Zoominfo
DECEMBER 20, 2019
Should you be putting more thought into your cold email subject lines? The answer is yes. Do you have time to read through a million examples of email subject lines to find the best ones? We’ll go ahead and assume the answer is no. We sifted through top blogs to find the best email subject lines, plus some fresh, real-life examples from our own SMEs.
Salesforce Marketing Cloud
DECEMBER 20, 2019
It’s that time of year to break out the crystal ball. As we get ready for a new year and new decade, what does the future hold? We asked 10 leading experts in the fields of marketing, customer experience, e-commerce, personalization, customer data platforms (CDPs) and more for their industry predictions for 2020. Read on [.].
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Cintell
DECEMBER 20, 2019
Video marketing is officially the top content format B2B marketers used in 2019. And it’s no surprise. People are watching more video across various platforms. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. To produce your most engaging content, you must develop an intimate understanding of your audience.
InsightSquared
DECEMBER 20, 2019
This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year! Trust your data. Trust your forecast.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
DECEMBER 20, 2019
Sometimes, improving UX can cost a lot of money. And oftentimes, some of the problems website visitors have are easy, simple fixes. That begs the question: How can you find out if customers are enjoying their website experience? The answer may be simpler than you think. Having forms on your website is an effective way to get customer feedback about their experience during their visit.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech Advisor
DECEMBER 20, 2019
Toby Britton, CMO at Miappi, explores how brands can use digital marketing tools such as user-generated content to reinforce their sense of purpose, in an effort to support their wider corporate social responsibility strategy. Today many b2c brands are adopting, or at least talking about, the idea of ‘purpose’ as a way of connecting with consumers and increasing brand equity.
SendGrid
DECEMBER 20, 2019
You have 8 seconds to captivate and retain your audience. Learn how to make every second and every scroll count. The post How to Design Above the Fold Content for Uber-Good Engagement appeared first on SendGrid.
Hubspot
DECEMBER 20, 2019
Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language? It's a life-saver, right? Now think about whether you've provided the functionality so your own webpages are ready for a global audience. If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be.
Convert
DECEMBER 20, 2019
Not too much time has passed since AI-based sentiment analysis entered the CRO stage. However, not everybody heard the news. In fact, only 21% of companies have plugged their businesses into AI, according to a McKinsey report. Any innovation comes with tons of opportunities. There’s a lot of empty blanks businesses can take as opportunities.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
DECEMBER 20, 2019
Robert Rose wraps up the week and the year with a focus on fans. He explains the need to stress out your audiences (in a good way), explores how to avoid marketing’s uncanny valley, and chats with marketing legend David Meerman Scott. Continue reading → The post Want True Fans? Stress Them Out in the Best Way [The Weekly Wrap] appeared first on Content Marketing Institute.
Vidyard
DECEMBER 20, 2019
KITCHENER, Ontario – December 20, 2019 – Vidyard, the leading video platform for businesses, announces that is has closed a $15 million financing facility with the BMO Technology & Innovation Banking Group to support future growth initiatives. The facility will help Vidyard remain focused on innovation and product development while financing strategic M&A & Global Expansion activities so that the company can continue growing, scaling, and providing customers with the most robust user
Search Engine Journal
DECEMBER 20, 2019
Here are a few key observations from the BERT update that you should take into consideration for your content strategy. The post How Will Google BERT Impact Your Content Strategy? via @Manish_Analyst appeared first on Search Engine Journal.
Martech Advisor
DECEMBER 20, 2019
The number of blockchain marketing companies grew by a staggering 13 times in the last 18 months. Is this positive streak going to continue in 2020? We believe the answer is a resounding YES – here are five startups that prove why. For a while, the blockchain in marketing segment was perceived as mostly hype – but now, as we approach the end of 2019, there are clear signs of this technology going mainstream.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
PureB2B
DECEMBER 20, 2019
Wrapping up a great year working with even better clients, we’re so appreciative of the relationships we continue to establish, develop, and nurture. Instead of sending you a materialistic representation of our gratitude or another branded item you may not use, PureB2B is in its second year of donating funds to a charitable organization of the sales team’s choice.
Stevens & Tate
DECEMBER 20, 2019
More and more people are using mobile devices, such as smartphones and tablets, to surf the web. At this point in time, more people are using their mobile devices to perform searches than they’re using computers. Roughly 60 percent of organic search engine visits occur on mobile devices in the U.S., according to Statista. This means that if you have a website, then you should consider optimizing it for mobile use.
