Wed.Jun 26, 2019

The One Major Thing Holding B2B Marketers Back From Harnessing AI

PathFactory

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6 Tips for Determining Your Agency’s Ideal Client

Hatchbuck

There comes a time in every agency’s life where you need to take a good, hard look at your client base. . Many agencies have a tendency to adopt an “any client goes” mentality at first, just grateful for the work that helps them grow. As your agency begins to flourish, you may notice that business starts to plateau or, even worse, some of your clients aren’t fitting your needs, either financially, creatively, or through the always frustrating scope creep.

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What is The Best Way to Generate Leads

Only B2B

Let us all agree to the fact that the best way to generate leads and acquiring customers for your products or services is to get them to know about you. The post What is The Best Way to Generate Leads appeared first on ONLY B2B. blogs

How to Build Content Creation Into Your Company Workflow

Marketing Insider Group

A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 Instagram Marketing Strategies Every CMO Should Use

Modern Marketing

Instagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more.

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Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis

Influitive

A truth that marketing teams now have to contend with is that consumers simply don’t trust brands anymore. Companies need to adapt accordingly by making sure they’re in touch with what their customers are thinking, feeling, and saying. In light of this shift, we’ve seen new roles pop up throughout organizations that focus on bringing. The post Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis appeared first on Influitive.

Wednesday Wisdom: Why Brand Strategy is a Must-Have for Consultants, Freelancers, and Solopreneurs

Biznology

Brand development is as important for a one-person operation as it is for a multi-million dollar corporation. In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores how brand strategy can be key to elevating your business.

Four Benefits of Social Media Marketing

Webbiquity

Guest post by Brad Richardson. Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Image Credit: Photo Mix on Pixabay.

B2B Content Marketing Simplified: What You Need to Know

BOP Design

At its core, content marketing is to educate a specific audience and to add value to their daily life and work. What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Are Your Content Marketing Metrics Telling You the Whole Story?

DivvyHQ

Content marketers live and die by the numbers. Ever since Madison Avenue icon David Ogilvy took his fellow colleagues to task over their lack of research , agencies have been scrambling to keep tabs on the numbers. Are the numbers your team follows the right ones, though?

Research: How Fashion E-Commerce Websites Generate Traffic

SEMrush

To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions.

How to Build a Facebook Ad Funnel

Single Grain

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. Facebook, after all, is the world’s third-most-visited site with a monthly active user count of 2.38 billion.

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Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis

Influitive

The post Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis appeared first on Influitive. Community Managers Customer Marketers Customer Marketing advocate marketing buy-in advocate marketing program b2b online community community manager customer engagement customer marketing online community online community buy-in

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Effects of Natural Language Processing (NLP) on Digital Marketing

Single Grain

NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing.

How To Hook Users With Your SaaS Free Trial (+ Skyrocket Your Free-To-Paid Conversions)

Roketto

If you’re in the SaaS space, you’ll know that it’s standard practice for SaaS companies to utilize a freemium conversion funnel, and offer free trials for their customers.

Ratings And Reviews Sites: The New B2B Marketing Channel

Fusion Marketing Partners

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews […]. Guest Expert Contributor

Mobile customer lifecycle management in 2019: How to reach the hyperconnected

ClickZ

Customer lifecycle management (CLM) isn’t a new idea. But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Diving into Digital Transformation

Kaon

Bio-Rad Laboratories, Cisco, Micron Technology, PHC Biomedical, Siemens Industry, Thermo Fisher Scientific Share Their Stories of Success at Kaon’s Regional Seminars.

Content for Committees: 6 Ways to Appeal to Buying Groups

Content4Demand

Half of B2B buying decisions today involve a group of people, according to SiriusDecisions research. The Demand Gen Report 2018 B2B Buyers Survey had 79% of respondents saying there were up to six people involved in the decision-making process.

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8 Best Practices to Protect Your Email Reputation

Zoominfo

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. This is a marketer’s worst nightmare. The likely culprit? A bad email reputation.

Find Your Ideal Customer with Account Insights and Profiling

Marketo

The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a complete experience. The success of your marketing campaign no longer depends on the number of leads you generate. It rests on your ability to maximize your customers’ experience.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

7 Steps to Develop a Personal Branding Strategy [VIDEO]

Hinge Marketing

In this video blog, Liz Harr will be sharing seven secrets on how to develop a personal branding strategy. TRANSCRIPTION: Hi, in this video blog, I’m going to be sharing some secrets on how to develop a personal branding strategy.

5 Marketing Tips From a Real Advisor

FMG Suite

John Galego, the founder of Atlas Wealth Strategies, has found the ideal balance between marketing that works without requiring a lot of extra time or expertise. In a recent interview with FMG Suite’s Greg Woodbury, John went explained step-by-step how he established his marketing routine. (If

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The Ultimate Guide to Product Marketing in 2019

Hubspot

During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling.

Essential Tips For A Successful Mobile App Testing Strategy

Altitude Branding

Mobile devices and apps are the talk of the town in this digital era and a part of our daily lives. Mobile users perform all personal and professional tasks on smartphones, tablets and a number of mobile apps.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!