Content Marketing Institute
MAY 1, 2019
It’s time to get back to the writing gym. Don’t worry if you haven’t worked out in a while, now is a great time to start. Check out these five exercises (before-and-after looks, tips, and even a couple videos to help shape your work). Continue reading → The post 5 More Exercises to Make Your Writing Powerful appeared first on Content Marketing Institute.
Marketing Insider Group
MAY 1, 2019
Like many Agile marketers, one of the first things I did after discovering Agile marketing was run out and become a Certified Scrum Master. I added the Product Owner certification shortly after, and proceeded to turn my unsuspecting marketing department into two Scrum teams. Within just a few months, however, the cracks in this most […]. The post The Power of Hybrid Agile Marketing Frameworks appeared first on Marketing Insider Group.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Influitive
MAY 1, 2019
According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. To avoid getting left behind, companies need to embrace this shift by looking to their customers for insights on how to improve marketing, product development and customer success. An. The post Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business appeared first on Influitive.
KoMarketing Associates
MAY 1, 2019
As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. DemandGen, Content4Demand, DemandBase and Salesforce Pardot recently came together to conduct the “2019 Demand Generation Benchmark Survey” to see how marketers’ budgets are lining up with their top objectives.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
DiscoverOrg
MAY 1, 2019
Today’s story features the seemingly simple direct-dial phone number. And I’m here to tell you, there’s a lot more to this piece of contact information than meets the eye. A lot of people don’t dig very deep into the possibilities of direct contact information – but in today’s whiteboard session, you’ll see the real impact on your sales team. They say absence makes the heart grow fonder.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Scoop.it
MAY 1, 2019
Content curation is a great asset available for marketers to maximize the impact of social selling programs. Scoop.it recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy? All the answers below, and also in our common webinar with GaggleAMP.
Biznology
MAY 1, 2019
In this week’s installment of Wednesday Wisdom, Consultants Collective member consultant Hester Tinti-Kane continues her series on human-centered marketing. Last month I published a post on Human Centered Marketing. This piece was inspired by a podcast on the topic. The main idea was: remember that our target audience is not just a group of contacts fitting certain descriptors, but human beings with human needs.
The Daily Egg
MAY 1, 2019
Welcome to Quick Hits CRO Tips from Crazy Egg! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers — all in 2 minutes or less. This week we’re covering how you can use Visitor Recordings (also known […] The post Quick Hits CRO Tips Episode 4: What to Look For in Visitor Recordings appeared first on The Daily Egg.
Litmus
MAY 1, 2019
Getting caught in the spam folder is an email marketer’s nightmare, but it’s more common than you might think. If you’re not watching and paying attention, it’s easy to get your emails blocked or blacklisted and not know it. Or there might be issues with your infrastructure or the content of your email that can trigger spam filters, preventing your messages from being delivered to the inbox. .
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
MAY 1, 2019
Welcome to Quick Hits CRO Tips from Crazy Egg! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less. This week we’re focusing on visitor recordings — an often overlooked, but extremely […] The post Quick Hits CRO Tips Episode 3: How to Use Snapshot Reports with Visitor Recordings appeared first on The Daily Egg.
Ontraport
MAY 1, 2019
Chances are your satisfied customers are talking about your brand right now. Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Here, we’re focusing on customer referral programs. Customer referral marketing (also known as word-of-mouth […].
BenchmarkONE
MAY 1, 2019
With unemployment at 4%, it’s essential to make sure your employees feel appreciated and stay engaged. In this hyper-competitive market for talent, you don’t want your best team members to jump ship because they don’t think you value them. If you’re on a limited budget, giving team members a cash bonus or raise every time you want to give them a round of applause just isn’t practical.
Jackie Walts
MAY 1, 2019
An email subject line has one job – to get your email opened. A simple task, but if you don’t nail it everything else you write isn’t going to matter. So here are my top tips on creating really good subject lines: Writing a good subject line is very hard. You don’t have a lot to work with and you need to hit it out of the park. So, allocate your time and creativity accordingly.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Salesforce Marketing Cloud
MAY 1, 2019
Personalization continues to be an important component of good customer experiences. And with the trend toward customer data platforms (CDPs), which aim to bring customer data together in one place in order to activate on it to deliver more targeted experiences, personalization is clearly a top priority.
