Marketing Insider Group

DECEMBER 18, 2018

Content marketing may be a relatively simple strategy. That doesn’t mean it’s easy. As with any type of marketing, to get the most out of it you need to plan strategically. You also need to continuously analyze your campaign’s effectiveness so you can improve and work towards your business goals. If you simply dive in and […]. The post The 7 Biggest Mistakes You’re Making in Content Marketing appeared first on Marketing Insider Group.

Planning 278

Planning Content Marketing Content Marketing & Strategy 278

Webbiquity

DECEMBER 18, 2018

Guest post by Nico Prins. On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. Yet despite the brilliant minds who conceived the platform, the amount of revenue invested in trying to make Google Plus a success, and the arm-twisting to get signups, it has turned out t

Training 214

Training Planning Work Management Marketing Management 214

Marketing Insider Group

DECEMBER 18, 2018

No one will ever say “we don’t focus on the customer.” Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did a research with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would reply in […]. The post Why Marketers Are Bad At Empathy And What To Do About It appeared first on Marketing Insider Group.

Marketing & Strategy 223

Marketing & Strategy Marketing Research Marketing Strategy 223

KoMarketing Associates

DECEMBER 18, 2018

Not all marketers have implemented account-based marketing (ABM) into their overall strategies, but those who have are seeing several benefits, and they intend to continue investing in it in the future. ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts.

Account Based Marketing 144

Account Based Marketing Studies Planning ABM 144

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Zoominfo

DECEMBER 18, 2018

Did you know that the average financial advisor in the United States is older than 50 years old? Or that only 5 percent of advisors are younger than 30 ( source )? In fact, research group Cerulli Associates has found that the number of financial advisors in the U.S. has fallen every year since 2010 ( source ). Advising firms have been plagued by a decreasing workforce, which will only get worse, as Cerulli claims that approximately 100,000 more advisors will retire over the next decade.

Zoominfo 133

Zoominfo Thought Leadership Work Management Training 133

Contently

DECEMBER 18, 2018

It may be because I’m a new father, but it feels like 2018 flew by. My son is approaching his second birthday, and here we are planning for 2019. As both CEO of Contently and a father, I’m already thinking about what next year (and the years after that) will look like, while still wondering how November is over already. I know I’m not alone. Marketers have to keep an eye on both the past and the present.

Campaigns 112

Campaigns Content Budget Programs Planning 112

Roketto

DECEMBER 18, 2018

People have been calling social media the future of customer service since 2015, and they were right. The more your brand grows, the more mistakes you will make. It’s inevitable; not everyone can have a perfect experience with your company, product or service.

Service 98

Service Social Media Content Media 98

Emplifi

DECEMBER 18, 2018

As a marketer, you know that quality visuals are a crucial element of any successful social media strategy. But with the abundance of platforms and content types, formatting the visuals to make them look their best might become tricky.

Social Media 110

Social Media Social Marketing Media Marketing & Strategy 110

Kapost

DECEMBER 18, 2018

As content creators, it’s our job to create content so good that it stops our audience mid-scroll and forces them to pay attention. According to SocialPilot, people check Facebook eight times. The post How to Create Scroll-Stopping B2B Social Media Content appeared first on Kapost Content Marketing Blog.

Social Media 98

Social Media Media B2B Content 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SEMrush

DECEMBER 18, 2018

This digest is a reflection on our notable achievements and updates for the year. The important developments have touched all areas of digital marketing we are involved in – from SEO to Content Marketing.

SEO 97

SEO Content Marketing Content Marketing 97

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. LinkedIn, for example, is expanding it’s share with broader access in its audience network and the unique opportunity to target specifically around the workplace.

Paid Social Agency 96

Paid Social Agency Marketing & Strategy Advertising Agencies Aggregators 96

Hubspot

DECEMBER 18, 2018

When an interviewer asks you, "What is your greatest weakness?", you don't want to respond, "I tend to work too hard," or "I am too much of a perfectionist.". Undoubtedly, these answers will come across as both insincere, and lacking true self-awareness. Alternatively, you don't want to respond with weaknesses that will prevent you from succeeding in the role.

Thought Leadership 96

Thought Leadership Efficiency Analytics Copywriting 96

Content Marketing Institute

DECEMBER 18, 2018

Has it been a whole year already? Well, not really. As I write this it’s still November and as you’re reading this, it’s the third week in December. A lot can happen in that time. But, assuming this ball of rock we live on successfully completes its routine circuit of the sun once more without major incident, it seems as good a time as any to reflect on how much has changed over the previous 12 months.

Top of Funnel 93

Top of Funnel Account Based Marketing Content Paid Search Agency 93

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SmartBug Media

DECEMBER 18, 2018

Many B2B companies have started employing account-based marketing (ABM) instead of more traditional marketing tactics to better align and personalize their marketing efforts to their buyer personas and identify where their accounts are in the Buyer’s Journey. This tactic has become so effective that 81 percent of North American B2B marketers claim to be using ABM, according to #FlipMyFunnel and B2B News Network.

Account Based Marketing 88

Account Based Marketing ABM Planning Marketing Analytics Tools 88

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. What’s happening in the industry right now, and what’s set to shape how you create the most engaging and effective ads out there. And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Fusion Marketing Partners

DECEMBER 18, 2018

As a marketing/sales leader or company executive, you probably don’t have the luxury of divorcing your mind from business during […].