PureB2B
DECEMBER 20, 2019
Inspire to Act is an initiative started last year at PureB2B. This year, our employees had the chance to work together across 12 teams to come up with a mission that they strongly believe in. The initiative was able to generate positivity and a sense of impact during a time where giving is top of mind. Donations touched causes from diseases like cancer and Alzheimer’s, to disasters like ocean pollution and the Amazon forest fires, to hunger, infertility, and poverty.
Sharpspring
DECEMBER 20, 2019
As one of the most universally used social media platforms , Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business. Luckily, the reality is that there are numerous benefits of Twitter for business owners — and likely more to come as the platform continues to evolve.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
PureB2B
DECEMBER 20, 2019
Inspire to Act is an initiative started last year at PureB2B. This year, our employees had the chance to work together across 12 teams to come up with a mission that they strongly believe in. The initiative was able to generate positivity and a sense of impact during a time where giving is top of mind. Donations touched causes from diseases like cancer and Alzheimer’s, to disasters like ocean pollution and the Amazon forest fires, to hunger, infertility, and poverty.
Alejandro Rioja
DECEMBER 20, 2019
Have you ever thought about what it would take to become an influencer? You might think all you need is a pretty smile or fancy editing skills, but there is a lot more to building an audience that believes in your work and finding related sponsors who will trust you to sell their product.
PureB2B
DECEMBER 20, 2019
Wrapping up a great year working with even better clients, we’re so appreciative of the relationships we continue to establish, develop, and nurture. Instead of sending you a materialistic representation of our gratitude or another branded item you may not use, PureB2B is in its second year of donating funds to a charitable organization of the sales team’s choice.
PageTraffic
DECEMBER 20, 2019
Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search. Please visit PageTraffic Buzz for the full article.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
TrustRadius Marketing
DECEMBER 20, 2019
I recently sat down to have a conversation with Jane Menyo and Tiffany Beddow, Senior Director of Solutions Marketing and Director of Customer Marketing at ON24 (a leading webinar software). We discussed what makes for the best webinar software, and what webinar trends are on the horizon for 2020. Despite the emergence of Unified-Communications-as-a-Service Platforms (UCaaS) which aim to consolidate every online communications tool into one, a majority of buyers actually enjoy having separate to
Televerde
DECEMBER 20, 2019
I wouldn’t describe myself as a voracious reader. I love books but I read a lot less than I’d like to or make time for. When I do sit down with a good book, my preferred genre is non-fiction. I love to better understand the experiences of others. It’s how I grow in my thinking and world view. Every so often a book comes along that profoundly changes me.
TrustRadius Marketing
DECEMBER 20, 2019
This post walks through the 5 top ecommerce solutions for small businesses, based on third-party reviews collected on TrustRadius. The top 5 products included in this post are WooCommerce, BigCommerce, Shopify, Squarespace, and Wix. Information such as common use cases, reviewer demographics, and favorite reviewer features are highlighted for each product. .
QuanticMind
DECEMBER 20, 2019
2019 has been an extremely busy – and extremely successful – year for our team in content marketing. From writing insightful blog content and creating testimonials with leading enterprises to producing webinars with industry pioneers and taking to the stage at trade shows – it’s been hectic, to say the least. All that aside, our crowning glory over the past 12 months has been the production of a wonderful series of eBooks that look to capture and communicate the various ways th
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Televerde
DECEMBER 20, 2019
When you think of work-life balance, your mind probably conjures up images of driving through traffic while listening to a podcast, walking meetings to counteract out all the time spent sitting at a desk, and relaxed nights at home where you un-plug to limit the amount of blue light known to hinder productivity. At least, when I began researching to write this blog, those were the type of ideas I was met with time and time again.
Hubspot
DECEMBER 20, 2019
Technology is a pillar in today’s economy. There are few things we do without the assistance of software or smart devices, and the same goes for businesses worldwide. It’s unlikely, however, for these businesses and their leaders to keep up with the ever-changing world of technology. This is where technology consultants come in. These technology specialists provide a unique, objective, and specialized approach to technology and how to leverage it for business success.
Belkins
DECEMBER 20, 2019
A good sales representative isn’t easy to find. There is so much to tackle and so little time. Naturally, you want a salesperson, who doesn’t require training and knows how to communicate with people. But perfect salespeople don’t grow on trees. They are either already working for your top competitors (let’s be honest) or waiting for you to help them unleash their potential.
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