Ontraport
MAY 1, 2019
Chances are your satisfied customers are talking about your brand right now. Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Here, we’re focusing on customer referral programs. Customer referral marketing (also known as word-of-mouth […].
Hubspot
MAY 1, 2019
A team without sales objectives is like a ship without a sail. The boat is at the whim of the wind and sea, and your sales team is directionless without clear guidance. Set your sales team up for success by developing sales objectives. They provide a direction for the sale department to reach goals like closing more deals, increasing revenue, retaining customers, and cross-selling.
Cortex
MAY 1, 2019
When you think of Artificial Intelligence, you may think of far fetched things like robots, self driving cars, and technology that only exist in science fiction movies. Although these advances may happen in the not so distant future, it is also commonly implemented to solve real-world problems, on a more basic level. As researchers find new and innovative uses for technology, Artificial Intelligence is becoming more and more prevalent for everyday businesses.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
C Johnson
MAY 1, 2019
May 2, 2019 by Carla Johnson A couple of weeks ago I spoke at a conference in Stockholm, Sweden about how to bring new ideas into an organization. At the end, a woman in the audience raised her hand and asked a question: What do you do when management kills your great idea? Hands down, when I talk about innovation. The post Is Management the Enemy of Innovation?
Nuvi
MAY 1, 2019
Customers Zero In on Platform’s Ease of Use, Reporting Features, Support Team As Benefits That Drive Top Ranking. REDWOOD CITY, Calif. — May 2, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today announced it has ranked No. 1 in Enterprise Online Reputation Management by G2 Crowd.
Moz
MAY 1, 2019
Posted by BrianChilds “Does Moz offer a certification?”. Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore , launched a new catalog of SEO coursework called Moz Academy.
SWZD
MAY 1, 2019
Is account-based marketing (ABM) passé? Some marketers think so. We’re beginning to see arguments that ABM is giving way to another alphabet soup acronym: ABX, or account-based experiences. We have a slightly different take. ABM is here to stay. (We certainly hope so; we just wrote another post singing ABM’s praises.) But it may be starting to evolve.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Lead Agency
MAY 1, 2019
“The Financial Services Industry has been extremely slow in modernising their marketing in step with changing consumer behaviour” – Marketo The financial industry is continually evolving and, as such, it’s essential that your business is responsive to these changes. A detrimental aspect of your organisational strategy, of which many working in finance often overlook, is marketing.
SWZD
MAY 1, 2019
Still outsourcing lead gen? There are companies who generate leads. And then there are partners who deliver qualified, engaged leads that convert faster, better and for longer. Here are 5 key considerations if you are looking for a demand marketing partner who can work with you for a happily ever after. The post Ziff Davis Guide To Lead Follow Up appeared first on Ziff Davis LLC.
PureB2B
MAY 1, 2019
Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Beginning in May 2019, PureB2B will be the only lead generation partner in the market to provide Demandbase’s extensive intent data-layering capabilities as a standard feature of two core lead and demand generation solutions
SendGrid
MAY 1, 2019
Learn how the SendGrid email team prioritizes all of the email requests we receive across the organization, and how you can apply them in your own email program. The post Balancing Customer Email Requests at a Scaling Company appeared first on SendGrid.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content4Demand
MAY 1, 2019
By Brian Anderson. Republished with permission from Demand Gen Report. Webcast series have become popular in the marketplace, aiming to provide a “binge worthy” content option for target audiences while offering a different format that is more engaging and valuable. We believe that the key to a successful webcast series lies in first defining production and promotion processes that are scalable, repeatable and flexible.
QuanticMind
MAY 1, 2019
In the modern marketing climate, data is key. Now, this shouldn’t be news to you. We’re living in an age where more data is generated in a 24-hour period than ever before. A recent study by software company Domo highlights the staggering statistics behind the trend, finding that over 2.5 quintillion bytes of data are created on a daily basis, and that by 2020, it’s estimated that 1.7MB of data will be produced every second for every person on earth.
Seismic
MAY 1, 2019
Interviews with sales enablement industry leaders, sharing best practices, strategies, and words of wisdom. For the first post in The Sales Enablement Chronicles: Insight from the Inside series I interviewed Mark Siciliano , Vice President of Sales Productivity & Strategy at Demandbase. Mark has held a variety of positions at Oracle, Marketo, and now Demandbase.
Expert insights. Personalized for you.
111 
Let's personalize your content