Planning 86

Planning Paid Search Agency Marketing Companies 86

SnapApp

DECEMBER 18, 2018

The holiday season is in full force, which means consumers continually see an influx of ads, sales, and promotions all wrapped up in colorful graphics and text. However, this time of year tends to cause a mental shift, known as ‘holiday brain.’ Yes, it’s a real thing. People are focusing on holiday parties, time with loved ones, and the year ahead. Additionally, the countless ads, the ever-present sense of urgency, and overall stress that comes with this time of year can have some adverse effect

Planning 71

Planning Paid Search Agency Work Management Marketing Management 71

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Albacross

DECEMBER 18, 2018

Want to generate higher-quality leads who are easy to close? You’ll have to start with this crucial step: creating the ideal customer profile. Now, some business owners make the mistake of targeting too large a segment. They think that doing this increases their pool of potential customers…. But in actual fact, it’s actually a hindrance and a bad sales strategy.

Ideal Customer Profiles 74

Ideal Customer Profiles Profiling Lead Ranking Lead Scoring 74

SendGrid

DECEMBER 18, 2018

Learn more about SendGrid's command line interface (CLI), which allows you to complete many tasks from your command line. The post Automate Routine Tasks With SendGrid’s New Command Line Interface appeared first on SendGrid.

Automation 73

Automation Communities Product 73

Heinz Marketing

DECEMBER 18, 2018

Guest Post by Jon Miller, CEO and Co-Founder at Engagio. ABM continues to deliver a higher ROI than other marketing activities (according to 87% of B2B marketers), and it only gets better over time. The ITSMA found that companies with ABM programs running for more than two years were twice as likely to see higher ROI. In the last three years, we’ve seen Account Based Marketing in action across a wide range of B2B organization, and we’re more convinced than ever that this is the way virtually al

Account Based Marketing 72

Account Based Marketing ABM Demand Generation Enterprise Management 72

Brandwatch Marketing

DECEMBER 18, 2018

Cryptocurrencies have been a hot topic for much of the past two years. Their rise has produced its own parlance, full of mysterious terminology like HODL (hold on for dear life), ‘rekt’ and ‘lambo’. These volatile digital currencies have already made some people fabulously wealthy while ruining others. Crypto is a still-evolving world fraught with challenges and laden with traps for the unaware, but despite the associated risks it looks like cryptocurrencies are here for the long haul.

Distribution 72

Distribution Service 72

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Delivra

DECEMBER 18, 2018

An effective lead generation funnel is one of the most important goals for any company to achieve. A lead-generation funnel that consistently draws qualified prospects will make converting new clients that much easier. Data-driven automation marketers can build funnels to “passively” attract these kinds of leads, too. What does this mean? In short, companies don’t need to spend nearly as much time or money to see increased conversions.

Email Marketing 72

Email Marketing Planning Paid Search Agency Funnel Advertising 72

Magisto

DECEMBER 18, 2018

The holiday season is upon us and we know that you are swamped. That’s why we are making it easy to create festive holiday themed videos to get your marketing messages across in minutes. . There are plenty of opportunities for promotion during this time of year. Below are some easy dates to jump on and join the larger conversation to help promote your holiday events, stop and shops, online sales, or year end gatherings.

Video Marketing 72

Video Marketing Template Social Media Communities 72

Content4Demand

DECEMBER 18, 2018

Okay, content marketers. You’ve done your homework. You have personas for your target buyers. You’ve laid out the assets you want for each stage of the buyer’s journey. What’s your next step? Do you go straight to writing the content? If so, beware. You may be missing the critical component that will take your content from meh to magnificent. Messaging maps are the missing link that will make sure your content aligns with the thought processes of your buyers and addresses their concerns as they

Marketing AI 71

Marketing AI Peer-to-peer Trigger Marketing Content 71

Content Standard

DECEMBER 18, 2018

“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” Charles Darwin. It’s the age-old battle within companies: sales versus marketing. Both are tasked with driving more business but are always playing tug-of-war with budgets based on who can prove their value better.

Top of Funnel 70

Top of Funnel Paid Search Agency Digital Marketing Funnels Content 70

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Choozle

DECEMBER 18, 2018

Kate Marshall, Marketing & Communications Manager, Choozle: It seems like holiday marketing strategies always get pushed to the last minute —especially since time is such a precious resource in Q4. Why is it so important to plan ahead? Megan Dyer, Strategist, Choozle: Advertising gets very competitive in Q4, so the earlier that you can get started on your holiday marketing strategies, the better chance that you have of being early to fill the top of the funnel.

Cost per Acquisition 69

Cost per Acquisition Advertising Agencies Marketing & Strategy Marketing Strategy 69

Brightedge

DECEMBER 18, 2018

Video can play an increasingly large role for digital marketers as a way to generate organic traffic from YouTube and Google and a way to engage traffic on your site and advance it along the customer journey. The explainer video is a popular home page element that helps position the and deliver the corporate story. […]. The post 8 Best Practices for Video Marketing and Video SEO appeared first on BrightEdge SEO Blog.

Video Marketing 66

Video Marketing Practices SEO Best Practices 66

Spiralytics

DECEMBER 18, 2018

Have you ever wondered what all the fuss is about when it comes to Instagram Stories?

Social Media 91

Social Media Video Marketing Social Marketing Media 91