Marketing Insider Group

JANUARY 9, 2018

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group.

Trends 559

Trends Marketing Resources Tools 559

KoMarketing Associates

JANUARY 9, 2018

For most of us, the beginning of a new year allows us to look forward, set goals for ourselves, and imagine all the wonderful things we are going to accomplish in the upcoming year. Of course, we get to the end of the year and realize we didn’t do nearly all of the things we wanted but hey…that was last year. This is a new year and things are changing!

Guidelines 201

Guidelines Organization SEO B2B 201

Marketing Insider Group

JANUARY 9, 2018

The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […]. The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group.

Case Study 219

Case Study Case Studies Studies Examples 219

Biznology

JANUARY 9, 2018

I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology ‘s WordPress compose window. I do them anyway because I assume that while it may not help, it can’t hurt. In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can.

Optimization 209

Optimization Google Tagging Blogger 209

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

JANUARY 9, 2018

I want to tell you about the last time I cried. A few months ago, inside a little laboratory in Claremont, California, I was hooked up to a machine that measures your brain activity from an armband. The lab belonged to a neuroscientist named Dr. Paul Zak , and the brain machine is called the INBand, a new device that looks like an Apple Watch and goes on that part of your arm where a doctor would draw blood.

Branding 157

Branding Brand Identity Storytelling Eye-Tracking 157

Hubspot

JANUARY 9, 2018

What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals -- a sales plan describes exactly how you’ll make those happen. Who writes sales plans? Entrepreneurs, sales executives, and sales managers all benefit from writing sales plans -- whether for their business, department, or team.

Marketing Budget Creation 101

Marketing Budget Creation Planning Enterprise Management Marketing Budget 101

Oktopost

JANUARY 9, 2018

In-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size. That’s why it comes as no surprise that over 50% of B2B […].

ROI 88

ROI Cost Resources B2B 88

EveryoneSocial

JANUARY 9, 2018

Everything Your Company Needs to Know. Learn everything you need to know about brand advocacy, being a brand advocate, why it matters, and what you can do to amplify your brand. When it comes to marketing strategies and creating a good plan to grow your business, branding is and should be part of any plan. Of course, when initiating and engaging your marketing efforts, brand visibility is usually being developed within your content, social sharing, advertising, etc. initiatives.

Paid Search Agency 82

Paid Search Agency Companies Branding Brand Identity 82

Convert

JANUARY 9, 2018

When you start at Convert, you get a few onboarding documents and a solid half million links. And here’s the gist of most of them: Figure out how you work best and then work that way. Working independently gives you a lot of freedom. But as some would say: And mitigating the “power” to work.

Tactics 77

Tactics Product Best Practices 77

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? At KEO Marketing, we ground our expertise and experience in responsive web design services for a wide range of clients. For this article, our experts culled the design issues we see most often. The following points out why your website needs redesigned for 2018. Greater Use of Negative Space.

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

Hubspot

JANUARY 9, 2018

It's my third day here at CES, and today marks the opening of the 2018 event to the public. Last night marked the end of the event's two major media days, which concluded with a keynote from Intel. To say the least, it was. interesting. The keynote was titled "How Data Is Shaping Innovation of the Future," and advertised as a deep dive into how data is necessary -- and profoundly powerful -- to continue the growth and innovation of AI.

Marketing AI 74

Marketing AI Press Order Opinions 74

Fusion Marketing Partners

JANUARY 9, 2018

Customer loyalty – the secret weapon in your brand Customer loyalty (CL) should be the number one focus for CEOs […].

Loyalty 67

Loyalty Branding Brand Identity 67

Hubspot

JANUARY 9, 2018

When the Tax Cuts and Jobs Act -- better known, generally, as "the tax bill" -- was signed into law on December 22, 2017, there was a broad spectrum of reaction. Many people were worried. Even more were angry. A small percentage were pleased -- and most of all, it seemed, the public was somewhat confused. How exactly would this impact day-to-day life -- and for businesses, operations, and practices?

SMB 70

SMB Business Act-On Customer Surveys 70

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

JANUARY 9, 2018

One of the greatest advantages of digital marketing is the sheer volume of the overall online audience. But for most brands, this value has nothing to do with the ability to reach millions and even billions of people. Rather, the opportunity lies within your ability to identify and engage with a niche audience that may be spread out across different regions and industries.

Newsletter 64

Newsletter RSS Custom Publishing Eye-Tracking 64

The ROI Guy

JANUARY 9, 2018

Sales still lacks the ability to effectively communicate and quantify business value, this according to new research from consultancy Sales Mastery. This new study indicated business value related barriers as two of the top three challenges impacting the ability for sales organizations to achieve their 2018 revenue objectives. This included: • Improving differentiation from the competition (31.5%) – the ability to effectively communicate and quantify the business value and TCO advantages of your

Barriers 59

Barriers Allocation Business Budget Programs 59

Sharpspring

JANUARY 9, 2018

The internet has 3.5 billion users, and those users have an average of 7.6 social media accounts. There’s no getting around it – social media has taken over. Given that people spend so much of their time online, it’s no surprise that social media is one of the most important channels for engaging leads. And when it’s combined with marketing automation, social packs a powerful punch.

