Tue.Jun 25, 2019

Currents: Taking the guesswork out of digital content


Allow me to philosophize for a moment. Our attention is constantly divided. With so many things competing for our time online, the content we choose to read or watch reveals what we care about. It’s why Netflix thinks of Fortnite as a bigger competitor than HBO.

The Comprehensive Account Based Marketing (ABM) Bible


In the beginning, marketing was a simple process. You’d take your salable goods to the market, and anyone who needed them would know they could find you there. Boom, marketing. Every development in the art of marketing since then has served to further complicate matters.

8 Questions to Ask Before Investing in Marketing Attribution

The Point

[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles.

6 B2B Digital Marketing Strategies Marketers Need to Try in 2019

KoMarketing Associates

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

More Trending

Three Golden Rules for Optimizing Customer Experience


The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you.

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More Business and Marketing Emails are Hitting Recipients’ Inboxes, Avoiding Spam Filters

KoMarketing Associates

Many business marketers turn to email marketing to reach out to their target audiences, and new statistics show that their efforts may be paying off as time goes on.

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Content Marketing Plus Email Marketing: Synergies, Optimizations, and Trends

Modern Marketing

As a 13-year veteran of content marketing , I’m biased, but I think it’s fair to say that content marketing is a powerful way to: Demonstrate that your company is composed of experts in their field. Start, shape, and contribute to valuable and important industry conversations.

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Do you have an Information Kit?

Direct Response Coach

The post Do you have an Information Kit? appeared first on McCarthy and King Marketing. General

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Are you dialing for dollars or wasting your money with telemarketing?

Encouraging Engagement Over Time


Rarely does B2B digital marketing convert prospects on the first point of contact. That means success will require engagement over time. . Building the required relationship is not always easy.

B2B Demand Generation Tactics Your Boss Expects You to Master in 2019


advertisement. Drinking from a firehose. . That’s B2B marketing in 2019 in a nutshell. . We’ve been inundated with process improvements, strategies, and marketing automation tools – there’s literally no shortage of things we can be doing. But what should we be doing?

Writing Tips for the Modern Marketer

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Writing is a skill you can always use and one you can continue to improve on. I know I am not the strongest writer when it comes to business and marketing related pieces so, I’ve been on a mission to improve my skills!

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Improve Your Sales Conversion Rate: 10 Established Tactics


Marketers—does it feel like your leads go into a black box after sending them to sales? If so, you’re not alone. One of the biggest challenges facing B2B marketers today is establishing an understanding of what a ‘qualified’ lead looks like in the eyes of your sales team.

What Every Star Wars Fan Knows About Marketing to SaaS Investors

Golden Spiral

It’s almost like Yoda is saying, “Questions they have. Answers you must provide.”. You have two different audiences for your company — your funding source and your potential customers. If you’re a SaaS company preparing for a product launch , how many investors do you have now? How many do you need?

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The Easiest to Use All-in-One CRM Platforms of 2019, According to G2


Results are in: G2 has determined the easiest to use all-in-one CRMs of 2019, and we’re a Small Business Leader! If you don’t already know, G2 is a massive software review site that helps businesses in all industries sort the best software from the rest.

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The Power of Social Shopping on Instagram (and How to Sell More in 2019)

Single Grain

Here’s one thing we all can agree on: Every business aims at gaining new customers (or keeping existing ones) to increase the sales of its products and services. But people don’t care about your brand and product until you can solve their problems or satisfy their needs.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Bionic Unveils AI-Powered Media Planning Tool


Netflix recommends your movies. Spotify recommends your music. Amazon recommends all kinds of things. Isn’t it about time for your media planning software to recommend your media plans?

Purposeful Marketing Method: Conducting Customer List Analysis

ATAK Interactive

Many companies get lost with data and for good reason. First, there are thousands of metrics a company can track and only a few of them actually matter, despite what vendors with outside interests may believe.

INDUSTRY ALERT: Google Postmaster Tool Data Outage


June has not been kind to Google’s Cloud Service. Earlier this month, Google took YouTube, Gmail and Snapchat offline due to “high levels of network congestion in the eastern USA”. . This was followed by a three-hour global outage of Google Calendar last Tuesday. .

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Scale Up Your Content Experience by Narrowing Down Your Truth


One of the questions I most often get asked is, what does content marketing look like when we’re responsible for developing value at every step of the buyer’s journey? Should. The post Scale Up Your Content Experience by Narrowing Down Your Truth appeared first on Kapost Blog.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

HG Insights Enters Agreement with LinkedIn™ To Help Marketers Target Audiences with Technographics

HG Data

We’re pleased to announce the release of HG for LinkedIn , our new integration with LinkedIn , which helps digital marketers to better target prospective customers and increase response rates with more relevant advertising on the LinkedIn platform.

Why is Email Marketing Automation Important?

Only B2B

Email marketing might be an old marketing method but it still continues to be one of the most effective channels for promoting your business today. Email marketing automation is simply. The post Why is Email Marketing Automation Important? appeared first on ONLY B2B. blogs

10 Advantages of Outsourcing B2B Sales Appointment Setting Services


With the fierce increase competition in the B2B dominion, synchronization between the B2B marketing strategy & sales endeavors is an important pre-requisite to optimize the sales’ conversions.

How to Take Payments Online


Consider these factors when setting up your ecommerce site to ensure the online payment software you choose is the perfect fit for your business. The post How to Take Payments Online appeared first on The Ontraport Blog. Ecommerce

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.