Tue.Dec 18, 2018

The 7 Biggest Mistakes You’re Making in Content Marketing

Marketing Insider Group

Content marketing may be a relatively simple strategy. That doesn’t mean it’s easy. As with any type of marketing, to get the most out of it you need to plan strategically.

Study: Marketers Who Implement Account-Based Marketing See Greater Success

KoMarketing Associates

Not all marketers have implemented account-based marketing (ABM) into their overall strategies, but those who have are seeing several benefits, and they intend to continue investing in it in the future.

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Why Marketers Are Bad At Empathy And What To Do About It

Marketing Insider Group

No one will ever say “we don’t focus on the customer.” Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did a research with 480 experienced marketing managers.

How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)


Guest post by Nico Prins. On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Now is the winter of our missed content: changes in SEO practice are closing gaps… and opening opportunities

Tomorrow People

Changes in SEO are the top issue for 61% of content marketers. This blog looks at some creative uses of search in content marketing, backed by findings from CMI research. Navigating a turbulent search landscape. Legendary adman David Ogilvy once stated: “You can’t save souls in an empty church.”

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The Top SEMrush Updates of 2018


This digest is a reflection on our notable achievements and updates for the year. The important developments have touched all areas of digital marketing we are involved in – from SEO to Content Marketing. Discover SEMrush

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A Different Approach to Holiday Client Appreciation


Like most sales leaders, every year around November someone puts something on my calendar that says something like “Discuss 2018 Client Holiday Gifts”.

Contently Looks Back at 2018: Campaigns, Workshops, and Content Mastery


It may be because I’m a new father, but it feels like 2018 flew by. My son is approaching his second birthday, and here we are planning for 2019.

Marketing-for-Leads Guide: Step 5 – Use lead scoring

Sales Lead Insights

Determine how many qualified sales leads are needed to meet your sales revenue goals. The post Marketing-for-Leads Guide: Step 5 – Use lead scoring appeared first on Sales Lead Insights. B2B marketing B2B marketing tools b2b lead scoring marketing plans

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Are You Ready for the New Year: Critical Marketing and Sales Planning Questions

Fusion Marketing Partners

As a marketing/sales leader or company executive, you probably don’t have the luxury of divorcing your mind from business during […]. Marketing and Sales

5 Ways to Improve the Customer Service Experience with Content


People have been calling social media the future of customer service since 2015, and they were right. The more your brand grows, the more mistakes you will make. It’s inevitable; not everyone can have a perfect experience with your company, product or service. Featured Content Marketing Social Medi

How to Create Scroll-Stopping B2B Social Media Content


As content creators, it’s our job to create content so good that it stops our audience mid-scroll and forces them to pay attention. According to SocialPilot, people check Facebook eight times.

Why You Should Care About Instagram Stories


Have you ever wondered what all the fuss is about when it comes to Instagram Stories? Social Media Video Marketing

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Improve Lead Generation with Microsurveys


What Are Microsurveys? Generating marketing qualified leads is one of the highest priorities for innovative marketing professionals. However, over 50% of marketers admit struggling with lead generation.

choozlechat: Learning from your holiday marketing strategies with Megan Dyer


Kate Marshall, Marketing & Communications Manager, Choozle: It seems like holiday marketing strategies always get pushed to the last minute —especially since time is such a precious resource in Q4. Why is it so important to plan ahead?

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3 OneSpot Predictions for Content Personalization in 2019


Are you ready for 2019? Marketing organizations are in full-on planning mode for the new year. Teams are balancing the constantly evolving landscape with end-of-year performance, to build high-impact plans that are also nimble and able to withstand rapid swings in consumer behavior.

Messaging Maps: Lighting the Way to Buyer-Focused Content


Okay, content marketers. You’ve done your homework. You have personas for your target buyers. You’ve laid out the assets you want for each stage of the buyer’s journey. What’s your next step? Do you go straight to writing the content? If so, beware.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Digital Gold Rush

Brandwatch Marketing

Cryptocurrencies have been a hot topic for much of the past two years. Their rise has produced its own parlance, full of mysterious terminology like HODL (hold on for dear life), ‘rekt’ and ‘lambo’.

Chief Content Officer: A Year of Insights

Content Marketing Institute

Has it been a whole year already? Well, not really. As I write this it’s still November and as you’re reading this, it’s the third week in December. A lot can happen in that time.

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How to Rethink Your Marketing Efforts at Year-End


The holiday season is in full force, which means consumers continually see an influx of ads, sales, and promotions all wrapped up in colorful graphics and text. However, this time of year tends to cause a mental shift, known as ‘holiday brain.’ Yes, it’s a real thing.

Litmus Picks: Our Favorite Webinars of 2018


Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey.


How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Marketer's Guide to Social Media Image Sizes


As a marketer, you know that quality visuals are a crucial element of any successful social media strategy. But with the abundance of platforms and content types, formatting the visuals to make them look their best might become tricky.

Create Easy, Festive, Holiday Videos In Minutes


The holiday season is upon us and we know that you are swamped. That’s why we are making it easy to create festive holiday themed videos to get your marketing messages across in minutes. . There are plenty of opportunities for promotion during this time of year.

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The 7 Proven Steps and the 3 Biggest Myths of ABM

Heinz Marketing

Guest Post by Jon Miller, CEO and Co-Founder at Engagio. ABM continues to deliver a higher ROI than other marketing activities (according to 87% of B2B marketers), and it only gets better over time.

Crimson Hexagon Releases Live Dashboards

Brandwatch Marketing

Learn more about Crimson Hexagon's platform enhancement, Live Dashboards. Platform brand brands Consumer insight Consumer Insights dashboard Dashboards live dashboard live dashboards

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!