Tue.Jun 25, 2019

Currents: Taking the guesswork out of digital content


Allow me to philosophize for a moment. Our attention is constantly divided. With so many things competing for our time online, the content we choose to read or watch reveals what we care about. It’s why Netflix thinks of Fortnite as a bigger competitor than HBO.

The Comprehensive Account Based Marketing (ABM) Bible


In the beginning, marketing was a simple process. You’d take your salable goods to the market, and anyone who needed them would know they could find you there. Boom, marketing. Every development in the art of marketing since then has served to further complicate matters.

8 Questions to Ask Before Investing in Marketing Attribution

The Point

[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles.

How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

6 B2B Digital Marketing Strategies Marketers Need to Try in 2019

KoMarketing Associates

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities.

More Trending

Subject Lines That Will Make Your Open Rates Sing


These subject line best practices will improve your open rates and deliverability — and get you on the right path toward email marketing success. Email

More Business and Marketing Emails are Hitting Recipients’ Inboxes, Avoiding Spam Filters

KoMarketing Associates

Many business marketers turn to email marketing to reach out to their target audiences, and new statistics show that their efforts may be paying off as time goes on.

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Content Marketing Plus Email Marketing: Synergies, Optimizations, and Trends

Modern Marketing

As a 13-year veteran of content marketing , I’m biased, but I think it’s fair to say that content marketing is a powerful way to: Demonstrate that your company is composed of experts in their field. Start, shape, and contribute to valuable and important industry conversations.

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Encouraging Engagement Over Time


Rarely does B2B digital marketing convert prospects on the first point of contact. That means success will require engagement over time. . Building the required relationship is not always easy.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Do you have an Information Kit?

Direct Response Coach

The post Do you have an Information Kit? appeared first on McCarthy and King Marketing. General

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Are you dialing for dollars or wasting your money with telemarketing?

Writing Tips for the Modern Marketer

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Writing is a skill you can always use and one you can continue to improve on. I know I am not the strongest writer when it comes to business and marketing related pieces so, I’ve been on a mission to improve my skills!

The Easiest to Use All-in-One CRM Platforms of 2019, According to G2


Results are in: G2 has determined the easiest to use all-in-one CRMs of 2019, and we’re a Small Business Leader! If you don’t already know, G2 is a massive software review site that helps businesses in all industries sort the best software from the rest.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What Every Star Wars Fan Knows About Marketing to SaaS Investors

Golden Spiral

It’s almost like Yoda is saying, “Questions they have. Answers you must provide.”. You have two different audiences for your company — your funding source and your potential customers. If you’re a SaaS company preparing for a product launch , how many investors do you have now? How many do you need?

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How to Improve Your Sales Conversion Rate: 10 Established Tactics


Marketers—does it feel like your leads go into a black box after sending them to sales? If so, you’re not alone. One of the biggest challenges facing B2B marketers today is establishing an understanding of what a ‘qualified’ lead looks like in the eyes of your sales team.

Is It Time For A CRM Upgrade? Take This 10-Question Quiz And Find Out In Minutes

Square 2 Marketing

CRM And Sales Technology Have Changed In The Last Few Years; Is Your CRM Outdated? You go to the doctor for your annual checkup. You take your car in for regular service. You have your insurance policies reviewed regularly, and you talk to your financial planner annually, too.

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Enterprise Content Marketing: Maintaining Message Consistency


How do you keep your message on track? In enterprise content marketing, maintaining message consistency can be tricky. With so many channels to serve and so many people feeding them with content, it’s easy for the messaging to get muddled.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Power of Social Shopping on Instagram (and How to Sell More in 2019)

Single Grain

Here’s one thing we all can agree on: Every business aims at gaining new customers (or keeping existing ones) to increase the sales of its products and services. But people don’t care about your brand and product until you can solve their problems or satisfy their needs.

Scale Up Your Content Experience by Narrowing Down Your Truth


One of the questions I most often get asked is, what does content marketing look like when we’re responsible for developing value at every step of the buyer’s journey? Should. The post Scale Up Your Content Experience by Narrowing Down Your Truth appeared first on Kapost Blog.

MYTH: We Don't Need Personas for Marketing Our Senior Care Services

SmartBug Media

Approximately 47 million seniors live in the United States. We can attribute this number to Baby Boomers , but it doesn’t mean that’s where your senior care marketing demographics stop. Think of your grandparents, or maybe your parents and your in-laws. Do they enjoy all the same activities?

INDUSTRY ALERT: Google Postmaster Tool Data Outage


June has not been kind to Google’s Cloud Service. Earlier this month, Google took YouTube, Gmail and Snapchat offline due to “high levels of network congestion in the eastern USA”. . This was followed by a three-hour global outage of Google Calendar last Tuesday. .

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Bionic Unveils AI-Powered Media Planning Tool


Netflix recommends your movies. Spotify recommends your music. Amazon recommends all kinds of things. Isn’t it about time for your media planning software to recommend your media plans?

Purposeful Marketing Method: Conducting Customer List Analysis

ATAK Interactive

Many companies get lost with data and for good reason. First, there are thousands of metrics a company can track and only a few of them actually matter, despite what vendors with outside interests may believe.

Why is Email Marketing Automation Important?

Only B2B

Email marketing might be an old marketing method but it still continues to be one of the most effective channels for promoting your business today. Email marketing automation is simply. The post Why is Email Marketing Automation Important? appeared first on ONLY B2B. blogs

What’s Missing From Your Content Marketing Tech?

Content Marketing Institute

When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Read on for 13 tools to use now and 21 tech concepts that should exist if they don’t already. Continue reading → The post What’s Missing From Your Content Marketing Tech? appeared first on Content Marketing Institute. Company News

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.