Spiralytics
FEBRUARY 6, 2022
Email marketing provides you with a great customizable approach to promoting and selling your products. The post Email Marketing: Processes, Strategies, Tools, and Examples appeared first on Spiralytics Inc.
Envy
FEBRUARY 6, 2022
Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? It’s funny because they’re essentially doing the same thing - driving prospective customers to your website, where they can convert on a form and be added to your database OR driving them to an external link. Using a CTA is likely to be more beneficial from a data analysis perspective.
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Search Engine Journal
FEBRUARY 6, 2022
Is your site mobile-ready? Check out these 7 ways a responsive, user-friendly website design benefits your SEO. The post Top 7 SEO Benefits Of Responsive Web Design appeared first on Search Engine Journal.
seo.co
FEBRUARY 6, 2022
You’ve heard it before—if you want to be successful in content marketing or SEO, you need to consistently produce high-quality content for your brand. But “high-quality” is a generic and ambiguous term that could mean a lot of things. Content quality is not binary—there’s a sliding scale of quality, and obviously, you want to get as high on that scale as possible.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
FEBRUARY 6, 2022
We know Google uses links as a ranking signal. But can sitewide links impact your organic search rankings? The post Are Sitewide Links A Google Ranking Factor? appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
FEBRUARY 6, 2022
A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do. The post Top 17 SEO Podcasts For 2022 appeared first on Search Engine Journal.
Search Engine Journal
FEBRUARY 6, 2022
Is there any connection between meta keywords and improved Google rankings? Let's have a look at where this SEO rumor comes from. The post Are Meta Keywords A Google Ranking Factor? appeared first on Search Engine Journal.
Outbrain
FEBRUARY 6, 2022
Marketing guru Gary Vaynerchuck is a fan of TV commercials on Super Bowl night. For one united moment, the public is literally waiting for the ads to finally appear, and on the rare occasion, an entire country can be moved with just one short clip. For creative agencies, the Super Bowl spot is the most coveted and significant of all – brands use the commercials, or “anchor videos” as Vaynerchuck calls them, to define how they want the public to perceive them.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
FEBRUARY 6, 2022
Wish it were easier to help clients understand how your work affects their rankings? Adding this missing SEO tool to your stack can help! The post The Missing SEO Link: Highly Specialized Rank Tracking & Reporting appeared first on Search Engine Journal.
seo.co
FEBRUARY 6, 2022
Search engines, and particularly Google, have heretofore served as the gateway to the online world. Nobody could find anything on the web without previous knowledge of a domain or access to a search engine. Traditional advertising could help you get the name of your business and the URL of your site in the eyes of the public, but the only way to get traffic from web visitors who hadn’t heard of you was to rank on Google for competitive terms.
chiefmartech
FEBRUARY 6, 2022
Okta, a leading identity platform that many companies use for single sign-on (SSO), has been aggregating the data of which apps their customers use for the past five years. Every year, they publish a report that shares a wealth of fascinating stats, such as the relative popularity of different apps. This is another example of ground-truth empirical data about tech stacks that I find highly credible.
Search Engine Journal
FEBRUARY 6, 2022
Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. The post Facebook Shifts Focus To Short-Form Video After Stock Plunge appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
seo.co
FEBRUARY 6, 2022
Make no mistake about it – your law firm is in one of the most competitive digital marketing niches. This cost-per-click keyword analysis (per Ahrefs) of just a handful of law related terms proves it: What law firm wants to pay $180 for the privilege of getting a single click? And while law firms have plenty of options for online marketing (e.g. social media, content marketing, PPC advertising , and SEO for law firms ), content marketing and link building should be a top priority for your law pr
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