019 Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (42 percent) believe their company “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

Customer Surveys 121

Customer Surveys Paid Search Agency Companies Marketing & Strategy 121

Biznology

AUGUST 27, 2019

Gating content —requiring site visitors to provide their email address or other information before they can access or download the information— is a critical part of the conent marketing equation. Here are some tips and tricks for getting gating right. Before we dive into the nitty-gritty of gating content, let’s take a step back and recall that the purpose of gating content is to help you establish and strengthen relationships with your prospects.

Effectiveness 99

Effectiveness Content Marketing Planning Content 99

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Only B2B

AUGUST 27, 2019

Account-based marketing campaigns are specific campaigns run by marketing teams for a particular account. An account here refers to a specific business or contact. Many B2B providers and brands, stand. The post Tips For Creating Account-Based Marketing Campaigns appeared first on ONLY B2B.

Account Based Marketing 104

Account Based Marketing Campaigns Tips Contact Marketing 104

Content Marketing Institute

AUGUST 27, 2019

Now is a great time to evaluate your content marketing. If your program isn’t yet where you want it to be, now’s the time to start making some tweaks. Here’s a refresher of CMI’s 2019 research and resources to help. Continue reading → The post 5 Actions Backed by Research to Improve Your Content Marketing appeared first on Content Marketing Institute.

Research 100

Research Content Marketing Content Paid Search Agency 100

Hubspot

AUGUST 27, 2019

Instagram is an undeniably powerful channel for businesses to reach a larger audience -- in fact, approximately 80% of the platform's one billion users follow at least one business on Instagram. The platform is ultimately a site for engagement: we "like" friends' photos, comment on their posts, and tag friends in influencer giveaways to try and win a free pair of yoga pants.

Creativity 100

Creativity Conference Paid Search Agency Tips 100

BuzzSumo

AUGUST 27, 2019

Ever since our launch four years ago, BuzzSumo has been famed as a content intelligence powerhouse, giving content marketers insights into what types of content receive social engagement, backlinks, and lasting impact. If you work in content you have most likely seen our data, trialled our product, or, even better, are a happy customer. Content analysis is what we’re famous for, but it turns out we can do way more than that.

API 91

API Screencast Ideal Customer Profiles Paid Search Agency 91

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SEMrush

AUGUST 27, 2019

In today‘s Weekly Wisdom, I am going to show you exactly how to decide if a website is a good place to get a link from or not. And then I will show you some tricks to kind of bulk analyze this, so if you get lots and lots of them, you can very quickly put it into your workflow.

Marketing Websites 82

Marketing Websites SEO 82

Martech Advisor

AUGUST 27, 2019

New marketing technology is giving consumers more control over their interactive journey, allowing them to participate more actively in the process – and providing smart brands with a powerful opportunity to engage, recruit and retain their best prospects like never before, writes Michael Priem, Founder and CEO of Modern Impact. Once upon a time, there was a world without Amazon or Instagram—a world where those in need of virtually anything had only one option for discovering, resear

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

Leadspace

AUGUST 27, 2019

The purpose of integrated marketing is to provide consumers with a seamless brand experience across all channels, including paid channels and organic ones. Integrated marketing strategies, therefore, rely on brand identity being communicated with consistency, using channels and techniques that complement each other and form a unified, integrated whole.

Examples 75

Examples Work Management Marketing Management Television marketing 75

Martech Advisor

AUGUST 27, 2019

In a world that is increasingly driven by automation and algorithms, companies can distinguish themselves from the competition by putting an emphasis on these five customer support strategies that build a personal rapport with customers, writes, RJ Horsley is the President of SpotOn Transact, LLC. Nearly every company today aims to offer a product or service that in some way helps their clients do something better, faster or cheaper, while simultaneously striving to put processes into place with

Paid Search Agency 77

Paid Search Agency Automation Personalization Marketing Management 77

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

BenchmarkONE

AUGUST 27, 2019

If you love the idea of surprising and delighting your clients, but once you actually start to brainstorm options, your mind goes blank – don’t panic. Not only is it easier than you think to create enthusiastic clients, it can (and should) be done at every stage of the marketing funnel. So let’s start from the top of the funnel then, shall we?

