Tue.Jun 25, 2019

Currents: Taking the guesswork out of digital content


Allow me to philosophize for a moment. Our attention is constantly divided. With so many things competing for our time online, the content we choose to read or watch reveals what we care about. It’s why Netflix thinks of Fortnite as a bigger competitor than HBO.

The Comprehensive Account Based Marketing (ABM) Bible


In the beginning, marketing was a simple process. You’d take your salable goods to the market, and anyone who needed them would know they could find you there. Boom, marketing. Every development in the art of marketing since then has served to further complicate matters.

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8 Questions to Ask Before Investing in Marketing Attribution

The Point

[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles.

How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

6 B2B Digital Marketing Strategies Marketers Need to Try in 2019

KoMarketing Associates

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities.

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Subject Lines That Will Make Your Open Rates Sing


More Business and Marketing Emails are Hitting Recipients’ Inboxes, Avoiding Spam Filters

KoMarketing Associates

Many business marketers turn to email marketing to reach out to their target audiences, and new statistics show that their efforts may be paying off as time goes on.

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Encouraging Engagement Over Time


Rarely does B2B digital marketing convert prospects on the first point of contact. That means success will require engagement over time. . Building the required relationship is not always easy.

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Are you dialing for dollars or wasting your money with telemarketing?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

B2B Demand Generation Tactics Your Boss Expects You to Master in 2019


advertisement. Drinking from a firehose. . That’s B2B marketing in 2019 in a nutshell. . We’ve been inundated with process improvements, strategies, and marketing automation tools – there’s literally no shortage of things we can be doing. But what should we be doing?

The Easiest to Use All-in-One CRM Platforms of 2019, According to G2


Results are in: G2 has determined the easiest to use all-in-one CRMs of 2019, and we’re a Small Business Leader! If you don’t already know, G2 is a massive software review site that helps businesses in all industries sort the best software from the rest.

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Writing Tips for the Modern Marketer

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Writing is a skill you can always use and one you can continue to improve on. I know I am not the strongest writer when it comes to business and marketing related pieces so, I’ve been on a mission to improve my skills!

What Every Star Wars Fan Knows About Marketing to SaaS Investors

Golden Spiral

It’s almost like Yoda is saying, “Questions they have. Answers you must provide.”. You have two different audiences for your company — your funding source and your potential customers. If you’re a SaaS company preparing for a product launch , how many investors do you have now? How many do you need?

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Beyond the Funnel Content: The Ultimate Guide for Marketers


Beyond the funnel content and client retention go hand in hand. Congratulations! You’ve made it through the marketing funnel from the first date ( top of the funnel ), to tying the knot ( bottom of the funnel ), and now you find yourself beyond the funnel. At this stage, you’ve successfully wooed your prospect to commit, now it’s up to you to deliver on promises made in the courting stage. Beyond the funnel, your partnership is just getting started — so is your content.

Is It Time For A CRM Upgrade? Take This 10-Question Quiz And Find Out In Minutes

Square 2 Marketing

CRM And Sales Technology Have Changed In The Last Few Years; Is Your CRM Outdated? You go to the doctor for your annual checkup. You take your car in for regular service. You have your insurance policies reviewed regularly, and you talk to your financial planner annually, too.

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Do you have an Information Kit?

Direct Response Coach

The post Do you have an Information Kit? appeared first on McCarthy and King Marketing. General

How to Improve Your Sales Conversion Rate: 10 Established Tactics


Marketers—does it feel like your leads go into a black box after sending them to sales? If so, you’re not alone. One of the biggest challenges facing B2B marketers today is establishing an understanding of what a ‘qualified’ lead looks like in the eyes of your sales team.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Why is Email Marketing Automation Important?

Only B2B

Email marketing might be an old marketing method but it still continues to be one of the most effective channels for promoting your business today. Email marketing automation is simply. The post Why is Email Marketing Automation Important? appeared first on ONLY B2B. blogs

8 Content Marketing Strategy Tools For Your Next Campaign


Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process.

Enterprise Content Marketing: Maintaining Message Consistency


How do you keep your message on track? In enterprise content marketing, maintaining message consistency can be tricky. With so many channels to serve and so many people feeding them with content, it’s easy for the messaging to get muddled.

The Power of Social Shopping on Instagram (and How to Sell More in 2019)

Single Grain

Here’s one thing we all can agree on: Every business aims at gaining new customers (or keeping existing ones) to increase the sales of its products and services. But people don’t care about your brand and product until you can solve their problems or satisfy their needs.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Scale Up Your Content Experience by Narrowing Down Your Truth


One of the questions I most often get asked is, what does content marketing look like when we’re responsible for developing value at every step of the buyer’s journey? Should. The post Scale Up Your Content Experience by Narrowing Down Your Truth appeared first on Kapost Blog.

MYTH: We Don't Need Personas for Marketing Our Senior Care Services

SmartBug Media

Approximately 47 million seniors live in the United States. We can attribute this number to Baby Boomers , but it doesn’t mean that’s where your senior care marketing demographics stop. Think of your grandparents, or maybe your parents and your in-laws. Do they enjoy all the same activities?

Bionic Unveils AI-Powered Media Planning Tool


Netflix recommends your movies. Spotify recommends your music. Amazon recommends all kinds of things. Isn’t it about time for your media planning software to recommend your media plans?

Weekly Wisdom with Joel Bondorowsky: The Strategy Behind Effective PPC Ad and Sales Copy


This video will explain to you how to choose the best possible creative to pull your target audience off of whatever they are doing on the web.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!