Wed.Jun 26, 2019

The One Major Thing Holding B2B Marketers Back From Harnessing AI

PathFactory

Picture these two scenarios?—which which do you think is a better experience? Scenario A: I go to a B2B website, and am greeted with “Hello PathFactory” along with our logo. Pretty cool they know what company I’m coming from.

6 Tips for Determining Your Agency’s Ideal Client

Hatchbuck

There comes a time in every agency’s life where you need to take a good, hard look at your client base. . Many agencies have a tendency to adopt an “any client goes” mentality at first, just grateful for the work that helps them grow. As your agency begins to flourish, you may notice that business starts to plateau or, even worse, some of your clients aren’t fitting your needs, either financially, creatively, or through the always frustrating scope creep.

What is The Best Way to Generate Leads

Only B2B

Let us all agree to the fact that the best way to generate leads and acquiring customers for your products or services is to get them to know about you. The post What is The Best Way to Generate Leads appeared first on ONLY B2B. blogs

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How to Build Content Creation Into Your Company Workflow

Marketing Insider Group

A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Four Benefits of Social Media Marketing

Webbiquity

Guest post by Brad Richardson. Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Image Credit: Photo Mix on Pixabay.

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Marketers Face ROI Challenges When it Comes to Influencer Marketing

KoMarketing Associates

Although marketers are still turning to influencer marketing to reach out to their target audience, new research shows that they continue to be faced with challenges in measuring the ROI related to this tactic.

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Wednesday Wisdom: Why Brand Strategy is a Must-Have for Consultants, Freelancers, and Solopreneurs

Biznology

Brand development is as important for a one-person operation as it is for a multi-million dollar corporation. In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores how brand strategy can be key to elevating your business.

Diving into Digital Transformation

Kaon

Bio-Rad Laboratories, Cisco, Micron Technology, PHC Biomedical, Siemens Industry, Thermo Fisher Scientific Share Their Stories of Success at Kaon’s Regional Seminars.

B2B Content Marketing Simplified: What You Need to Know

BOP Design

At its core, content marketing is to educate a specific audience and to add value to their daily life and work. What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Are Your Content Marketing Metrics Telling You the Whole Story?

DivvyHQ

Content marketers live and die by the numbers. Ever since Madison Avenue icon David Ogilvy took his fellow colleagues to task over their lack of research , agencies have been scrambling to keep tabs on the numbers. Are the numbers your team follows the right ones, though?

How To Hook Users With Your SaaS Free Trial (+ Skyrocket Your Free-To-Paid Conversions)

Roketto

If you’re in the SaaS space, you’ll know that it’s standard practice for SaaS companies to utilize a freemium conversion funnel, and offer free trials for their customers.

Mobile customer lifecycle management in 2019: How to reach the hyperconnected

ClickZ

Customer lifecycle management (CLM) isn’t a new idea. But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more.

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How to Build a Facebook Ad Funnel

Single Grain

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. Facebook, after all, is the world’s third-most-visited site with a monthly active user count of 2.38 billion.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Ratings And Reviews Sites: The New B2B Marketing Channel

Fusion Marketing Partners

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews […]. Guest Expert Contributor

The Effects of Natural Language Processing (NLP) on Digital Marketing

Single Grain

NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing.

Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis

Influitive

A truth that marketing teams now have to contend with is that consumers simply don’t trust brands anymore. Companies need to adapt accordingly by making sure they’re in touch with what their customers are thinking, feeling, and saying. In light of this shift, we’ve seen new roles pop up throughout organizations that focus on bringing. The post Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis appeared first on Influitive.

Content for Committees: 6 Ways to Appeal to Buying Groups

Content4Demand

Half of B2B buying decisions today involve a group of people, according to SiriusDecisions research. The Demand Gen Report 2018 B2B Buyers Survey had 79% of respondents saying there were up to six people involved in the decision-making process.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Lead Scoring for Beginners

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Lead scoring is often made out to be a behemoth endeavor, but it really doesn’t have to be. If you’ve considered implementing a lead scoring process at your organization but you’re feeling a little overwhelmed by the project, keep reading.

8 Best Practices to Protect Your Email Reputation

Zoominfo

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. This is a marketer’s worst nightmare. The likely culprit? A bad email reputation.

5 Marketing Tips From a Real Advisor

FMG Suite

John Galego, the founder of Atlas Wealth Strategies, has found the ideal balance between marketing that works without requiring a lot of extra time or expertise. In a recent interview with FMG Suite’s Greg Woodbury, John went explained step-by-step how he established his marketing routine. (If

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Find Your Ideal Customer with Account Insights and Profiling

Modern B2B Marketing

The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a complete experience. The success of your marketing campaign no longer depends on the number of leads you generate. It rests on your ability to maximize your customers’ experience.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The Ultimate Guide to Product Marketing in 2019

Hubspot

During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling.

Creative, Tech, and Content Converge: 3 Takeaways from Cannes 2019

33Across

Cannes Lions has long provided a unique platform for perspectives from advertising and media executives from across the globe. This year was certainly no exception as its growing breadth of attendees continued to push the event beyond.

The Best WordPress Lead Generation Tools and Plugins in 2019

Hubspot

Collecting high-quality leads is a major struggle for most marketers -- in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. And even once you've created a fantastic, high-converting landing page, your hard work isn't done.

Research: How Fashion E-Commerce Websites Generate Traffic

SEMrush

To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.