Wed.Jul 13, 2011

11 Things You Don't Know (But Should) About Google+ [Cheat Sheet]

Hubspot

As we discussed in our post yesterday, Google+ is growing rapidly , and it seems that Google has opened up the invite flood gates to allow more people to join. But once you get invited and actually set up a Google+ account, then what?

SEO 31

Is Lady Gaga and your Brand a good match?

Buzz Marketing for Technology

Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga.

Media 28

Trending Sources

How Viral Marketing Can Kill You

The Effective Marketer

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. You go home happy and maybe even get a promotion.

Viral 21

One Way Smart B2B Marketers Work Backwards

Marketing Craftmanship

B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

How to Use Social Media to Maximize Your Trade Show Presence

Hubspot

This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small.

Domain expert Karl Volkman on the coming changes

Biznology

Image by ivanpw via Flickr. Have you been keeping up with the upcoming sea changes in top-level domain (TLD) names? If you thought that we'd live with.com,net, with a few.biz thrown in, pay attention.

Easy HTML Tricks for the Non-Technical Marketer

Hubspot

What do you think are the most important skill sets a marketer should possess? If I were to ask this question to many marketers, the ability to edit HTML ( Hyper Text Markup Language ) would rarely come up as one of them. I mean, why would it? That’s for the web guy, right?

5 Easy Ways You Can Get More Facebook Fans

SnapApp

Your Facebook Page is humming with updates, news, and posts. But how much of your target audience is viewing this information? There are a few simple, but effective ways to increase the number of your Facebook fans. Incent users to Like your page before they can access fun content! Like-gating" is a popular method that many prominent Facebook fan pages employ. The concept is simple: place content that your users want behind a gate. In order to access the content, they must like your page first.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending

Hubspot

Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines.

3 Crucial Checkpoints for More Effective Ad Targeting

Hubspot

Let's face it: there's quite a bit of negative sentiment surrounding ad targeting.