Tue.Dec 18, 2018

Which Marketing Data Supporter Are You?


As we all know, the marketing database can be a beast to maintain. In order to properly manage your database, it’s important to know who owns what.

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The 7 Biggest Mistakes You’re Making in Content Marketing

Marketing Insider Group

Content marketing may be a relatively simple strategy. That doesn’t mean it’s easy. As with any type of marketing, to get the most out of it you need to plan strategically.

Study: Marketers Who Implement Account-Based Marketing See Greater Success

KoMarketing Associates

Not all marketers have implemented account-based marketing (ABM) into their overall strategies, but those who have are seeing several benefits, and they intend to continue investing in it in the future.

How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)


Guest post by Nico Prins. On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Why Marketers Are Bad At Empathy And What To Do About It

Marketing Insider Group

No one will ever say “we don’t focus on the customer.” Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did a research with 480 experienced marketing managers.

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5 Ways to Successfully Lower Your B2B Tech Website's Bounce Rate

Golden Spiral

Have you ever walked into a coffee shop, noticed the line was too long and immediately headed back to your car? Or maybe you’ve chosen to visit a brick-and-mortar store to shop for something specific only to leave in disappointment when you couldn’t find what you were looking for.

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A Different Approach to Holiday Client Appreciation


Like most sales leaders, every year around November someone puts something on my calendar that says something like “Discuss 2018 Client Holiday Gifts”.

5 Ways to Improve the Customer Service Experience with Content


People have been calling social media the future of customer service since 2015, and they were right. The more your brand grows, the more mistakes you will make. It’s inevitable; not everyone can have a perfect experience with your company, product or service. Featured Content Marketing Social Medi

Conversica Named “Top Sales Tool of 2018” by Smart Selling Tools


Accolades, Awards & Milestones Awards Display at home page News

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why You Should Care About Instagram Stories


Have you ever wondered what all the fuss is about when it comes to Instagram Stories? Social Media Video Marketing

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Marketing-for-Leads Guide: Step 5 – Use lead scoring

Sales Lead Insights

Determine how many qualified sales leads are needed to meet your sales revenue goals. The post Marketing-for-Leads Guide: Step 5 – Use lead scoring appeared first on Sales Lead Insights. B2B marketing B2B marketing tools b2b lead scoring marketing plans

Are You Ready for the New Year: Critical Marketing and Sales Planning Questions

Fusion Marketing Partners

As a marketing/sales leader or company executive, you probably don’t have the luxury of divorcing your mind from business during […]. Marketing and Sales

Contently Looks Back at 2018: Campaigns, Workshops, and Content Mastery


It may be because I’m a new father, but it feels like 2018 flew by. My son is approaching his second birthday, and here we are planning for 2019.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Create Scroll-Stopping B2B Social Media Content


As content creators, it’s our job to create content so good that it stops our audience mid-scroll and forces them to pay attention. According to SocialPilot, people check Facebook eight times.

How to Improve Lead Generation with Microsurveys

Modern B2B Marketing

What Are Microsurveys? Generating marketing qualified leads is one of the highest priorities for innovative marketing professionals. However, over 50% of marketers admit struggling with lead generation.

Chief Content Officer: A Year of Insights

Content Marketing Institute

Has it been a whole year already? Well, not really. As I write this it’s still November and as you’re reading this, it’s the third week in December. A lot can happen in that time.

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choozlechat: Learning from your holiday marketing strategies with Megan Dyer


Kate Marshall, Marketing & Communications Manager, Choozle: It seems like holiday marketing strategies always get pushed to the last minute —especially since time is such a precious resource in Q4. Why is it so important to plan ahead?

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Messaging Maps: Lighting the Way to Buyer-Focused Content


Okay, content marketers. You’ve done your homework. You have personas for your target buyers. You’ve laid out the assets you want for each stage of the buyer’s journey. What’s your next step? Do you go straight to writing the content? If so, beware.

Litmus Picks: Our Favorite Webinars of 2018


Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey.


Let’s steal from the New York Times

Velocity Partners

Back in 2014, a New York Times internal strategy document leaked out into the world, called The New York Times Innovation Report. It was the result of an 8-month, deep-dive reporting project.

How to Rethink Your Marketing Efforts at Year-End


The holiday season is in full force, which means consumers continually see an influx of ads, sales, and promotions all wrapped up in colorful graphics and text. However, this time of year tends to cause a mental shift, known as ‘holiday brain.’ Yes, it’s a real thing.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The 7 Proven Steps and the 3 Biggest Myths of ABM

Heinz Marketing

Guest Post by Jon Miller, CEO and Co-Founder at Engagio. ABM continues to deliver a higher ROI than other marketing activities (according to 87% of B2B marketers), and it only gets better over time.

Digital Gold Rush

Brandwatch Marketing

Cryptocurrencies have been a hot topic for much of the past two years. Their rise has produced its own parlance, full of mysterious terminology like HODL (hold on for dear life), ‘rekt’ and ‘lambo’.

The Marketer's Guide to Social Media Image Sizes


As a marketer, you know that quality visuals are a crucial element of any successful social media strategy. But with the abundance of platforms and content types, formatting the visuals to make them look their best might become tricky.

The Top SEMrush Updates of 2018


This digest is a reflection on our notable achievements and updates for the year. The important developments have touched all areas of digital marketing we are involved in – from SEO to Content Marketing. Discover SEMrush

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.