Social Marketing 59

Social Marketing Lead Scoring Lead Ranking Marketing Automation Services 59

Outreach

JANUARY 9, 2018

Welcome to Talking Shop Tuesday , where we sit down with sales and marketing leaders to learn their tips for achieving #peakexcellence. Today, we're chatting with Kevin Bobowski, former CMO of ActOn Software and former VP of Exact Target, about how mid-funnel account-based sales and marketing is taking over the world.

Top of Funnel 58

Top of Funnel Marketing Funnels CMO Software 58

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Heinz Marketing

JANUARY 9, 2018

By Joshua Baez , Marketing Consultant at Heinz Marketing. To say that the B2B landscape has changed dramatically over the last decade would be an understatement. In recent years alone, it has shifted, morphed, and evolved into an entirely different beast, accompanied by new codes of conduct and new terms of engagement. While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital wor

Webinar Metrics 58

Webinar Metrics Top of Funnel B2B Marketing Marketing & Strategy 58

BOP Design

JANUARY 9, 2018

Partnering with a marketing agency is a big decision and shouldn’t be taken lightly. The marketing agency you choose will be a trusted brand advocate and tasked with helping you to meet your strategic marketing objectives. At the end of the day, they will either make you look good and help accomplish your goals or they won’t. In this blog post, we take a quick look at how to choose the B2B marketing agency that is the best fit for your needs.

Marketing Agencies 2 51

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 51

Navigate the Channel

JANUARY 9, 2018

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Establishing a brand can sometimes be accomplished in just months…but in many cases, an effective brand can take years to develop.

Branding 50

Branding Brand Identity Tips ROAS 50

Lead Liaison

JANUARY 9, 2018

With over 1 billion active Facebook users, it’s considered the ‘go to’ platform for social media marketers. Many social media experts have ploughed time and effort into building a great audience, have lots of engagement, and have suddenly seen this drop. This is because the social media platform has been on rather a mission recently to drive businesses to use advertising services, and are limiting how many business page posts show in users feed.

Facebook 50

Facebook Automation Lead Liaison Advertising Agencies 50

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Nudge.ai

JANUARY 9, 2018

The message has been loudly articulated for a few years: all you need to do is “Hustle” and you’ll have success in sales. Tools, processes, and measurement systems were built out to optimize for it. More emails, more voicemails, more persistence. It was touted as an easy path to success. But is “hustling” our buyers the right thing? It was easy to justify in 2015 and 2016 based on one thing – it worked.

Outreach 59

Outreach Differentiation Act-On Optimization 59

Convert

JANUARY 9, 2018

How do you hire someone you’ve never really met? There’s no waiting room, no handshakes, no suits or ties. No sitting across from each other nervously at a long table. No face-to-face interaction to help you gauge: “this person will work well with the team.” Well, here’s how we do it. A week or so.

Personalization 40

Personalization 40

Webbiquity

JANUARY 9, 2018

For bloggers, building an email subscriber list is vital for staying in front of your readers on a regular basis. There are several popular list-builder options among the best email marketing tools and best WordPress plugins , including Sumo , OptinMonster , Thrive Leads , and Hustle. Most of these plugins are designed to integrate with an email marketing service (ESP) like AWeber , MailChimp , VerticalResponse , or Constant Contact.

Marketing Automation Services 195

Marketing Automation Services Blogger Display Comparison 195

Convert

JANUARY 9, 2018

You might know this feeling. It’s Friday evening. I should be just about logging off for the day. And, within 20 minutes—three requests come in over Slack, Asana, and Email: Boss, can I get access to the corporate credit card. I need to start tracking emails, which means buying Yesware. I’ll get you the Lastpass.

Buy 40

Buy 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. It showed women were choosing to travel solo in historic numbers. Higher spending power, a feeling of greater safety abroad, and the popularity of Instagram travel diaries created the right conditions for a boon in solo travel.

Storytelling 104

Storytelling Video Marketing Terms and Conditions Advertising Agencies 104

Vidyard

JANUARY 9, 2018

Creating video is not an easy task, one of the most challenging parts of creating video content is ‘what kind of video should I make?’ It sounds like a simple question, but not any video can be used to capture leads, and not all videos should be given away without a small price to pay. An effective video strategy would combine videos that will be distributed to across the masses, multiple channels and sites.

Video Marketing 107

Video Marketing Webinar Metrics Viral Marketing Marketing & Strategy 107

Content Standard

JANUARY 9, 2018

Today, Skyword announced a major development in its growth as a company and as a leader of story-centric marketing. The company announced that it closed on $25 million in growth equity from Rho Acceleration, a division of Rho Capital Partners, and secured an additional $5 million working capital line from Cambridge Trust. With this new capital, Skyword will expand its product offerings to support the broader need set of tomorrow’s CMO.

Paid Search Agency 0

Paid Search Agency Advertising Agencies Planning Enterprise Management 0