Mon.Apr 12, 2021

The Sky Garden Method: Discover Evergreen Link Building Opportunities Using Search Data

Moz

Adding on to Brian Dean’s Skyscraper Technique, this is the “Sky Garden Method”. It’s a similar approach that requires no outreach time to build links, and can generate links well into the future

What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? One thing’s for sure: it’s not always simple. At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization.

SMB 169

How Email Deliverability Affects Your Business

Marketing Insider Group

Attention is a limited resource. People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

5 Mistakes That Google Doesn’t Like and How to Stop Making Them

Content Marketing Institute

Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that.

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More Trending

How to be a great podcast guest

Sales Lead Insights

Are you going to be a podcast guest? Follow these simple tips and you’re sure to have a successful podcast interview and set yourself up as a sought-after guest: Hydrate in advance of the podcast interview. This will help you avoid being heard sipping water or clearing your throat. Consider taking a bathroom break before you log on to the webcast. Make sure you have a good connection for the audio. Avoid using cell phones for the podcast interview. Wear headphones or earbuds during the call.

From eviction to 30 million views on TikTok

ConvertKit

If I didn’t already know Chris Ju was a musician, I would have known from his style: bright, backward, yellow hat slightly raised and off-center, muted-pink sweatshirt over a white T-shirt, all tied together with a short silver chain.

View 87

How to be a great podcast guest

Sales Lead Insights

How to be a great podcast guest. Follow these simple tips and you’re sure to have a successful podcast interview and set yourself up as a sought-after guest: Hydrate in advance of the podcast interview. This will help you avoid being heard sipping water or clearing your throat. Consider taking a bathroom break before you log on to the webcast. Make sure you have a good connection for the audio. Avoid using cell phones for the podcast interview. Wear headphones or earbuds during the call.

How Marketing Leaders Stay Motivated and Inspired through Challenging Times

Content Standard

The only constant in life is change. We have Greek philosopher Heraclitus to thank for this little reminder that the ebbs and flows of life are inevitable and often come disguised as challenges.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Wait, more martech tools create more manual tasks?!

chiefmartech

The good team at Airtable, whom I featured in my MarTech keynote, Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker , recently published the Airtable Marketing Trends Report based on a survey of 300 marketing leaders.

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6 Ways to Improve Social Proof on Your Website

seo.co

There are many ways to improve the search engine optimization of your website. One of the best ways besides all the standard practices of keyword usage, backlinks, and user optimization is to use social proof to convince users about the validity of your products and services.

11 Shopify Personalized Recommendation Apps to Increase Sales

Optinmonster

Looking for the best Shopify personalized recommendation apps to increase your store’s sales? Shopify is one of the most popular eCommerce platforms in the world–and for good reason. It’s a low-cost solution that anyone can use to start an online store in a matter of minutes.

Welcome to The Great Talent Rush

Content Standard

Su bscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler. It was approaching midnight. In 48 hours, my (then) company was making a huge pitch to a Fortune 100 retail brand.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

7 Key Steps to Learning & Improving From Your A/B Test Results

Convert

Your A/B test just finished but you’re not seeing the results you expected.

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6 Content Marketing Skills That'll Only Get More Important

Hubspot

A few years ago, I got hired as a content marketer at a small web design company. At the time, I thought one skill — and one skill only — would serve me well enough to succeed: the ability to write. I was a proud English graduate who had no idea how to make it successfully as a content marketer.

NEMOA Spring 2021: Analyzing Holiday Shoppers for Maximum Insights

QuickPivot

Last week, QuickPivot had the pleasure of sponsoring the NEMOA Spring Summit event. Despite being a virtual event, the NEMOA event organizers were able to pull off the difficult task of recreating the community and lively energy that the in-person events are known for

What Are Core Web Vitals? + How to Improve Yours

Hubspot

Long gone are the days of dial-up internet when web pages loaded line by line. Today's internet users expect an instant response, with 93% of people leaving a website because it didn't load properly. No one wastes time on a poor experience.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

xiQ, Top Performer in G2, Provides Leading ABM and Sales Intelligence

xiQ

Redwood City, California, April 12, 2021 - xiQ, the leading AI-driven SaaS platform for Sales and Account Based Marketing , is declared the Top Performer in Account-Based Web & Content Experiences and in Sales Intelligence categories.

Top-Notch Email Examples from 6 Shoe Brands

Benchmark Email

As consumers, our inboxes are filled with emails from eCommerce brands we’ve previously purchased from. Emails include various promotions, sales, and new products, all aimed at garnering interest and revenue.

How to Use Free Semrush Social Media Tool for Every Platform

SEMrush

This article will help you explore the benefits of our social media posting and analytics platform, which supports Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google My Business.

Your Complete Guide to Measuring Content Marketing's ROI

SmartBug Media

Guest author Holly Stanley is is a freelance B2B content writer for SaaS and digital businesses. If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Drive Growth Through Brand Awareness

Brightedge

Brand awareness is consumer's familiarity with your organization and services. This includes brand recognition - the ability of people to recognize your brand logo or name and the associations they have with you. Brand reputation directly impact your sales rates and your organizational success.

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10 Killer Metrics to Identify Your Best Performing Content

DivvyHQ

What is high-performing content? And which metrics should you be tracking to know which assets are delivering that high performance? Here’s a quick guide of the 10 we think tell the best story of content performance.

How to Create an Employee Engagement Social Media Strategy: Tips and Tools

Hootsuite

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach.

What Is Event Branding? + 5 Examples to Inspire You

Hubspot

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.