Top of Funnel 74

Top of Funnel Digital Marketing Funnels Marketing Funnels Marketing Prospects 74

Schubert B2B

AUGUST 27, 2019

What can we do to generate more leads? As a B2B digital marketing agency, we get that question a lot. And it’s a valid question. If you’re investing blood, sweat and tears into content generation, you want to make sure all of your hard work is paying off. It’s simple: more leads equal more revenue.

High Quality Lead 62

High Quality Lead B2B Marketing Generation Leads 62

ClickZ

AUGUST 27, 2019

The CDP industry continued to expand in the first half of 2019, according to the latest semi-annual report from the CDP Institute. The industry has reached 96 vendors, 9,026 employees, and $2.4 billion in funding, as seen in the graph below. The CDP Institute defines a customer data platform as “a packaged software that creates a persistent, unified customer database that is accessible to other systems.” Therefore, a platform would have to meet each of those three criteria (packaged

Touchpoints 72

Touchpoints Segmentation Vendors Marketing Report 72

Ontraport

AUGUST 27, 2019

You don’t need a psychic to see into the future of your business — you just need smart software. Businesses today are harnessing the power of analytics and machine learning to leverage their data to help make informed business and marketing decisions. Rather than paying an analyst loads of money to interpret that data, or […]. The post Predictive Analytics: A Crystal Ball for Your Campaign’s Success appeared first on The Ontraport Blog.

Analytics 72

Analytics Software Business Marketing 72

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Moz

AUGUST 27, 2019

Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old.blogspot blogs floating around out there?) or subscribed to your RSS feed. Online behavior has changed since then. While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines.

Keywords 71

Keywords Blogger RSS Opt-out 71

Brandpoint

AUGUST 27, 2019

Are you are thinking about investing in content marketing ? Or perhaps you’ve already seen initial successes by employing content marketing strategies, and you want to ramp up your efforts. Even though you’ve decided to put more time into these tactics, you still need to decide which path to choose: hiring an in-house team or working with an agency.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Ad Agencies Work Management 67

Heinz Marketing

AUGUST 27, 2019

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. The other day I was in the car with my son, and he was upset with his papa. Papa was asking the most obvious questions about the differences between skateboards; my son was frustrated by this because, to him, it was just common sense. I had to explain to him everyone has different experiences and you should never assume someone sees or knows the value in using a longer skateboard.

Lead Scoring 68

Lead Scoring Lead Ranking Leads Lead 68

Search Engine Journal

AUGUST 27, 2019

Want higher search visibility during the holidays? Leverage seasonal content to enjoy those benefits. Learn how here. The post How to Leverage Seasonal Content for SEO Campaigns via @AndrewDennis33 appeared first on Search Engine Journal.

SEO 67

SEO Campaigns Content Content Marketing 67

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Martech Advisor

AUGUST 27, 2019

While consumers bask in the glow of an innovative and impressive customer experience, B2B buyers feel underwhelmed by a comparably dated CX. Here’s how B2B leaders can change that, suggests, Kris Goldhair, Strategic Account Director at KBMax. The B2B customer experience (CX) continues to frustrate buyers and brands. B2B leaders know its importance — 90% of B2B leaders say that CX is key to their companies’ strategic priorities.

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B2B B2B Sales CRM Pricing 66

SmartBug Media

AUGUST 27, 2019

Would you rather listen to this blog instead of reading it? Just click play below. Hey listeners. Sarah here from SmartBug™. I've been on a bit of a hiatus from INBOUND the past couple of years, and I've noticed this growing void inside of me. Anyway, I am feeling very excited to get back to Boston and reap the energy from this conference. You know that energy, right?

Work Management 65

Work Management Marketing Management Conference CRM 65

Litmus

AUGUST 27, 2019

At first glance, unsubscribes seem negative. More unsubscribes means less people in your database, less people that receive your emails—and less return on investment for your email program. Right? Wrong. Unsubscribes can actually be a good thing for your brand. As an email marketer, it’s crucial to make the unsubscribe process painless and positive.

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Opt-out Opt-in CAN-SPAM Ad Frequency 65